Kate Newlin's Books

Shopportunity!

How to Be a Retail Revolutionary

By: Kate Newlin

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Shopportunity!

How to Be a Retail Revolutionary

By: Kate Newlin

Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitual. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to pay $3.50 for a latte at Starbucks, but bristle at a 10-cent increase in the price of toothpaste? Why do we drive miles out of our way to buy a bag of 100 razor blades for 50 cents less than at our local store, and then spend $3.99 on a tub of pretzels that we don't need? We're wasting our time and money at the cost of our patience and good will. In Shopportunity!—a manifesto-cum-exposé—marketing expert Kate Newlin looks behind the aisles of our best-known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider's view of how marketers create a brand and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives. It is time for shoppers to revolutionize their shopping experience and take the power away from retailers. One generation of marketers has hooked three generations on the addiction of price promotion, and it has wreaked havoc on our waistlines, credit ratings, and life experience. From Wal-Mart to Macy's, Ralph Lauren, Whole Foods, and the Home Shopping Network, Newlin reveals what the world's leading retailers really know about us, and what it takes to kick the addiction to getting the best deal possible. Culminating in a Shopper's Bill of Rights, Shopportunity! will liberate shoppers—as well as the manufacturers and retailers who serve them—from the tyranny of the cheap.

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Page Count

260

Publisher

Harper Collins

Published Date

ISBN 10

0061751839

ISBN 13

9780061751837

Passion Brands

Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Frie Nds About

By: Kate Newlin

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Passion Brands

Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Frie Nds About

By: Kate Newlin

We at Hershey's know something about brands that ignite genuine passion. In Passion Brands, Kate unlocks the secrets, showing how passion grows as special brands conscript a loyal following to spend precious social and financial currency. It's a fast, hot read, full of tips and tactics you can apply today and feel tomorrow on the bottom line.-Dave West, President and CEO, The Hershey CompanyKate is dissecting passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff.-Paco Underhill, author of Why We BuyKate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable.-Daryl Brewster, chairman and CEO, Krispy KremeKate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking.-Jim Becktold, director, Proctor & GambleWhat makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless pretty good brands, how are some products able to command unquestionable customer loyalty and lasting enthusiasm?Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands-brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones.Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:?Are there common characteristics that enable passion brands to become carriers of personal meaning?What is the financial impact on a company that produces a passion brand?Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don't work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging brand democracy in which users can help decide a product's characteristics, from size and color to how it should be marketed.Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.Kate Newlin (New York, NY), the principal and founder of Kate Newlin Consulting, is the author of Shopportunity! How to Be a Retail Revolutionary, which was on the Oprah Selects list of O magazine in 2006 and was also a recommended selection of the 2006 Harvard Business Review. With over 25 years of experience in business strategy and marketing, Newlin has worked with a broad cross-section of Fortune 500 businesses, including McDonald's, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Waldenbooks, LensCrafters, and others.

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Page Count

294

Publisher

Prometheus Books

Published Date

ISBN 10

1615920862

ISBN 13

9781615920860

This One's for You

By: Kate Sweeney

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This One's for You

By: Kate Sweeney

A gorgeous contemporary romance about two ex-best friends, Cass and Syd, on a life-altering road trip following the reunion tour of the Darlas—the band Cass’s mom was in when she died. Perfect for fans of Nina LaCour, Mary H.K. Choi, and Jandy Nelson. After their high school graduation, former best friends Cass and Syd are gearing up for their futures. Cass has planned to go to college to become an engineer, while Syd—despite the fact that her family thinks she’s messed up her whole life—has lined up a sound internship at a historic music venue. But Cass is keeping secrets. Though his dad has forbidden it, Cass has been playing music, taking trips to San Francisco BART stations to play and make money. Somehow, it’s become a way for Cass to connect with his mother—who was also a musician—who died in a drunk driving accident on the way back from a gig when he was one. But after Syd catches Cass playing at the BART station, and Cass finds out his mom’s old band the Darlas is going on a reunion tour, everything changes. On impulse, Cass invites Syd to the first Darlas show, and without telling anyone, they make a break for it. Turning one show into a cross-country journey, the two former friends throw away all their plans for the future and embark on a life-altering road trip following the tour, keeping it a secret from their friends and family. Along the way, they’ll untangle the messy threads of how they became “ex”-best friends, experience the power of nature and music, and decide what they really want their lives to be. Maybe, through it all, Cass and Syd can find a way back to each other, too.

