This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, responding to changing patterns of consumption, which contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
Type 2 diabetes is estimated to affect 120 million people worldwide- and according to projections from the World Health Organization this number is expected to double over the next two decades. Novel, cost-effective strategies are needed to reverse the global epidemic of obesity which is driving the increased occurrence of type 2 diabetes and to less the burden of diabetic vascular complications. In the current volume, Topics in the Prevention, Treatment and Complications of Type 2 Diabetes, experts in biology and medicine from four different continents contribute important information and cutting-edge scientific knowledge on a variety of topics relevant to the management and prevention of diabetes and related illnesses.
This book is a must-have reference to dry etching technology for semiconductors, which will enable engineers to develop new etching processes for further miniaturization and integration of semiconductor integrated circuits. The author describes the device manufacturing flow, and explains in which part of the flow dry etching is actually used. The content is designed as a practical guide for engineers working at chip makers, equipment suppliers and materials suppliers, and university students studying plasma, focusing on the topics they need most, such as detailed etching processes for each material (Si, SiO2, Metal etc) used in semiconductor devices, etching equipment used in manufacturing fabs, explanation of why a particular plasma source and gas chemistry are used for the etching of each material, and how to develop etching processes. The latest, key technologies are also described, such as 3D IC Etching, Dual Damascene Etching, Low-k Etching, Hi-k/Metal Gate Etching, FinFET Etching, Double Patterning etc.
A collection of papers on comparative mythology in English by Kazuo Matsumura, a well-known professor of Japanese mythology at Wako University, Tokyo, Japan.
The swords of Ōgami Ittō and Retsudō Yagyū stand waiting for the mortal enemies' final confrontation, but Yagyū is imprisoned in Edo Castle, with conniving poisoner Abeno as his warden. Retsudō has two deadly options--take Abeno's prepared meals and be slowly poisoned or refuse and die of hunger and thirst! Created by Kazuo Koike and Goseki Kojima, Lone Wolf and Cub has sold over a million copies of its first Dark Horse English-language editions, and this acclaimed masterpiece of graphic fiction is now available in larger format, value-priced editions. "The stories in this collection are so well written it is easy to want to read them again and again. But what truly makes it is the art. Beautiful and flowing, many frames are works of art." -geeksofdoom.com
The mortal enemy of our ronin hero, Retsudo Yagyu has been imprisoned in Edo castle by the shogun. It seems the conniving poisoner, Abeno Kaii, has exposed the Yagyu letter! And Yagyu's jailer is none other than the poisoner himself, determined to feed Retsudo the dose that will end his life in a pit of dishonor. But Yagu has spies even in Edo caslte, and a message is sent to his "grass," members of the clan hiding in secret, living as normal townspeople throughout Japan. It is up to them to give their lives in this final hour of desperate need. Meanwhile, Itto Ogami is living in a shack and training his little boy for the day when he must protect the battlefield with his own little hands. Still, two swords remain in this field of death, awaiting the two hands that will draw them from the soil and bring us closer to the end of our tale.
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