Both human rights and globalization are powerful ideas and processes, capable of transforming the world in profound ways. Notwithstanding their universal claims, however, the processes are constructed, and they draw their power from the specific cultural and political contexts in which they are constructed. Far from bringing about a harmonious cosmopolitan order, they have stimulated conflict and opposition. In the context of globalization, as the idea of human rights has become universal, its meaning has become one more terrain of struggle among groups with their own interests and goals. Part I of this volume looks at political and cultural struggles to control the human rights regime -- that is, the power to construct the universal claims that will prevail in a territory -- with respect to property, the state, the environment, and women. Part II examines the dynamics and counterdynamics of transnational networks in their interactions with local actors in Iran, China, and Hong Kong. Part III looks at the prospects for fruitful human rights dialogiue between competing universalisms that by definition are intolerant of conradiction and averse to compromise.
Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs)" : A Comprehensive Guide to Marketing Alcoholic Beverages.' This illuminating book provides a deep dive into the intricacies of promoting wines, beers, spirits, and liquors in a dynamic and competitive market. From branding to digital campaigns, discover the innovative tactics that shape the success stories of renowned beverage brands. Whether you're a seasoned marketer seeking fresh insights or a curious enthusiast exploring the business behind the bottle, this book offers a spirited exploration of the marketing landscape, blending industry expertise with captivating narratives.
This textbook comprehensively covers on-chip interconnect dimension and application of carbon nanomaterials for modeling VLSI interconnect and buffer circuits. It provides analysis of ultra-low power high speed nano-interconnects based on different facets such as material modeling, circuit modeling and the adoption of repeater insertion strategies and measurement techniques. It covers important topics including on-chip interconnects, interconnect modeling, electrical impedance modeling of on-chip interconnects, modeling of repeater buffer and variability analysis. Pedagogical features including solved problems and unsolved exercises are interspersed throughout the text for better understanding. Aimed at senior undergraduate and graduate students in the field of electrical engineering, electronics and communications engineering for courses on Advanced VLSI Interconnects/Advanced VLSI Design/VLSI Interconnects/VLSI Design Automation and Techniques, this book: Provides comprehensive coverage of fundamental concepts related to nanotube transistors and interconnects. Discusses properties and performance of practical nanotube devices and related applications. Covers physical and electrical phenomena of carbon nanotubes, as well as applications enabled by this nanotechnology. Discusses the structure, properties, and characteristics of graphene-based on-chip interconnect. Examines interconnect power and interconnect delay issues arising due to downscaling of device size.
People are living longer, creating an unexpected boom in the elderly population. Longevity is increasing not only in wealthy countries but in developing nations as well. In response, many policy makers and scholars are preparing for a global crisis of aging. But for too long, Western experts have conceived of aging as a universal predicament—one that supposedly provokes the same welfare concerns in every context. In the twenty-first century, Kavita Sivaramakrishnan writes, we must embrace a new approach to the problem, one that prioritizes local agendas and values. As the World Ages is a history of how gerontologists, doctors, social scientists, and activists came to define the issue of global aging. Sivaramakrishnan shows that transnational organizations like the United Nations, private NGOs, and philanthropic foundations embraced programs that reflected prevailing Western ideas about development and modernization. The dominant paradigm often assumed that, because large-scale growth of an aging population happened first in the West, developing societies will experience the issues of aging in the same ways and on the same terms as their Western counterparts. But regional experts are beginning to question this one-size-fits-all model and have chosen instead to recast Western expertise in response to provincial conditions. Focusing on South Asia and Africa, Sivaramakrishnan shows how regional voices have argued for an approach that responds to local needs and concerns. The research presented in As the World Ages will help scholars, policy makers, and advocates appreciate the challenges of this recent shift in global demographics and find solutions sensitive to real life in diverse communities.
This book provides a comprehensive overview of higher education in India and China and the complexity of issues involved. It focuses on gaining understanding of education systems, governance mechanisms, globalisation and emergence of the private sector, action policies of both the countries and their impact on education and society. Offering a comparative perspective, the book discusses why China is ahead of India in Higher Education when both share the similar challenges of burgeoning young population and scarcity of resources. It examines the success in providing equitable access to both country’s marginalised sections. It also discusses the directions of future growth through National Education Policy, 2020 and the 13th Five Year Plan of the Chinese State Council. Combining rich content and a broad scope, the book offers a valuable key to understanding Higher Education system of India and China. It is a useful read for students and researchers in social sciences, education area.
