Analysing the issues of language that faced international forces carrying out peace operations in Bosnia-Herzegovina in the 1990s, this book examines how differences of language were an integral part of the conflicts in the country and in what way the multinational UN and NATO forces faced their own problems of communication and language support.
This first update to the Cumulative Bibliography of Medieval Military History and Technology (Brill, 2002) includes additional entries for the period before 2000 and new entries for the period 2000-2002.
Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It’s official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level. Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people’s interest...and generate much more than buzz.
With the pressing work of decolonising our reading lists gaining traction in UK higher educational contexts, Decolonising the Conrad Canon shows how those author-Gods most associated with the colonial literary canon can also be retooled through decolonial, queer, feminist readings. This book finds pockets of powerful anti-colonial resistance and queer dissonance in Joseph Conrad’s lesser-known works – breathing spaces from the colonial rhetoric that dominates his novels – and traces the female characters who voice them off the page and into their transmedia (digital/illustrative/cinematic) afterlives. From Immada and Edith’s queer gaze in The Rescue and the periodical illustrations that accompanied its initial serialization, to Aïssa’s sustained critique of imperialism in An Outcast of the Islands and her portrayal on mass-market paperback book covers, to the structural female bonds of Almayer’s Folly and Nina’s embodiment in Chantal Akerman’s adaptation La Folie Almayer, this book centres Conrad’s female characters as viable, meaning-making citizens of the canon. Through this intervention, Decolonising the Conrad Canon proposes an innovative model for teaching, reading and studying not just Joseph Conrad’s work but the colonial literary canon more broadly.
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
The Church of Jesus Christ of Latter-day Saints renounced the practice of plural marriage in 1890. In the mid- to late nineteenth century, however--the heyday of Mormon polygamy--as many as three out of every ten Mormon women became polygamous wives. Paula Kelly Harline delves deep into the diaries and autobiographies of twenty-nine such women, providing a rare window into the lives they led and revealing their views and experiences of polygamy, including their well-founded belief that their domestic contributions would help to build a foundation for generations of future Mormons. Polygamous wives were participants in a controversial and very public religious practice that violated most nineteenth-century social and religious rules of a monogamous America. Harline considers the questions: Were these women content with their sacrifice? Did the benefits of polygamous marriage for the Mormons outweigh the human toll it required and the embarrassment it continues to bring? Polygamous wives faced daunting challenges not only imposed by the wider society but within the home, yet those whose writings Harline explores give voice to far more than unhappiness and discontent. The personal writings of these women, all married to different husbands, are the heart of this remarkable book--they paint a vivid and sometimes disturbing picture of an all but vanished and still controversial way of life.
“The path of carbon in photosynthesis”for Progress in Botany: 50 years of Calvin-Benson cycle – 30 years of Kelly-Latzko reviews While writing this Foreword and trying to focus my thoughts on the bioch- istry of photosynthesis, a handsome slim hardcover booklet of 104 pages bound in dark blue linen is in front of me on my desk: “The Path of Carbon in Photosynthesis” J. A. Bassham and M. Calvin,1957 I acquired it in the month of my oral Ph. D. -exams,April 1960,to get prepared with the Nobel-laureate’s text. In 2004 in his last swan-song review for Progress in Botany Grahame J. Kelly celebrated “The Calvin cycle’s golden jubilee”in an overview of 50 years of carbon flowing for the progress in botany. He had met Erwin Latzko in 1970 in another then foremost and now historic place of the biochemistry of photosynthesis, the laboratory of Martin Gibbs at Brandeis University, Massachusetts. Four years later Latzko and Kelly (1974) published their first joint review on photosynthetic carbon metabolism,starting off a long flow of articles on the flow of carbon in the series Progress in Botany. Most faithfully they produced regular accounts of the progress in Progress in Botany every second year, and when Erwin Latzko decided to retire after the 1996 review Grahame Kelly carried on alone.
This book covers the way computing was handled before the arrival of electronic computers. It discusses manual information processing and early technologies. The book describes the development of software technology, the professionalization of programming, and the emergence of a software industry.
