Kelley Walton's Books

The Foundations of Texan Philanthropy

By: Mary L. Kelley,Mary L. Scheer

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The Foundations of Texan Philanthropy

By: Mary L. Kelley,Mary L. Scheer

The Lone Star State has produced not only revolutionary heroes and cowboy legends, but also larger-than-life promoters of philanthropic activity. The Foundations of Texan Philanthropy, the first systematic study of the origins of foundation philanthropy in early twentieth-century Texas, chronicles the fortunes, motivations, and benefactions of affluent Texans who pioneered organized giving for the public good. In the three decades following the creation of the George W. Brackenridge Foundation in 1920, donors established approximately 180 private, philanthropic institutions. These charitable-minded organizations funded medical research, established educational scholarships, and supported community projects. In addition to the Brackenridge Foundation, this book features George B. Dealey and the Dallas Foundation, Jesse Jones and the Houston Endowment, Miss Ima and the Hogg Foundation for Mental Health, the Amon G. Carter Foundation, and the Conference of Southwest Foundations, which united the many foundations in the region. The Foundations of Texan Philanthropy balances personal and family stories with the missions and financial operations of the foundations they established. The

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164

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Texas A&M University Press

Published Date

ISBN 10

1585443271

ISBN 13

9781585443277

Reelpolitik II

Political Ideologies in '50s and '60s Films

By: Beverly Merrill Kelley

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Reelpolitik II

Political Ideologies in '50s and '60s Films

By: Beverly Merrill Kelley

With reference to eight classic American movies, this text explores the political ideologies thrumming through the American psyche during the Cold War period.

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350

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0742530418

ISBN 13

9780742530416

Light Rail Vehicle Collisions with Vehicles at Signalized Intersections

By: Kelley Klaver Pecheux

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Light Rail Vehicle Collisions with Vehicles at Signalized Intersections

By: Kelley Klaver Pecheux

This report presents the mitigation methods tested and used by transit agencies to reduce collisions between light rail vehicles (LRVs) and motor vehicles where light rail transit (LRT) runs through or adjacent to highway intersections controlled by conventional traffic signals. A particular focus is placed on collisions occurring between LRVs and vehicles making left-hand turns at these intersections. This report offers success stories and specific actions to achieve positive results, as well as examples of unsuccessful actions. The issues addressed include a range of LRT operations and environments such as median-running, side-running, contra-flow, and mixed-use LRT alignments; urban and suburban setting; and a variety of U.S. geographic regions.

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Transportation Research Board

Published Date

ISBN 10

0309098211

ISBN 13

9780309098212

Corporations and Other Business Associations

Selected Statutes, Rules, and Forms 2023

By: Charles R.T. O'Kelley,Robert B. Thompson,Dorothy S. Lund

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Corporations and Other Business Associations

Selected Statutes, Rules, and Forms 2023

By: Charles R.T. O'Kelley,Robert B. Thompson,Dorothy S. Lund

An edited compilation of statutes, rules, and forms for use in the typical Corporations or Business Associations class, current through the Spring of 2023, including appropriate selections from: Model Business Corporation Act (with Comments) Delaware General Corporation Law California Corporations Code New York Business Corporation Law Derivative Complaint -Walt Disney Litigation Securities Act of 1933 and Securities Exchange Act of 1934 (including Rules and Forms) New York Stock Exchange Listing Standards Uniform Partnership Acts of 1914 and 1997 Delaware Revised Uniform Limited Partnership Act Delaware Limited Liability Company Act Uniform Limited Liability Company Act (2006) Restatement (Third) of Agency

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1457

Publisher

Aspen Publishing

Published Date

ISBN 13

9798889062318

Advertising Media Workbook and Sourcebook

By: Larry Kelley,Kim Sheehan,Donald W. Jugenheimer

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Advertising Media Workbook and Sourcebook

