Katherine C. Zubko Ph.D.'s Books

Inside the Indian Business Mind

A Tactical Guide for Managers

By: Katherine C. Zubko Ph.D.,Raj R. Sahay

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Inside the Indian Business Mind

A Tactical Guide for Managers

By: Katherine C. Zubko Ph.D.,Raj R. Sahay

This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed. There is enormous opportunity for companies that want to sell to India's one billion consumers or partner with Indian companies, but doing so isn't always easy. Inside the Indian Business Mind: A Tactical Guide for Managers offers a primer on the culture and its opportunities. This unique guide will help Western business people enter the Indian market, make the best use of Indian manufacturing facilities, and create and develop successful, long-term business relationships with Indian business partners and teams. The book is not a list of dos and don'ts. Rather, it approaches doing business in India from the perspective of in-depth cultural models, translating cultural knowledge into practical working strategies. The authors, an Indian who has worked in the United States and an American who has worked in India, arm readers with an understanding of 11 primary cultural ingredients that come into play in business relationships with South Asians—ingredients that can be mastered and adapted across many contexts to forge lucrative partnerships.

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Page Count

206

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313378304

ISBN 13

9780313378300

Dancing Bodies of Devotion

Fluid Gestures in Bharata Natyam

By: Katherine C. Zubko

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Dancing Bodies of Devotion

Fluid Gestures in Bharata Natyam

By: Katherine C. Zubko

Dancing Bodies of Devotion: Fluid Gestures in Bharata Natyam examines how Bharata Natyam, a traditionally Hindu storytelling dance form, moves across religious boundaries through both incorporating choreography on Buddhist, Christian, Muslim, and Jain themes and the pluralistic identities of participants. Dancers traverse religious boundaries by reformulating an aesthetic foundation based on performative rather than solely textual understandings of rasa, conventionally defined as a formula for how to physically craft emotion on stage. Through the ethnographic case studies of this volume, dancers of Bharata Natyam innovatively demonstrate how the rasa of devotion (bhakti rasa), surprisingly absent from classic dance-related texts, serves as the pivotal framework for expanding on their own interreligious thematic and interpretive possibilities. In contemporary Bharata Natyam, bhakti rasa is not just about enhancing religious experience; instead, these dancers choreographically adapt various religious identities and ideas in order to emphasize pluralistic cultural and ethical dimensions in their work. Through the dancing body, multiple religious and secular interpretations fluidly co-exist.

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271

Publisher

Lexington Books

Published Date

ISBN 10

0739187295

ISBN 13

9780739187296

Inside the Indian Business Mind

A Tactical Guide for Managers

By: Katherine C. Zubko Ph.D.,Raj R. Sahay

Write a review Read reviews Take a Quiz Solve Book Puzzle

Inside the Indian Business Mind

A Tactical Guide for Managers

By: Katherine C. Zubko Ph.D.,Raj R. Sahay

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

206

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313378304

ISBN 13

9780313378300

Book's by Katherine C. Zubko Ph.D.

Inside the Indian Business Mind

Inside the Indian Business Mind

Dancing Bodies of Devotion

Dancing Bodies of Devotion

Inside the Indian Business Mind

Inside the Indian Business Mind

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