In an event well beyond the imagination of the average mind, a jobless youth turns out to be the only one who can save the day for a film star of yore. When Joe DCosta offers superstar Vicky Bhargav a ride to a film shoot on his dilapidated scooter, little does he imagine this rendezvous can direct him up the alley of good fortune. What begins as a crazy road trip turns out to be a game changer for the two men. Good Boy Joe is a comical narration of how two strangers end up bringing a glimmer of hope and joy in each others downtrodden lives.
‘Philosophy has to be deductive, poetry romantic, plays and fiction humorous, and politics intriguing if they are to catch my attention,’ writes Kaushik Basu. All these interests are on display in An Economist’s Miscellany, which brings together an eclectic collection of writings on the world of academe, politics, policy, travel, and more. This book offers unique glimpses of the author’s engagement with the world: his opinions on contemporary policies and economic issues; his exploration of different parts of the world; and his reflections on people, ideas, and books that have influenced him. An Economist’s Miscellany also puts on display his literary forays—translations of two hilarious Bengali short stories and a four-act play on academe, love, and cultural misunderstandings. This second and much-expanded edition of the book features a new set of essays that reflects the author’s dual perspective of the world: one from the groves of academe and one from the olicymaker’s perch. In the world of policymaking, he was not just an observer but an active participant, and many of the new essays dwell on ideas gathered from this hands-on engagement.
In today’s competitive milieu, the product promotion function, along with continuous product innovation and speed of execution, is very important as a critical parameter for a company’s success. Product Management involves designing customized products to fit the exact needs of individual customers. This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many new products that straddle across Indian and global markets to give a broad and clear perspective of the current competitive marketing scenario. The text covers such topics as competitive product development and product life cycle strategies, innovation, branding, pricing, segmentation, targeting, positioning, CRM, modern product management tools, and various other issues. Key Features : Provides a clear understanding of managing the product category, and product life cycle. Focuses on the present Indian marketing scenario. Illustrations and websites are provided to acquaint the readers with the latest product information. Gives 20 Case Studies that cover all the critical aspects of product management. Provides Assignments at the end of each chapter to lend a practical touch to the subject. Intended primarily as a text for the postgraduate students of Management, the book will also prove to be a useful learning tool for the students of Marketing and Commerce. Besides, the strategies discussed in the book can be good takeaways for practising managers, and for those interested in learning about Product Management.
This book uses gender as a framework to offer unique insights into the socio-cultural foundations of Buddhism. Moving away from dominant discourses that discuss women as a single monolithic, homogenous category—thus rendering them invisible within the broader religious discourse—this monograph examines their sustained role in the larger context of South Asian Buddhism and reaffirms their agency. It highlights the multiple roles played by women as patrons, practitioners, lay and monastic members, etc. within Buddhism. The volume also investigates the individual experiences of the members, and their equations and relationships at different levels—with the Samgha at large, with their own respective Bhikşu or Bhikşunī Sangha, with the laity, and with members of the same gender (both lay and monastic). It rereads, reconfigures and reassesses historical data in order to arrive at a new understanding of Buddhism and the social matrix within which it developed and flourished. Bringing together archaeological, epigraphic, art historical, literary as well as ethnographic data, this volume will be of interest to researchers and scholars of Buddhism, gender studies, ancient Indian history, religion, and South Asian studies.
This book examines the origins, courses and consequences of conventional wars in post-colonial South Asia. Although South Asia has experienced large-scale conventional warfare on several occasions since the end of World War II, there is an almost total neglect of analysis of conventional warfare in the Indian subcontinent. Focusing on China, India and Pakistan, this volume, therefore, takes a unique approach. Regional rivalries between India and Pakistan are linked with global rivalries between the US and USSR (later Russia) and then China, and war is defined in a broader perspective. The book analyses the conduct of land, sea and air warfare, as well as the causes and consequences of conflicts. Tactical conduct of warfare (the nature of mobile armoured strikes and static linear infantry combat supported by heavy artillery) and generalship are studied along with military strategy, doctrine and grand strategy (national security policy), which is an amalgam of diplomacy, military strategy and economic policy. While following a realpolitik approach, this book blends the development of military strategies and doctrines with the religious and cultural ethos of the subcontinent’s inhabitants. Drawing on sources not easily accessible to Western scholars, the overall argument put forward by this work is that conventional warfare has been limited in South Asia from the very beginning for reasons both cultural and realpolitik. This book will be of much interest to students of South Asian politics, security studies, war and conflict studies, military studies and International Relations in general.
