Karen E. James's Books

Essentials of Marketing Research

Putting Research Into Practice

By: Kenneth E. Clow,Karen E. James

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Essentials of Marketing Research

Putting Research Into Practice

By: Kenneth E. Clow,Karen E. James

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.

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521

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SAGE

Published Date

ISBN 10

1412991307

ISBN 13

9781412991308

Theories of Human Communication

Twelfth Edition

By: Stephen W. Littlejohn,Karen A. Foss,John G. Oetzel

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Theories of Human Communication

Twelfth Edition

By: Stephen W. Littlejohn,Karen A. Foss,John G. Oetzel

For over forty years, Theories of Human Communication has facilitated the understanding of the theories that define the discipline of communication. The authors present a comprehensive summary of major communication theories, current research, extensions, and applications in a thoughtfully organized and engaging style. Part I of the extensively updated twelfth edition sets the stage for how to think about and study communication. The first chapter establishes the foundations of communication theory. The next chapter reviews four frameworks for organizing the theories and their contributions to the nature of inquiry. Part II covers theories centered around the communicator, message, medium, and communication with the nonhuman. Part III addresses theories related to communication contexts—relationship, group, organization, health, culture, and society. “From the Source” contributions from theorists provide insight into the inspirations, motivations, and goals behind the theories. Online instructor’s resource materials include sample syllabi, key terms, exam questions, and text graphics. The theories include those important for their continuing influence in the field as well as emerging theories that encourage thinking about issues in new ways. For a reasonable price, readers are able to explore the patterns, trends, trajectories, and intricacies of the landscape of communication theory and will have an invaluable resource for future reference.

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503

Publisher

Waveland Press

Published Date

ISBN 10

1478647108

ISBN 13

9781478647102

Western New York Land Transactions, 1804-1824

Extracted from the Archives of the Holland Land Company

By: Karen E. Livsey

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Western New York Land Transactions, 1804-1824

Extracted from the Archives of the Holland Land Company

By: Karen E. Livsey

The Holland Land Company was a stock corporation formed by six Dutch banking houses for the purpose of buying land in New York. By the year 1797 the Company had purchased some 3.3 million acres of land in western New York, west of the Genesee River. Known as the Holland Land Purchase, all this land was sold off by 1839. This present work is an index to the records, the Land Tables, of the Holland Land Company from their inception in 1804 until the year 1824. Also covered are the land transactions in Morris' Reserve and a tract of land known as the 40,000-Acre Tract, both east of the Purchase. Touching on some 40,000 individual land transactions, the extracts given here provide the purchaser's name, the location of the purchase, the date of the transaction, the type of transaction, and a citation to the original source and microfilm. The area covered in this work extends from Genesee County west to the counties of Erie, Chautauqua, and Cattaraugus, covering such towns as Buffalo and Batavia.

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Page Count

496

Publisher

Genealogical Publishing Com

Published Date

ISBN 10

0806312947

ISBN 13

9780806312941

James McHenry, Forgotten Federalist

By: Karen E. Robbins

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James McHenry, Forgotten Federalist

By: Karen E. Robbins

A Scots-Irish immigrant, James McHenry determined to make something of his life. Trained as a physician, he joined the American Revolution when war broke out. He then switched to a more military role, serving on the staffs of George Washington and Lafayette. He entered government after the war and served in the Maryland Senate and in the Continental Congress. As Maryland's representative at the Constitutional Convention, McHenry helped to add the ex post facto clause to the Constitution and worked to increase free trade among the states. As secretary of war, McHenry remained loyal to Washington, under whom he established a regimental framework for the army that lasted well into the nineteenth century. Upon becoming president, John Adams retained McHenry; however, Adams began to believe McHenry was in league with other Hamiltonian Federalists who wished to undermine his policies. Thus, when the military buildup for the Quasi-War with France became unpopular, Adams used it as a pretext to request McHenry's resignation. Yet as Karen Robbins demonstrates in the first modern biography of McHenry, Adams was mistaken; the friendship between McHenry and Hamilton that Adams feared had grown sensitive and there was a brief falling out. Moreover, McHenry had asked Hamilton to withdraw his application for second-in-command of the New Army being raised. Nonetheless, Adams's misperception ended McHenry's career, and he has remained an obscure historical figure ever since--until now. James McHenry, Forgotten Federalist reveals a man surrounded by important events who reflected the larger themes of his time.