50 HABITS OF THIN PEOPLE GENERIC DIET PLANS DON’T WORK! Long-lasting weight loss can be achieved only by changing the way you eat. To reach your ideal weight, you must move away from diets to eating right. Move away from fads to healthy habits. Thin people stay thin because these habits are embedded in their subconscious and are a part of their daily routine. Don’t Diet will help you identify 50 STAY-THIN habits – spread across MIND, BODY and LIFESTYLE – and give you workable cues to adopt them easily. With the help of these cues, you too can stay fit and happy. And of course, thin. DON’T WAIT. BEGIN NOW! Kavita Devgan has many avatars: she is a writer, nutritionist and weight management consultant who has transformed the lives of hundreds of clients seeking weight loss. She is a feted speaker and a popular health columnist with premier media groups. She has been writing extensively and sharing her ideas with lakhs of people for the last 15 years.
Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings. Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue. The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well. The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing. This book will help you- i. Learn the process of coming up with a marketing strategy ii. Navigate through the sea of social media platforms and create platform-specific content iii. Explore hashtags: Know when, where, and how to use them iv. Understand the metrics and evaluate your social media marketing strategies The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.
Staffing is today's Talent Agenda! A culture in which staff can work without encumbrances and to attract and retain top talent is the one that works. Policies and programs, vision and values, strategies and goals, risks and reward, demand and supply, pain and gain, love and hate, all have to singularly focus on managing talent. Enterprises have lost their ability to command and control talent. Its all about Supply versus demand! Today talent rules! In a good way! The book deals with the concept of Business of Staffing, keeping Talent Agenda as its core purpose. Based on an empirical research spread over 10 years the analysis brings to bear the changed nature of talent management as they impact corporate organizations and goes beyond competencies, testing or talent issues. With a focus on building sustainable talent stars the book covers a wide variety of case examples, expert opinions, consulting experience, leading practices in corporate organizations and global examples of trends and innovations.
The book is developed to provide a comprehensive understanding of marketing practices. It discusses the core marketing concepts, drawing from extensive literature, real-world examples, and case studies. All cases and examples are contextualised within the Indian market, providing relevant and relatable analysis. It introduces value concepts and reorients the discussion on marketing mix decisions, incorporating ethical considerations. Additionally, it covers sustainable marketing, aligning with the undergraduate curriculum requirements under the National Education Policy (NEP) 2020. Case-based practical exercises are included at the end of each chapter to deepen the understanding of various concepts. The book benefits undergraduate and graduate students pursuing degrees in commerce, business administration, and related fields, which aligns with NEP 2020. It is also valuable for marketing professionals seeking to deepen their understanding of marketing principles and stay updated with current trends, including sustainable and digital marketing. Additionally, business professionals aiming to enhance their strategic decision-making will find the insights in this book advantageous. Educators can use it as a comprehensive textbook to support their teaching of marketing concepts. The Present Publication is the 3rd Edition, authored by Prof. (Dr) Kavita Sharma and Dr Swati Aggarwal. The noteworthy features of this book are as follows: • [Comprehensive Coverage] The book covers all fundamental and advanced topics in marketing, catering to the learning needs of undergraduate and graduate-level courses • [Indian Context] All examples and case studies are contextualised within the Indian market, making the content highly relevant and relatable for students in India • [Updated Content—National Education Policy (NEP) 2020] The book includes discussions on value concepts, ethical aspects of marketing decisions, and sustainable marketing in line with the NEP • [Practical Exercises] Each chapter ends with case-based practical exercises that enhance understanding and application of marketing concepts in real-world scenarios • [Pedagogical Features] The book includes discussion questions, relevant pictures, product advertisements, figures, tables, and flow charts to support and enrich the learning experience • [Case Studies] Real-world case studies from various industries provide practical insights into marketing practices and strategies • [Segmentation | Targeting | Positioning] Detailed understanding of market segmentation, targeting, and positioning helps students understand how companies can strategically place their products in the market • [Marketing Mix] In-depth discussion on the marketing mix (product, price, place, promotion) with examples and case studies to illustrate the application of these concepts • [Consumer Behaviour] Comprehensive analysis of consumer behaviour, buying processes, and factors influencing buying decisions • [New Product Development] Detailed explanation of the new product development process and the stages of the product life cycle, with corresponding marketing strategies • [Ethical and Sustainable Marketing] Coverage of ethics in marketing, evolution of green marketing, and sustainable marketing practices. • [Relationship Marketing] Understanding of relationship marketing concepts, focusing on building long-term customer relationships • [Digital Marketing] Inclusion of modern marketing developments, such as digital marketing, social media marketing, and integrated marketing communication • [Holistic Approach] The book adopts a holistic approach, integrating traditional and modern marketing concepts to provide a well-rounded perspective • [Resource for Practitioners] In addition to being a valuable academic resource, the book is also relevant for marketing professionals seeking to enhance their conceptual understanding and practical skills The detailed contents of this book are as follows: • Introduction to Marketing o Basics of Marketing § This chapter lays the groundwork for understanding marketing by introducing its fundamental concepts. It explains marketing, its nature, and scope, highlighting its crucial role in modern business. The chapter discusses the importance of marketing in creating customer value and building customer relationships. It differentiates between selling (focusing on transactions) and marketing (emphasising relationships). The concept of the marketing mix (Product, Price, Place, Promotion) is elaborated, including the unique aspects of services marketing, which adds three more Ps (People, Process, Physical evidence) § Real-life examples and case studies on Britannia and Apollo Hospitals illustrate these concepts, providing context and practical insights. § Practical exercises at the end of the chapter help students reinforce their learning through application o Marketing Environment § Understanding the marketing environment is critical for developing effective marketing strategies. This chapter analyses the microenvironment (factors close to the company, such as suppliers, customers, competitors, and the public) and the macroenvironment (broader societal forces, such as demographic, economic, natural, technological, political, and cultural factors) that impact a business. By analysing these environments, businesses can anticipate and respond to changes that affect their ability to serve customers § The chapter includes a detailed case study on Nestle, providing insights into how a global company navigates its marketing environment § Discussion questions and practical exercises help students apply environmental analysis concepts to real-world scenarios • Market Selection o Consumer Behaviour § This chapter discusses the importance of understanding consumer behaviour for effective marketing. It examines the consumer buying process, which includes need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour. Factors influencing consumer decisions, such as cultural, social, personal, and psychological factors, are discussed in detail § Real-world examples, like Gillette, illustrate how companies leverage consumer behaviour insights to design their marketing strategies § Practical exercises at the end of the chapter enable students to apply their knowledge and better understand consumer behaviour o Market Selection – Segmentation, Targeting, and Positioning § Segmentation, targeting, and positioning (STP) are critical for achieving competitive advantage. This chapter explains the target marketing process, starting with market segmentation, where markets are divided into groups based on common characteristics. It discusses bases for segmenting consumer and business markets, such as geographic, demographic, psychographic, and behavioural criteria. The chapter then moves to market targeting, where companies evaluate and select target market segments, and positioning, where they develop a positioning strategy to differentiate their offerings in the minds of target customers § Case studies, like that of Airtel, provide practical insights, and exercises help students apply STP concepts • Marketing Decisions Related to Product o Product Decisions § Product decisions are central to delivering value to customers. This chapter covers various aspects of product management, including levels of products (core, actual, and augmented), product classifications, and product-mix decisions (product lines and product items). Branding and brand building are discussed, highlighting strategies for creating strong brands. The chapter also covers packaging and labelling, emphasising their roles in marketing § The case study on Patanjali provides a practical example of product decisions in action § Exercises at the end of the chapter help students apply these concepts o New Product Development § Innovation and new product development are crucial for business growth. This chapter outlines the stages of the new product development process: idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialisation. It