Biocapital is a major theoretical contribution to science studies and political economy. Grounding his analysis in a multi-sited ethnography of genomic research and drug development marketplaces in the United States and India, Kaushik Sunder Rajan argues that contemporary biotechnologies such as genomics can only be understood in relation to the economic markets within which they emerge. Sunder Rajan conducted fieldwork in biotechnology labs and in small start-up companies in the United States (mostly in the San Francisco Bay area) and India (mainly in New Delhi, Hyderabad, and Bombay) over a five-year period spanning 1999 to 2004. He draws on his research with scientists, entrepreneurs, venture capitalists, and policymakers to compare drug development in the two countries, examining the practices and goals of research, the financing mechanisms, the relevant government regulations, and the hype and marketing surrounding promising new technologies. In the process, he illuminates the global flow of ideas, information, capital, and people connected to biotech initiatives. Sunder Rajan’s ethnography informs his theoretically sophisticated inquiry into how the contemporary world is shaped by the marriage of biotechnology and market forces, by what he calls technoscientific capitalism. Bringing Marxian theories of value into conversation with Foucaultian notions of biopolitics, he traces how the life sciences came to be significant producers of both economic and epistemic value in the late twentieth century and early twenty-first.
Coronavirus disease 2019 (COVID-19) has emerged as a global health threat. Unfortunately, there are very limited approved therapeutics available with established efficacy and safety profiles against SARS-CoV-2. COVID-19 vaccines aim to actively induce systemic immunization; however, the possibility or fear of side effects decreases or discourages their use. Alternative therapy via natural products, especially essential oils, could be considered safe and effective to improve health, cure ailments, and soothe your body and mind. Essential oils, which have been known for their anti-inflammatory, immunomodulatory, bronchodilatory, and antiviral properties, could possibly be useful for the symptomatic management of COVID-19. This book is vital in respect of designing approaches to protect humanity from further losses and harm due to SARS-CoV-2 infection. Role of Essential Oils in the Management of COVID-19 offers a complete outline of the recent novel coronavirus (SARS-CoV-2) infection, its biology, and associated challenges for the prevention and treatment of novel COVID-19, with a prime focus on the possible role of essential oils in the prevention and treatment of COVID-19. This book is written for everyone who needs to be thoroughly familiar with the appropriate and safe use of essential oils in COVID-19 therapy. As per the objectives of the book: The first seven chapters cover various aspects of COVID-19 infection, including epidemiology, origin, morphology, genome organization, pathogenesis, clinical manifestations, diagnostic approaches, preventive measures, and treatment strategies. The remaining chapters elaborate on the various aspects related to essential oils, such as chemistry, extraction methods, dispensing methods, stability, quality control, mechanism of action, therapeutic effects, pharmacokinetics, aromatherapy, and safety profiles. Prof. Ahmed Al-Harrasi is Vice Chancellor for Graduate Studies, Research and External Relations, Natural and Medical Sciences Research Center, and Professor of Organic Chemistry, University of Nizwa, Oman. Prof. Ahmed received his M.Sc. degree in Chemistry followed by his Ph.D. in Organic Chemistry from the University of Berlin. He then pursued his postdoctoral research at Cornell University. Afterward, he continued his research rigor at the University of Nizwa, where he founded the Natural and Medical Sciences Research Center, which has now become a center of excellence in natural and medical sciences. While enduring his research aptitude, he has authored and co-authored more than 400 scientific papers, 2 books, and 12 book chapters of high repute. Dr. Saurabh Bhatia graduated from Kurukshetra University, followed by postgraduation from Bharati Vidyapeeth University. He received his Ph.D in Pharmaceutical Technology at Jadavpur University. He now works as an Associate Professor at Natural and Medical Sciences Research Center, University of Nizwa, Oman. He has 12 years of academic experience; has authored 75 articles and 9 books of repute; and filed 11 patents.
