For years, User Experience (UX) has not been a primary focus area for businesses and organizations. Established brands have garnered significant success on the power of their brand name and the credibility that came with it. The “you buy what I make” thought has dominated the “I will make what you want” approach which has led to UX designers battling between designing strategies for end-user or for the business heads. The digital revolution vows to change this approach as enhanced customer experience is directly proportional to profits and growth. Organizations that are not adaptable to this change will lose ground, resulting in poorer performance and business loss. Enhanced customer experiences is an extension of how well you understand your customers and their needs. It often boils down to simplicity and ease of interactions across conventional as well as digital channels. A well-defined UX strategy will result in overall cost reduction, speed to market, sales productivity, and a larger pool of loyal customers. This book highlights the importance of UX in today’s day and age while establishing the business benefits of this approach for the new-age enterprise. It takes you through key process elements that span multiple disciplines, including user research, market research, information architecture, content strategy, wireframes & prototyping, interaction design, maturity models & checklist, visual design and usability testing. It also compares the traditional and modern approach with trending innovative models that combine the latest technology, design thinking and user experience.
This book provides a solid understanding of how Digital Platforms and Services need to handle Privacy in today's world. It includes implementing Privacy & GDPR regulations for complex digital web applications and not just simple websites. Book covers a checklist of items your digital platform needs to cover in order to address privacy concerns of your users and lawmakers.
This book is a comprehensive guide to critical care medicine for postgraduate medical students. Presented in a case-based, question and answer format, the text begins with guidance on patient examination in the intensive care unit (ICU). Each of the following chapters covers a different disorder, from acute severe asthma, pulmonary embolism and septic shock, to traumatic brain injury, acute liver failure and much more. The book concludes with cases examining out-of-hospital cardiac arrest, brain death and organ donation, as well as end-of-life care in the ICU. A large selection of Objective Structured Clinical Examination (OSCE) practice questions are included to assist students in their preparation for examinations. Nearly 300 clinical photographs, illustrations and tables further enhance learning. Key points Comprehensive guide to critical care medicine for postgraduates Presented in a case-based, question and answer format Includes numerous OSCE practice questions to help students prepare for examinations Highly illustrated with clinical photographs, diagrams and tables
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