also discusses the product life cycle (PLC) and marketing strategies for different PLC stages (introduction, growth, maturity, and decline) § The Toyota case study illustrates how a leading company manages new product development § Practical exercises provide hands-on experience with these processes • Marketing Decisions Related to Pricing and Distribution o Pricing Decisions § Pricing is a critical factor affecting a product's market success. This chapter discusses the significance of pricing, various pricing objectives (such as profit maximisation and market penetration), and factors influencing pricing decisions (costs, demand, competition, and legal considerations). It analyses major pricing methods (cost-based, value-based, and competition-based pricing) and pricing strategies (such as skimming and penetration). Ethical issues in pricing, including price discrimination and predatory pricing, are also examined § The Starbucks case study provides a real-world example of pricing strategies § Practical exercises reinforce the concepts learned o Distribution Decisions § Effective distribution ensures that products reach consumers efficiently. This chapter covers the meaning and importance of distribution channels, types of channels (direct and indirect), and factors affecting channel choice. It discusses major distribution strategies, including intensive, selective, and exclusive distribution. The concept of distribution logistics, which involves managing the physical flow of products, is also analysed § The case study on Pepsi International illustrates practical distribution strategies § Exercises help students apply theoretical knowledge to real-world distribution decisions o Retailing § Retailing is a vital marketing mix component, connecting producers with consumers. This chapter examines different types of retailing, including store-based retailing (e.g., supermarkets, speciality stores) and non-store-based retailing (e.g., e-commerce, direct selling). It provides an overview of retail management, covering store layout, merchandising, and customer service. The changing retail scenario in India, driven by factors such as economic growth and technological advancements, is also discussed § The BPCL case study provides insights into retailing strategies § Practical exercises enhance students' understanding of retail management • Marketing Decisions Related to Promotion and New Developments o Promotion Decisions § Promotion involves communicating value to customers. This chapter covers various promotion mix tools, including advertising, personal selling, sales promotion, public relations, and direct marketing. It discusses factors affecting promotion mix decisions and the concept of integrated marketing communication (IMC), which ensures consistent messaging across all promotional channels. The chapter also highlights the growing importance of digital and social media marketing § The Maggi case study provides practical insights into promotion strategies § Exercises at the end of the chapter help students apply promotion concepts o Relationship Marketing § Building long-term customer relationships is essential for sustained business success. This chapter analyses the dimensions and scope of relationship marketing, focusing on developing and maintaining strong customer relationships. It discusses the benefits of relationship marketing, such as increased customer loyalty and advocacy. A collaborative approach to relationship marketing, involving partnerships with suppliers and other stakeholders, is also examined § The chapter includes a case study and practical exercises to deepen students' understanding of relationship marketing o Developments in Marketing § This chapter addresses new and emerging developments in marketing. It covers the importance of ethics in marketing, discussing issues such as deceptive advertising and consumer privacy. The evolution of green and sustainable marketing practices is analysed, highlighting their significance in today's business environment. The chapter also examines rural marketing, social marketing, and digital marketing, providing insights into their unique challenges and opportunities § Case studies and practical exercises offer real-world applications of these concepts, helping students stay updated with current marketing trends and practices
What happens when a ‘father’ appears to take his ‘daughter’ home from the orphanage one day? What happens when a blind Hindu girl falls in love with a Muslim man? What happens when a little girl in Delhi reads the diary of another young girl in Germany and decides that she will make sure that every person lives with dignity and rights? What if a woman discovers that the coveted job in a foreign land actually had her trafficked? What if a Dalit woman has to choose between making a personal sacrifice and remaining an inspiration to the girls in her little village? What if a woman refuses to be rescued? This book tells us stories of 108 women from the heart of Delhi – stories of courage, rebellion, survival, resilience, resistance, and victories. Stories of women you may have met or passed by in your home, neighborhood, workplace, or in your city. In the 108th year of Delhi as the nation’s capital, this book is a big shout-out to all women who inspire.