India is the world's tenth largest economy and possesses the world's fourth largest military. The subcontinent houses about one-fifth of the world's population and its inhabitants are divided into various tribes, clans and ethnic groups following four great religions: Buddhism, Christianity, Hinduism, and Islam. Framing the debate using case studies from across the region as well as China, Afghanistan and Burma and using a wealth of primary and secondary sources this incisive volume takes a closer look at the organization and doctrines of the 'shadow armies' and the government forces which fight the former. Arranged in a thematic manner, each chapter critically asks; Why stateless marginal groups rebel? How do states attempt to suppress them? What are the consequences in the aftermath of the conflict especially in relation to conflict resolution and peace building? Unconventional Warfare in South Asia is a welcomed addition to the growing field of interest on civil wars and insurgencies in South Asia. An indispensable read which will allow us to better understand whether South Asia is witnessing a 'New War' and whether the twenty-first century belongs to the insurgents.
This collection of seminal articles illustrates the reasons for the spiraling nuclear race in the Asian subcontinent and introduces the principal debates in the field. Authors discuss whether the acquisition of nuclear weapons by the South Asian powers has raised the likelihood of a nuclear war in the subcontinent or reduced the chance of a conventional war breaking out. They examine whether a small nuclear arsenal or a nuclear triad, as declared by India, is suitable for bringing stability to the region, as well as the risk of an accidental nuclear conflagration. The first section charts the evolution of nuclear programmes on the basis of realpolitik, and the second section analyses nuclear policies on the basis of religious and cultural ethos. A few essays turn the spotlight on the role of external powers in accelerating, decelerating and mediating the ongoing nuclear tension between India and Pakistan.
Wetlands form a unique ecosystem which is one of the richest among all the ecosystems from biodiversity point of view. The role of wetlands is enormous in enrichment of natural beauty, maintenance of environmental quality, control of floods, recharging of ground water level, livelihood support for the destitute community and so on. This book draws the expertise, in-depth knowledge and experiences of the scholars and stakeholders representing various disciplines to throw light on the significant issues of preservation, development and sustainable economic growth through inland freshwater wetlands. The book contains Twenty-Eight papers focusing on livelihood issues of the wetland dependent people and the effects on various related problems. It also provides a database on physical and chemical changes of the wetlands, land use/land cover changes in the fringe areas, impact on wetland’s productivity, biodiversity conservation and the livelihood support system for the people living in their surroundings. Therefore, this book will be useful for academicians, researchers, development authorities, NGOs, policy makers, planners and all the people concerned to preserve, protect and develop the wetlands for enhancing the environmental quality and socio-economic welfare of the society.
This book examines military success of the British in South Asia during the eighteenth and first half of the nineteenth centuries. Placing South Asian military history in global, comparative context, it examines military innovations; armies and how they conducted themselves; navies and naval warfare; major Indian military powers, and the British, explaining why they succeeded.
The historian and author of The Army in British India analyzes the British Indian Army’s devastating loss to the Imperial Japanese during WWII. The defeat of 90,000 Commonwealth soldiers by 50,000 Japanese soldiers made the World War II Battle for Malaya an important encounter for both political and military reasons. British military prestige was shattered, fanning the fires of nationalism in Asia, especially in India. Japan’s successful tactics in Malaya—rapid marches, wide outflanking movement along difficult terrain, nocturnal attacks, and roadblocks—would be repeated in Burma in 1942–43. Until the Allied command evolved adequate countermeasures, Japanese soldiers remained supreme in the field. Looking beyond the failures of command, Kaushik Roy focuses on tactics of the ground battle that unfolded in Malaya between December 1941 and February 1942. His analysis includes the organization of the Indian Army—the largest portion of Commonwealth troops—and compares it to the British and Australian armies that fought side by side with Indian soldiers. Utilizing both official war office records and personal memoirs, autobiographies, and oral histories, Roy presents a comprehensive narrative of operations interwoven with tactical analysis of the Battle for Malaya.