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Page Count

289

Publisher

Penguin

Published Date

ISBN 10

0593350286

ISBN 13

9780593350287

Catch the Light

By: Kate Sweeney

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Catch the Light

By: Kate Sweeney

A love story perfect for fans of Nina LaCour and Jandy Nelson about a girl who moves cross country and finds herself falling for someone new who throws her whole life out of order. "Beautifully captured, like a photograph of a stolen moment. I ached for Marigold in her journey to move forward while not forgetting her past. Kate Sweeney's Catch the Light overflows with grief, love, and growing up."--Amy Spalding, bestselling author of We Used to Be Friends Nine months after the death of her father, Marigold is forced to pick up and move from sunny Los Angeles all the way across the country to rural upstate New York. According to her mom, living with her aunt in a big old house in the woods is the fresh start Marigold and her little sister need. But Mary aches for the things she’s leaving behind—her best friend, her older sister, her now-long-distance boyfriend, and the senior year that felt like her only chance at making things feel normal again. On top of everything, Mary has a troubling secret: she’s starting to forget her dad. The void he’s left in her memory is quickly getting filled with bonfires, house parties, and hours in the darkroom with Jesse, a fellow photographer and kindred spirit whom she can’t stop thinking about. As the beauty of Mary’s new world begins to sink in and her connection with Jesse grows stronger, she feels caught between her old life and her new one. Mary might just be losing her grip on the pieces of her life that she's tried so hard to hold together. When the two finally come crashing together, Mary will have to decide what she really wants and come to terms with the ways that the loss of her dad has changed who she is. Even if she can't hold on to her past forever, maybe she can choose what to keep.

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Page Count

353

Publisher

Penguin

Published Date

ISBN 10

0593350235

ISBN 13

9780593350232

Bittersweet in the Hollow

By: Kate Pearsall

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Bittersweet in the Hollow

By: Kate Pearsall

In this beautifully dark and enthralling YA, four sisters with unusual talents investigate a mysterious disappearance in their secluded Appalachian town. For fans of House of Hollow and Wilder Girls! In rural Caball Hollow, surrounded by the vast National Forest, the James women serve up more than fried green tomatoes at the Harvest Moon diner, where the family recipes are not the only secrets. Like her sisters, Linden was born with an unusual ability. She can taste what others are feeling, but this so-called gift soured her relationship with the vexingly attractive Cole Spencer one fateful night a year ago . . . A night when Linden vanished into the depths of the Forest and returned with no memories of what happened, just a litany of questions—and a haze of nightmares that suggest there’s more to her story than simply getting lost. Now, during the hottest summer on record, another girl in town is gone, and the similarities to last year’s events are striking. Except, this time the missing girl doesn’t make it home, and when her body is discovered, the scene unmistakably spells murder. As tempers boil over, Linden enlists the help of her sisters to find what’s hiding in the forest . . . before it finds her. But as she starts digging for truth—about the Moth-Winged Man rumored to haunt the Hollow, about her bitter rift with Cole, and even about her family—she must question if some secrets are best left buried.

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Page Count

385

Publisher

Penguin

Published Date

ISBN 10

0593531035

ISBN 13

9780593531037

The Parent Soup Baby Name Finder

Real Advice from Real Parents Who Have Named Their Babies and Lived to Tell about It...

By: Kate Hanley

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The Parent Soup Baby Name Finder

Real Advice from Real Parents Who Have Named Their Babies and Lived to Tell about It...

By: Kate Hanley

The parents of the "Parent's Soup" Web site offer suggestions for 15,000 names for babies, including tips and inspiration taken from conversations with actual parents.

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Page Count

324

Publisher

McGraw-Hill

Published Date

ISBN 10

0809229617

ISBN 13

9780809229611

Book's by Kate Newlin

Shopportunity!

Shopportunity!

Passion Brands

Passion Brands

This One's for You

This One's for You

Catch the Light

Catch the Light

Bittersweet in the Hollow

Bittersweet in the Hollow

The Parent Soup Baby Name Finder

The Parent Soup Baby Name Finder

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