Katharina Holl's Books

User Experience Is Brand Experience

The Psychology Behind Successful Digital Products and Services

By: Felix van de Sand,Anna-Katharina Frison,Pamela Zotz,Andreas Riener,Katharina Holl

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User Experience Is Brand Experience

The Psychology Behind Successful Digital Products and Services

By: Felix van de Sand,Anna-Katharina Frison,Pamela Zotz,Andreas Riener,Katharina Holl

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

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Page Count

187

Publisher

Springer Nature

Published Date

ISBN 10

303029868X

ISBN 13

9783030298685

Awkward Intelligence

Where AI Goes Wrong, Why It Matters, and What We Can Do about It

By: Katharina A. Zweig

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Awkward Intelligence

Where AI Goes Wrong, Why It Matters, and What We Can Do about It

By: Katharina A. Zweig

An expert offers a guide to where we should use artificial intelligence—and where we should not. Before we know it, artificial intelligence (AI) will work its way into every corner of our lives, making decisions about, with, and for us. Is this a good thing? There’s a tendency to think that machines can be more “objective” than humans—can make better decisions about job applicants, for example, or risk assessments. In Awkward Intelligence, AI expert Katharina Zweig offers readers the inside story, explaining how many levers computer and data scientists must pull for AI’s supposedly objective decision making. She presents the good and the bad: AI is good at processing vast quantities of data that humans cannot—but it’s bad at making judgments about people. AI is accurate at sifting through billions of websites to offer up the best results for our search queries and it has beaten reigning champions in games of chess and Go. But, drawing on her own research, Zweig shows how inaccurate AI is, for example, at predicting whether someone with a previous conviction will become a repeat offender. It’s no better than simple guesswork, and yet it’s used to determine people’s futures. Zweig introduces readers to the basics of AI and presents a toolkit for designing AI systems. She explains algorithms, big data, and computer intelligence, and how they relate to one another. Finally, she explores the ethics of AI and how we can shape the process. With Awkward Intelligence. Zweig equips us to confront the biggest question concerning AI: where we should use it—and where we should not.

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Page Count

283

Publisher

MIT Press

Published Date

ISBN 10

0262047462

ISBN 13

9780262047463

Apelles und Hermogenes

Zwei theologische Lehrer des zweiten Jahrhunderts

By: Katharina Greschat

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Apelles und Hermogenes

Zwei theologische Lehrer des zweiten Jahrhunderts

By: Katharina Greschat

This volume deals with the intellectual and social context of two Christian teachers living in the second half of the second century. It presents a coherent reconstruction and interpretation of their teaching, often considered to be marginal within the development of early Christian doctrine. The first part of the book seeks to understand the Marcionite Apelles as a cultured person, who shaped his understanding of Christian doctrine in the context of the philosophical background and in permanent discussion with other Christian schools. In this respect Apelles coincides with the Christian Platonist Hermogenes. His opinions are described in the second part of the book. The author points out that teachers like Apelles and Hermogenes had to answer the questions of the educated in order to defend and to define their understanding of Christian faith.

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Page Count

365

Publisher

BRILL

Published Date

ISBN 10

9004313141

ISBN 13

9789004313149

The Re-Use of Urban Ruins

Atmospheric Inquiries of the City

By: Hanna Katharina Göbel

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The Re-Use of Urban Ruins

Atmospheric Inquiries of the City

By: Hanna Katharina Göbel

How do urban ruins provoke their cultural revaluation? This book offers a unique sociological analysis about the social agencies of material culture and atmospheric knowledge of buildings in the making. It draws on ethnographic research in Berlin along the former Palace of the Republic, the E-Werk and the Café Moskau in order to make visible an interdisciplinary regime of design experts who have developed a professional sensorium turning the built memory of the city into an object of aesthetic inquiry.