This book charts the course of Kaushik Basu’s career over seven years, as he moved out of the cloisters of academe to the frenetic world of policymaking, first in India as Chief Economic Adviser to the Indian Government and after that as Chief Economist at the World Bank in Washington. The Indian years were a period of high inflation, growth challenges (as the global financial crisis arrived in India), and also a remarkable growth recovery story, with India moving past China’s GDP growth rate. There were corruption scandals breaking, causing widespread street protests, a lot of late-night decision-making, which one knew would rock the stock market the next day, and getting to know politicians who were outstanding as statesmen in the midst of all this, and also many who were not. The World Bank years weren’t that close to actual policymaking, but nevertheless breath-taking in their scope. They ranged from interacting with policymakers in tiny remote countries like Samoa to gigantic nations with comparable heft, such as China. It entailed sitting down with leading researchers to compute and announce global numbers on extreme poverty and rankings on how easy it is to do business in different countries (fully aware that there would be calls from irate finance ministers as soon as these were published). And there was the handling of politics within the World Bank, which could actually be as enjoyable as any global economic problem! This book is a revised version of the diary that Kaushik Basu kept for seven years. Revised because he often wrote the diary in a hurry at the day’s or even week’s end. He has now inserted some reflections in retrospect, without altering any descriptions of what actually happened.
The essays included in this volume focus on conventional war on land, sea and air fought by the states of South Asia and their impact on the host societies and economies. The authors are drawn from academia and the military in India and Pakistan, as well as from outside the subcontinent in order to give a wide perspective. In the introduction the editors describe the changing contours of warfare in South Asia, and the similarities and dissimilarities with warfare in the Middle East and South East Asia. The volume highlights the influence of extra-regional powers like China, Russia and the US in providing arms, munitions and shaping the texture of military doctrines and force structures of the South Asian powers.
Military Thought of Asia challenges the assertion that the generation of rational secular ideas about the conduct of warfare is the preserve of the West, by analysing the history of ideas of warfare in Asia from the ancient period to the present. The volume takes a transcontinental and comparative approach to provide a broad overview of the evolution of military thought in Asia. The military traditions and theories which have emerged in different parts of Eurasia throughout history are products of geopolitics and unique to the different regions. The book considers the systematic and tight representation of ideas by famous figures including Kautlya and Sun Tzu. At the same time, it also highlights publications on military affairs by small men like mid-ranking officers and scattered ideas regarding the origin, nature and societal impact of organised violence present in miscellaneous sources like coins, inscriptions, paintings and fictional literature. In so doing, the book fills a historiographical gap in scholarship on military thought, which marginalises Asia to the part of cameo, and historicises the evolution of theory and the praxis of warfare. The volume shows that the ‘East’ has a long unbroken tradition of conceptualising war and its place in society from the Classical Era to the Information Age. It is essential reading for those interested in the evolution of military thought throughout history, particularly in Asia.
This book focusses on the spacer engineering aspects of novel MOS-based device–circuit co-design in sub-20nm technology node, its process complexity, variability, and reliability issues. It comprehensively explores the FinFET/tri-gate architectures with their circuit/SRAM suitability and tolerance to random statistical variations.
Effective policymaking is based on economics which is a blend of empiricism as well as theory. It needs to be grounded not only in data, statistics, and the regularities observed therein, but also analytics, deductive reasoning, and logic, which are the constituents of theory. Published during 2009–16, the seven years that Basu spent as a policymaker—first as chief economic adviser to the Government of India and then as chief economist of the World Bank—this volume draws on the work done by empirical economists and is rooted in analytics, even while addressing practical, down-to-earth problems. The papers having a direct bearing on economic policymaking in this quintessential compilation range from topics such as financial regulation, global policy coordination, aspects of the Indian economy like fiscal and monetary policy design, inflation management, food-grain policy and, more generally, the influence of theory on government policymaking. The volume addresses some of the most compelling challenges of our times, from the global financial crisis and sub-prime mortgage breakdown to corruption control and the design of interventions to provide subsidized food to the disadvantaged segments of society.
Reason to Be Happy is a wise and witty book that shows how thinking clearly can help us find happiness in our daily lives, get more of what we want, and even make the world a better place' Hannah Fry Why do our friends have more friends than we do? How do you book the best available seats on a plane? And if jogging for ten minutes adds eight minutes to our life expectancy, should we still go jogging? The ability to reason is one of our most undervalued skills. In everyday life, the key is to put yourself in the shoes of a clever competitor and think about how they might respond. Whether you are dealing with events on the scale of the Cuban missile crisis or letting go of anger, leading economist Professor Kaushik Basu shows how game theory - the logic of social situations - can help us achieve better outcomes and lasting happiness. Full of fascinating thought experiments and puzzles, Reason to Be Happy is a paean to the power of rationality. If you want to have a good life and even make the world a better place, you can start by thinking clearly.
