This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.
Emerging in the late nineteenth and twentieth centuries as a secular activity, Persian literature acquired its own modernity by redefining past aesthetic practices of identity and history. By analyzing selected work of major pre- and post-revolutionary literary figures, Talattof shows how Persian literary history has not been an integrated continuum but a series of distinct episodic movements shaped by shifting ideologies. Drawing on western concepts, modern Persian literature has responded to changing social and political conditions through complex strategies of metaphorical and allegorical representations that both construct and denounce cultural continuities. The book provides a unique contribution in that it draws on texts that demonstrate close affinity to such diverse ideologies as modernism, Marxism, feminism, and Islam. Each ideological standard has influenced the form, characterization, and figurative language of literary texts as well as setting the criteria for literary criticism and determining which issues are to be the focus of literary journals.
Critically deploying the idea of uneven and combined development this book provides a novel non-Eurocentric account of Iran’s experience of modernity and revolution. Recasting Iranian Modernity presents the argument that Eurocentrism can be decisively overcome through a social theory that has international relations at its ontological core. This will enable a conception of history in which there is an intrinsic international dimension to social change that prevents historical repetition. This hitherto under-theorized international dimension is, the book argues, manifest in combined patterns of development, which incorporate both foreign and native forms. It is the tension-prone and unstable nature of these hybrid developmental patterns that mark Iranian modernity, and fuelled the socio-political dynamics of the 1979 revolution and the rise of political Islam. Challenging solely comparative approaches to the Iranian Revolution that explain it away as either a deviation from, or a reaction to, modernity on the grounds of its religious form, this book will be valuable to those interested in an alternative theoretical approach to the Iranian Revolution, modern Iran and political Islam, working in the fields of International Relations, Middle East and Islamic Studies, History, Political Science, Political Sociology, Postcolonialism, and Comparative Politics.
Providing a broad ranging and unique comparative study of the development of English, Persian and Arabic literature, this book looks at their interrelations with specific reference to modernity, nationalism and social value. It gives a strong theoretical underpinning to the development of Middle Eastern literature in the modern period.
This innovative study examines patterns of change in Shi’i symbols and rituals over the past two centuries to reveal how modernization has influenced the societal, political, and religious culture of Iran. Shi’is, who support the Prophet Mohammad’s progeny as his successors in opposition to the Sunni caliphate tradition, make up 10 to 15 percent of the world’s Muslim population, roughly half of whom live in Iran. Throughout the early history of the Islamic Middle East, the Sunnis have been associated with the state and the ruling elite, while Shi’is have most often represented the political opposition and have had broad appeal among the masses. Moharram symbols and rituals commemorate the Battle of Karbala in 680 CE, in which the Prophet Mohammad’s grandson Hoseyn and most of his family and supporters were massacred by the troops of the Umayyad caliph Yazid. Moharram symbols and rituals are among the most pervasive and popular aspects of Iranian culture and society. This book traces patterns of continuity and change of Moharran symbols and rituals in three aspects of Iranian life: the importance of these rituals in promoting social bonds, status, identities, and ideals; ways in which the three major successive regimes (Qujars, Pahlavis, and the Islamic Republic), have either used these rituals to promote their legitimacy, or have suppressed them because they viewed them as a potential political threat; and the uses of Moharram symbolism by opposition groups interested in overthrowing the regime. While the patterns of government patronage have been radically discontinuous over the past two centuries, the roles of these rituals in popular society and culture have been relatively continuous or have evolved independently of the state. The political uses of modern-day rituals and the enduring symbolism of the Karbala narratives continue today.
While recent books have explored Arab and Turkish nationalism, the nuances of Iran have received scant book-length study—until now. Capturing the significant changes in approach that have shaped this specialization, Rethinking Iranian Nationalism and Modernity shares innovative research and charts new areas of analysis from an array of scholars in the field. Delving into a wide range of theoretical and conceptual perspectives, the essays—all previously unpublished—encompass social history, literary theory, postcolonial studies, and comparative analysis to address such topics as: Ethnicity in the Islamic Republic of Iran Political Islam and religious nationalism The evolution of U.S.-Iranian relations before and after the Cold War Comparing Islamic and secular nationalism(s) in Egypt and Iran The German counterrevolution and its influence on Iranian political alliances The effects of Israel's image as a Euro-American space Sufism Geocultural concepts in Azar's Atashkadeh Interdisciplinary in essence, the essays also draw from sociology, gender studies, and art and architecture. Posing compelling questions while challenging the conventional historiographical traditions, the authors (many of whom represent a new generation of Iranian studies scholars) give voice to a research approach that embraces the modern era's complexity while emphasizing Iranian nationalism's contested, multifaceted, and continuously transformative possibilities.
