Writing a book is not a guaranteed fast track to vast royalty windfalls and bestseller fame and fortune. Nor is it an ego trip to be put off until retirement. Writing a high quality, content-rich, non-fiction business book to showcase your expertise and promote your brand is the smartest and most cost-effective marketing and business development decision you'll ever make. In 2006 RainToday.com and Wellesley Hills Group published a report called The Business Impact of Writing a Book. Of the business book authors surveyed: 94 percent reported that their book improved their brand. 95 percent reported that their book generated more speaking engagements. 96 percent reported that their book generated more clients. 94 percent reported that their book generated more leads. 87 percent reported that their book allowed them to charge higher fees. 87 percent reported that their book allowed them to generate a more desirable client base. 76 percent reported that their book allowed them to close more deals. The overwhelming outcome of this research was, "Assuming you have something worthwhile to say in a book, write one!" How to Write a Book in 33 Days will explore the numerous benefits of becoming an author and take you through a systematic process to help you travel from an idea on a blank screen to a finished manuscript faster than you ever dreamed possible. It will also walk you through the various publishing options available to you and explore the pros and cons of each. About the Author: Karen McCreadie is a professional author and ghostwriter. She has written over 35 books, including several international bestsellers. Karen has been commissioned to write for mainstream publishers, including John Wiley & Sons, Marshall Cavendish and Infinite Ideas. And for the record, Karen is not a trained writer so if she can do it - so can you!
For anyone who wants to improve their marketing effectiveness, no matter what budget they have! Part of the launch of a major new series - 'Rookies' - by Marshall Cavendish. Become skilled and knowledgeable in just one week: information and advice is straight to the point, fast to read and easy to digest. These days, it's about making more out the resources that you have, especially in marketing. Written by an experienced practitioner and expert in the field. The simple reality of modern business is that marketing is part of virtually every activity undertaken by your company, so it's not something you can ignore, whether you are a manager or an entrepreneur. However, many people assume that good marketing involves infectious TV campaigns, innovative direct marketing and celebrity endorsements that require enormous marketing budgets. Marketing is important, but it does not always require you to have huge resources to avoid typical mistakes and get the basics right. With clarity and an orientation towards practical application, this book shows you how to maximise the effectiveness of your marketing resources, no matter how small they may be. Getting the basics of marketing right is what this book is about. If you do that, even the lowest marketing spend will result in an improved bottom line
The 10 essentials of business success that you need to know Have you ever wondered what makes one person succeed and another fail? Why some people with every disadvantage come out on top when those with a leg up in life never make anything of themselves? Maha Sinnathamby has never accepted anything less than the best from himself, something made resoundingly clear when he built Australia's largest privately owned, master-planned community—Springfield. Stop Not Till the Goal is Reached is the story of his success, not just his property developments and business deals, but what you can do to follow in his footsteps. Showing you exactly what you can achieve when you refuse to give up on your dreams, this is a book about the value of courage and commitment no matter what. Unpacking the ten principles for fearless success that Maha has used throughout his remarkable career, Stop Not Till the Goal is Reached uses Maha's own story as a framework for showing these ideas in action. Explains the 10 steps to success that you can put to immediate use Draws on the example of Maha Sinnathamby, as well as other exceptional individuals, to show these steps in action Shows you why commitment is the key to getting where you want to be Inspirational and easy to act on, Stop Not Till the Goal is Reached is part biography, part how-to guide, packaged together to give you the tools you need to succeed.
Explains the biological basis for the Performance gap - the gap between our potential versus actual achievements - and outlines an innovative approach called the Thinking System.
SHIFT HAPPENS: A MEMOIR IN SHORT STORIES is a compilation of short, to-the-point essays that take a look at a courageous, creative, and irreverent life. From Karen White: "In most of my stories I find myself humbled and perplexed by the world and my experiences. At times those experiences have got the better of me. Sometimes, though, I've found myself encouraged by the surprises that life sent my way.
The 10 essentials of business success that you need to know Have you ever wondered what makes one person succeed and another fail? Why some people with every disadvantage come out on top when those with a leg up in life never make anything of themselves? Maha Sinnathamby has never accepted anything less than the best from himself, something made resoundingly clear when he built Australia's largest privately owned, master-planned community—Springfield. Stop Not Till the Goal is Reached is the story of his success, not just his property developments and business deals, but what you can do to follow in his footsteps. Showing you exactly what you can achieve when you refuse to give up on your dreams, this is a book about the value of courage and commitment no matter what. Unpacking the ten principles for fearless success that Maha has used throughout his remarkable career, Stop Not Till the Goal is Reached uses Maha's own story as a framework for showing these ideas in action. Explains the 10 steps to success that you can put to immediate use Draws on the example of Maha Sinnathamby, as well as other exceptional individuals, to show these steps in action Shows you why commitment is the key to getting where you want to be Inspirational and easy to act on, Stop Not Till the Goal is Reached is part biography, part how-to guide, packaged together to give you the tools you need to succeed.