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352

Publisher

University of Georgia Press

Published Date

ISBN 10

0820346314

ISBN 13

9780820346311

Medical Education: Theory and Practice E-Book

By: Tim Dornan,Karen V. Mann,Albert J J A Scherpbier,John A. Spencer

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Medical Education: Theory and Practice E-Book

By: Tim Dornan,Karen V. Mann,Albert J J A Scherpbier,John A. Spencer

Medical Education: Theory and Practice is a new text linking the theory and the practice for graduate students and educators who want to go beyond the basics. The scholarship of medical education is, above all, a ‘practice’, but one that has a strong theoretical foundation. Neither theory nor practice stand still, and both are grounded in research. The novelty of this book lies in its interweaving of practice, theory, innovation and research. The book starts with a theorised, contemporary overview of the field. Next, it explores the theoretical foundations of medical education in depth. The remainder of the book reviews a whole a range of educational contexts, processes and outcomes. This work has been edited by a distinguished, international team of medical educationalists and written by equally accomplished authors from across the globe representing a spectrum of disciplines. This will be an invaluable text for all Masters Students in health professions education as well as PhD students and education researchers wanting a background to the discipline. Educators and medical students will also find it a very useful resource. Written by key figures in medical educational research combined with a strong editorial influence from the international editorial team. The text has a strong evidence-based approach that is fully cognisant of research methodology issues, The book provides a scholarly explanation on the topic, rather than aiming to say the last word. Written throughout in a clear and comprehensible style. The content is extensively referenced with additional suggestions for further reading.

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Page Count

395

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0702049867

ISBN 13

9780702049866

Great Decisions 2003

By: Karen M. Rohan

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Great Decisions 2003

By: Karen M. Rohan

U. S. and the world, Afghanistan, Saudi-Arabia, Nigeria, Food wars, China, Europe, women's rights.

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Page Count

110

Published Date

ISBN 10

0871242036

ISBN 13

9780871242037

Directory of Schools for Alternative & Complementary Health Care

By: Karen Rappaport

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Directory of Schools for Alternative & Complementary Health Care

By: Karen Rappaport

Now in its second edition, this award-winning directory is the first comprehensive guide to schools for alternative and complementary medicine located throughout the U.S. and Canada. Organized by state (or province), each of the directory's more than 800 entries includes the school's area of specialty, key contacts, staff size, wheelchair accessibility, enrollment, programs of study, accreditation, and degrees offered. Admission requirements, application deadlines, financial aid programs, and tuition fees are also listed. All previous entries have been updated, and over 100 new entries have been added.

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Page Count

356

Publisher

Greenwood

Published Date

ISBN 10

1573562947

ISBN 13

9781573562942

The 8th Annual Computer Industry Almanac

By: Karen Petska-Juliussen,Egil Juliussen

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The 8th Annual Computer Industry Almanac

By: Karen Petska-Juliussen,Egil Juliussen

The complete guide to people, salaries, companies, products, technologies and forecasts in the fascinating ever-changing computer industry.

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808

Publisher

Computer Industry Almanac, Incorporated

Published Date

ISBN 10

094210708X

ISBN 13

9780942107081

Essentials of Marketing Research

Putting Research Into Practice

By: Kenneth E. Clow,Karen E. James

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Essentials of Marketing Research

Putting Research Into Practice

By: Kenneth E. Clow,Karen E. James

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Page Count

521

Publisher

SAGE

Published Date

ISBN 10

1412991307

ISBN 13

9781412991308

Fighting Irish

Legends, Lists, and Lore

By: Karen Croake Heisler

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Fighting Irish

Legends, Lists, and Lore

By: Karen Croake Heisler

A richly illustrated overview of the storied football program at Notre Dame combines year-by-year accounts of the accomplishments of the school's greatest athletes, as well as profiles of hundreds of players and coaches, such as the Four Horsemen, Knute Rockne, Joe Montana, Digger Phelps, and others.

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272

Publisher

Sports Publishing LLC

Published Date

ISBN 10

158261752X

ISBN 13

9781582617527

Like It Is

A Teen Sex Guide

By: E. James Lieberman, M.D.,Karen Lieberman Troccoli, M.P.H.

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Like It Is

A Teen Sex Guide

By: E. James Lieberman, M.D.,Karen Lieberman Troccoli, M.P.H.

Before the age of 20, more than half of teenagers have sex, and one out of four contracts a sexually transmitted disease. One million adolescent women become pregnant each year, and 80 percent of these pregnancies are unintended. This book provides comprehensive, straightforward information about sex, relationships, and birth control in reader-friendly terms, emphasizing informed consent and mutual respect. A tool for young adults coming to terms with their sexuality, this book is appropriate for teens to read on their own and will serve teachers, parents and health educators who work with young adults. It includes a curriculum guide that provides questions for discussion and background history on various topics, plus an appendix of resources for additional information on sexuality, birth control, teen pregnancy, sexually transmitted diseases and related topics—with addresses and Internet sites (when available).

