Contrary to traditional belief, entrepreneurism is not just about making money, nor is it merely about starting up a venture or owning a small business — it is a way of life, applicable to all human economic activities. Living on a planet with finite resources, humanity is sustainable only if there is constant pursuit of innovation and creativity, not just for personal gain but also for the common good.This book provides concise definitions of ‘entrepreneurism’, ‘entrepreneurship’, ‘entrepreneur’ and ‘entrepreneurial’ for education and application within the framework of the market economy; acts as a signpost pointing the way toward balancing the short-term need for survival with the long-term need for sustainable growth; and serves as a philosophical beacon that will guide individuals, particularly, business leaders, toward actions in the interest of humanity.
The continuation of global poverty is inextricably entwined with the fundamental philosophy of the market economy. It is driven by the individual's neverending desire for ?profit?, leading to a critically imbalanced distribution of resources. As an entrepreneurial initiative, this book advocates a shift in the responsibility for relief of poverty away from the government to the private sector, and in particular to corporate entities. The concept of the ?residual? is used as the cornerstone of business operations and wealth distribution. Corporate decision-makers, while making proprietary decisions for resources allocation, must assume stewardship responsibility and be accountable not just to financial investors but to all contributors of the corporate entity.
This book explains how corporate social responsibility is linked to long-term sustainability of an economy and that the activities of an organization should not be only for its self-interest, but must also be honed for the benefit of common good. A major approach the book advocates is corporate decision-makers in an organization should work towards earning the trust of stakeholders rather than focus on short-term profitability. It also emphasizes the importance of recognizing and rewarding the contribution and commitment by participants of an organization. Written by academics and consultants, this book will be of interest to academicians, media professionals, organizational participants, entrepreneurs and general public.
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