This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
He really does know everything, it's just the Know It All Kitty needs a lot of help along the way to live up to his name. He wants to share peanut butter goodies with his friends, so he musters his courage to do the one thing he hates to do... go underwater! He has to face his fears once again as he discovers a lake wizard in an underwater cave, and a hidden peanut butter factory. He sets off the alarm in the factory and it scares him silly, but he makes it out with a sack full of goodies for his friends!
This book documents those first links that students make between content they learn in their classrooms and their prior experiences. Through six late-elementary school case studies these knowledge construction links are brought to life. The links of the students are often rich in describing who these individuals are, where they are in their learning process, and what is meaningful to them. Many times, these links point to what has been learned, both in and out of school, and the contexts when and where that learning took place. The mind as rhizome metaphor was used to guide the development and interpretation of the studies while the lens of Peircian semiotics provides an interpretation for these initial links. The resulting grounded theory is presented through a rich and extensive presentation of excerpts from classroom observations, student interviews, and a student writing activity and describes the varying types of student links, how the links were prompted, the relationships between what the students were learning and what they already knew, and specific types of in-school links. The narrative includes how these links were supported or inhibited in the classroom drawing on the roles of the teachers in the classrooms and what constituted authority sources of information in those classrooms. Before exploring the students’ linking as a process of ongoing semiosis and how this process is part of a dynamic system, a study of the relationship between student knowledge links and achievement is shared. This rich narrative will be of interest to scholars and practitioners alike, and includes an extensive appendix documenting the research methods.
From the New York Times Bestselling Authors comes the foods, the recipes, and the preparation methods you need to achieve your fitness, health, and weight-loss goals. Active people require a nutrition program that keeps pace with their busy lifestyles and changing fitness goals, and that means eating the right foods to support their activity level throughout the year. Finding the right foods that supply fuel for more energy helps people achieve better fitness and enhanced health and weight loss. Chris Carmichael, the coach of one of the world’s greatest athletes, teams up with renowned chef Mark Tarbell to offer healthful recipes that provide the energy, vitamins, minerals, and antioxidants active individuals need to perform at their best. Elite athletes and weekend warriors alike have used Carmichael’s innovative nutrition periodization program to lead active, healthy, and high-energy lifestyles; now the foods and recipes they enjoy are available to everyone.
This teaching anthology collects texts from the vast archive of medieval Arthurian literature. It includes selections from mainstream canonical authors, such as Geoffrey of Monmouth and Malory, and more peripheral works, such as the Melech Artus (a 12th-century Hebrew text) and the Dutch Morien (featuring a black knight). Characters and authors showcase the diversity of race, religion, gender, and gender orientation of the Arthurian tradition. The anthology and its accompanying website offer a variety of genres, ranging from visual art to historical chronicles and from romance to drama. Arthurian works, while concentrated in England, France, and Wales, are found across medieval Europe, and thus this anthology includes texts from Iceland to Greece. The Broadview Anthology of Medieval Arthurian Literature is ideally suited to teaching: it includes full texts, such as Chrétien de Troyes’ Knight of the Cart, Chaucer’s Wife of Bath’s Tale, and the anonymous Sir Gawain and the Green Knight, for classes that wish to study a whole work in depth; it also includes shorter excerpts of parallel incidents, such as the Uther and Igraine story, so that students can compare a story’s treatment by different authors. Marginal glosses assist students with the Middle English texts, while introductory notes and explanatory footnotes give students necessary background information.
