Katharina Heyer's Books

Rights Enabled

The Disability Revolution, from the US, to Germany and Japan, to the United Nations

By: Katharina C. Heyer

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Rights Enabled

The Disability Revolution, from the US, to Germany and Japan, to the United Nations

By: Katharina C. Heyer

Drawing on extensive fieldwork and a variety of original sources, Katharina Heyer examines three case studies—Germany, Japan, and the United Nations—to trace the evolution of a disability rights model from its origins in the U.S. through its adaptations in other democracies to its current formulation in international law. She demonstrates that, although notions of disability, equality, and rights are reinterpreted and contested within various political contexts, ultimately the result may be a more robust and substantive understanding of equality. Rights Enabled is a truly interdisciplinary work, combining sociolegal literature on rights and legal mobilization with a deep cultural and sociopolitical analysis of the concept of disability developed in Disability Studies. Heyer raises important issues for scholarship on comparative rights, the global reach of social movements, and the uses and limitations of rights-based activism.

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Page Count

259

Publisher

University of Michigan Press

Published Date

ISBN 10

0472120824

ISBN 13

9780472120826

Rights Enabled

The Disability Revolution, from the US, to Germany and Japan, to the United Nations

By: Katharina Heyer

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Rights Enabled

The Disability Revolution, from the US, to Germany and Japan, to the United Nations

By: Katharina Heyer

A comparative study of the adaptation of a civil rights approach to disability in different national and international contexts

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Page Count

259

Publisher

University of Michigan Press

Published Date

ISBN 10

0472052470

ISBN 13

9780472052479

User Experience Is Brand Experience

The Psychology Behind Successful Digital Products and Services

By: Felix van de Sand,Anna-Katharina Frison,Pamela Zotz,Andreas Riener,Katharina Holl

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User Experience Is Brand Experience

The Psychology Behind Successful Digital Products and Services

By: Felix van de Sand,Anna-Katharina Frison,Pamela Zotz,Andreas Riener,Katharina Holl

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

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Page Count

187

Publisher

Springer Nature

Published Date

ISBN 10

303029868X

ISBN 13

9783030298685

Book's by Katharina Heyer

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User Experience Is Brand Experience

User Experience Is Brand Experience

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