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Strategic Management and Business Analysis

By: David Williamson,Peter Cooke,Wyn Jenkins,Keith Michael Moreton

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Strategic Management and Business Analysis

By: David Williamson,Peter Cooke,Wyn Jenkins,Keith Michael Moreton

Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions. Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis. Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data - an effective 'what if...' facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.

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Page Count

279

Publisher

Routledge

Published Date

ISBN 10

113636272X

ISBN 13

9781136362729

Strategic Management and Business Analysis

By: David Williamson,Peter Cooke,Wyn Jenkins,Keith Michael Moreton

Write a review Read reviews Take a Quiz Solve Book Puzzle

Strategic Management and Business Analysis

By: David Williamson,Peter Cooke,Wyn Jenkins,Keith Michael Moreton

Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions. Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis. Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data - an effective 'what if...' facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

279

Publisher

Routledge

Published Date

ISBN 10

113636272X

ISBN 13

9781136362729