This book analyses 100 years of Hindi cinema, India’s principal film industry, to explore how much space it has given to Mahatma Gandhi, the most prominent leader of the Indian struggle for freedom, and his principles. It compares films on Gandhi with the written literature on him, and juxtaposes the celluloid Gandhi with the man who walked on the earth ‘ever in flesh and blood’. From his childhood through his legal practice in South Africa to his non-violent struggle against the British Empire in India, the book covers all major events of his life and their portrayal on the silver screen.
Corporate Governance Practices in India examines corporate governance practice in Indian industry. This book critically analyses the governance practice and evaluates the needs of corporate governance in the two major industries in India: Auto Industry and Heavy Engineering Industry.
This book provides a summarized information related to the global herbal drug market and its regulations, ethnopharmacology of traditional crude drugs, isolation of phytopharmaceuticals, phytochemistry, standardization, and quality assessment of crude drugs. Natural products science has constantly been developing with comprehensive data contemplating different parts of natural drugs, such as global trade, quality control and regulatory concerns, traditional medicine systems, production and utilization of drugs, and utilization of medicinal and aromatic plants. This broad information about crude drugs gives rise to a subject that is now recognized as advance natural products science. By contemplating all of this thorough knowledge of the areas, this book is intended to provide considerably to the natural products science. The area of natural products science involves a broad range of topics, such as the pharmacognostical, phytochemical, and ethno-pharmacological aspects of crude drugs. Each chapter gives a sufficient understanding to academicians and researchers in the respective topic. This book includes 40 illustrations and descriptions of roughly 80 medicinal plants used for herbal medicine. The book is an imperative source for all researchers, academicians, students, and those interested in natural products science. FEATURES Includes advance knowledge and detailed developments in natural products science Discusses the most important phytopharmaceuticals used in the pharmaceutical industry Explores the analysis and classification of novel plant-based medicinal compounds Includes standardization, quality control, and global trade of natural products Gives a deep understanding related to recent advances in herbal medicines to treat various ailments Discusses national and WHO regulations and policies related to herbal medicines Covers the complete profile of some important traditional medicinal plants, especially their historical background, biology, and chemistry
Around the Evening Fire is a collection of simple short stories arising out of the authors own experience, imagination and unbelievable happenings that one normally encounters. The stories like the encounter with a tiger, the evidence by a spirit, the dilemma of a fortune teller, a strange game of cricket and the view on life, of a man who knows death is waiting round the corner are themed on an Indian backdrop and are humble events that we bump into as life moves on.
This book discusses systematic designs of stable adaptive fuzzy logic controllers employing hybridizations of Lyapunov strategy-based approaches/H∞ theory-based approaches and contemporary stochastic optimization techniques. The text demonstrates how candidate stochastic optimization techniques like Particle swarm optimization (PSO), harmony search (HS) algorithms, covariance matrix adaptation (CMA) etc. can be utilized in conjunction with the Lyapunov theory/H∞ theory to develop such hybrid control strategies. The goal of developing a series of such hybridization processes is to combine the strengths of both Lyapunov theory/H∞ theory-based local search methods and stochastic optimization-based global search methods, so as to attain superior control algorithms that can simultaneously achieve desired asymptotic performance and provide improved transient responses. The book also demonstrates how these intelligent adaptive control algorithms can be effectively utilized in real-life applications such as in temperature control for air heater systems with transportation delay, vision-based navigation of mobile robots, intelligent control of robot manipulators etc.