By: Larry Kelley,Kim Sheehan,Donald W. Jugenheimer

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

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381

Publisher

Routledge

Published Date

ISBN 10

1317499409

ISBN 13

9781317499404

Irreplaceable

How to Create Extraordinary Places that Bring People Together

By: Kevin Ervin Kelley

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Irreplaceable

How to Create Extraordinary Places that Bring People Together

By: Kevin Ervin Kelley

Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the “Replacement Economy” led by the tech titans and retail giants wipe out these venues in their rapid ascent to unicorn status? What about museums, universities, and performing arts venues? Considering the power of technology today, can’t we replace these relics with faster, cheaper, and more efficient online tools, apps, and AI? Through engaging storytelling, human behavior insights, and proven design techniques, Kevin Kelley—an attention architect and cofounder of Shook Kelley, a strategic design firm that pioneered the field of “convening”—unfolds why physical places are essential to civil society, business, and community. In these pages, he reveals what it takes for brick-and-mortar establishments to attract an audience and maintain a competitive edge in our increasingly digital world, whether you’re a: Retail leader or institutional manager trying to attract people to your offering while keeping the disruptors at bay Student of design who values social facilitation over object-oriented design Concerned citizen worried about the loss of community and civility Irreplaceable offers a welcomed antidote to the anti-human digital future crushing our main streets and infiltrating every corner of our lives. It provides a comprehensive roadmap for creating human experiences that have the power to convene and bring friends, neighbors, and strangers together in prosocial environments in ways the digital replacements can’t replicate.

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257

Publisher

BenBella Books

Published Date

ISBN 10

1637744749

ISBN 13

9781637744741

Buy the Best of Ireland

A Shopping and Learning Guide to Irish Goods and Crafts

By: Mary Jean Jecklin,Kelley V. Rea

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Buy the Best of Ireland

A Shopping and Learning Guide to Irish Goods and Crafts

By: Mary Jean Jecklin,Kelley V. Rea

This guide to shopping in Ireland is organized by product--pottrty and china, crystal, jewelry, linens, food and drink,ect. Other more general information covers Value Added Tax, currency, terminology and slang.

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276

Publisher

Taylor Trade Publications

Published Date

ISBN 10

1570984360

ISBN 13

9781570984365

Bioart Kitchen

Art, Feminism and Technoscience

By: Lindsay Kelley

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Bioart Kitchen

Art, Feminism and Technoscience

By: Lindsay Kelley

What do new technologies taste like? A growing number of contemporary artists are working with food, live materials and scientific processes, in order to explore and challenge the ways in which manipulation of biological materials informs our cooking and eating. 'Bioart', or biological art, uses biotech methods to manipulate living systems, from tissues to ecologies. While most critiques of bioart emphasise the influences of new media, digital media, and genetics, this book takes a bold, alternative approach. Bioart Kitchen explores a wide spectrum of seemingly unconnected subjects, which, when brought together, offer a more inclusive, expansive history of bioart, namely: home economics; the feminist art of the 1970s; tissue culture methodologies; domestic computing; and contemporary artistic engagements with biotechnology.

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258

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1786730006

ISBN 13

9781786730008

Mammalogy

Adaptation, Diversity, Ecology

By: George A. Feldhamer,Joseph F. Merritt,Carey Krajewski,Janet L. Rachlow,Kelley M. Stewart

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Mammalogy

Adaptation, Diversity, Ecology

By: George A. Feldhamer,Joseph F. Merritt,Carey Krajewski,Janet L. Rachlow,Kelley M. Stewart

A completely revised and updated edition of the leading mammalogy textbook, featuring color photographs throughout and a new streamlined structure for enhanced use in courses. There are more than 6,400 species in the class Mammalia, including the blue whale—the largest animal that has ever lived—and the pygmy shrew, which weighs little more than a dime. Such diversity among mammals has allowed them to play critical roles in every ecosystem, whether marine, freshwater, alpine, tundra, forest, or desert. Reflecting the expertise and perspective of five leading mammalogists, the fifth edition of Mammalogy: Adaptation, Diversity, Ecology significantly updates taxonomy, adds a new introductory chapter on the science of mammalogy, and highlights several recently described species. To enhance its appeal to students, textual material has been reduced, consolidated, and streamlined without sacrificing breadth or depth of coverage. The fifth edition includes • for the first time, stunning color photographs throughout • chapters rearranged and grouped to best reflect phylogenetic relationships, with updated numbers of genera and species for each family • updated mammalian structural and functional adaptations, as well as ordinal fossil histories • recent advances in mammalian phylogeny, biogeography, social behavior, and ecology, with 12 new or revised cladograms reflecting current research findings • new breakout boxes on novel or unique aspects of mammals • new work on female post-copulatory mate choice, cooperative behaviors, group defense, and the role of the vomeronasal system • discussions of the current implications of climate change and other anthropogenic factors for mammals Maintaining the accessible, readable style for which Feldhamer and his coauthors are well known, this new edition of Mammalogy is the authoritative textbook on this amazingly diverse class of vertebrates.

