From Apple's iPhone to Uber's ride-sharing service to ChatGPT, over recent decades we’ve seen ‘big ideas’ turn the world on its head. Yet what about those big, everyday ideas that can give your business an edge? Those little hinges that swing big doors, each of which can be worth thousands to business owners? You’ll find 7 of these ideas inside "The Big Ideas Book," which is based on the three legs of a stool every business needs to thrive: lead generation, systematisation/automation, and sales. Each chapter is a masterclass in its own right, from seasoned experts who are masters of their specialised fields. : Chapter 1: Scott Bywater reveals how to book your calendar solid with speed emails written by AI (and actually turn those emails into booked appointments with highly qualified prospects). Chapter 2: John North illustrates why thinking like a media company is the 21st-century blueprint for building trust and enhancing visibility. Chapter 3: Alan Carniol teaches you to apply Pareto’s 80/20 principle to attract and retain top-tier customers while avoiding time-wasters. Chapter 4: Peter Butler shares his strategies for working 'on' the business, not 'in' it, emphasizing the power of effective systems for scalability. Chapter 5: Melanie MacDonald dives into how cutting-edge AI and technology can streamline operations without overwhelming your mental bandwidth. Chapter 6: Keith Banfield debunks the myth of the ‘born salesperson’ and introduces the M.A.N roadmap for focusing on high-conversion prospects. Chapter 7: Ari Galper (the world’s leading authority on trust-based selling) challenges aggressive sales tactics that prioritise closing deals over building genuine relationships. Why should this book be your next read? Because within these pages, one idea, one strategy, and even one shifted perspective could be the catalyst that helps your business achieve a breakthrough. For instance, you’ll be introduced to… Game Changing Marketing Strategies: Each chapter is a deep dive into actionable tactics tested in the trenches of modern marketing. From email marketing to trust-based selling and strategic publishing, these aren’t just theories but practical, scalable strategies. Tailored Advice to Scale Your Business: Whether you're a startup entrepreneur, a small business owner, or a seasoned marketing professional, this book provides tailored advice on scaling your operations, boosting your sales conversion, and maximising your marketing ROI. Learn how to leverage AI in email campaigns, build customer trust at scale, and automate your marketing processes to maximise efficiency. Practical Implementation: Every chapter concludes with clear, actionable steps you can implement immediately. This hands-on approach ensures you can directly apply what you learn, and see real results quickly. Future-Proof Your Marketing: Stay ahead in today’s rapidly changing digital landscape. "The Big Ideas Book" equips you with cutting-edge knowledge to not only keep pace with technological advancements like AI but to harness them to your advantage. Derived from the collective wisdom of the Elite Marketers tribe, “The Big Ideas Book” is packed with outside-the-box strategies you can implement into your business right away. Implement just one of the strategies inside, and you'll see firsthand the transformative power of a great idea in action. Why not start today?
It is the late 1940s, and Steve Bowman, a fifteen-year-old Nebraska farm boy who has run away from his abusive father, finds himself in a small Alabama town with only the clothes on his back. Unknown to Awillah Pike, an elderly woman who befriends him, he moves into a dilapidated shed in her backyard and sets about fashioning a new identity while avoiding discovery and being sent back to his father. He manages to forge the documents necessary for him to get into high school and to get part-time jobs to support himself, but living in the shadows, his life becomes one of isolation, deception, and the constant threat of discovery. In the segregationist South, Steve's friendship with Taliaferro, a Negro teenager, must be kept secret. Romance finds him, and his growing relationship with his girlfriend, Laura, brightens his life and gives meaning to it. However, his life must be conducted in and out of shadows, and any meeting of the three most important people in his life, Awillah, Taliaferro, and Laura, could bring his carefully crafted façade tumbling down, sending him back to his father! In this compelling tale, his accidental discovery sends the novel in unexpected directions, ending in a twist of fate that brings resolution to the story.