When Jane decides to move to the Australian outback in search of a husband, her sister Anthea thinks she's mad. But then again, the sisters have never seen eye-to-eye. Anthea is slim, beautiful and has a perfect life and fiancé. Jane has always felt like the ugly duckling in comparison. But when Anthea follows her sister Down Under to try and save Jane from this latest crazy plan, she ends up taking a walk on the wild side herself... Love is Blind is part of Quick Reads – a series of short and engaging books for adult readers who are less confident with their reading skills. Praise for Kathy Lette: 'Fabulous, fast-paced, funny & unapologetically female. Nobody does it better.' DEBORAH FRANCES-WHITE, THE GUILTY FEMINIST 'Deliciously rude and darkly funny, but with compassion and humanity at its heart. Read with relish.' NICOLE KIDMAN 'Kathy Lette can turn from raunchy farce to the most tender emotion in a trice.' STEPHEN FRY
Washed up in London and trying her best to raise her new-born son alone, Madeleine Wolfe is looking forward to taking her mind off things with some retail therapy – even if her budget stretches to prunes rather than Prada. But her day out takes an unexpected turn for the worse when she is mistakenly arrested in Harrods for shoplifting... Detained with baby Jack in Holloway Prison's Mother and Baby Unit, there's only one man Maddy can turn to for help clearing her name: the father of her baby and ex-lover Alex. Things have been bumpy between Maddy and Alex to say the least – there's the wife and children he omitted to mention for starters. He's also in the middle of launching his political career and needs to protect his wholesome image. But he won't let Maddy down when she needs him most... will he? Praise for Kathy Lette: 'Fabulous, fast-paced, funny & unapologetically female. Nobody does it better.' DEBORAH FRANCES-WHITE, THE GUILTY FEMINIST 'Deliciously rude and darkly funny, but with compassion and humanity at its heart. Read with relish.' NICOLE KIDMAN 'Kathy Lette can turn from raunchy farce to the most tender emotion in a trice.' STEPHEN FRY
This guide to 45 great hikes on Oahu includes 2 new trips in the inland rainforests of Kailua and Waimanalo. Explore the beaches, cliffs, and rainforests, and learn about native plants, Hawaiian history, and local mythology.
A mother searches for love for her autistic son with hilarious consequences in this laugh-out-loud novel from Kathy Lette. As a crossword-addicted English teacher, Lucy never expected to be arrested for kerb-crawling. But her autistic twenty-year-old son Merlin is desperate to lose his virginity, and a sex worker seems like the only option... only Lucy picks up an undercover policewoman instead. Let off with a suspended sentence, Lucy resigns herself to the fact that her son will never have sex, let alone find love... until the morning she miraculously discovers Merlin in bed with a girl. But is tough, tattooed Kayleigh just taking him for a ride? And what has brought Lucy's snake of an ex-husband wriggling back into their lives? As all her best laid plans for Merlin's happiness chaotically unravel, will Lucy ever be able to cut her son's psychological umbilical cord and start to live her own life? Praise for Best Laid Plans: 'An important and poignant subject – a mother's search for the perfect girlfriend for her grown-up son with autism – that is also a hilarious and entertaining page-turner, written with Lette's inimitable irreverence, brio and wit.' JILL DAWSON 'Deliciously rude and darkly funny, but with compassion and humanity at its heart. Read with relish.' NICOLE KIDMAN 'Kathy Lette can turn from raunchy farce to the most tender emotion in a trice: this unputdownable book wrenches the heart and the laugh muscles with stunning panache.' STEPHEN FRY
The focus of this book is the spiritual/religious life of the indigenous people of Hawai‘i—the Knaka Maoli. Their spiritual principles of mlama ‘ina (caring for the environment), kuleana (individual responsibility), kkua (helping one another), and ‘ohana (family beyond blood ties) enabled the Hawaiians to survive the decimation of their population and colonial attacks upon their government and cultural heritage. Moreover, these ideals passed on into the many immigrant groups that came to the Islands and helped them coalesce into one “multiracial” people. The future promise of Hawai‘i may lie in these ancient principles, for they represent a much-needed idea of working in harmony with the environment and are characterized by respect, tolerance, and understanding of differences. They may represent a new way of looking at sociocultural processes in the hope of solving complex problems of the modern world. This indeed may be the lasting legacy of the Knaka Maoli.
