Kelly Ricciardi Colvin's Books

Charm Offensive

Commodifying Femininity in Postwar France

By: Kelly Ricciardi Colvin

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Charm Offensive

Commodifying Femininity in Postwar France

By: Kelly Ricciardi Colvin

In the aftermath of the Second World War, the French government cultivated images of sensual and sophisticated white French women in an attempt to reestablish its global image as a great nation. They promoted the beauty, sexual appeal, and general allure of French women, all while shrinking the boundaries of what was considered beautiful. Charm Offensive explores how this elevation of French femininity created problems on both sides of the equation: the pressure on French women to conform to an exacting physical standard was immense, while the inability of anyone else to access that standard resulted in a sense of failure. Drawing on cultural figures like Air France hostesses, tourism workers, and celebrities such as Brigitte Bardot, Charm Offensive offers an innovative understanding of a tumultuous time of decolonization.

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Page Count

213

Publisher

University of Toronto Press

Published Date

ISBN 10

148753809X

ISBN 13

9781487538095

Gender and French Identity after the Second World War, 1944-1954

Engendering Frenchness

By: Kelly Ricciardi Colvin

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Gender and French Identity after the Second World War, 1944-1954

Engendering Frenchness

By: Kelly Ricciardi Colvin

The enfranchisement of women in Charles de Gaulle's France in 1944 is considered a potent element in the nation's self-crafted, triumphant World War Two narrative: the French, conquered by the Germans, valiantly resisted until they rescued themselves and built a new democracy, honoring France's longstanding liberal traditions. Kelly Ricciardi Colvin's Gender and French Identity after the Second World War, 1944-1954 calls that potent element into question. By analyzing a range of sources, including women's magazines, trials, memoirs, and spy novels, this book explores the ways in which culture was used to limit the power of the female vote. It exposes a wide network of constructed behavioral norms that supported a conservative vision of French identity. Taken together, they depicted men as virile Resistors for French democracy and history, and women as solely domestic support. Indeed Colvin shows that women's access to the vote emerged alongside an explosion of cultural messages that encouraged them to retreat into the home, to find mates, to have 'millions of beautiful babies', in the words of de Gaulle, and not to challenge patriarchy in any way. This is a vital study for understanding the nature of postwar France and women's history in 20th-century Europe.

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