In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager and, for that matter, any manager concerned with growing the value of the firm's customer base.
A beautiful new hardback edition of Katherine Mansfield's most vivid and distinctive stories. Katherine Mansfield was the only writer Virginia Woolf envied. Mansfield transformed the short story genre with her work, creating stories miraculous in their intensity yet seemingly so simple. The shift of a heart, the beat of a moment, the changing of the light: in these stories emotional universes are contained within glimpses. Mansfield only lived to the age of 34 but in that time wrote stories true to her indomitable spirit. A hundred years on from her death, Mansfield's biographer, Claire Harman, has created this new selection to show us the master of the short story form in full flight. WITH A FOREWORD BY HELEN SIMPSON AND INTRODUCTION BY CLAIRE HARMAN 'There is something rapturous about her work...she has the power to distil the apparently inconsequential into frozen moments laden with significance' Guardian 'Would you not like to try all sorts of lives - one is so very small - but that is the satisfaction of writing - one can impersonate so many people' Katherine Mansfield
Here is the book that answers the age-old question: What should I bring? Foodies Rae Katherine Eighmey and Debbie Miller combed through hundreds of folksy cookbooks--often spiral-bound or homemade --compiled by groups around the Midwest. Then they tested hundreds of the most popular recipes before winnowing the list to 125 of the tastiest crowd-pleasing dishes: treats such as Swedish Tea Ring, Oven Barbecue Spareribs, Blueberry Buckle, and Party Punch. Recipes are organized by course, so it's as easy as pie for the reader to find the perfect dish for the long community table. Seven 1950s menus-with-recipes for gatherings such as a Card Party and a Ladies Club Luncheon will help today's savvy host create memorable retro gatherings for friends and family. Food and entertaining lore gleaned from the cookbooks and the authors' recollections of growing up in the Fabulous Fifties transport readers back to a time when shared food and hospitality reigned supreme. Rae Katherine Eighmey is a food historian who has written several books of recipes and lore, including Hearts and Homes and A Prairie Kitchen (MHS Press). Debbie Miller is a historian and aficionado of community cookbooks who works as a reference specialist at the Minnesota Historical Society. Dave Wood is the author of numerous books about midwestern culture.
Sip luscious libations and satisfy your sweet tooth with these 50 amazing recipe pairings featuring creamy cocktails and delicious desserts—written by a seasoned food writer. Milk and cookies are a classic. There’s no better culinary combination than a sweet, crumbly, and warm cookie colliding with a rich, cool, creamy liquid…the extraordinary contrast of temperature, texture, and flavor wow and delight our senses. It’s no wonder that people have been dunking and drinking for decades. But somehow, this magical combination became associated with childhood—a pairing reserved for after-school snacks or Christmas Eve treats for Santa. But, no more! A new era has begun. Retro cocktails are more popular than ever (hello, Harvey Wallbanger?) and like mad scientists, bartenders everywhere are crafting cocktails that tap into milk-and-cookie nostalgia too. If you’ve ever thought a Girl Scout cookie would taste great with a boozy beverage or wished you could order Cereal Milk Punch at your local watering hole, then this book is for you. Cookies & Cocktails features dreamy drink recipes paired with delicious cookies, biscuits, wafers, and bars. Whether you crave a cutting-edge craft cocktail or a soul-warming nightcap to end a cozy wintry evening you’ll find a sensory surprise on every level. Cheers!
The Brooklyn destination the New York Times called “one of the most extraordinary restaurants in the country”—which began as a pizza place and quickly redefined the urban food landscape—releases its highly anticipated debut cookbook. When Roberta’s opened in 2008 in a concrete bunker in Bushwick, it was a pizzeria where you could stop in for dinner and stumble out hours later, happy. It’s still a down-the-rabbit-hole kind of place but has also become a destination for groundbreaking food, a wholly original dining experience, and a rooftop garden that marked the beginning of the urban farming movement in New York City. The forces behind Roberta’s—chef Carlo Mirarchi and co-owners Brandon Hoy and Chris Parachini—share recipes, photographs, and stories meant to capture the experience of Roberta’s for those who haven’t been, and to immortalize it for those who’ve been there since the beginning.
This groundbreaking book moves beyond the conventional association of dramaturgy with plays to consider the substance and process of dramaturgy for dance and movement performance. Focusing on text and language, research, audience, movement, and interculturalism, the author provides vivid, practical examples from her collaboration with renowned choreographer Ralph Lemon.
Royer examines the changing ritual of execution across five centuries and discovers a shift both in practice and in the message that was sent to the population at large. She argues that what began as a show of retribution and revenge became a ceremonial portrayal of redemption as the political, religious and cultural landscape of England evolved.
