Katya Andresen's Books

Robin Hood Marketing

Stealing Corporate Savvy to Sell Just Causes

By: Katya Andresen

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Robin Hood Marketing

Stealing Corporate Savvy to Sell Just Causes

By: Katya Andresen

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/

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Page Count

289

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118040937

ISBN 13

9781118040935

Robin Hood Marketing

Stealing Corporate Savvy to Sell Just Causes

By: Katya Andresen

Write a review Read reviews Take a Quiz Solve Book Puzzle

Robin Hood Marketing

Stealing Corporate Savvy to Sell Just Causes

By: Katya Andresen

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

289

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118040937

ISBN 13

9781118040935

Kaleidoscope: F.M. Dostoevsky and the Early Dialectical Theology

By: Katya Tolstaya

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Kaleidoscope: F.M. Dostoevsky and the Early Dialectical Theology

By: Katya Tolstaya

Introducing a new hermeneutics, this book explores the correlation between the personal faith of F.M. Dostoevsky (1821-1881) and the religious quality of his texts. In offering the first comprehensive analysis of his ego documents, it demonstrates how faith has methodologically to be defined by the inaccessibility of the 'living person'. This thesis, which draws on the work of M.M. Bakhtin, is further developed by critically examining the reception of Dostoevsky by the two main representatives of early dialectical theology, Karl Barth and Eduard Thurneysen. In the early 1920s, they claimed Dostoevsky as a chief witness to their radical theology of the fully transcendent God. While previously unpublished archive materials demonstrate the theological problems of their static conceptual interpretation, the 'kaleidoscopic' hermeneutics is founded on the awareness that a text offers only a fixed image, whereas living faith is in permanent motion.

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Age

Page Count

391

Publisher

BRILL

Published Date

ISBN 10

900424459X

ISBN 13

9789004244597

Book's by Katya Andresen

Robin Hood Marketing

Robin Hood Marketing

Robin Hood Marketing

Robin Hood Marketing

Kaleidoscope: F.M. Dostoevsky and the Early Dialectical Theology

Kaleidoscope: F.M. Dostoevsky and the Early Dialectical Theology

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