Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
What if you found a piece of jewelry from the 21st century in a fossil 180 million years old? What if you also were a jaded reporter in a backwater town, bored with his career, and looking for a new direction is his life? What if you found that fossil led you to Nazi experiments, secret installations on the coast of England, and a clandestine British agency dedicated to stopping a madman who threatens to cause chaos across eons of time? Jack Foster is that reporter. Follow him as he embarks on a fast-paced adventure pursuing the truth and falling in love.
Two experienced Ripperologists have applied their joint knowledge and expertise to the painstaking collation of all the known official records to produce the ultimate Ripper book - a narrative account of the murders encompassing all the known evidence. The most complete work on the Ripper case ever, contains: the entire contents of the Scotland Yard files covering the full series of murders; extensive press reports; witness statements and extracts from police notebooks; documents missing from the official files and many rare photographs. The Ultimate Jack the Ripper Sourcebook is not only an invaluable reference, but is also a compelling account of the Victorian serial murderer whose identity remains one of criminology's greatest mysteries.
Sport, in its many forms, is an important part of British heritage and our family histories are littered with amateur and professional sporting references. As people moved from country to town, sport became fashionable and organised, and our ancestors left us with records of their sporting deeds. Newspaper reports, minute books, club histories, team photographs and even cartoons are all available to the family historian. Discover which sports were played when, where and why. Read example case studies, find out how to begin your own research and learn what resources are available to help you progress. From Victorian prizefighters to Edwardian ladies’ archery, from inter-war football teams to the shin-kicking contests of the Cotswold Olimpicks – Sporting Ancestors is the essential guide for those wanting to explore what part sport has played in their national and family history.
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