Get Your Sweet Tooth Tipsy! Candy Cocktails features fifty delicious libations made with candy and booze. Whether you crave sweet, sour, or chocolaty, there is a cocktail in this book to please every mood and taste bud. Also included are recipes for candy infusions, suggestions for candy rims and garnishes to dress up your drinks, tons of flirty photos, and more -- plus dozens of ideas to throw your very own candy cocktail party! Cocktails include: Bubblegum Mojito, Caramel Apple Fizz, Sour Grape Sidecar, Whiskey Sour Gummy Bear, Candy Cane Martini, Cherry Blow Pop Shot, and more!
With a pocket-sized format and easy-to-read type, anyone can look up words quickly and easily with this handy little Indonesian dictionary. Tuttle's Mini Indonesian Dictionary is ideal for use by tourists, students, and business people traveling to Indonesia, or as an Indonesian language study reference. In addition to being an excellent English to Indonesian dictionary and Indonesian to English dictionary, this reference guide contains essential notes on the Indonesian language, Indonesian grammar and pronunciation. All Indonesian words are written in romanized form, as well as Indonesian script--so that, in case of difficulties, the book can be shown to a native speaker. This mini dictionary contains the following essential features: Bidirectional Indonesian-English and English-Indonesian Over 12,000 essential Indonesian words, as well as useful Indonesian expressions and idioms All the latest Indonesian social media and computer terms May be used for all U.S. ESL standardized testing
For parents in favor of cookbooks that “sound like brass-tacks science” these whole food recipes “fit the bill” (TheNew York Times). There is a better way to feed your baby. Super Nutrition for Babies gives parents the latest science-verified nutritional recommendations for feeding their child. Based on a program used at one of the largest holistic practices in the country, this book provides information on all aspects of nutrition and feeding, including introducing meat in a child’s diet, healthier alternatives to dairy and soy, starting solid foods, establishing a regular eating schedule, dealing with picky eating, and the best foods for every age and stage so your baby gets the best nutrition to minimize illness and optimize sleep, digestion, and brain development. “A wonderful guide for getting babies off to the right start, and helping them enjoy the gift of health for life.” —Sally Fallon Morell, President, Weston A. Price Foundation “A clear, practical, and nontrendy guide for parents on how to best feed babies and toddlers, backed by common sense, ancestral wisdom, and sound science.” —Kaayla T. Daniel, Ph.D., C.C.N., Vice President, Weston A. Price Foundation, and author of The Whole Soy Story: The Dark Side of America’s Favorite Health Food “Super Nutrition for Babies is something that every expectant and new mother and father should read. This book is a rare treasure!” —Natasha Campbell-McBride, M.D., author of Gut and Psychology Syndrome “A grand reference book that can be used for many years of a child’s life.” —Nancy Appleton, Ph.D., best-selling author of Healthy Bones and Lick the Sugar Habit
An authoritative guide to the identification, systematics, distribution, and biology of the thirty-eight species of the Order Beloniformes in the western North Atlantic Ocean The final volume in the Fishes of the Western North Atlantic series covers the Beloniformes, a diverse order of fishes containing six families and at least two hundred and thirty extant species found worldwide in marine and freshwater environments. This excellently illustrated, authoritative book describes the thirty-eight species of beloniform fishes—needlefishes, sauries, halfbeaks, and flyingfishes—that live in the western Atlantic Ocean. Compiled from new revisions, original research, and critical reviews of existing information, this tenth book in the series completes a major reference work in taxonomy and ichthyology for both amateurs and professionals, and all students of the sea.
This is the most up-to-date Indonesian Dictionary on the market Tuttle Concise Indonesian Dictionary has both Indonesian to English and English to Indonesian sections. Its compact size allows for easy transport without limiting the content. This Indonesian dictionary is perfect for Indonesian language students, or business people and tourists traveling to Indonesia. It contains over 20,000 words and expressions, carefully selected to cover all important aspects of life and commerce in Indonesia. In addition, extensive information on Indonesian grammar and Indonesian pronunciation are included. Concise Indonesian Dictionary contains the following features: 25,000 Indonesian words and expressions. Up-to-date local Indonesian slang and idioms. A guide to Indonesian pronunciation and Indonesian Grammar. English and Indonesian Script. Extensive notes with detailed tips on usage and social context. Parts of speech, common phrases and idiomatic expressions. Other dictionaries in this bestselling series you might be interested in include: Concise Tagalog Dictionary, Concise Vietnamese Dictionary, and Concise Balinese Dictionary.