The aim of this study was to describe and quantify Se transfer at the interface between soil and plant. For this purpose, three Se reservoirs were defined: soil, soil solution and plant, represented by kaolinite or goethite, nutrient solution and rice. First, Se transfer from solution to plant and Se partitioning in the plant was studied; then adsorption-desorption processes of Se onto kaolinite and goethite were investigated. Finally, a mass balance of the combined experiment was modelled.
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Real-life stories from survivors of cancer and other diseases who have used the 9 key factors from the New York Times best-selling Radical Remission, with updated research and a tenth key factor revealed. Following the publication of the New York Times best-selling Radical Remission, researcher Kelly A. Turner, Ph.D., has collected hundreds of new cases of radical remissions--from cancer and now also other diseases--from across the globe. In Radical Hope, Turner explores the real-life application of the Radical Remission principles and the people who have chosen to take this journey. Each chapter shares a survivor's in-depth story and their use of one of the ten key Radical Remission healing factors. Turner provides updated scientific research and new tips for each factor, and unveils a tenth key factor for integration into your healing approach. Male and female, young and old, these survivors recognize that by taking ownership of their approach to healing, they are giving themselves the best chance for a longer and healthier life, with the ultimate goal of achieving remission. With warmth, realness, and a true sense of hope, Turner shines the spotlight on the pure strength of the human spirit and offers steadfast support and guidance for making the unique and individual decisions that lead to a powerful journey of healing.
Much is known about the grammar of the modistae and about its eclipse; this book sets out to trace its rise. In the late eleventh century grammar became an analytical rather than an exegetical discipline under the impetus of the new theology. Under the impetus of Arab learning the ancient sciences were reshaped according to the norms of Aristotle's Analytics, and developed within a structure of speculative sciences beginning with grammar and culminating in theology. Though the modistae acknowledge Aristotle, Donatus, Priscian and the Arab commentators, their roots also lie in Augustine and Boethius, and they took as much from their scholastic contemporaries as they gave them. This book traces the genesis of a grammar which communicated freely with other speculative sciences, shared their structures and methods, and affirmed its own individuality by defining its object as the causes of language.
An ethical framework and vision of free time for social good—and how to achieve it. In the work-centric culture of today’s world, it is easy to view free time as indulging laziness or extravagance.Conor M. Kelly, however, argues that free time possesses enormous potential for good if exercised in accordance with theological ethics. By examining pursuits such as television, digital media use, sports, and travel from the perspective of Catholic solidarity, Kelly demonstrates how individuals can choose new free time activities or restructure current pursuits to be more relational and socially conscious. The first book to use the Catholic theological tradition to explore the importance of free time, The Fullness of Free Time addresses a crucial topic in the ethics of everyday life, providing a useful framework for scholars and students of moral theology, philosophy, and political theory, as well as anyone hoping to make their free time more meaningful.
This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products. - Completely new and revised edition includes 30+% new content! - Discover the foundation you need to prepare for any user research activity and ensure that the results are incorporated into your products - Includes all new case studies for each method from leaders in industry and academia
Effective regulation of consumer credit in modern society is an ever-changing challenge. As new forms of credit emerge in free societies, regulation often lags behind. This volume explores contemporary problems related to the regulation of consumer credit in market economies with a focus on credit extended to the most vulnerable and poorest members of the community. Written by experts in the field of consumer credit regulation from Europe, North America, Australia and South Africa, the book examines some of the most important consumer credit issues facing consumers today and proposes innovative ways to protect the consumer interest in those markets.
Esports Insights outlines the fundamental characteristics, features, and structures of the rapidly growing esports industry and acts as the perfect primer for readers without any prior knowledge of esports. Featuring international case studies in every chapter, this book showcases the contemporary nature of esports through illustrative, industry examples. By offering a concise and easy to understand introduction, it discusses the key components, stakeholders, and features of this commercially driven sector, which by its very nature is dynamic and highly complex. Exploring current regulatory and governance structures within esports, it unpacks the industry’s essential features by outlining the various genres, formats and stakeholders who are instrumental to the functioning of the esports industry. Adopting a critical but balanced analysis, the book discusses the social benefits of esports, outlining its potential as a tool for social inclusion and sport development, whilst acknowledging the potential impacts and risks of esports participation and spectatorship, related to health and wellbeing. Finally, Esports Insights also considers future developments and changes within esports, as the sector evolves and continues to professionalise. This book will be of interest to any student, researcher, or practitioner with an interest in sport business, sport and society, event studies, esports or video gaming, or the wider media industry.