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741

Publisher

JHU Press

Published Date

ISBN 10

1421436531

ISBN 13

9781421436531

Living in the Arts and Crafts Style

Your Complete Home Decorating Guide

By: Charlotte Kelley

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Living in the Arts and Crafts Style

Your Complete Home Decorating Guide

By: Charlotte Kelley

A definitive guide to the elegant and enduring Arts and Crafts style features more than 250 stunning full-color photographs of actual classic and contemporary interiors, offering particular attention to the elements, from furniture and flooring, to wall treatments and lighting.

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138

Publisher

Chronicle Books

Published Date

ISBN 10

0811853632

ISBN 13

9780811853637

Fast Facts: Digital Medicine - Measurement

By: Andrea Coravos,Jennifer C. Goldsack,Daniel R. Karlin ,Camille Nebeker,Eric Perakslis,Noah Zimmerman,M. Kelley Erb

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Fast Facts: Digital Medicine - Measurement

By: Andrea Coravos,Jennifer C. Goldsack,Daniel R. Karlin ,Camille Nebeker,Eric Perakslis,Noah Zimmerman,M. Kelley Erb

Technology is changing how we practice medicine. Sensors and wearables are getting smaller and cheaper, and algorithms are becoming powerful enough to predict medical outcomes. Yet despite rapid advances, healthcare lags behind other industries in truly putting these technologies to use. A major barrier is the cross-disciplinary approach required to create digital tools, a process that requires knowledge from many people across a range of fields. 'Fast Facts: Digital Medicine – Measurement' aims to overcome that barrier, introducing the reader to core concepts and terms and facilitating dialogue. Contrasting 'clinical research' with routine 'clinical care', this short colorful book describes types of digital measurement and how to use and validate digital measures in different settings. And with the burgeoning development of digital medicine tools, the authors provide a timely overview of the security, ethical, regulatory and legal issues to be considered before a product can enter the market. Table of Contents: • What is digital medicine? • Where does digital medicine fit? • Regulatory considerations • Ethical principles and our responsibilities • Ethics in practice • Security, data rights and governance • Digital biomarkers and clinical outcomes • Measurement in clinical trials • Verification and validation • The future of digital medicine

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Karger Medical and Scientific Publishers

Published Date

ISBN 10

3318067075

ISBN 13

9783318067071

Practical Models for Technical Communication

By: Shannon Kelley

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Practical Models for Technical Communication

By: Shannon Kelley

Practical Models of Technical Communication is a college-level textbook for technical writers and communicators. Written in plain and accessible language, this textbook is designed to provide students with solid tools, useful models, interesting scenarios, and a vocabulary of technical terms that will allow them to communicate effectively as part of a fast-paced, global workforce. Its approachable, real-world examples and detailed visuals guide students in creating multimodal, technical documents that reach a broad audience. This book explores the fundamentals of technical communication, expanding on the following topics: • Writing and organizing an array of technical documents such as definitions, descriptions, instructions, procedures, proposals, and reports • Embracing ethical communication visually and in writing • Designing documents for readability, emphasis, and organization • Increasing rhetorical awareness of multimodality in all types of communication • Researching and documenting source material effectively • Crafting successful job materials for entering the workforce • Communicating professionally within various work environments • Navigating the changing needs of audiences that technical writers meet along the way