This compact and user-friendly Indonesian to English and English to Indonesian dictionary is the most comprehensive available today for English speakers. The Tuttle Compact Indonesian Dictionary is a totally new bidirectional dictionary which provides English speakers with the very latest and most concise definitions for all commonly-used Indonesian words and phrases, including thousands of new terms that have been created in the past several years. It constitutes a vast improvement over all existing Indonesian dictionaries and is ideal for students, translators and teachers, as well as for use as a general reference dictionary. It can be used for travel and is also a great way to learn Indonesian as part of a course. Covering over 30,000 words and expressions in a single compact volume, this dictionary provides detailed and in-depth treatment of all Indonesian language items. It includes a wide variety of new entries and collocations, cultural references, and sample sentences to illustrate precisely the meaning of each word. Common colloquial phrases and expressions which are not easily understood are also included. Special attention is given to verb forms, which are marked transitive or intransitive, with examples given as to their correct use. This Indonesian dictionary: Contains over 30,000 unique entries. Indonesian-English and English-Indonesian sections. Features colloquial expressions and newly-coined terms. Is the most comprehensive Indonesian dictionary available for English speakers.
Freshly revised and updated to include incredible full-color photography, Super Nutrition for Babies, Revised Edition, features new recipes and the latest nutritional recommendations. Nutrition and proper feeding are critical in a baby’s formative first months and years. However, many traditional feeding recommendations and convenience-focused baby foods are created based on convention, rather than fostering optimal health and nutrition for infants. Filled with sugar, preservatives, and chemically-refined ingredients, these conventional baby foods make children vulnerable to illnesses and developmental difficulties now—and later in life. The revised version of Super Nutrition for Babies gives parents the latest science-verified nutritional recommendations for feeding their child. Based on the recommendations of nutrition pioneer Dr. Weston A. Price and traditional food principles, Super Nutrition for Babies, Revised Edition provides you with information on all aspects of nutrition and feeding, including when to introduce meat in a child’s diet, healthier alternatives to dairy and soy, and introducing solid foods. You'll also get a comprehensive tutorial on establishing a regular eating schedule, dealing with picky eating, and the best foods for every age and stage. Super Nutrition for Babies, Revised Edition is everything you need to give your baby the best nutrition to minimize illness, improve sleep, and optimize brain development.
The “political cookbook that has the food world buzzing” (Forbes, Editors’ Pick) features 50+ recipes, short essays, interviews, and quotes from some of the best bakers, activists, and outspoken women in our country today. The 2016 election. The January 6th insurrection. Impeachment, twice. The overturning of Roe v. Wade. For many women, baking now has a new meaning. It’s an outlet for expressing our feelings about the current state of American politics and culture. It’s a way to deal with our stress and anxiety, and, yes, rage and fury. Rage Baking offers more than 50 cookie, cake, tart, and pie recipes—with beautiful photography by Jerelle Guy—to help vent these emotions. And it goes further. Inside you’ll find inspirational essays, reflections, and interviews with well-known bakers and impassioned feminists and activists to help motivate you to act and organize in your communities. Be inspired with recipes, such as: -Oatmeal Cookies from Ruth Reichl -Lemon Bars from Vallery Lomas -Swedish Visiting Cake from Dorie Greenspan -Rum Raisin Brownies from Julia Turshen -Root Beer Cake with Chocolate–Root Beer Glaze from Carla Hall -Classic Southern Pecan Pie from Cecile Richards -Almond and Chocolate Leche Cake from Pati Jinich -Chocolate Cherry Biscotti from Grace Young -And essays, interviews, and poetry by Ani DiFranco, Jennifer Finey Boylan, Elle Simone, Hali Bey Ramdene, and Von Diaz, among others. “Timely” (The New York Times), fun, and creative, this cookbook speaks to a wide range of bakers who are looking for new ways to use their sweetest skills to combine food and activism. Rage Baking brings women together with humor and passion to defend, resist, and protest. PROCEEDS OF THIS BOOK GO TO EMILY’S LIST TO SUPPORT WOMEN CANDIDATES.
The complete classic stories by New Zealand's most famous writer. Unlike many selected editions, this is a complete collection of all 75 of Katherine Mansfield's finished stories taken from her five books: Bliss, The Garden Party, The Doves' Nest, Something Childish and In a German Pension. Virginia Woolf claimed that Mansfield's writing was 'The only writing I have ever been jealous of.' Widely considered one of the best short-story writers of her period, Katherine Mansfield is celebrated for her sensitive and subtle treatment of human behaviour. Satirical, psychologically deep, unabashed and candid about sex, pregnancy and social issues, her stories adopted a fresh style and new narrative techniques. She drew on and evoked the New Zealand landscape from her childhood, as well as her travels in Europe and time in England.