An outrageously funny, heartbreaking read – when Ruby finds out she has cancer on the brink of her 50th birthday, she decides to start living instead of complying... Ruby has always been the generous mediator among her friends, family and colleagues, which is why they've all turned up to celebrate her 50th birthday. But after too many glasses of champers, Ruby takes her moment in the spotlight to reveal what she really thinks of every one of them. She accuses her husband of having an affair and lambasts her mother for a lifetime of playing her three daughters against each other – it's blisteringly brutal. As the stunned gathering gawks at Ruby, the birthday girl reveals that she has terminal cancer, and has cashed in her life savings to take her two estranged sisters cruising into the sunset for a dose of HRT – Husband Replacement Therapy. But is Ruby being courageous or ruthlessly selfish? Praise for Kathy Lette: 'Fabulous, fast-paced, funny & unapologetically female. Nobody does it better.' DEBORAH FRANCES-WHITE, THE GUILTY FEMINIST 'Deliciously rude and darkly funny, but with compassion and humanity at its heart. Read with relish.' NICOLE KIDMAN 'Kathy Lette can turn from raunchy farce to the most tender emotion in a trice.' STEPHEN FRY
Why do men like intelligent women? Because opposites attract. That's what Shelly Green thinks when she meets Kit Kincaide...on their wedding day. Unwittingly entered by her students in a Desperate and Dateless reality show contest, Shelly, a London music teacher, is caught off guard when she wins. Although the show's computer has predicted that she and Kit would make the perfect match -- physically, emotionally, and intellectually -- Shelly has some serious doubts about the hunky, boisterous American when she joins him at the altar. But not for long. A steamy limo ride proves that they have at least one thing in common. Suddenly, amid all the hype, there seems to be some hope for Shelly and Kit's ramshackle marriage, or at least for their honeymoon. Cut to the tropical island of Réunion where newlywed Kit seems to be spending a lot of time on his own or with a French floozy...anywhere but with Shelly. Will Shelly discover the truth about Kit? Can she find romance in spite of a civil war, a natural disaster, and a crew of television staffers of the most dubious character? Do she and Kit have a chance for a real marriage in the surreal world of reality TV? Clever, racy, and laugh-out-loud funny, Dead Sexy proves that love may be blind, but marriage is a real eye-opener.
Ordinary writers describe the body in order to evoke images in readers’ minds. Extraordinary writers leverage it to add elements such as tension, intrigue, and humor. The Writer’s Body Lexicon provides tools for both approaches. Kathy Steinemann provides a boggling number of word choices and phrases for body parts, organized under similar sections in most chapters: • Emotion Beats and Physical Manifestations • Adjectives • Similes and Metaphors • Colors and Variegations • Scents • Shapes • Verbs and Phrasal Verbs • Nouns • Prompts • Clichés and Idioms Sprinkled throughout, you’ll also find hundreds of story ideas. They pop up in similes, metaphors, word lists, and other nooks and crannies. Readers don’t want every character to be a cardboard cutout with a perfect physique. They prefer real bodies with imperfections that drive character actions and reactions — bodies with believable skin, scents, and colors. For instance, a well-dressed CEO whose infrequent smile exposes poorly maintained teeth might be on the verge of bankruptcy. A gorgeous cougar with decaying teeth, who tells her young admirer she’s rich, could spook her prey. Someone trying to hide a cigarette habit from a spouse might be foiled by nicotine stains. Add depth to your writing. Rather than just describe the body, exploit it. Build on it. Mold it until it becomes an integral part of your narrative. “… a timeless resource: You’ll find advice, prompts, ideas, vocabulary, humor, and everything in between. But more importantly, it will make your characters stand out from the crowd.” — Nada Sobhi
All women want to kill their husbands some of the time... “Where there's a will, I intend to be in it,” wives half-joke to each other. Marriage, it would appear, is a fun-packed frivolous hobby, only occasionally resulting in death. But when Jazz Jardine is arrested for her husband's murder, the joke falls flat. Life should begin at 40 – not with life imprisonment for killing your spouse. Jazz, stay-at-home mum and domestic goddess; Hannah, childless career woman; and Cassie, demented working mother of two are three ordinary women. Their record collections are classical, not criminal. Cassie and Hannah set out immediately to prove their best friend's innocence, uncovering betrayal, adultery, plot twists, thinner thighs and toy boys aplenty en route but will their friendship survive these ever darker revelations?
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors. A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices. This Third Edition features: 25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work Increased emphasis on ethics and social responsibility Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students
The Third Edition of Knowles Neoplastic Hematopathology has been thoroughly updated by the world's experts to cover all aspects of neoplastic hematopathology, a field that covers disorders of the bone marrow, spleen, and lymphatic system. Now in full-color, this completely revised and expanded edition integrates the basic science, modern diagnostic techniques, and clinical aspects of malignant diseases affecting these organs. It is the most comprehensive, encyclopedic textbook concerning neoplastic hematopathology available on the market today.
