India is one of the most religiously and ethnically diverse nations in the world with some of the most deeply religious societies and cultures. Different societies use plants according to their own beliefs, knowledge and experiences. Their knowledge about the use of the plants is usually not known to other societies and scientists. This book is a compilation of existing literature, field visits, and interactions with renowned personalities working in the similar field. We have covered ethnobotany syllabus for UG Forestry as per the recommendations of the Fifth Deans Committee Report, ICAR. This book may assist students preparing for the ASRB scientist, NET exam, ICFRE scientist exam and entrance exams for higher studies
Digital Dynamo: Unleashing the Power of Modern Marketing" is a comprehensive guide that dives deep into the dynamic world of digital marketing, providing readers with a strategic roadmap to navigate the ever-evolving landscape and maximize their online presence. This book will equip marketers, business owners, and aspiring digital enthusiasts with practical insights, real-world case studies, and actionable strategies to succeed in the digital realm. In this comprehensive exploration of digital marketing, we delved into various aspects of creating effective strategies, connecting with audiences, and staying ahead in the ever-evolving digital landscape. We started by defining digital marketing and recognizing its significance in modern business. We traced its evolution, dissecting its impact on traditional marketing practices. Understanding the components of a successful digital marketing strategy was a pivotal step, where we emphasized setting clear goals tailored to business needs and identifying target audiences through buyer personas. We explored content strategy creation, content format diversification, and leveraging storytelling to emotionally engage customers. The journey ventured into the realm of social media, where we discussed major platforms, organic and paid strategies, and the art of building a loyal community. We then navigated the intricacies of SEO, both on-page and off-page, while emphasizing the importance of staying current with search engine algorithm changes. Pay-per-click advertising, including Google Ads and Bing Ads, was demystified, accompanied by insights into crafting effective ad copy and optimizing campaigns for ROI. We expanded into search engine marketing (SEM) and display advertising, revealing their potential impact. Email campaigns took center stage, from designing engaging content and compelling subject lines to building segmented lists and automating sequences for nurturing and retention. The role of data analytics was highlighted, showcasing its power in shaping strategies, tracking performance, and understanding customer behavior. Wrapping up, we explored emerging technologies like AI, chatbots, and virtual reality, envisioning their integration into future marketing efforts. Ethical considerations underscored the importance of maintaining consumer trust and data security. Finally, building transparency and trust emerged as the bedrock of successful digital marketing, culminating in a holistic perspective on navigating the dynamic digital landscape.
This book provides a cohesive overview of carbon concentrating mechanism (CCM) of photosynthetic microorganisms such as cyanobacteria and microalgae. This unique mechanism is by far the most spectacular physiological process in algal growth and productivity. Due to this fact, the study of CCM has captivated phycologists, algal molecular and cellular biologists, botanists, agriculturalists, crop growers, and most recently algal biofuel researchers, around the world. In the brief, the authors draw a contextual in-depth overview, on the basis of the latest findings, to develop an account of the core concepts regarding state-of-the-art of CCM. Subsequent chapters use this account to explore carbon concentrating mechanism of cyanobacteria and microalgae. They highlight the concise summaries of cutting-edge research and integrated industrial applications of photosynthetic microorganism based CO2 mitigation system, across a wide spectrum of energy and environment. The brief also presents sustainable perspectives of carbon concentrating mechanism in the context of current global energy and environmental challenges.
This textbook is designed for the undergraduate students (B.A./B.Sc.) of mathematics for a course in dynamics. It conforms to the course curriculum prescribed by UGC. The book will also be useful to the undergraduate engineering students for a course in engineering mechanics. The book presents the principle of kinematics describing the geometrical aspects of the motion of particles. It discusses the rectilinear motion with uniform and variable accelerations, the motion of a projectile in a vertical plane neglecting the air resistance, and the motion of a particle in resisting medium. The concepts of work, energy, power and impulse, impact of bodies, circular and cycloidal motions of a particle, motion of a particle under central forces, moments and products of inertia of different bodies, and motion of bodies with varying mass have been discussed in detail. In addition, the book describes the motion of a particle in three dimensions. KEY FEATURES: Presents each concept systematically. Provides a good number of well-graded solved examples and a set of unsolved exercises selected from the examination papers of different universities. Follows an easy-to-understand methodology in solving problems. Gives answers to problems to help the students verify their solutions.