If you liked Rae's earlier book, A Prairie Kitchen, you'll find another equally delightful slice of history in Hearts and Homes. Her research into the foods, families and lifestyles of the people who farmed the Heartland from 1895-1939 makes for a fascinating mixture. You'll find delicious recipes (just like Grandma used to make!) plus gain new inspiration from the challenges these dedicated cooks faced in feeding their families during the scarcity of the war years and the Great Depression. Developing recipes and sharing the results has been a lifelong vocation for Rae Katherine Eighmey. Today her kitchen library has thousands of recipes from 19th and 20th century cookbooks and pioneers' journals and magazines. It is her goal to make them easy for today's cooks to make in their own kitchens, and she has adapted hundreds of them for modern cooking methods. She says translating these recipes is part detective story, part chemistry and part old-fashioned cooking skill.
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
I was jealous of her writing. The only writing I have ever been jealous of.' Virginia WoolfVirginia Woolf was not the only writer to admire Mansfield's work: Thomas Hardy, D. H. Lawrence, and Elizabeth Bowen all praised her stories, and her early death at the age of thirty-four cut short one of the finest short-story writers in the English language.This selection covers the full range of Mansfield's fiction, from her early satirical stories to the subtly nuanced comedy of 'The Daughters of the Late Colonel' and the macabre and ominous 'A Married Man's Story'. The stories that pay what Mansfield calls 'a debt of love' to New Zealand are assharply etched as the European stories, and she recreates her childhood world with mordant insight. Disruption is a constant theme, whether the tone is comic, tragic, nostalgic, or domestic, echoing Mansfield's disrupted life and the fractured expressions of Modernism.This new edition increases the selection from 27 to 33 stories and prints them in the order in which they first appeared, in the definitive texts established by Anthony Alpers.
Ten stories from the ‘brilliant’ Katherine Mansfield on the theme of women alone. As Vincent O’Sullivan states, those encountering Mansfield’s stories for the first time have invariably found they ‘were alive, they were witty, they were moving, they covered new ground’. But with about 70 stories to choose from and a vast array of themes and approaches, where do you start, and how do you begin to understand and best appreciate her writing and achievements? This series features selections of her best stories, grouped by subject and introduced by Mansfield scholar Vincent O’Sullivan, who is also a writer of fiction in his own right. Each volume offers a different way to view Mansfield’s work. This selection focuses on a theme close to her own experience: the woman alone. As O'Sullivan explains, his choices cover ‘everything of importance that happened to her, that she observed and experienced, between childhood in Wellington’s wooden houses, to her deciding in Switzerland in July 1922, that her final paragraph about a singing bird was the place for her to stop’. Other titles in the MANSFIELD SELECTIONS series: In Bavaria: ISBN 978-1-77553-498-3 Marriage & Families: ISBN 978-1-77553-501-0 New Zealand Stories: ISBN 978-1-77553-500-3 Sex & Lies: ISBN 978-1-77553-499-0
For the first time in publishing history, this eBook presents the complete works of the Modernist master short story writer Katherine Mansfield, with beautiful illustrations, informative introductions and the usual Delphi bonus material. (6MB Version 1) * Beautifully illustrated with images relating to Mansfield's life and works * Concise introductions to the short story collections and other works * The complete short stories * Images of how the books were first printed, giving your eReader a taste of the original texts * Excellent formatting of the texts * Mansfields beautiful poetry * Includes Mansfield's non-fiction works, including her journal - spend hours exploring the authors personal thoughts * Features the first biography on Mansfield, written by her husband - discover the authors literary life * Scholarly ordering of texts into chronological order and literary genres Please visit www.delphiclassics.com to browse our range of exciting titles CONTENTS: The Short Story Collections IN A GERMAN PENSION BLISS AND OTHER STORIES THE GARDEN PARTY AND OTHER STORIES THE DOVES' NEST AND OTHER STORIES SOMETHING CHILDISH AND OTHER STORIES The Short Stories LIST OF SHORT STORIES IN ORDER OF PUBLICATION LIST OF SHORT STORIES IN ALPHABETICAL ORDER The Poetry LIST OF POEMS The Non-Fiction NOVELS AND NOVELISTS THE JOURNAL OF KATHERINE MANSFIELD The Biography THE LIFE OF KATHERINE MANSFIELD by J. Middleton Murry and Ruth Elvish Mantz Please click here to browse our other titles
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.