The circumstances are right, the opportunity has presented itself. Now, all she needs is a plan and she can be free of the humiliation, the abuse, and of him. She simply has to play the dutiful wife and tread softly - very softly - because Michael is not a forgiving man. But there are things Estelle doesn't know, not yet. They will come to her soon, a piece at a time. And as they do, the night will grow darker, the fear greater and her determination will crumble. She will want to stop it, to go back to the way things were, only it is far too late. Suddenly, she finds herself alone, terrified and running in fear! And waiting for Michael has become a matter of life and death!
Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management.
Madeline Wolfe is a mischievous, mutinous, high-rise (the shortest she'd ever been was 'tall for her age') Aussie redhead, who can open beer bottles with her teeth and is on first name terms with every bartender in Bangkok. She's a woman in control of her life, and no man is ever going to tell her what to do. So how come she's ended up twelve thousand miles from home, in rainy London, with no friends, her visa about to expire, with no place to live – oh, yes, and pregnant? She fell in love with Alexander Drake, that's how. But she soon realises that Alex goes through the tunnel of love holding his own hand. He also has more secrets than MI5. Alex may not be the man she thought he was, but can she persuade him to be the man she needs him to be – preferably before the baby arrives? Praise for Kathy Lette: 'Fabulous, fast-paced, funny & unapologetically female. Nobody does it better.' DEBORAH FRANCES-WHITE, THE GUILTY FEMINIST 'Deliciously rude and darkly funny, but with compassion and humanity at its heart. Read with relish.' NICOLE KIDMAN 'Kathy Lette can turn from raunchy farce to the most tender emotion in a trice.' STEPHEN FRY
Kathy Shea Mormino, aka The Chicken Chick, shares her wealth of experience as a chicken keeper in a fun and abundantly illustrated format in The Chicken Chick's Guide to Backyard Chickens.
Whether they're parents, married without kids, or single, most people want to do better at mealtime—they want to put good, nutritious food on the table, they're looking for a more diverse repertoire of dishes to prepare, and they'd like to enjoy the process more. The problem is they don't believe they have the time or ability to do it night after night. But it can be done, and Keepers will show them how. Drawing from two decades of trial-and-error in their own kitchens, as well as working alongside savvy chefs and talented home cooks, Campion and Brennan offer 120 appealing, satisfying recipes ideal for weeknight meals. There's an array of master recipes for classic dishes with options for substitutions, updated old favorites, one-pot meals, "international" dishes, super-fast ones, and others that reheat well or can be cooked in individual portions. Along with timeless recipes, Keepers is filled with invaluable tips on meal planning and preparation, all presented in an entertaining, encouraging, and empathetic style. Keepers gives cooks all of the tools they need to become more efficient, confident, and creative in the kitchen. It will help them survive the Monday-to-Friday dinner rush with their sanity and kitchens intact, and also have some fun along the way.
The greatest of the greatest generation are not found in Tom Brokaw's book, The Greatest Generation. Overlooked in most schools, the most successful program undertaken during President Franklin Roosevelt's "New Deal," the Civilian Conservation Corps (CCC), is largely ignored. Although Gold Medal CCC Company 1538: A Documentary follows a single company from its birth in conditioning camp until its premature demise, it is also a "text book" history of the CCC and the significant role the Army played in it.
When your patrons ask for published immigration, passenger and naturalization records of individuals who came to the U.S. and Canada between the 16th and mid-20th centuries, direct them to this comprehensive resource. Here they'll find everything needed for fruitful genealogical research.Main entries in Passenger and Immigration Lists Index provide information such as name and age of immigrant; year and place of arrival, naturalization, or other record which indicates person indexed is an immigrant; code indicating the source indexed and the page number in the source which contains the record; and the names of all listed family members together with their age and relationship to the main entry. In addition, it provides cross references for every accompanying passenger to main entry.Thirty annual supplements (published 1982-2005) have increased the number of citations to more than four million names indexed. A bibliography of sources indexed appears in each volume.
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