During the turbulent period prior to colonial India’s partition and independence, Muslim intellectuals in Hyderabad sought to secularize and reformulate their linguistic, historical, religious, and literary traditions for the sake of a newly conceived national public. Responding to the model of secular education introduced to South Asia by the British, Indian academics launched a spirited debate about the reform of Islamic education, the importance of education in the spoken languages of the country, the shape of Urdu and its past, and the significance of the histories of Islam and India for their present. The Language of Secular Islam pursues an alternative account of the political disagreements between Hindus and Muslims in South Asia, conflicts too often described as the product of primordial and unchanging attachments to religion. The author suggests that the political struggles of India in the 1930s, the very decade in which the demand for Pakistan began to be articulated, should not be understood as the product of an inadequate or incomplete secularism, but as the clashing of competing secular agendas. Her work explores negotiations over language, education, and religion at Osmania University, the first university in India to use a modern Indian language (Urdu) as its medium of instruction, and sheds light on questions of colonial displacement and national belonging. Grounded in close attention to historical evidence, The Language of Secular Islam has broad ramifications for some of the most difficult issues currently debated in the humanities and social sciences: the significance and legacies of European colonialism, the inclusions and exclusions enacted by nationalist projects, the place of minorities in the forging of nationalism, and the relationship between religion and modern politics. It will be of interest to historians of colonial India, scholars of Islam, and anyone who follows the politics of Urdu.
1943: As the British Empire draws to a close, the state of Bengal is just emerging from the grip of famine. Exploited mercilessly by feudal landlords, landless peasants rise in protest and launch a movement in 1946 to retain two-thirds of the grain they harvest - Tebhaga. More than 50,000 women participated in this movement: one whose history and tragic end - in the crossfire between state violence and revolutionary armed struggle - became a legend in its time. Yet in the written history of Tebhaga, the full-fledged women's movement that they forged has never featured. In this authoritative study, based on interviews and women's memories, Kavita Panjabi sets the balance right with rare sensitivity and grace. Using critical insights garnered from oral history and memory studies, Panjabi raises questions that neither social history nor left historiography ask. In doing so, she claims the past for a feminist vision of radical social change. This account of the transformation of the struggle is unique in feminist scholarship movements.
Science, both as a scholarly discipline and as a concept in the popular imagination, was critical to building hegemony in the British Empire. It also inspired alternative ideas of progress by elites and the disenfranchised: these competing spectres continue to haunt postcolonial modernities. Why and how has science so powerfully shaped both the common sense of individuals and the development of postcolonial states? Philip suggests that our ideas of race and resources are key. Civilising Natures tells us how race and nature are fundamental to understanding colonial modernities, and along the way, it complicates our understandings of the relationships between science and religion, pre-modern and civilised, environment and society.
Both human rights and globalization are powerful ideas and processes, capable of transforming the world in profound ways. Notwithstanding their universal claims, however, the processes are constructed, and they draw their power from the specific cultural and political contexts in which they are constructed. Far from bringing about a harmonious cosmopolitan order, they have stimulated conflict and opposition. In the context of globalization, as the idea of human rights has become universal, its meaning has become one more terrain of struggle among groups with their own interests and goals. Part I of this volume looks at political and cultural struggles to control the human rights regime -- that is, the power to construct the universal claims that will prevail in a territory -- with respect to property, the state, the environment, and women. Part II examines the dynamics and counterdynamics of transnational networks in their interactions with local actors in Iran, China, and Hong Kong. Part III looks at the prospects for fruitful human rights dialogiue between competing universalisms that by definition are intolerant of conradiction and averse to compromise.
This book provides a fundamental understanding of global illumination algorithms. It discusses a broad class of algorithms for realistic image synthesis and introduces a theoretical basis for the algorithms presented. Topics include: physics of light transport, Monte Carlo methods, general strategies for solving the rendering equation, stochastic path-tracing algorithms such as ray tracing and light tracing, stochastic radiosity including photon density estimation and hierarchical Monte Carlo radiosity, hybrid algorithms, metropolis light transport, irradiance caching, photon mapping and instant radiosity, beyond the rendering equation, image display and human perception. If you want to design and implement a global illumination rendering system or need to use and modify an existing system for your specific purpose, this book will give you the tools and the understanding to do so.
Going Native is the first sustained postcolonial critique of cyberculture and its role in globalization. The co-authors provide an incisive analysis of the emerging global system of "informational capitalism," focusing largely on the role that fantasies about the unwired world play in efforts to universalize digital culture. The authors write with a Zizekian flair across the whole terrain of global cyberculture, from mappings of cyberspace, to media representations of "wiring the world" (from Wiredto the Sports IllustratedSwimsuit Issue), to tropes of cleanliness and dirtiness in digital discourse about the First and Third World in order to bring to light connections between the Internet, global capitalism, and its predecessor, colonialism.
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