Backstreet Boys were the biggest band in the world for a short while and that period is documented on their first hits compilation, 2001's The Hits: Chapter One. Twelve years later came Essential Backstreet Boys, a double-disc set that has all 13 songs from The Hits, along with another 16 songs -- generally, songs that came after 2001, when BSB started to slide down the charts. There were hits -- 2005's "Incomplete," 2007's "Inconsolable" -- that just showed up on the Adult Contemporary charts; a fair approximation of where the group wound up in their second decade. Essential Backstreet Boys traces this evolution, filling in a few more details of those early hit-making years, which makes this worthwhile for the dedicated fan, but many listeners may find either The Hits, or the variety of budget-line collections released since, to be a better bet as they contain the hits and nothing but. ~ Stephen Thomas Erlewine
This volume provides a history of the computer which now comes properly up to the ubiquitous age, with new chapters that look at globalization, platformitization and regulation, allowing readers to engage with the more recent takeover by computers in their historical perspective. With the growing ubiquity of computers, the subject is one of interest to many students and this will feature in history of science and technology courses, and world history courses as well as ones specifically on computing. Books on the history of computing tend to be quite technically or business focused, this covers the social and cultural history as well.
Hazardous Air Pollutant Handbook: Measurements, Properties, and Fate in Ambient Air provides a comprehensive review of the 188 compounds and compound classes designated as Hazardous Air Pollutants (HAPs) by the Clean Air Act Amendments of 1990, with a specific focus on their potential presence in ambient air. The relevant chemical and physical prop
This two-volume encyclopedia examines the history, characteristics, causes, and treatment of genetic disease, as well as the science of genetics itself. Modern science has unlocked many of the mysteries of genetics, providing a blueprint for understanding the origins behind previously mysterious ailments and conditions, both common and uncommon. A complete understanding remains elusive, however: geneticists are still refining theories about what causes chromosomes to mutate, and genetic diseases remain difficult to diagnose and challenging to treat. This fascinating reference explores the scientific and human aspects of this complex field of science. Encyclopedia of Human Genetics and Disease features nearly 400 entries, including well-known genetic diseases, rare and lesser-known genetic diseases, and the genetic factors that may contribute to common diseases and health conditions, such as breast cancer and obesity. The author presents in-depth discussions of concepts essential to understanding genetic disease in 18 entries that provide background on key topics, such as "Genetics 101," the genome and the foundations of genetics, genetic counseling, and newborn screening. Each of the 355 disorders profiled provides the history of the condition, its prevalence, causes, treatment (if any), and further reading. Interesting sidebars and compelling photos that help inform content accompany many entries.
Big Dreams is the first full-scale cognitive scientific analysis of highly memorable dreams, with an original theory about their formation, function, and meaning. The book draws on evidence from religious studies, psychology, anthropology, evolutionary biology, and neuroscience to explore how big dreams are a wellspring of religious experience.
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.
Unique among medical texts, the Oxford Handbook of Clinical Medicine is a complete and concise guide to the core areas of medicine that also encourages thinking about the world from the patient's perspective, to develop a holistic approach to care with a passion for practice. Now in its eleventh edition, this renowned Handbook has been fully updated to reflect the latest changes in clinical practice and best management, filled with expert knowledge, practical advice, and reassurance. In the tradition of bringing new voices to each edition, three authors have joined the writing team, bringing a fresh perspective to the content. The chapters on emergencies, endocrinology and diabetes, haematology, oncology, and surgery have been completely revamped, and every page has been reviewed by a consultant and a trainee to ensure it continues to be accurate, relevant, and user-friendly. Figures and illustrations have been carefully revised and updated in response to reader feedback, and key references fine-tuned to include only the most up-to-date and pertinent. Loved and trusted by millions for almost four decades, the unparalleled Oxford Handbook of Clinical Medicine continues to be your reliable and truly indispensable companion for the practice and philosophy of modern medicine. The warmth and wisdom you will find in these pages will help you become the doctor you want to be.