This book is an accessible overview of biographical fiction films of women and is structured around four of the most popular subjects of female biopics: queens and political figures; entertainers; writers; and subjects of current affairs. While the biopic is commonly accepted as a deeply conservative cinematic form that represents glorification of the past and of the self-made individual, a number of biopics of women challenge all of these characterizations. They show the genre to be much more complicated and challenging to regressive ideas than has been proposed, and open to different formats and thematic possibilities. Providing an overview of key subgenres complemented by analyses of key texts that illustrate major aspects of each category, Biopics of Women examines the development of biographical films in each area and the images of successful women they project in order to investigate the issues involved in women’s representation in the genre as a whole. This is a lively and readable text for students and scholars in Gender and Film, Gender and Media, and Women’s Studies.
This ground-breaking book gives an accessible overview and synthesis of current knowledge of relevance to the development of excellence in autism education. By situating understandings of autism within a ‘bio-psycho-social-insider’ framework, the book offers fresh insights and new ways of thinking that bring together global pedagogic practice, research, policy, and the insider perspective. Guldberg critiques current notions of Evidence-Based Practice and suggests ways of bridging the research-practice gap. She explores the interrelationship between inclusive principles, distinctive group learning needs and the individual needs of the child or young person. Eight principles of good autism practice provide a helpful framework for how education settings and practitioners can adapt classroom environments and teaching so that autistic children and young people can thrive. Written for anyone who wants to make a difference to the lives of autistic pupils, Developing Excellence in Autism Practice provides practitioners and students on education courses with tools for best practices, and shows how to draw on these to implement true positive change in the classroom.
This book discusses management of communication disorders in the psychiatry of old age. The contribution of the speech and language therapist is the focus of the book, but this is described within the context of the multidisciplinary team. Language change and language assessment in psychiatric disorders associated with old age, especially dementias, are descbribed in detail. The form of service delivery offered is fundamental to the speech and language therapy intervention that can be offered to this complex and often neglected client group. A management perspective and service delivery in the USA and in the UK are described. Working with carers, service delivery in the community, an innovative scheme involving residential homes, a review of how community care initiatives have affected speech and language therapy services and an analysis of service audit are all included. As well as giving a description of speech and language therapy intervention with the elderly who have psychiatric disorders, the book also highlights the issues and challenges facing clinicians who work within the reformed health service. It should be of considerable interest to speech and language therapists, other health care professionals and students who work with older mentally ill people. Purchasers and managers who are commissioning and providing services for the older population with psychiatric disorders should also find the book useful.
Designed as a true introduction to the subject, Essentials of Pharmacoeconomics: Health Economics and Outcomes Research, ThirdEdition includes information on fundamental topics, defines terminology, and provides examples for evaluating published research, making it perfect for any pharmacy student or practitioner new to the topic. This updated edition provides the critical foundations of knowledge for measuring costs and health-related quality-of-life (HRQoL) and evaluating the four types of studies (CMA, CEA, CUA, and CBA); it also explains Markov and Budget Impact Analysis modeling, and discusses the advantages and disadvantages of using retrospective databases and real-world data (RWD). Additionally, the text summarizes the use of pharmacoeconomic evaluations by decision makers outside of the United States and the extent to which pharmacoeconomic data are used to make decisions in the United States, includes barriers to its use, and discusses future issues. All of this information is designed to ensure preparedness to improve clinical and humanistic outcomes based on available resources.
Nursing students require a unique guide to research and evidence based practice (EBP) to help them succeed in both the classroom and the clinical area. This book is a one-stop-shop of the theory and practice of EBP including practical tips for assignments and placements.
Geropsychiatric and Mental Health Nursing, Second Edition addresses the knowledge and skills necessary in the assessment and nursing care of older adults experiencing common late life mental health and psychiatric problems. This text features experts in gerontological nursing and geropsychiatric fields and provides essential information for advanced practice and professional nurses, as well as graduate and undergraduate nursing students.The Second Edition has been completely revised and updated to include crucial areas like assessment, diagnosis, psychopharmacology, and behavioral management strategies in nursing care of older adults. New to this edition are case studies in each chapter in addition to discussion questions. This new edition also presents the work of the Geropsychiatric Nursing Collaborative (GPNC) in its entirety. The focus of the GPNC is to improve the education of nurses who care for elders suffering from depression, dementia, and other mental health disorders. The collaborative effort enhances extant competencies for all levels of nursing education, focusing on older adults with mental health/illness concerns. Shared in the Appendix are the competency statements developed for basic, graduate, post-graduate, and continuing education nursing programs.
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