This concise and systematically organized text, now in its second edition, gives a clear insight into various membrane separation processes. It covers the fundamentals as well as the recent developments of different processes along with their industrial applications and the products. It includes the basic principles, operating parameters, membrane hardware, flux equation, transport mechanism, and applications of membrane-based technologies. Membrane separation processes are largely rate-controlled separations which require rate analysis for complete understanding. Moreover, a higher level of mathematical analysis, along with the understanding of mass transfer, is also required. These are amply treated in different chapters of the book to make the students comprehend the membrane separation principles with ease. This textbook is primarily designed for undergraduate students of chemical engineering, biochemical engineering and biotechnology for the course in membrane separation processes. Besides, the book will also be useful to process engineers and researchers. KEY FEATURES • Provides sufficient number of examples of industrial applications related to chemical, metallurgical, biochemical and food processing industries. • Focuses on important biomedical applications of membrane-based technologies such as blood oxygenator, controlled drug delivery, plasmapheresis, and bioartificial organs. • Includes chapter-end short questions and problems to test students’ comprehension of the subject. NEW TO THIS EDITION • A new section on membrane cleaning is included. Membrane fabrication methods are supplemented with additional information (Chapter 2). • Additional information on silt density index, forward osmosis and sea water desalination (Chapter 3). • Physicochemical parameters affecting nanofiltration, determination of various resistances using resistance in series model and few more industrial applications with additional short questions (Chapter 4). • Membrane cross-linking methods used in pervaporation, factors affecting pervaporation and few more applications (Chapter 9). • Membrane distillation, membrane reactor with different modules, types of membranes and reactions for membrane reactor (Chapter 13).
This concise and systematically organized text provides a fundamental overview of bioprocess engineering in a simple and straightforward manner with emphasis on its scope and applications. It is built on core concepts such as thermodynamics, stoichiometry, reactor design, transport phenomena, and process control. The book helps students familiarize the state-of-the-art knowledge in topics such as metabolic engineering, enzyme kinetics, biomass growth and propagation, fermentation and other industrial bioprocesses. KEY FEATURES • The book fully conforms to the model curriculum of biotechnology and bioprocess engineering as per AICTE guideline prescribed at senior undergraduate and graduate levels. • Contains extensive illustrative drawings, graphical presentation, images, and tables for better understanding of the subject. • Covers major concepts of biochemical engineering including applications in bioprocesses, fermentation technologies, enzymatic processes, and downstream separation processes, amongst others. • Provides a balanced blend of microbiology, biochemistry and chemical engineering knowledge base relevant to bioprocess design, operation and scale-up. • Includes chapter-end review questions and problems to test students' comprehension of the subject. • Summarises Key points at the end of each chapter, as a ready reckoner for the students to recapitulate. TARGET AUDIENCE • B.Tech. Biotechnology • B.Tech. Chemical Engineering • P.G. Diploma in Bioprocess Technology • M.Tech. Biotechnology
This book provides a historical study of the theory and praxis of modern insurgencies and counterinsurgencies (COIN). Modern Insurgencies and Counterinsurgencies: A Global History shows that the insurgents can wage a variety of conflicts: at times conventional war which lies at the high end of their spectrum, and terrorism which is located at the lowest end of their scale. When insurgencies reach a certain critical threshold, the insurgents shift their strategy from guerrilla (irregular) war to conventional (regular) war, and at that point the level of conflict escalates to the level of civil war. When the insurgents face intense state repression, they revert to terrorist activities. When the insurgents wage guerrilla war, they can be called guerrillas. The variety of wars conducted by the insurgents is termed as unconventional war. This volume demonstrates that the insurgents in the modern world had been motivated by a trinity: greed, grievances and ideology. Kaushik Roy traces the origin of modern insurgencies and COIN from the sixteenth century by focusing on regions outside Western Eurasia. He also touches on the twin interrelated phenomena of modern insurgencies and COIN metastasising into something new at the beginning of the Information Revolution at the end of the twentieth century. This volume will be of interest to researchers and research students of history, British Empire, imperial studies, Asian studies, security studies, strategic studies, and war and conflict studies.