From Apple's iPhone to Uber's ride-sharing service to ChatGPT, over recent decades we’ve seen ‘big ideas’ turn the world on its head. Yet what about those big, everyday ideas that can give your business an edge? Those little hinges that swing big doors, each of which can be worth thousands to business owners? You’ll find 7 of these ideas inside "The Big Ideas Book," which is based on the three legs of a stool every business needs to thrive: lead generation, systematisation/automation, and sales. Each chapter is a masterclass in its own right, from seasoned experts who are masters of their specialised fields. : Chapter 1: Scott Bywater reveals how to book your calendar solid with speed emails written by AI (and actually turn those emails into booked appointments with highly qualified prospects). Chapter 2: John North illustrates why thinking like a media company is the 21st-century blueprint for building trust and enhancing visibility. Chapter 3: Alan Carniol teaches you to apply Pareto’s 80/20 principle to attract and retain top-tier customers while avoiding time-wasters. Chapter 4: Peter Butler shares his strategies for working 'on' the business, not 'in' it, emphasizing the power of effective systems for scalability. Chapter 5: Melanie MacDonald dives into how cutting-edge AI and technology can streamline operations without overwhelming your mental bandwidth. Chapter 6: Keith Banfield debunks the myth of the ‘born salesperson’ and introduces the M.A.N roadmap for focusing on high-conversion prospects. Chapter 7: Ari Galper (the world’s leading authority on trust-based selling) challenges aggressive sales tactics that prioritise closing deals over building genuine relationships. Why should this book be your next read? Because within these pages, one idea, one strategy, and even one shifted perspective could be the catalyst that helps your business achieve a breakthrough. For instance, you’ll be introduced to… Game Changing Marketing Strategies: Each chapter is a deep dive into actionable tactics tested in the trenches of modern marketing. From email marketing to trust-based selling and strategic publishing, these aren’t just theories but practical, scalable strategies. Tailored Advice to Scale Your Business: Whether you're a startup entrepreneur, a small business owner, or a seasoned marketing professional, this book provides tailored advice on scaling your operations, boosting your sales conversion, and maximising your marketing ROI. Learn how to leverage AI in email campaigns, build customer trust at scale, and automate your marketing processes to maximise efficiency. Practical Implementation: Every chapter concludes with clear, actionable steps you can implement immediately. This hands-on approach ensures you can directly apply what you learn, and see real results quickly. Future-Proof Your Marketing: Stay ahead in today’s rapidly changing digital landscape. "The Big Ideas Book" equips you with cutting-edge knowledge to not only keep pace with technological advancements like AI but to harness them to your advantage. Derived from the collective wisdom of the Elite Marketers tribe, “The Big Ideas Book” is packed with outside-the-box strategies you can implement into your business right away. Implement just one of the strategies inside, and you'll see firsthand the transformative power of a great idea in action. Why not start today?
A handy and engaging chronicle, this book is the most detailed production history to date of the original Broadway version of Cabaret, showing how the show evolved from Christopher Isherwood's Berlin stories, into John van Druten's stage play, a British film adaptation, and then the Broadway musical, conceived and directed by Harold Prince as an early concept musical. With nearly 40 illustrations, full cast credits, and a bibliography, The Making of Cabaret will appeal to musical theatre aficionados, theatre specialists, and students and performers of musical theatre.
These issues of city-building and institutional change involved more than the familiar push and pull of interest groups or battles between bosses, reformers, immigrants, and natives. Revell explores the ways in which technical values - a distinctive civic culture of expertise - helped to reshape ideas of community, generate new centers of public authority, and change the physical landscape of New York City."--Jacket.
This reference source focuses on post-1980 songs with English texts by American composers, written for solo voice and piano. Composer entries include biographical and bibliographical information, as well as commentary concerning the range, appropriate voice type, and musical style of the songs.
