Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. Designed to be used with Freberg’s Social Media for Strategic Communication.
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
A Roadmap for Teaching Social Media is the workbook you want but never get from other social media books. Embracing the connections between theory and practice, providing innovative assignments in class, and creating a social media mindset as a professor and as a student are some of the goals of this workbook. This workbook aims to empower professors and prepare students for the ever changing demands and expectations facing them in the social media industry. In this workbook, instructors teaching social media class will see detailed instructions for getting started with a social media class, branding the social media class, providing social media and email etiquette policy, inviting guest speakers to class, setting up a class hashtag, and creating content for classes. Specific assignments and their grading rubrics include managing your online reputation, specific strategy assignments, specific message assignments, and a capstone social media campaign assignment. Finally, a sample syllabus from the author's own acclaimed class and links to additional resources are provided.
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.
Karen F. Stein University of Rhode Island, Kingston, USA Rachel Carson is the twentieth century’s most significant environmentalist. Her books about the sea blend science and poetry as they invite readers to share her celebration of the ocean’s wonders. Silent Spring, her graphic and compelling exposé of the damage caused by the widespread aerial spraying of persistent organic pesticides such as DDT, opened our eyes to the interconnectedness of all living beings and the ecological systems we inhabit. Carson’s work challenges our belief that science and technology can control the natural world, asks us to recognize our place in the world around us, and inspires us to treat the earth respectfully. She calls us to rekindle our sense of wonder at nature’s power and beauty, and to tread lightly on the earth so that it will continue to sustain us and our descendants. This book guides readers on a journey through Carson’s life and work, considers Carson’s legacies, and points to some of the continuing challenges to sustainability. It provides a listing of resources for reading, learning, or teaching about the environment, about nature writing, and about Carson and the crucial issues she addressed.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.
Journey into the creative mind of the incomparable Jim Henson with this intriguing look in his daily life through the doodles and inspirations that would become some of the most beloved characters the world has ever known. The iconic characters and magical worlds that sprung from Jim Henson's imagination have delighted millions of fans around the globe. His immense talents introduced audiences to the Muppets, the Fraggles, and the worlds of The Dark Crystal, Labyrinth and more. This new edition of Imagination Illustrated takes the journal that Henson faithfully kept throughout much of his career and brings it to life with a trove of visual material, including rare sketches, personal and production photographs, storyboards, doodles, and more. DAYS IN THE LIFE: Relive Henson’s life with personal entries from his “red book,” bringing memorable moments together with the major milestones in his career. MEET THE CREATORS: Follow along in Jim Henson’s daily life as he meets the many talented creative partners who helped him build fantastical worlds like Jerry Juhl, Frank Oz, Brian Froud and more. THE PERSONAL TOUCH: Including journal excerpts written in Jim Henson’s own handwriting, this unique collectible brings a little bit of the creator’s world into the lives of the many fans who admire his creative genius.
Compiled directly from The Jim Henson Company archives, Imagination Illustrated adapts the diary that Jim faithfully kept throughout his career, supplementing it with a trove of little-seen visual material, including rare sketches, personal and production photographs, storyboards, doodles, and much more. Throughout, archivist Karen Falk delves into the behind-the-scenes details of Henson's life and his artistic process"--P. [4] of cover.
SHIFT HAPPENS: A MEMOIR IN SHORT STORIES is a compilation of short, to-the-point essays that take a look at a courageous, creative, and irreverent life. From Karen White: "In most of my stories I find myself humbled and perplexed by the world and my experiences. At times those experiences have got the better of me. Sometimes, though, I've found myself encouraged by the surprises that life sent my way.
Psychology in Action, 12e is a comprehensive introductory Psychology product that fosters active learning and provides a wealth of tools that empower students to master and make connections between the key concepts. Students will leave the classroom with a solid foundation in basic psychology that will serve them in their daily lives no matter what their chosen field of study and career path.
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