This textbook on CRM, a new approach to marketing, is comprehensive and managerially very useful. Its case studies with a mixture of Indian and non-Indian cases, are extremely interesting and will be fun for students to learn and for instructors to teach." JAGDISH N. SHETH, Professor of Marketing,Emory University This straightforward and easy-to-read text provides students of manage-ment and business studies with a thorough understanding of fundamental abilities and strategies that lead to the successful implementation of practice of CRM (Customer Relationship Management), regarded as the wonder solution to all the problems encountered by marketers. To cope with the increasing intensity of competition, necessitating a drive towards enhancement of customer satisfaction, the book emphasizes the need for integration and coordination along the value chain to effectively and efficiently manage customers. The book focuses on best practices in CRM and illustrates along the way through several interesting case studies how CRM has been used in various industries to build relationships with customers. The book also provides a solid grounding in tools, techniques and technologies used in CRM and explains in detail the power of eCRM to help companies make their vision of CRM a reality. The text is intended for students of MBA, PGDM (Postgraduate Diploma in Management), and PGPBA (Postgraduate Programme in Business Administration). Besides, this book is a useful reference for managerial and marketing professionals. KEY FEATURES Provides insight into contemporary developments in CRM Cites Indian as well as global examples Offers case studies on Indian and global companies to highlight the use of CRM
This book covers the various advanced manufacturing processes employed by manufacturing industries to improve their productivity in terms of socio-economic development. The authors present automated conventional and non-conventional machining techniques as well as virtual machining principles and techniques. Material removal by mechanical, chemical, thermal and electrochemical processes are described in detail. A glossary of key concepts is attached at end of the book.
Geriatric neuropsychiatry is an integrative activity bridging the fields of psychiatry, neurology, neuroscience and geriatrics. It reflects commitment to the principles that, improved understanding of brain-behavior relationships can lead to a higher quality of life for older individuals. Psychiatric manifestations of neurological disorders and the neurobiological basis of psychiatric disorders are the two pillars standing apart to hold erect the concept of neuropsychiatry. Neuropsychiatry is devoted to understanding the neurobiological basis of human behavior. Measurement of cognitive functio.
This book introduces the materials and traditional processes involved in the manufacturing industry. It discusses the properties and application of different engineering materials as well as the performance of failure tests. The book lists both destructible and non-destructible processes in detail. The design associated with each manufacturing processes, such Casting, Forming, Welding and Machining, are also covered.
This book addresses the global history of technology, warfare and state formation from the Stone Age to the Information Age. Using a combination of top-down and bottom-up methodologies, it examines both interstate and intrastate conflicts with a focus on Eurasian technology and warfare. It shows how human agency and structural factors have intertwined, creating a complex web of technology and warfare. It also explores the interplay between technological and non-technological factors to chart the evolution of warfare from its origins to the present day, arguing that the interactions between civilian and military sectors have shaped the use of technology in warfare. Given its scope and depth, it is a valuable resource for researchers in fields such as world history, history of science and technology, history of warfare and imperialism and international relations.
This book introduces the role of Rapid Prototyping Techniques within the product development phase. It deals with the concept, origin, and working cycle of Rapid Prototyping Processes with emphasis on the applications. Apart from elaboration of engineering and non-engineering applications, it highlights recent applications like Bio-Medical Models for Surgical Planning, Molecular Models, Architectural Models, Sculptured Models, Psycho-Analysis Models. Special emphasis has been provided to the technique of generating human organs from live cells/tissues of the same human named 3D BIO PRINTERS. As the Rapid Prototyping Techniques are for tailor made products and not for mass manufacturing hence the book also elaborates on the mass manufacturing of rapid prototyped products. This includes casting and rapid tooling. The book concludes with Reverse Engineering and the role played by Rapid Prototyping Techniques towards the same. With globalization of market and advances in science and technology, the life span of products has shortened considerably. For early realization of products and short development period, engineers and researchers are constantly working together for more and more efficient and effective solutions. The most effective solution identified has been usage of computers in both designing and manufacturing. This gave birth to the nomenclatures CAD (Computer Aided Designing) and CAM (Computer aided Manufacturing). This was the initiation that ensured short product development and realization period. Researchers coined the concept as Rapid Prototyping. In contrast to Prototyping, Rapid prototyping is a group of techniques used to quickly fabricate a scale model of a physical part or assembly using three-dimensional computer aided design (CAD) data. Construction of the part or assembly is usually done using 3D printing or "additive or subtractive layer manufacturing" technology. The first methods for rapid prototyping became available in the late 1980s and were used to produce models and prototype parts. Today, they are used for a wide range of applications and are used to manufacture production-quality parts in relatively small numbers if desired without the typical unfavorable short-run economics. This economy has encouraged online service bureaus for early product realization or physical products for actual testing. This book is expected to contain Seven Chapters. Chapter 1 would explain product life cycle and the product development phase in the same, introducing role of Rapid Prototyping Techniques in Product development phase. Chapter 2 would deals with the concept, origin and working cycle of Rapid Prototyping Processes. Chapter 3 would concentrates on the applications of Rapid Prototyping Technology. Apart from elaboration of engineering and non-engineering applications, it also elaborates on recent applications like Bio-Medical Models for Surgical Planning, Molecular Models, Architectural Models, Sculptured Models, Psycho-Analysis Models etc. Chapter 4 would introduce the various Rapid Prototyping systems available worldwide. The chapter also introduces the technique of generating human organs from live cells/tissues of the same human named 3D BIO PRINTERS hence ensuring low rejection rate by human body. As the Rapid Prototyping Techniques are for tailor made products and not for mass manufacturing hence Chapter 5 would elaborates on the mass manufacturing of rapid prototyped products. This includes Casting and Rapid Tooling. Chapter 6 would deal with Reverse Engineering and the role played by Rapid Prototyping Techniques towards the same. As the product realization is primarily dependent on various softwares which are required to be understood for better accuracy so the concluding chapter of the book i.e. Chapter 7 would explain some software associated with the various techniques.
