In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
This book re-examines the relationship between Britain and colonial slavery in a crucial period in the birth of modern Britain. Drawing on a comprehensive analysis of British slave-owners and mortgagees who received compensation from the state for the end of slavery, and tracing their trajectories in British life, the volume explores the commercial, political, cultural, social, intellectual, physical and imperial legacies of slave-ownership. It transcends conventional divisions in history-writing to provide an integrated account of one powerful way in which Empire came home to Victorian Britain, and to reassess narratives of West Indian 'decline'. It will be of value to scholars not only of British economic and social history, but also of the histories of the Atlantic world, of the Caribbean and of slavery, as well as to those concerned with the evolution of ideas of race and difference and with the relationship between past and present.
If you need inspiration and instruction, look no further than Tigga Mac’s Cake Hacks from the Aussie cake artist adored across social media. From frogs to mermaids, sandcastles to ice-cream trucks, you’re sure to find something your little one will LOVE in this colourful collection of cake creations with its six themed chapters: - Whimsical and Wonderful - Farmyard Friends - Tracks, Wheels and Automobiles - Slimy Scales, Teeth and Tails - Creepy, Kooky and All Things Spooky - Fair Dinkum Aussie And no baking skills (or big budget!) needed. You can make these creations with affordable shop-bought sponge cakes or homemade ones. Simply follow Tigga’s step-by-step decorating instructions from start to finish, all accompanied by clear photography and a full-page shot of the finished cake to guide you. The hacks are graded, so you can choose one that suits your skills, time and ambitions. And for the more challenging cakes, QR codes will lead you to follow-along video tutorials to help you on your path to birthday cake glory! Tigga is loved by millions for her joyful energy, easy-going vibe and down-to-earth creativity. Written with longtime friend and business partner, Katie Scoble, Tigga has designed this book with parents and caregivers in mind to make the process of creating a celebration cake straightforward, foolproof – and fun! Okie Dokie – let’s CAKE!
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