Kaye Chon Sung's Books

Community Destination Management in Developing Economies

By: Kaye Chon Sung

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Community Destination Management in Developing Economies

By: Kaye Chon Sung

The practical, user-friendly guide to creating a sustainable future for destinations in developing economies Community Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future

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Page Count

230

Publisher

Routledge

Published Date

ISBN 10

1136794859

ISBN 13

9781136794858

The Practice of Graduate Research in Hospitality and Tourism

By: Kaye Sung Chon

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The Practice of Graduate Research in Hospitality and Tourism

By: Kaye Sung Chon

Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, or graduate student in the hospitality and tourism field, you will benefit from this collection of chapters that represent examples of research trials conducted by graduate students in hospitality and tourism and are selected on the basis of the originality of the students’concepts, research methods, and interest of the work to graduate students. This informative volume will provide you and your students with up-to-date and effective ideas for researching topics within the field of hospitality. The Practice of Graduate Research in Hospitality and Tourism is an excellent supplemental textbook for research methods classes in graduate hospitality and tourism programs. The wide variety of chapters will stimulate discussions on research in hospitality and tourism from conceptual, secondary data, and primary data approaches. Some of the research articles you will explore in The Practice of Graduate Research in Hospitality and Tourism are based on different statistical techniques, research designs, and trends of subjects. Topics include: selecting service-oriented employees based on person-organization fit measuring the effectiveness of advertising on the Internet examining factors that affect food expenditures of U.S. tourists when they are away from home explaining the competitive structure of Japanese travelers’overseas destination plans determining the motivational needs of managers in the on-site foodservice segment providing adequate education on HIV and AIDS in the workplace for hospitality managers identifying influential variables of employee turnover in the food and beverage industry The Practice of Graduate Research in Hospitality and Tourism serves as an important forum for initiating research and new ideas internationally. The carefully selected chapters of this essential text will provide you and your students with suggestions that will improve research competency as well as hospitality services to patrons.

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Page Count

202

Publisher

Routledge

Published Date

ISBN 10

1135410909

ISBN 13

9781135410902

The Growth Strategies of Hotel Chains

Best Business Practices by Leading Companies

By: Kaye Sung Chon

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The Growth Strategies of Hotel Chains

Best Business Practices by Leading Companies

By: Kaye Sung Chon

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how

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Page Count

215

Publisher

Routledge

Published Date

ISBN 10

1136752927

ISBN 13

9781136752926

Community Destination Management in Developing Economies

By: Kaye Chon Sung

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Community Destination Management in Developing Economies

By: Kaye Chon Sung

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Page Count

209

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Routledge

Published Date

ISBN 10

1136794867

ISBN 13

9781136794865

Tourism in Southeast Asia

A New Direction

By: Kaye Sung Chon

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Tourism in Southeast Asia

A New Direction

By: Kaye Sung Chon

Make the most of the potential for tourism and hospitality in Southeast Asia!Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism seen in that region in recent years. Some of the topics explored in Tourism in Southeast Asia: A New Direction are: cross-border cooperation ecotourism opportunities for local communities existing tourism organizations the vulnerability of current tourism policies and suggestions for change the impacts of tourism on local communities the flow of tourism between Australia and Southeast Asia collaborative tourism marketing the growth and development of the cruise line industry in Southeast AsiaWhile the state of the industry's growth and development varies greatly from one country in the region to another, all face the challenge of fostering financially and environmentally sustainable tourism. This volume sheds light on the confusing issues of tourism development, marketing, and management in Southeast Asia and Indo-China.Here is the essential guide to the exploding tourism and hospitality industries in Southeast Asia and Indo-China. You will discover unique cultural aspects of various countries in the region and the impact they can have on tourism and hospitality, as well as industry overviews and current and anticipated trends.

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Page Count

249

Publisher

Routledge

Published Date

ISBN 10

1136386912

ISBN 13

9781136386916

Book's by Kaye Chon Sung

Community Destination Management in Developing Economies

Community Destination Management in Developing Economies

The Practice of Graduate Research in Hospitality and Tourism

The Practice of Graduate Research in Hospitality and Tourism

The Growth Strategies of Hotel Chains

The Growth Strategies of Hotel Chains

Community Destination Management in Developing Economies

Community Destination Management in Developing Economies

Tourism in Southeast Asia

Tourism in Southeast Asia

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