The ground-breaking biography of Ralph Vaughan Williams reveals more than any other the man behind the music. The author examines the considerable range of Vaughan Williams's work, from the English pastoral tradition to Modernism, and shows how Vaughan Williams was influenced by the Boer War, the economic depression after the First World War, the deprivations of the Blitz, and the austerity of the Cold War. He also reveals how the greatest influence on Vaughan Williams's music and creative development was his personal life, involving his seemingly secure marriage and an equally enduring love affair. The author shows how these reflected both the stability and cutting-edge aspects of his music. Like a great symphony, this book ranges from doubt to inspiration. It is the most complete biography of one of Britain's greatest composers and will be of interest to historians, students of music and Vaughan Williams enthusiasts.
This book provides a comprehensive overview of each of the sourcing business model. Readers will master the art and science of strategic sourcing by being able to chart a unique path that fits their capacity to apply more the full continuum of strategic sourcing concepts and tools.
The essays in this volume are united by their attention to the many ways in which residents of Greece's southern Argolid peninsula—the focus of more ethnographic and ethnohistorical study than any other comparable region of Greece—have attempted to shelter, feed, and advance the economic situation of their families over the last three centuries.
This book presents thirteen essays from a leading contemporary political scientist, with a substantial introduction bringing together the themes. The topics covered include political and social power, freedom, choice, rights, responsibility, the author's unique account of luck and systematic luck and the nature of leadership. There are also discussions of conceptual analysis, the structure-agency debate, luck egalitarianism, Sen's liberal paradox, problems in the measurement of freedom and choice and the differences between instrumental and intrinsic accounts of the value of freedom and related concepts. The wide-ranging material will provide an excellent text for students at all levels. It is appropriate reading for a host of courses in the fields of political science, political sociology and political theory at both undergraduate and graduate level. Whilst addressing some philosophically difficult and advanced subjects, the accessible writing makes the subject-matter comprehensible for all levels of students.
Beginning with a critical appraisal of the concept itself, the second edition of Health Promotion: Planning and Strategies outlines models for defining `health promotion' and sets out the factors involved in planning health promotion programmes that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementations, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice. Focusing particularly on the synergistic relationship between policy and education, the book re-appraises the notion of health education - an idea which has become marginalised in recent years- and shows the fundamental importance of education in creating individual choice and generating effective advocacy for social change. The question of `evidence' is central to the text and the book examines methods of evaluation and the role it plays in creating more effective health promotion programmes. The new edition offers coverage of values and ethics; working with communities; the settings approach, and social marketing. It also provides students with a glossary of key terms. Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, interprofessional social care courses, and all healthcare professionals.
Football tradition at the University of Oklahoma still runs strong, as does the record of forty-seven consecutive victories that legendary coach Bud Wilkinson and his players set in the 1950s. Approached but never equaled by teams such as Washington, Miami, and Texas, the streak contributed to the acclaim Wilkinson garnered by amassing an impressive three national championships (1950, 1955, and 1956), twelve consecutive conference titles, twenty-three straight wins on opposing fields, Top Ten rankings for eleven successive years, and a thirty-one game winning streak before the unforgettable “forty-seven straight.” Forty-seven Straight details how the record grew, season by season, as told by sixty-one of Wilkinson’s players during interviews with Harold Keith, the university’s sports publicist who witnessed all 178 football games during the Wilkinson era at OU. The players recall Wilkinson’s and his staff’s style, methods, and strategies while vividly recalling their most dramatic games. The scholastic integrity of Wilkinson’s program, which included high academic standards and graduation rates, produced a successful group of career-minded players.
This book, originally published in 1987, provides an integrative, analytical aproach to rural areas in advanced economies. Causation and the consequences of societal change have been emphasised, in a framework which draws out processes which oeprate at different geographical scales (and with varying intensities across space).