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Page Count

216

Publisher

McFarland

Published Date

ISBN 10

1476602573

ISBN 13

9781476602578

Late Roman Army

By: Karen R. Dixon,Pat Southern

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Late Roman Army

By: Karen R. Dixon,Pat Southern

Using a full range of original literary sources, modern Continental scholarship, and current archaeological research, Pat Southern and Karen R. Dixon provide a stimulating overview of the historical period, the critical changes in the army, and the way these changes affected the morale of the soldiers.

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Page Count

353

Publisher

Routledge

Published Date

ISBN 10

1134724292

ISBN 13

9781134724291

African American History Day by Day

A Reference Guide to Events

By: Karen Juanita Carrillo

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African American History Day by Day

A Reference Guide to Events

By: Karen Juanita Carrillo

The proof of any group's importance to history is in the detail, a fact made plain by this informative book's day-by-day documentation of the impact of African Americans on life in the United States. One of the easiest ways to grasp any aspect of history is to look at it as a continuum. African American History Day by Day: A Reference Guide to Events provides just such an opportunity. Organized in the form of a calendar, this book allows readers to see the dates of famous births, deaths, and events that have affected the lives of African Americans and, by extension, of America as a whole. Each day features an entry with information about an important event that occurred on that date. Background on the highlighted event is provided, along with a link to at least one primary source document and references to books and websites that can provide more information. While there are other calendars of African American history, this one is set apart by its level of academic detail. It is not only a calendar, but also an easy-to-use reference and learning tool.

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Page Count

432

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1598843613

ISBN 13

9781598843613

Global Failure and World Literature

Reading the Contemporary Quest Novel

By: Karen Borg Cardona

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Global Failure and World Literature

Reading the Contemporary Quest Novel

By: Karen Borg Cardona

While the contemporary era has witnessed a series of spectacular failures with severe and widespread global consequences, failure is still broadly understood on an individual level, while its broader causes and consequences receive little attention. This book reconceptualises failure as a method for characterising and critiquing systems and institutions on both a global and a local level. It defines global failure as comprising global inequality, economic crisis, and ecological disaster, and as a condition which informs and is informed by localised failure. It examines the negotiation between global and local failure in narratives of failed quests by four contemporary authors: Cormac McCarthy, Julia Kristeva, Michael Ondaatje, and Basma Abdel Aziz. As a genre, the quest narrative is associated with the idea of hard-won success. The failed quest narrative, or the narrative of the failed quest, is therefore the ideal vehicle through which to examine the socio-political and institutional conditions of failure. Primarily a contribution to the field of world literature, this book is also relevant to those with an interest in the contemporary novel, failure studies, and the quest narrative.

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Page Count

285

Publisher

Walter de Gruyter GmbH & Co KG

Published Date

ISBN 10

3111135101

ISBN 13

9783111135106

Spiritual Reality

By: Gloria J. Wiese,Karen Moderow

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Spiritual Reality

By: Gloria J. Wiese,Karen Moderow

Coming to Terms with Our Ancient Spiritual HeritageEveryone has a family heritage. Dusting off our ancient family records, we find that to know our family heritage is to understand ourselves.This book looks at the mystery of our Old Testament heritage as Christians. Spiritual Reality delves into this question of heritage, demystifying the complexities of interpreting ancient Hebrew text and discerning the un-folding spiritual reality before us.

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Page Count

258

Published Date

ISBN 10

1892525631

ISBN 13

9781892525635

Book's by Karen E. James

Essentials of Marketing Research

Essentials of Marketing Research

Theories of Human Communication

Theories of Human Communication

Western New York Land Transactions, 1804-1824

Western New York Land Transactions, 1804-1824

James McHenry, Forgotten Federalist

James McHenry, Forgotten Federalist

Medical Education: Theory and Practice E-Book

Medical Education: Theory and Practice E-Book

Great Decisions 2003

Great Decisions 2003

Directory of Schools for Alternative & Complementary Health Care

Directory of Schools for Alternative & Complementary Health Care

The 8th Annual Computer Industry Almanac

The 8th Annual Computer Industry Almanac

Essentials of Marketing Research

Essentials of Marketing Research

Fighting Irish

Fighting Irish

Like It Is

Like It Is

Late Roman Army

Late Roman Army

African American History Day by Day

African American History Day by Day

Global Failure and World Literature

Global Failure and World Literature

Spiritual Reality

Spiritual Reality

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