Kara Alaimo's Books

Pitch, Tweet, or Engage on the Street

How to Practice Global Public Relations and Strategic Communication

By: Kara Alaimo

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Pitch, Tweet, or Engage on the Street

How to Practice Global Public Relations and Strategic Communication

By: Kara Alaimo

The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.

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Page Count

444

Publisher

Routledge

Published Date

ISBN 10

0429583753

ISBN 13

9780429583759

Over the Influence

Why Social Media is Toxic for Women and Girls - And How We Can Take it Back

By: Kara Alaimo

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Over the Influence

Why Social Media is Toxic for Women and Girls - And How We Can Take it Back

By: Kara Alaimo

This essential book is a rallying cry for women to recognize and reject the ways social media is being weaponized against us — and instead wield it to empower ourselves. In Over the Influence, communication professor and CNN Opinion contributor Kara Alaimo reveals how social media is affecting every aspect of the lives of women and girls—from our relationships and our parenting to our physical and mental well-being. Over the Influence is a book about what it means to live in the world social media has wrought—whether you’re constantly connected or have deleted your accounts forever. Alaimo shows why you’re likely to get fewer followers if you’re a woman. She explains how fake news is crafted to prey on women’s vulnerabilities. She reveals why so much of the content we find in our feeds is specifically designed to hold us back. And she explains how social media has made the offline world an uglier place for women. But we can change this. Alaimo offers up brilliant advice for how to get over the influence—how to handle our daughters’ use of social media, use dating apps to find the partners we’re looking for, use social networks to bolster our careers, and protect ourselves from sextortionists, catfishers, and trolls. She also explains what we need to demand from lawmakers and tech companies. Over the Influence calls on women to recognize and call out the subtle (and not-so-subtle) sexism and misogyny we find online, reject misinformation that is targeted to us because of our gender, and use our platforms to empower ourselves and other women.

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