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474

Publisher

Chemeketa Press

Published Date

ISBN 10

1943536961

ISBN 13

9781943536962

The Power of Joy

The Ultimate Guide to Living Your Best Life Ever

By: Kelley Cunningham

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The Power of Joy

The Ultimate Guide to Living Your Best Life Ever

By: Kelley Cunningham

You’ve probably heard that the only thing we can control in this life is how we react to it. And it’s very true. For better or worse, life often turns on a dime, lifting us unexpectedly up and out of the deepest depressions, or throwing us tumbling down from the happiest heights—with little or no warning at all. How can we cope? More importantly, how can we thrive? The answer is actually very simple: Joy. Of course, accessing that joy when life looks bleak or unfair can be challenging—okay, more than challenging—but it is entirely doable. The Power of Joy – The Ultimate Guide to Living Your Best Life will show you how. Author Kelley Cunningham offers her personal story of how she faced multilayers of abrupt adversity, numerous emotional losses, and tremendous life struggles, in her family, including a split-second in time that quite literally swiped all their lives sideways. All combined trying to tear down the blissful life they had built together. But they rose within the wreckage, Kelley learned to lean on joy—in cherished memories, in the love of her family, in even the tiniest moments of quiet within the chaos—and learned to thrive. With practical tips and tools that can be adopted into our daily lives—regardless of circumstance—as well as inspirational and essential encouragement, this guide will show you how to tap directly into the amazing and renewable power of joy, giving you strength and helping you to live your best life: with harmonious balance, gratitude, autonomy, passion, and purpose.

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256

Publisher

FriesenPress

Published Date

ISBN 10

1039126111

ISBN 13

9781039126114

Commentaries on the Constitution, 1790-1860

By: Elizabeth Kelley Bauer

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Commentaries on the Constitution, 1790-1860

By: Elizabeth Kelley Bauer

Bauer, Elizabeth Kelley. Commentaries on the Constitution 1790-1860. New York: Columbia University Press, 1952. 400 pp. Reprinted 1999 by The Lawbook Exchange, Ltd. LCCN 98-45409. ISBN 1-886363-66-8. Cloth. $95. * A thorough survey and examination of the "formal commentaries" on the Constitution that were written as summaries of official pronouncements by proponents of the two major schools of constitutional interpretation before the Civil War--the nationalist Northern school as evidenced by the Marshall-Story decisions in the Supreme Court, and the Southern states rights advocates who lacked an equal spokesman. As this important study places the commentaries in a historical context by comparing their theories, examining their impact and their roots in the lives of the authors, it serves to illustrate "the early divergence between the North and South in theoretical discussions of the nature of the Union, and eventually lead to the constitutional justification of Southern secession." From the Preface.

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402

Publisher

The Lawbook Exchange, Ltd.

Published Date

ISBN 10

1886363668

ISBN 13

9781886363663

Advertising Media

Workbook and Sourcebook

By: Larry D. Kelley,Donald W. Jugenheimer

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Advertising Media

Workbook and Sourcebook

By: Larry D. Kelley,Donald W. Jugenheimer

The new edition of this practical tool combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of actual source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning.Each unit is compact and easy-to-understand, and the units progress in a logical way from basic math through the advertising media process to more complex interrelationships of sources and problems. Numerous hands-on exercises are included in each unit, and for course use instructors can download solutions from the M.E. Sharpe website. The book also includes a media math primer, standard media formulae, media planning checklists, and a glossary of media terms.For this new edition the authors have more closely coordinated the content with that of their accompanying textbook, "Advertising Media Planning: A Brand Management Approach, Second Edition." It includes completely new units on Media Websites, Estimating, Emotional vs. Rational Appeals, Media Buying, Calendars and Flow Charts, and Test Cities and Standards, as well as all-new Media Planning Worksheets and Media Planning Outlines.

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306

Publisher

M.E. Sharpe

Published Date

ISBN 10

0765628759

ISBN 13

9780765628756

Stoking Your Innovation Bonfire

A Roadmap to a Sustainable Culture of Ingenuity and Purpose

By: Braden Kelley

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Stoking Your Innovation Bonfire

A Roadmap to a Sustainable Culture of Ingenuity and Purpose

By: Braden Kelley

Essential strategies to transform your organization and boost your profits Want to recapture your organization's original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place. Helps you identify the blockages hindering innovation within your organization Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities Explores leading innovation theories you can apply right away-without expensive consultants Get the strategies you need to remove innovation barriers, increase profits-and change the way you do business.