This book has so closely matched the requirements of its readership over the years that it has become the first choice for chemists worldwide. Heterocyclic chemistry comprises at least half of all organic chemistry research worldwide. In particular, the vast majority of organic work done in the pharmaceutical and agrochemical industries is heterocyclic chemistry. The fifth edition of Heterocyclic Chemistry maintains the principal objective of earlier editions – to teach the fundamentals of heterocyclic reactivity and synthesis in a way that is understandable to second- and third-year undergraduate chemistry students. The inclusion of more advanced and current material also makes the book a valuable reference text for postgraduate taught courses, postgraduate researchers, and chemists at all levels working with heterocyclic compounds in industry. Fully updated and expanded to reflect important 21st century advances, the fifth edition of this classic text includes the following innovations: Extensive use of colour to highlight changes in structure and bonding during reactions Entirely new chapters on organometallic heterocyclic chemistry, heterocyclic natural products, especially in biochemical processes, and heterocycles in medicine New sections focusing on heterocyclic fluorine compounds, isotopically labeled heterocycles, and solid-phase chemistry, microwave heating and flow reactors in the heterocyclic context Essential teaching material in the early chapters is followed by short chapters throughout the text which capture the essence of heterocyclic reactivity in concise resumés suitable as introductions or summaries, for example for examination preparation. Detailed, systematic discussions cover the reactivity and synthesis of all the important heterocyclic systems. Original references and references to reviews are given throughout the text, vital for postgraduate teaching and for research scientists. Problems, divided into straightforward revision exercises, and more challenging questions (with solutions available online), help the reader to understand and apply the principles of heterocyclic reactivity and synthesis.
This book examines the relationship between national history, identity, and politics in twentieth-century Macedonia. It focuses on the reverberating power of events surrounding an armed uprising in August 1903, when a revolutionary organization challenged the forces of the Ottoman Empire by seizing control of the mountain town of Krusevo. A century later, Krusevo is part of the Republic of Macedonia and a site for yearly commemorations of 1903. In the course of the intervening hundred years, various communities have vied to establish an authoritative account of what happened in 1903--and to weave those events into a longer and wider narrative of social, cultural, and national evolution. Keith Brown examines how Krusevo's residents, refugees, and exiles have participated--along with scholars, journalists, artists, bureaucrats, and politicians--in a conversation about their vexed past. By tracing different approaches to understanding, commemorating, and narrating the events of 1903, he shows how in this small mountain town the "magic of nationalism" by which destiny is written into particular historical events has neither failed nor wholly succeeded. Stories of heroism, self-sacrifice, and unity still rub against tales of treachery, score settling, and disaster as people come to terms with the legacies of imperialism, socialism, and nationalism. The efforts of Krusevo's successive generations to transcend a past of intercommunal violence reveal how rival claims to knowledge and truth acquire vital significance during rapid social, economic, and political change.
“The story of the Macedonian Revolutionary Organization (MRO) from its rise until the Illinden Uprising of 1903 . . . a fascinating account.” —PoLAR The underground Macedonian Revolutionary Organization recruited and mobilized over 20,000 supporters to take up arms against the Ottoman Empire between 1893 and 1903. Challenging conventional wisdom about the role of ethnic and national identity in Balkan history, Keith Brown focuses on social and cultural mechanisms of loyalty to describe the circuits of trust and terror—webs of secret communications and bonds of solidarity—that linked migrant workers, remote villagers, and their leaders in common cause. Loyalties were covertly created and maintained through acts of oath-taking, record-keeping, arms-trading, and in the use and management of deadly violence. “This book is, to my mind, exactly the kind of work that needs to be done in order to understand civil wars, insurgencies, nationalism, and rebellions, and to get away from what the author rightfully critiques as ‘pidgin social science.’” —Chip Gagnon, Ithaca College “An innovative work that should inspire debate.” —Slavic Review “A subtle and compelling account of revolutionary insurgency in turn-of-the-century Macedonia. His analytical focus on loyalties, rather than identities, goes beyond critiques of nationalism in enabling powerful new understandings of the region’s histories and its continuing social dynamics.” —Jane K. Cowan, University of Sussex
This innovative work provides both a historical account of the crazy-quilt of legislation dealing with immigration that Congress has passed over the years and a theoretical explanation, building on the "new institutionalism," of how these laws came to be passed. The author shows why immigration is a uniquely revealing policy arena in which a polity chooses what it will be, a collective decision that shapes a nation's identity and defines itself. The book focuses on three aspects of immigration policy: the regulation of admission to the United States for permanent residency, the regulation of admission of people fleeing political repression, and the efforts to cope with the flow of unsanctioned migrants across the U.S.-Mexico border. It identifies the most puzzling features of contemporary immigration policy, asking, Where do these policies come from? Why do they have their special characteristics? The author seeks the answers in modern theories of public policy formation, especially the currently popular new institutionalism. He offers an enhanced version of this approach, which he calls "improvisational institutionalism," and applies it to the paradoxes of immigration policy.