The technology for wireless power transfer (WPT) is in the forefront of electronic development. Applications involving microwaves, solar cells, lasers, and resonance of electromagnetic waves have had the most recent success with WPT. The main function of wireless power transfer is to allow electrical devices to be continuously charged and lose the constraint of a power cord. Although the idea is only a theory and not widely implemented yet, extensive research dating back to the 1850
“As it stands today, Shivya’s sister is still missing. Till you find her, you can’t claim the inheritance.” Sutradhar Apte aka Sutra is staring at an uncertain future after losing his job as an investment banker when he gets unexpectedly nominated in his dead grandfather's inheritance. Sutra is surprised as he was left an orphan at an early age and had never spoken to his estranged grandfather. Is this sheer good luck? Maybe not. The grandfather’s will has a curious condition – Sutra must find Yami, a young girl who is mysteriously missing, to claim the inheritance. A baffled Sutra thinks – I struggle to find a missing sock and am expected to find an entire person! Reluctantly, the laid-off banker gets sucked into unravelling the mystery of Yami’s disappearance, along with Yami’s beautiful sister Shivya. As they piece the clues together, one after the other, they get caught into an unnerving and dangerous net, with every discovery leading to a few more things to be discovered. Even as the cynical Sutra discovers his true calling, will he be able to fulfil his dead grandfather’s wish and find Yami? Are there any other surprises in store for him and Shivya, his newfound muse?
A luxurious hilltop resort. A high-stakes corporate retreat for a team of cutthroat professionals. An unexpected death, a roomful of suspects, a handsome Army officer with a secret past It is peak tourist season in Shimla, and the last thing anyone needs is a dead body appearing mysteriously at the bottom of a hill. Enter Shimla?s ace cop, the hot and happening Superintendent of Police Niki Marwah, determined to leave no stone unturned in her quest to nail the culprit. As Niki and her team race against time to solve the mystery, they uncover a web of bitter rivalries, secret grudges and vicious lies. Everything points to murder and, with the list of suspects growing, Niki realizes it will take all of her ingenuity to stop a ruthless killer.
Every life is a story; extraordinary stories of ordinary men and women. They work in small offices, study in ordinary schools and do very ordinary things, but their stories of love are far beyond our imagination. Fate twists their life and brings them to unexpected crossroads. What separates them from the pack is the choice they exercise. The grandmother at Ramban and the Irish girl at Rajasthan had one thing common: their choice. Ammi at Ladakh and the girl at Delhi had the same fate but different choices. Stories inspire all of us. A routine life can be turned into extraordinary by making the right choice. This book is about all of us who have thousands of stories to be woven in future and the choices that we will make.
This book is a compilation of resolutions passed by the Akhil Bhartiya Karyakari Mandal and Akhil Bhartiya Pratinidhi Sabha of the Rastriya Swayamsevak sangh (RSS) during the period of 1950-2007. The RSS was founded by Dr. Hedgewar after coming to the conclusion that common masses should be awakened to seek freedom and achieve independence from foreign rule. RSS supported the demand for re-organization of Jammu and Kashmir state and also supported national unity and re-establishment of national honour through Sri Ram Janma bhoomi movement. The resolutions are on various issues viz. nuclear agreement signed with USA, pursuance of economic interests and sovereignty of the country. Readers will benefit immensely after reading, studying and contemplating on these resolutions.
