In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today's Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide. This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Empathy is a widely used term, but it is also difficult to define. In recent years, the field of cognitive neuroscience has made impressive strides in identifying neural networks in the brain related to or triggered by empathy. Still, what exactly do we mean when we say that someone has—or lacks—empathy? How is empathy distinguished from sympathy or pity? And is society truly suffering from an "empathy deficit," as some experts have charged?? In Assessing Empathy, Elizabeth A. Segal and colleagues marshal years of research to present a comprehensive definition of empathy, one that links neuroscientific evidence to human service practice. The book begins with a discussion of our current understanding of empathy in neurological, biological, and behavioral terms. The authors explain why empathy is important on both the individual and societal levels. They then introduce the concepts of interpersonal empathy and social empathy, and how these processes can interrelate or operate separately. Finally, they examine the weaknesses of extant empathy assessments before introducing three new, validated measures: the Empathy Assessment Index, the Social Empathy Index, and the Interpersonal and Social Empathy Index.
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