Engaging, accessible and ultimately optimistic account" - BBC Medical Editor Fergus Walsh "DISEASE X sets out a game-changing plan for how the world can learn from Covid-19 and be ready for the next pandemic." - Tony Blair, former British Prime Minister DISEASE X is a fast-paced, almost real-time account of how international scientists and global public health leaders are preparing the world to be able to contain outbreaks of new and re-emerging infectious diseases before they spawn deadly global contagions like Covid-19. Disease X is the codename given by the World Health Organisation to a pathogen currently unknown to science that could cause havoc to humankind. Emerging infections are sending us multiple warnings that another Disease X is looming. These events are not freak events, but are happening continually, and at an increasing cadence: SARS in 2002, H5N1 bird flu in 2004, H1N1 ‘swine flu’ in 2009, MERS in 2012, Ebola in 2014, Zika in 2015, Covid-19 in 2019, and H5N1 bird flu and mpox more recently. Written by a long-standing ex-Reuters global health and science correspondent, DISEASE X uses privileged access to the body leading international efforts to control viral outbreaks, the Coalition for Epidemic Preparedness Innovations (CEPI), and its CEO, Dr Richard Hatchett. CEPI seed-funded three successful Covid vaccines, including the AstraZeneca and Moderna shots. Weaving in insights from the likes of Bill Gates, Erna Solberg, Jeremy Farrar and Seth Berkley, the book explores the emergence of the novel coronavirus and the deadly crisis it caused. It analyses the responses of global health organisations and experts, including the WHO; national governments in Britain, China and the USA; COVAX, the global vaccine allocation facility; pharmaceutical companies; and leading research scientists. Ultimately, DISEASE X tells how, throughout the devastation of Covid, science and human ingenuity have shown that the world can devise intricate new weapons at a breathtaking pace against new deadly diseases. It tells how the world’s public health scientists are embarking on a 100 Days Mission to embed that scientific progress into a pandemic-busting plan to defuse future threats from as-yet-unknown pathogens in a little over three months. This is the 100 Days Mission – backed by the G7 and G20 - that will see a newly prepared world, one that can move at speed to snuff out future threats before they become deadly pandemics. With a foreword by former British Prime Minister Tony Blair. Reviews “DISEASE X sets out how a mystery pathogen of the future could be contained before it goes global, but only if lessons are learned from SARS-CoV-2 and other global disease threats. An engaging, accessible and ultimately optimistic account of how nations, institutions and the scientific community responded to Covid and how they could work together in future.” – Fergus Walsh, BBC Medical Editor “As Kelland argues cogently, fear of the next outbreak should not paralyse us but instead galvanise us into making sure the terrible toll of Covid-19 is not repeated. DISEASE X is a valuable policy roadmap in a world custom-built for pandemics.” – Anjana Ahuja, co-author of Spike: The Virus Vs The People “With access to key players on the frontlines, DISEASE X takes us inside the effort to prevent future outbreaks from exploding into global disasters... this important book outlines why it will be vital to keep pandemic threats at the top of our priority list for decades to come.” – James Paton, former Health Correspondent for Bloomberg News
Engaging, accessible and ultimately optimistic account" - BBC Medical Editor Fergus Walsh "DISEASE X sets out a game-changing plan for how the world can learn from Covid-19 and be ready for the next pandemic." - Tony Blair, former British Prime Minister DISEASE X is a fast-paced, almost real-time account of how international scientists and global public health leaders are preparing the world to be able to contain outbreaks of new and re-emerging infectious diseases before they spawn deadly global contagions like Covid-19. Disease X is the codename given by the World Health Organisation to a pathogen currently unknown to science that could cause havoc to humankind. Emerging infections are sending us multiple warnings that another Disease X is looming. These events are not freak events, but are happening continually, and at an increasing cadence: SARS in 2002, H5N1 bird flu in 2004, H1N1 ‘swine flu’ in 2009, MERS in 2012, Ebola in 2014, Zika in 2015, Covid-19 in 2019, and H5N1 bird flu and mpox more recently. Written by a long-standing ex-Reuters global health and science correspondent, DISEASE X uses privileged access to the body leading international efforts to control viral outbreaks, the