This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
The Mahalanobis-Taguchi data handling and pattern recognition system is widely established - built and extended from the original quality control precepts of Genichi Taguchi. But the MT system is not always well understood. This new book makes the system much more vivid and concrete with real-life applications in a wide variety of disciplines from industry to general commerce. The book offers a clear computational method to show the user how to actually apply the system to real manufacturing control problems. With the renowned international industry background of the three authors and their historic ties to Genichi Taguchi, this book will bring a unique insight into how to get the most benefits from the MT System. The book offers: An overview of pattern recognition issues and the precepts of the MT system Explains the merits of the MT System and its computational methods Shows how to handle data with the MT System and extract useful information Provides a useful comparison of the advantages and disadvantages between traditional Artificial Intelligence systems and the MT system Provides case study examples of MT Systems applications
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.