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208

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470621672

ISBN 13

9780470621677

The Archaeology of the Sierra Blanca Region of Southeastern New Mexico

By: Jane Holden Kelley

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The Archaeology of the Sierra Blanca Region of Southeastern New Mexico

By: Jane Holden Kelley

In this monumental work, Jane Holden Kelley preserved archaeological data from many important sites in southeastern New Mexico, many of which no longer exist. She also established a basic chronological framework for the upland portion of this area. Sites discussed include Bloom Mound and the Bonnell site, as well as many sites in the Upper Gallo Drainage, the Upper Hondo Drainage, the Upper Macho Drainage, and north of Capitan Mountain.

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566

Publisher

U OF M MUSEUM ANTHRO ARCHAEOLOGY

Published Date

ISBN 10

0932206964

ISBN 13

9780932206961

Corporations and Other Business Associations

Selected Statutes, Rules, and Forms, 2024

By: Charles R.T. O'Kelley,Robert B. Thompson,Dorothy S. Lund

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Corporations and Other Business Associations

Selected Statutes, Rules, and Forms, 2024

By: Charles R.T. O'Kelley,Robert B. Thompson,Dorothy S. Lund

A comprehensive and carefully edited compilation of statutes, rules, and forms for use in the typical Corporations or Business Associations class, current through the Spring of 2024, including appropriate selections from: Model Business Corporation Act (with Comments) Delaware General Corporation Law California Corporations Code New York Business Corporation Law Derivative Complaint -Walt Disney Litigation Securities Act of 1933 and Securities Exchange Act of 1934 (including Rules and Forms) New York Stock Exchange Listing Standards Uniform Partnership Acts of 1914 and 1997 Delaware Revised Uniform Limited Partnership Act Delaware Limited Liability Company Act Uniform Limited Liability Company Act (2006) Restatement (Third) of Agency

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1486

Publisher

Aspen Publishing

Published Date

ISBN 13

9798892077071

Cytokines of the Lung

By: J. Kelley

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Cytokines of the Lung

By: J. Kelley

Focusing on all the major cytokine families, this reference book provides coverage of cytokine regulatory processes in the lung and other tissues and comprehensive descriptions of cytokine functions specific to the lung.;Discussing the diverse cytokine-binding proteins and the role of cytokines in tissue injury and repair processes and extracellular matrix regulations, the book supplies information on amino acid structure and gene regulatory sequences, examines the receptor biology of individual cytokines, illustrates cytokine interactions with their cognate receptors and surveys the phenotypic effects of individual cytokines on target cells. With over 2700 literature citations and figures, this book is a resource for pulmonologists, physiologists, immunologists, cell and molecular biologists, environmental toxicologists, oncologists, and graduate-level and medical school students in these disciplines.

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672

Publisher

CRC Press

Published Date

ISBN 10

082478703X

ISBN 13

9780824787035

American Slavers

Merchants, Mariners, and the Transatlantic Commerce in Captives, 1644-1865

By: Sean M. Kelley

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American Slavers

Merchants, Mariners, and the Transatlantic Commerce in Captives, 1644-1865

By: Sean M. Kelley

The first telling of the unknown story of America’s two-hundred-year history as a slave-trading nation A total of 305,000 enslaved Africans arrived in the New World aboard American vessels over a span of two hundred years as American merchants and mariners sailed to Africa and to the Caribbean to acquire and sell captives. Using exhaustive archival research, including many collections that have never been used before, historian Sean M. Kelley argues that slave trading needs to be seen as integral to the larger story of American slavery. Engaging with both African and American history and addressing the trade over time, Kelley examines the experience of captivity, drawing on more than a hundred African narratives to offer a portrait of enslavement in the regions of Africa frequented by American ships. Kelley also provides a social history of the two American ports where slave trading was most intensive, Newport and Bristol, Rhode Island. In telling this tragic, brutal, and largely unknown story, Kelley corrects many misconceptions while leaving no doubt that Americans were a nation of slave traders.