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Page Count

251

Publisher

Routledge

Published Date

ISBN 10

131763022X

ISBN 13

9781317630227

Poetics of Loss

The Elegy in Andrew Motion's Poetry

By: Katharina Lempe

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Poetics of Loss

The Elegy in Andrew Motion's Poetry

By: Katharina Lempe

With the removal of death from the public sphere, mourning has become a private matter. At the same time, particularly in poetry, the trend is reversed. An intensely elegiac quality and a focus on absence, death, and loss can be observed in contemporary Anglophone poetry. This study examines the poetry of Andrew Motion in the context of the contemporary elegy, a genre which is at a crossroads between the anti-consolatory refusal to mourn, the inability to move past grief, and the strong wish for redemption from grief. Motion's poetry, which mainly deals with preemptive attempts to cope with loss, can be seen as a typical example for the contemporary melancholy mood in poetry. (Series: Erlanger Studies of English and American Studies / Erlanger Studien zur Anglistik und Amerikanistik - Vol. 15) [Subject: Poetry, Death Studies, Literary Criticism]

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Page Count

249

Publisher

LIT Verlag Münster

Published Date

ISBN 10

3643906064

ISBN 13

9783643906069

Forest Governance

Overcoming Trade-Offs between Land-Use Pressures, Climate and Biodiversity Protection

By: Jessica Stubenrauch,Felix Ekardt,Katharina Hagemann,Beatrice Garske

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Forest Governance

Overcoming Trade-Offs between Land-Use Pressures, Climate and Biodiversity Protection

By: Jessica Stubenrauch,Felix Ekardt,Katharina Hagemann,Beatrice Garske

This book analyses and develops overarching concepts for forest policy and forest governance and includes a detailed investigation into the historical discussion on forests. It examines opportunities and limits for negative emissions in a sector that – like peatlands – appears significantly less ambivalent compared to highly technical large-scale forms of climate geoengineering. The analysis shows that the binding climate and biodiversity targets under international law are much more ambitious than most people assume. Measured against that, the volume critically reviews the potentials of afforestation and reforestation for climate mitigation, which is often presented as the new saviour to fulfil the commitments of the Paris Agreement and to reach climate neutrality in the future. It becomes clear that ultimately only biodiverse and thus resilient forests can function as a carbon sink in the long term. The volume shows that the existing European and international forest governance approaches fail to comply with these targets and insights. Furthermore, the book develops a bundle of policy measures. Quantity governance systems for livestock farming, fossil fuels and similar drivers of deforestations represent the most important approach. They are most effective when not directly targeting forests due to their heterogeneity but central damaging factors. With regard to the dominant regulatory and subsidy-based governance for forests we show that it remains necessary to supplement these quantity governance systems with certain easily graspable and thus controllable regulatory and subsidy regulations such as a regulatory protection of old-growth forests with almost no exceptions; extension of the livestock-to-land-ratio established in organic farming to all farming; far-reaching restriction of bioenergy use to certain residues flanked by import bans; and a national and international complete conversion of all agricultural and forest subsidies to “public money for public services” to promote nature conservation and afforestation in addition to the quantity control systems.

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Page Count

246

Publisher

Springer Nature

Published Date

ISBN 10

3030991849

ISBN 13

9783030991845

User Experience Is Brand Experience

The Psychology Behind Successful Digital Products and Services

By: Felix van de Sand,Anna-Katharina Frison,Pamela Zotz,Andreas Riener,Katharina Holl

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User Experience Is Brand Experience

The Psychology Behind Successful Digital Products and Services

By: Felix van de Sand,Anna-Katharina Frison,Pamela Zotz,Andreas Riener,Katharina Holl

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

187

Publisher

Springer Nature

Published Date

ISBN 10

303029868X

ISBN 13

9783030298685

Book's by Katharina Holl

User Experience Is Brand Experience

User Experience Is Brand Experience

Awkward Intelligence

Awkward Intelligence

Apelles und Hermogenes

Apelles und Hermogenes

The Re-Use of Urban Ruins

The Re-Use of Urban Ruins

Poetics of Loss

Poetics of Loss

Forest Governance

Forest Governance

User Experience Is Brand Experience

User Experience Is Brand Experience

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