Coalition for Epidemic Preparedness Innovations (CEPI), and its CEO, Dr Richard Hatchett. CEPI seed-funded three successful Covid vaccines, including the AstraZeneca and Moderna shots. Weaving in insights from the likes of Bill Gates, Erna Solberg, Jeremy Farrar and Seth Berkley, the book explores the emergence of the novel coronavirus and the deadly crisis it caused. It analyses the responses of global health organisations and experts, including the WHO; national governments in Britain, China and the USA; COVAX, the global vaccine allocation facility; pharmaceutical companies; and leading research scientists. Ultimately, DISEASE X tells how, throughout the devastation of Covid, science and human ingenuity have shown that the world can devise intricate new weapons at a breathtaking pace against new deadly diseases. It tells how the world’s public health scientists are embarking on a 100 Days Mission to embed that scientific progress into a pandemic-busting plan to defuse future threats from as-yet-unknown pathogens in a little over three months. This is the 100 Days Mission – backed by the G7 and G20 - that will see a newly prepared world, one that can move at speed to snuff out future threats before they become deadly pandemics. With a foreword by former British Prime Minister Tony Blair. Reviews “DISEASE X sets out how a mystery pathogen of the future could be contained before it goes global, but only if lessons are learned from SARS-CoV-2 and other global disease threats. An engaging, accessible and ultimately optimistic account of how nations, institutions and the scientific community responded to Covid and how they could work together in future.” – Fergus Walsh, BBC Medical Editor “As Kelland argues cogently, fear of the next outbreak should not paralyse us but instead galvanise us into making sure the terrible toll of Covid-19 is not repeated. DISEASE X is a valuable policy roadmap in a world custom-built for pandemics.” – Anjana Ahuja, co-author of Spike: The Virus Vs The People “With access to key players on the frontlines, DISEASE X takes us inside the effort to prevent future outbreaks from exploding into global disasters... this important book outlines why it will be vital to keep pandemic threats at the top of our priority list for decades to come.” – James Paton, former Health Correspondent for Bloomberg News
FINALIST: THE CUNDILL HISTORY PRIZE 2023 The vibrant and surprising lives of the women in Augustine's Confessions While many know of Saint Augustine and his Confessions, few are aware of how his life and thought were influenced by women. Queens of a Fallen World tells a story of betrayal, love, and ambition in the ancient world as seen through a woman's eyes. Historian Kate Cooper introduces us to four women whose hopes and plans collided in Augustine's early adulthood: his mother, Monnica of Thagaste; his lover; his fiancée; and Justina, the troubled empress of ancient Rome. Drawing upon their depictions in the Confessions, Cooper skilfully reconstructs their lives against the backdrop of their fourth-century society. Though they came from different walks of life, each found her own way of prevailing in a world ruled by men. A refreshingly complex and compelling portrait of Augustine, Queens of a Fallen World is the riveting story of four remarkable women who set him on course to change history.
How Covid-19 vaccines went from the laboratory to people’s arms – the inside story of an extraordinary national campaign against all odds A Sunday Times bestseller and Financial Times Book of the Year. The unmissable inside story of the race against the virus. Catapulted into an international crisis, Kate Bingham knew the odds were heavily stacked against a workable Covid-19 vaccine. From a remote cottage, Bingham juggled vaccine suppliers, Whitehall, the media circus… as deaths mounted and the world shut down. Political manoeuvring, miscommunications and administrative meddling nearly jeopardised the project. But perseverance and expertise paid off. Bingham’s eclectic team secured the first vaccine doses administered in the West, saving thousands of lives in the UK as new variants struck. Now, nearly every adult in Britain has had the jab, lockdowns have ended and we can finally live with Covid. This is the insider view into how the Vaccine Taskforce beat those long odds and delivered a scientific miracle.
This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.
This collection of poetry takes the reader through a world that is at once beautiful and tragic, sacrosanct and profane. The poems are drawn ineluctably to the place where passion and intelligence collide - and often end with passion having fled and intelligence standing alone.
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