Written for all gaming enthusiasts, this book fuses Latinx studies and video game studies to document how Latinx masculinities are portrayed in high-budget action-adventure video games, inviting Latinxs and others to insert their experiences into games made by an industry that fails to see them. The book employs an intersectional approach through performance theory, border studies, and lived experience to analyze the designed identity “Player Juan.” Player Juan manifests in video game representations through a discourse of criminality that sets expectations of who and what Latinxs can be and do. Developing an original approach to video game experiences, the author theorizes video games as border crossings, and defines a new concept—digital mestizaje—that pushes players, readers, and scholars to deploy a Latinx way of seeing and that calls on researchers to consider a digital object’s constructive as well as destructive qualities.
From East to West, the economies of Europe and Central Asia (ECA) are not taking full advantage of the internet to foster economic growth and job creation. The residents of Central Asia and the South Caucasus pay some of the highest prices in the world for internet connections that are slow and unreliable. In contrast, Europe enjoys some of the world’s fastest and affordable internet services. However, its firms and individuals are not fully exploiting the internet to achieve higher productivity growth as well as more and better jobs. Reaping Digital Dividends investigates the barriers that are holding back the broader adoption of the internet in ECA. The report identifies the main bottlenecks and provides policy recommendations tailored to economies at varying levels of digital development. It concludes that policies to increase internet access are necessary but not sufficient. Policies to foster competition, international trade and skills supply, as well as adapting regulations to the changing business environment and labor markets, will also be necessary. In other words, Reaping Digital Dividends not only requires better connectivity, but also complementary factors that allow governments, firms and individuals to make the most out of it.
It was as if American television audiences discovered the musical in the early 21st century. In 2009 Glee took the Fox Network and American television by storm with the unexpected unification of primetime programming, awkward teens, and powerful voices spontaneously bursting into song. After raking in the highest rating for a new show in the 2009-2010 season, Glee would continue to cultivate rabid fans, tie-in soundtracks and merchandising, and a spinoff reality competition show until its conclusion in 2015. Alongside Glee, NBC and Fox would crank up musical visibility with the nighttime drama Smash and a string of live musical productions. Then came ABC's comedic fantasy musical series Galavant and the CW's surprise Golden Globe darling Crazy Ex-Girlfriend. Television and the musical appeared to be a perfect match. But, as author Kelly Kessler illustrates, television had at that point been carrying on a sixty-year, symbiotic love affair with the musical. From Rodgers and Hammerstein's appearance on the first Toast of the Town telecast and Mary Martin's iconic Peter Pan airings to Barbra Streisand's 1960s CBS specials, The Carol Burnett Show, Cop Rock, Great Performances, and a string of one-off musical episodes of sitcoms, nighttime soaps, fantasy shows, and soap operas, television has always embraced the musical. Kessler shows how the form is written across the history of American television and how its various incarnations tell the stories of shifting American culture and changing television, film, and theatrical landscapes. She recounts and explores this rich, decades-long history by traversing musicals, stars, and sounds from film, Broadway, and Las Vegas to the small screen.
“A quintessential work of technological futurism.” – James Surowiecki, strategy + business, “Best Business Books 2017 – Innovation” From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.
The Super Bowl is the most watched sporting event in the United States. But what does participating in this event mean for the players, the halftime performers, and the cities who host the games? Is there an economic benefit from being a part of the Super Bowl and if so, how much? This Palgrave Pivot examines the economic consequences for those who participate in the Super Bowl. The book fills in gaps in the literature by examining the benefits and costs of being involved in the game. Previously, the literature has largely ignored the affect the game has had on the careers of the players, particularly the stars of the game. The economic benefit of being the halftime performer has not been considered in the literature at all. While there have been past studies about the economic impact on the cities who host of the game, this book will expand on previous research and update it with new data.