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496

Publisher

Yale University Press

Published Date

ISBN 10

0300271557

ISBN 13

9780300271553

Democratic Disunity

Rhetorical Tribalism in 2020

By: Colleen Elizabeth Kelley

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Democratic Disunity

Rhetorical Tribalism in 2020

By: Colleen Elizabeth Kelley

Democratic Disunity: Rhetorical Tribalism in 2020 addresses that while attention has recently and rightly been paid to the tribal bifurcation of the GOP, the Democratic Party is similarly divided. Americans live in a democratic republic rather than a direct democracy and choices regarding governing concerns are configured through communicative action. These choices include those made between and within American political parties. Without rhetorical mediation and intervention, toxic partisan tribalism within the two major American political parties is likely to destabilize the nations’ federalist system of government. Kelley argues that intraparty tribalism poisons public life and consumes public space within which electoral politics, including discussion, deliberation and compromise, should be thriving. Democratic Disunity considers intraparty tribalism as a rhetorical form, uniquely positioned within the twenty-first century. Details are provided regarding language-in-use strategies with which to anchor a rhetoric of governing through a mindful, deliberative dialogue which diminishes the effect of political partisanship, including its toxic variations both between and within American political parties. Scholars and students of rhetoric, political communication, and political science will find this book particularly interesting.

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239

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1793639868

ISBN 13

9781793639868

Winning the One Man (or Woman) Show

Owning a Jobness and retiring early!

By: Kelley T Kemp

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Winning the One Man (or Woman) Show

Owning a Jobness and retiring early!

By: Kelley T Kemp

Countless numbers of people dive into the world of self-employment only to discover that they own a job. A few of these brave (or crazy) people grasp the concept of working for retirement, maximizing the best clients and delivering above average performance in their field of skills and passion. If you are wanting to master small business without adding staff, growing an empire and mortgaging the house, then this is a book you need to devour. Sometimes staying small and understanding that you own a job can be better than trying to build an empire!

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142

Publisher

FriesenPress

Published Date

ISBN 10

1460220862

ISBN 13

9781460220863

40 Questions About Women in Ministry

By: Sue Edwards,Kelley Mathews

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40 Questions About Women in Ministry

By: Sue Edwards,Kelley Mathews

40 Questions About Women in Ministry charts a course for understanding differing views on the topic regarding the ministries of women. The accessible question-and-answer format guides readers to specific areas of confusion, and authors helpfully zero in on the foundations of varied beliefs and practices. Edwards and Mathews cover interpretive, theological, historical, and practical matters such as: -What did God mean by the woman as man's "helper"? -How is it that Christians reach different conclusions about 1 Timothy 2:11-15? -How did Western culture influence the role of women in society and the church? Combining a strong adherence to Scripture, vast academic and ministry experiences, and a commitment to Christ-honoring dialogue, 40 Questions About Women in Ministry is a valuable guide to pastors, ministry leaders, church groups, and seminarians. "Based on extensive research, the authors present various viewpoints fairly and clearly, and offer concise explanations to equip readers to draw their own conclusions on these pressing questions." --Lynn Cohick, Provost/Dean of Academic Affairs, Professor of New Testament, Northern Seminary "Raise the topic of women in the church and the roles they have and you better be prepared to have your blood pressure checked along with the person you are talking to about the topic. Here is a book that calmly lays out the view's pro and con for the array of options the topic yields. It does so evenhandedly." --Darrell Bock, Senior Research Professor of New Testament Studies, Executive Director for Cultural Engagement for The Hendricks Center, Dallas Theological Seminary

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269

Publisher

Kregel Publications

Published Date

ISBN 10

0825477735

ISBN 13

9780825477737

Advertising Management in a Digital Environment

Text and Cases

By: Larry D. Kelley,Kim Bartel Sheehan

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Advertising Management in a Digital Environment

Text and Cases

By: Larry D. Kelley,Kim Bartel Sheehan

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.