Commemorating the Battle of Karbala, in which the Prophet Mohammad's grandson Hosayn and seventy-two of his family members and supporters were martyred in 680 CE, is the central religious observance of Shi'i Islam. Though much has been written about the rituals that reenact and venerate Karbala, until now no one has studied women's participation in these observances. This collection of original essays by a multidisciplinary team of scholars analyzes the diverse roles that women have played in the Karbala rituals, as well as the varied ways in which gender-coded symbols have been used within religious and political discourses. The contributors to this volume consider women as participants in and observers of the Karbala rituals in Iran, Iraq, Lebanon, India, Pakistan, and the United States. They find that women's experiences in the Shi'i rituals vary considerably from one community to another, based on regional customs, personal preferences, religious interpretations, popular culture, and socioeconomic background. The authors also examine the gender symbolism within the rituals, showing how it reinforces distinctions between the genders while it also highlights the centrality of women to the symbolic repertory of Shi'ism. Overall, the authors conclude that while Shi'i rituals and symbols have in some ways been used to restrict women's social roles, in other ways they have served to provide women with a sense of independence and empowerment.
This book offers an exploration of aspects of the subject, Islam and Human Rights, which is the focus of considerable scholarship in recent years predominantly from Western scholars. Thus it is interesting and important to have the field addressed from a non -Western perspective and by an Iranian scholar. The study draws on Persian language literature that addresses both theological and legal dimensions of the theme. The work is also distinctive in that it tackles three areas that have been largely ignored in the literature. It undertakes a comparative study of the laws of several Muslim States with respect to religious freedom, minorities and the rights of the child. The study offers an optimistic vision of the fundamental compatibility of Islam and international human rights standards.
In Iran, since the mid–nineteenth century, one issue has been a common concern: how should Iran become modern? More than a century of struggle for or against modernity has constituted much of the social, political, and cultural history of the country. In the decades since the 1979 Revolution, the question has become even more critical. In Modernity, Sexuality, and Ideology in Iran, Talattof finds that the process of modernity never truly unfolded, due in large part to Iran’s reluctance to embrace the seminal subjects of gender and sexuality. Talattof’s approach reflects a unique look at modernity as advancement not only in industry and economy but also toward an open, intellectual discourse on sexuality. Exploring the life and times of Shahrzad, a dancer, actress, filmmaker, and poet, Talattof illuminates the country’s struggle with modernity and the ideological, traditional, and religious resistance against it. Born in 1946, she performed in several theater productions, became an acclaimed film star in the 1970s, and pursued a career as a journalist and poet. Following the revolution, she was imprisoned and eventually became homeless on the streets of Tehran. Her success and eventual decline as a female artist and entertainer illustrate the conflict between modernity and tradition and Iran’s failure to embrace an overt expression of sexuality. Talattof also profiles several other female artists of the 1970s, analyzing their lives and work as windows through which to examine what Iranian culture allowed and what it repudiated. A pioneering and timely work, Modernity, Sexuality, and Ideology in Iran explores the integral role of popular culture and female artists in the shaping of modern Iran, constructing a new framework for understanding such crucial concepts as ideology and modernity.
Fundamentals of Smart Grid Systems offers an expansive introduction to the operationalization, integration, and management of smart grids—the distributed, renewable, responsive, and highly efficient power grid on the verge of radically transforming our energy system. The book reviews the design of smart grid systems, their associated technologies, and operations, helping users develop a modern foundational understanding of smart grid systems and many of their advanced implementations, where sophisticated technologies are employed. The work serves as a guidebook and primer for early career researchers, with a rich integration of current science, modern applications, and future implementations. Presents critical enabling technologies of smart grid systems alongside relevant aspects of their design, modeling, control, and operations, accompanied by numerical examples Discusses how to approach the integration and management of renewable energy sources in smart grid environments Features didactic pedagogical elements, including end-of-chapter problems, supplemental slideshows, and figurative elements to clarify and explain complex concepts Focuses on modern applications and current implementations in industry, such as power electronics for smart grids, AI and machine learning-driven modeling, advanced control strategies, and electric vehicles
This book offers new insights into the twelfth-century Persian poet Nezami Ganjavi. Challenging the dominant interpretation of Nezami’s poetry as the product of mysticism or Islam, this book explores Nezami’s literary techniques such as his pictorial allegory and his profound conceptualization of poetry, rhetoric, and eloquence. It employs several theoretical and methodological approaches to clarify the nature of his artistic approach to poetry. Chapters explore Nezami’s understanding of rhetoric and literature as Sakhon, his interest in literary genres, the diversity of themes explored in his Five Treasures, the sources of Nezami’s creativity, and his literary devices. Exploring themes such as love, religion, science, wine, gender, and philosophy, this study compares Nezami’s works to other giants of Persian poetry such as Ferdowsi, Jami, Rudaki, and others. The book argues that Nezami’s main concern was to weave poetry rather than to promote any specific ideology.
The Great Depression of the 1930s gave birth to a branch of economics christened macroeconomics. This highly readable book presents an unconventional and timely perspective on macroeconomics – the interplay of theory and policy in a historical context.
Offers a selection of cases that are multinational in scope, describe actual situations and illustrate the issues faced by global marketers as they take their products and services into new nations and cultures. This text includes a number of case studies with introductory notes.
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