Three weeks before the battle of Hastings, Harold defeated an invading army of Norwegians at the battle of Stamford Bridge, a victory which was to cost him dear. The events surrounding the battle are discussed in detail. This very accessible narrative...tells the story of 'the first two important battles of 1066', Fulford Gate and Stamford Bridge, and of the leaders of the opposing English and Norwegian factions. CHOICE He places the invasion in a broad context. He outlines the Anglo-Scandinavian nature of the English kingdom in the eleventh century, traces the careers of the major leaders, and devotes a chapter each to the English and Norwegian military systems. JOURNAL OF MILITARY HISTORY William the Conqueror's invasion in 1066 was not the only attack on England that year. On September 25, 1066, less than three weeks before William defeated King Harold II Godwinson at the battle of Hastings, that same Harold had been victorious over his other opponent of 1066, King Haraldr Hardrádi of Norway at the battle of Stamford Bridge. It was an impressive victory, driving an invading army of Norwegians from theearldom of Northumbria; but it was to cost Harold dear. In telling the story of this neglected battle, Kelly DeVries traces the rise and fall of a family of English warlords, the Godwins, as well as that of the equally impressiveNorwegian warlord Hardrádi. KELLY DEVRIES is Associate Professor, Department of History, Loyola College in Maryland.
In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the function, from its legal and ethical principles to the managerial process by which gifts are raised. Territory previously uncharted in the literature is explored, such as the historical and organizational contexts of contemporary practice. Explanations of programs, techniques, and publics introduce a new system for understanding fund raising's major concepts. Unlike efforts in established fields, most of the material represents original scholarship undertaken to produce a first-time text. The book's main purpose is to teach students about fund raising--a high-demand, high-paying occupation that will continue to expand into the 21st century as the need for trained practitioners exceeds the supply. During the last decade, fund-raising education moved into the formal classroom and away from an apprenticeship tradition of senior practitioners mentoring newcomers. Yet until now, there has not been a textbook to support this evolving professionalism. Faculty have been reluctant to define fund raising as an academic subject in the absence of a theory-based teaching resource, and courses usually have been assigned to part-time instructors hired from the practice. This textbook addresses the void. It is designed for graduate and upper-level undergraduate courses dealing with fund raising as a primary or secondary subject. Among its features, each chapter points out research gaps and opportunities--such as problems and theories for master's theses and doctoral dissertations--and ends with a list of suggested readings. The text is appropriate for the diverse academic areas in which fund raising, nonprofit management, and philanthropy are taught, including public administration, management, arts and humanities, education, social work, economics, and sociology. Because of its public relations orientation, it is particularly suited for courses offered in that discipline. Additional audiences are practitioners enrolled in professional development programs; CEOs, trustees, and others interested in self-study; and scholars who need serious literature on the subject.
The goal of teaching online is fundamentally the same as teaching face-to-face: facilitating the learning of all students to the greatest extent possible. This book differs from other books on online teaching in that, in the process of offering guidance on course design and planning, developing outcomes and appropriate engaging activities, managing the workload and assessment, the authors pay explicit attention throughout to the distinct and diverse needs of students and offer effective strategies to accommodate them in a comprehensive and inclusive way by using the principles of Universal Design for Learning. By following those principles from the outset when planning a course, all students will benefit, and most particularly those whom the research shows have the greatest achievement gaps when taking online courses -- males, first generation and low income students, those from underrepresented minority groups, the academically underprepared, students with disabilities, and those with limited online access or lacking readiness for online learning. Beyond good planning and design, Kelly and Zakrajsek offer ideas for creating inclusive course environments and activities, such as using culturally appropriate content and making it accessible in multiple formats. They also share methods to foster faculty-learner interaction and increase personal connections with students, and among students, through group activities or learning communities, which are so critical to motivation and success. Faculty new to online teaching as well as more experienced readers will find a wealth of practical guidance on developing and honing both fully online and blended courses and, as importantly, a wealth of proven ideas to help the new generation of students with diverse needs to succeed.
The man who ruled daytime TV for two decades displays the same engaging style that made him so enormously popular--in a memoir bursting with terrific stories told with nostalgia, wit, and more than a touch of class. 100 photos throughout.
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