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243

Publisher

Routledge

Published Date

ISBN 10

1000414108

ISBN 13

9781000414103

The Lost Theory

By: Michael Kelley

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The Lost Theory

By: Michael Kelley

Embark on a thrilling international quest to unlock the mysteries of the universe. Sean McQueen is a staid, middle-aged NYU literature professor leading an uneventful life, until he receives a cryptic letter from his intellectually and poetically gifted best friend, Dylan Byrne. Following years of extensive research, Dylan claims that he has discovered "the theory of everything": a revelation that promises to alter man’s view of existence by reconciling science with spirituality. The two men arrange a meeting to discuss the paradigm-shifting theory, but after Dylan never shows, Sean discovers his friend has died under mysterious circumstances and the theory has gone missing. Sean teams up with Dylan’s scientific collaborator, quantum cosmologist Emily Edens, to find the lost theory. Together they embark on the adventure of a lifetime—traveling from the busy streets of New York City to the mystical corners of Kathmandu where Dylan realized his groundbreaking theory. On their quest, they encounter extraordinary allies and fearsome adversaries, including a covert government operative code-named "Guru," who is hell-bent on finding the theory first and preventing Sean and Emily from sharing it with the world. The Lost Theory is an exhilarating adventure of self-discovery, full of magical realism, mystery, and romance, all wrapped up in a story overflowing with wit, intrigue, and a sense of ultimate redemption.

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506

Publisher

Greenleaf Book Group

Published Date

ISBN 10

1626348855

ISBN 13

9781626348851

Projections of Passing

Postwar Anxieties and Hollywood Films, 1947-1960

By: N. Megan Kelley

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Projections of Passing

Postwar Anxieties and Hollywood Films, 1947-1960

By: N. Megan Kelley

A key concern in postwar America was “who's passing for whom?” Analyzing representations of passing in Hollywood films reveals changing cultural ideas about authenticity and identity in a country reeling from a hot war and moving towards a cold one. After World War II, passing became an important theme in Hollywood movies, one that lasted throughout the long 1950s, as it became a metaphor to express postwar anxiety. The potent, imagined fear of passing linked the language and anxieties of identity to other postwar concerns, including cultural obsessions about threats from within. Passing created an epistemological conundrum that threatened to destabilize all forms of identity, not just the longstanding American color line separating white and black. In the imaginative fears of postwar America, identity was under siege on all fronts. Not only were there blacks passing as whites, but women were passing as men, gays passing as straight, communists passing as good Americans, Jews passing as gentiles, and even aliens passing as humans (and vice versa). Fears about communist infiltration, invasion by aliens, collapsing gender and sexual categories, racial ambiguity, and miscegenation made their way into films that featured narratives about passing. N. Megan Kelley shows that these films transcend genre, discussing Gentleman's Agreement, Home of the Brave, Pinky, Island in the Sun, My Son John, Invasion of the Body-Snatchers, I Married a Monster from Outer Space, Rebel without a Cause, Vertigo, All about Eve, and Johnny Guitar, among others. Representations of passing enabled Americans to express anxieties about who they were and who they imagined their neighbors to be. By showing how pervasive the anxiety about passing was, and how it extended to virtually every facet of identity, Projections of Passing broadens the literature on passing in a fundamental way. It also opens up important counter-narratives about postwar America and how the language of identity developed in this critical period of American history.

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Page Count

437

Publisher

Univ. Press of Mississippi

Published Date

ISBN 10

149680628X

ISBN 13

9781496806284

Capturing Camelot

Stanley Tretick's Iconic Images of the Kennedys

By: Kitty Kelley

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Capturing Camelot

Stanley Tretick's Iconic Images of the Kennedys

By: Kitty Kelley

A bestselling author goes behind the lens of a legendary photographer to capture a magical time A consummate photojournalist, Stanley Tretick was sent by United Press International to follow the Kennedy campaign of 1960. The photographer soon befriended the candidate and took many of JFK's best pictures during this time. When Kennedy took office, Tretick was given extensive access to the White House, and the picture magazine Look hired him to cover the president and his family. Tretick is best known today for the photographs he took of President Kennedy relaxing with his children. His photographs helped define the American family of the early sixties and lent Kennedy an endearing credibility that greatly contributed to his popularity. Accompanied by an insightful, heartwarming essay from Kitty Kelley—Tretick's close friend—about the relationship between the photographer and JFK, Capturing Camelot includes some of the most memorable images of America's Camelot and brings to life the uniquely hopeful historical era from which it emerged.

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Page Count

380

Publisher

Macmillan

Published Date

ISBN 10

1250018838

ISBN 13

9781250018830

Book's by Kelley Walton

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