Written by two former students of perhaps one of the Caribbean's most famous educational institutions, book elucidates school's evolution and analyzes its contribution to the development of Barbadian society. Although scarcity of adequate documentation results in an uneven treatment of different periods, work examines roles of various headmasters and their administrations in the school's evolution. Additionally, work places Combermere, and the changes it underwent, within the larger framework of societal changes that Barbados experienced. Useful case study. -Handbook of Latin American Studies, v. 58
The social calls of bats are an area about which relatively little is known, with more research still required to expand our understanding. However, these calls are increasingly recognised as a useful aid to identification: they appear to be species specific and are indicative of behaviour – as in territorial activity of males during the mating season. Because the gathering and interpretation of bat echolocation data are a matter of course during research, conservation and consultancy, it is a logical progression to build momentum behind the consideration of social calls in mainstream bat-related work. A better understanding of this subject could mean that non-intrusive survey methods are developed, ensuring that what is being observed is, as far as possible, purely natural behaviour. In turn this will contribute to better interpretation and more suitable mitigation, compensation and/or enhancement solutions. The book summarises what is understood so far about social calls of the bat species occurring in Britain and Ireland, and north-west Europe. This new edition has been updated and expanded throughout, now containing: foreword by the bat authority Michel Barataud, author of Acoustic Ecology of European Bats almost double the number of figures and tables as appeared in the first edition completely overhauled call library, all in full spectrum format, with new additional examples three entirely new chapters, covering bat-related acoustics, settings for social interaction, and survey guidelines The material will be useful to people carrying out bat studies, at whatever level and for whatever purpose, and will also encourage others to undertake further research. What's more, social calls are fascinating to listen to: they are, after all, produced with listeners in mind (other bats). In light of this, the book is accompanied by an extensive downloadable library of sound files which offer a unique gateway into the private life of bats.
How should we live? That question was no less urgent for English men and women who lived between the early sixteenth and late eighteenth centuries than for this book's readers. Keith Thomas's masterly exploration of the ways in which people sought to lead fulfilling lives in those centuries between the beginning of the Reformation and the heyday of the Enlightenment illuminates the central values of the period, while casting incidental light on some of the perennial problems of human existence. Consideration of the origins of the modern ideal of human fulfilment and of obstacles to its realization in the early modern period frames an investigation that ranges from work, wealth, and possessions to the pleasures of friendship, family, and sociability. The cult of military prowess, the pursuit of honour and reputation, the nature of religious belief and scepticism, and the desire to be posthumously remembered are all drawn into the discussion, and the views and practices of ordinary people are measured against the opinions of the leading philosophers and theologians of the time. The Ends of Life offers a fresh approach to the history of early modern England, by one of the foremost historians of our time. It also provides modern readers with much food for thought on the problem of how we should live and what goals in life we should pursue.
Witchcraft, astrology, divination and every kind of popular magic flourished in England during the sixteenth and seventeenth centuries, from the belief that a blessed amulet could prevent the assaults of the Devil to the use of the same charms to recover stolen goods. At the same time the Protestant Reformation attempted to take the magic out of religion, and scientists were developing new explanations of the universe. Keith Thomas's classic analysis of beliefs held on every level of English society begins with the collapse of the medieval Church and ends with the changing intellectual atmosphere around 1700, when science and rationalism began to challenge the older systems of belief.
Using the Tennessee antievolution 'Monkey Law,' authored by a local legislator, as a measure of how conservatives successfully resisted, co-opted, or ignored reform efforts, Jeanette Keith explores conflicts over the meaning and cost of progress in Tennes
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