Step into the heart-pounding world of "Massacre At Midnight" by Chaudhary Kaushal Kishor Thakur, a gripping tale of suspense, intrigue, and betrayal that will keep you on the edge of your seat until the very last page. Prepare to be immersed in a world of mystery and danger as you unravel the dark secrets hidden within the shadows of the night. Follow the riveting story of a small town gripped by fear and uncertainty after a brutal massacre shatters the peace of the night. As tensions rise and suspicions mount, you'll find yourself drawn into a web of lies and deception, where nothing is as it seems and danger lurks around every corner. Explore the rich tapestry of characters as Thakur masterfully brings each one to life, from the intrepid detective determined to uncover the truth to the enigmatic figures who hold the key to solving the mystery. Through their struggles and triumphs, you'll gain insight into the human psyche and the depths of human depravity. Themes of justice, revenge, and the fragility of the human condition permeate the narrative, inviting readers to confront the darker aspects of human nature and the consequences of unchecked ambition. As the story unfolds, you'll find yourself questioning the boundaries of morality and the lengths to which people will go to protect their secrets. The overall tone and mood of "Massacre At Midnight" are imbued with a sense of tension and suspense, as Thakur's evocative prose and vivid descriptions transport you to a world filled with danger and intrigue. From the eerie silence of deserted streets to the adrenaline-fueled chase scenes that will leave you breathless, you'll find yourself immersed in a pulse-pounding thriller that will keep you guessing until the very end. Critically acclaimed for its taut pacing, unpredictable twists, and memorable characters, "Massacre At Midnight" has earned its place as a must-read for fans of mystery and suspense. Its gripping storyline and electrifying plot twists will keep you turning pages late into the night, eager to uncover the truth behind the massacre. Whether you're a fan of crime fiction, a lover of thrillers, or simply someone looking for a gripping read that will keep you on the edge of your seat, "Massacre At Midnight" promises to deliver an unforgettable reading experience. Its atmospheric setting, compelling characters, and heart-stopping action will leave you craving more. Don't miss your chance to experience the excitement of "Massacre At Midnight." Let "Massacre At Midnight" transport you to a world of danger, intrigue, and suspense. Secure your copy now and discover why Chaudhary Kaushal Kishor Thakur's masterpiece continues to captivate readers around the world.
Environmental Geo-Hazards are of upmost concern today, as there is huge lossto life and property. The concern varies from individual to the state government.Government has set up many scientific departments to carry out research anddevelopment programmes on Geo-Hazards. The findings of scientific studieshave been helpful in mitigating the impact of Geo-Hazards. The most disastrousimpact has been of the earthquakes. Although, they occur rarely but their timeof occurrence is not known. It is one of the most challenging job to the scientificcommunity. Therefore, the focus is on post management strategy. Along withnatural factors human beings are responsible for triggering landslides. Unscientificand haphazardous development in Himalaya have been the root cause ofdisastrous landslides. Flash floods are becoming very common phenomena inHimalaya due to heavy rainfall and cloudburst. Many efforts fall short due tolack of scientific inputs as well as money and trained manpower in this field.Government of Himachal Pradesh has been making many efforts to come upwith pre-hazards with comprehensive strategy and policy to deal with theenvironmental Geo-Hazards.
Pharmaceutical Inorganic Chemistry is explained in detail in the textbook. A major contribution to pharmaceutical research is being made by pharmaceutical inorganic chemistry. Every topic is covered in great detail, and the text touches on a variety of hypotheses related to the concept. Figures, pictures, and tables are used to assist the discussion of each topic. With exercises at the conclusion of each chapter and a summary of all pharmaceutical inorganic compounds at the end of every chapter, this book is organized systemically.
Those were the best days of our lives... For Aadi, Srini, Ambi, TD, Miru and Kajo, the twentieth anniversary reunion of their batch from IIM Calcutta provides the perfect opportunity to set aside their everyday anxieties and relive the heady days of their youth. But things begin to go awry when ex-lovers reunite, old grudges resurface and longheld secrets come tumbling out. As they navigate an eventful weekend in Goa packed with expected nostalgia and unexpected drama, what becomes increasingly clear is that while friends are fallible, friendships are forever... Sparkling with wit, warmth and the easy craft that has marked Swati Kaushal's bestselling novels, A Few Good Friends is a refreshing, nuanced take on friendship, love and this crazy thing called life.
Dripping beauty awakens slumbering zones of Earth to sprout out into new growths and fill each aspect of Nature with powerful thoughts to nurture each layer of its: a replica of its sprite.
This book is based on the struggle of an ex Indian Military Intelligence Soldier against corruption. He lost everything in this war against corruption because of noncooperation by the corrupted system.
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