This book challenges the view, common among Western scholars, that precolonial India lacked a tradition of military philosophy. It traces the evolution of theories of warfare in India from the dawn of civilization, focusing on the debate between Dharmayuddha (Just War) and Kutayuddha (Unjust War) within Hindu philosophy. This debate centers around four questions: What is war? What justifies it? How should it be waged? And what are its potential repercussions? This body of literature provides evidence of the historical evolution of strategic thought in the Indian subcontinent that has heretofore been neglected by modern historians. Further, it provides a counterpoint to scholarship in political science that engages solely with Western theories in its analysis of independent India's philosophy of warfare. Ultimately, a better understanding of the legacy of ancient India's strategic theorizing will enable more accurate analysis of modern India's military and nuclear policies.
The cost of drug development is increasing, and investment returns are decreasing. The number of drugs approved by FDA is in decline in terms of the number of new molecular entities (NMEs). Amongst the reasons noted for this are the adverse side effects and reduced efficiency of many of the potential compounds. This is a problem both for the pharmaceutical industry and for those suffering from diseases for which there are no or few available treatments. Advances in computational chemistry, computer science, structural biology and molecular biology have all contributed to improved drug design strategies and reduced the time taken for drug discovery. By interfacing cheminformatics and bioinformatics with systems biology we can create a powerful tool for understanding the mechanisms of patho-physiological systems and identifying lead molecules for various diseases. This integration of drug design approaches can also play a crucial role in the prediction and rationalization of drug effects and side effects, improving safety and efficacy and leading to better approval rates. Addressing the lack of knowledge on the fundamental aspects of the various computational tools for drug discovery, this book is a compilation of recent bioinformatics and cheminformatics approaches, and their integration with systems biology. Written primarily for researchers and academics in chem- and bioinformatics, it may also be a useful resource for advanced-level students.
Why economics needs to focus on fairness and not just efficiency One of the central tenets of mainstream economics is Adam Smith's proposition that, given certain conditions, self-interested behavior by individuals leads them to the social good, almost as if orchestrated by an invisible hand. This deep insight has, over the past two centuries, been taken out of context, contorted, and used as the cornerstone of free-market orthodoxy. In Beyond the Invisible Hand, Kaushik Basu argues that mainstream economics and its conservative popularizers have misrepresented Smith's insight and hampered our understanding of how economies function, why some economies fail and some succeed, and what the nature and role of state intervention might be. Comparing this view of the invisible hand with the vision described by Kafka—in which individuals pursuing their atomistic interests, devoid of moral compunction, end up creating a world that is mean and miserable—Basu argues for collective action and the need to shift our focus from the efficient society to one that is also fair. Using analytic tools from mainstream economics, the book challenges some of the precepts and propositions of mainstream economics. It maintains that, by ignoring the role of culture and custom, traditional economics promotes the view that the current system is the only viable one, thereby serving the interests of those who do well by this system. Beyond the Invisible Hand challenges readers to fundamentally rethink the assumptions underlying modern economic thought and proves that a more equitable society is both possible and sustainable, and hence worth striving for. By scrutinizing Adam Smith's theory, this impassioned critique of contemporary mainstream economics debunks traditional beliefs regarding best economic practices, self-interest, and the social good.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.