Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
The Complete Jewish guide to Britain and Ireland is the only resource for everything you need to know to embark on a trip through Jewish Great Britain. Travel writer and journalist Toni Kamins catalogs information on well-known sights and little-known treasures as varied as the beautiful Moorish West London Synagogue, the Manchester Mikveh, the lost Jewish Cemeteries of Glasgow, and the Jewish Museum of Dublin, as well as transportation, lodging information, and places to buy kosher food. Selected photographs and maps fill out the picture. Kamins also recounts nearly one thousand years of related history-from the first appearance of Jews on the British Isles following the Norman Conquest, through the Crusades and the Expulsion, to the Restoration and up to the present day. She focuses on the turbulent and captivating histories of England, Scotland, and Ireland through the prism of the Jewish experience. The Complete Jewish Guide to Britain and Ireland has everything you will need to make your trip a success-and put it into a historical context that will make it even more worthwhile.
Givers information on computer-based storage and retrieval systems. This title features expanded coverage of computer-based information, including a chapter on CD-ROM products and updated coverage of on-line information search services.
In 1907 Hawai‘i's fledgling College of Agriculture and Mechanical Arts, boasting an enrollment of five students and a staff of twelve, opened in a rented house on Young Street. The hastily improvised college, and the university into which it grew, owed its existence to the initiative of Native Hawaiian legislators, the advocacy of a Caucasian newspaper editor, the petition of an Asian American bank cashier, and the energies of a president and faculty recruited from Cornell University in distant Ithaca, New York. Today, nearly a century later, some 50,000 students are enrolled yearly at ten campuses--in a unique system of community colleges and professional schools. Malamalama: A History of the University of Hawai‘i documents the many contributions the University has made over the decades to culture and education in the islands. From its start, the University rejected the racial stereotyping and prejudice common in territorial Hawai‘i, thus fostering an ease of association among students of diverse backgrounds and providing, through student government and campus societies, a venue where future political leaders of the islands could hone their skills. The story of how the University of Hawai‘i grew from a regional undergraduate college to an internationally recognized graduate and research university, weathering repeated crises along the way, is told by emeritus professors Kamins and Potter in Part I. They highlight the University's relationship with the legislature, the actions and personalities of its very different presidents, and the effects of social upheaval and changing budgets on an evolving institution. Three alumni provide personal accounts of their years at the University. Parts II and III offer particular histories by knowledgeable contributors, including faculty members and administrators, of the Hilo and West Oahu campuses, of each fo the seven community colleges, and of programs at the Manoa campus. The strands of history woven together here reveal the University's abiding determination to serve as a cultural link across the Pacific and among Hawai‘i's own ethnic communities. The University seal, dominated by the Hawaiian word malamalama, "light of knowledge," depicts a map of the Pacific hemisphere, celebrating the great diversity of people and cultures that contributed to its founding and the westward reach of its connections.
The Complete Jewish Guide to France is the only resource you need to embark on a trip through Jewish France. Travel writer and journalist Toni L. Kamins catalogs information on well-known sights and little-known treasures, such as the Marais district (Paris's celebrated Jewish neighborhood), ancient ghettos, beautiful old synagogues around the country, and many other places. She includes information on transportation and lodging, plus hundreds of places to buy kosher food. Selected photographs and maps fill out the picture. Kamins also recounts the nearly two thousand years of French-Jewish history beginning with evidence that Jews may have lived in France as early as the first century, and continuing right up to the present day. The Complete Jewish Guide to France has everything you need to know to make your trip to France a success-and to put it into a historical context that will make it even more worthwhile.
The design and tactical battles that led to the most exciting America’s Cup in history are laid out in meticulous detail in Winging It: Oracle Team USA’s Incredible Comeback to Defend The America’s Cup. Written by three veteran sailing journalists, Winging It provides an insider’s look at the professional sailing business and the America’s Cup, from how the 72-foot cats became the boat of choice—one early requirement: They had to be able to be disassembled and transported in standard shipping containers—to the design modifications Oracle made in the later stages of the series to bounce back from an 8:1 deficit and retain the Cup (not much besides some minor tinkering with the rudder)." -Forbes "Whether you are a casual fan or a die-hard America's Cup follower, you're likely to enjoy Winging It. The three authors-all accredited journalists who spent many, many hours in the America's Cup Media Center-will take you from the origins of the America's Cup in 1851 all the way through Oracle Team USA's incredible comeback in San Francisco in September 2013." -CupExperience.com "Winging It holds a place on my bookshelf that is within easy reach. It has become the go-to book on the 34th America’s Cup as a means of quickly checking a fact, or time sequence or some aspect of the Cup that has become a little fuzzy even after this short passage of time. It should have a place in everyone's laptop kitbag, either as a quick read in a spare moment, or as a serious reference." -Sail-World.com A miracle on the water Millions of sailing enthusiasts and casual fans alike watched the America’s Cup in awe as the ORACLE TEAM USA trailing one point to New Zealand’s eight, was first to the finish line in eight consecutive races. This miracle triumph left many wondering "How did they do it?" The answers come together in Winging It, with insights from naval architects and builders on their radical boat designs, the consequences of racing these untested boats, and explanations of how the foils and wingsails—rarely seen on boats before—work. The book explores the impact of events that led up to the Cup, including how a sudden capsize threw the entire event into doubt before the 2013 America’s Cup ultimately delivered an epic finale. Top sailors share their stories, including the victorious Jimmy Spithill on USA 17 and the shockingly defeated ETNZ skipper Dean Barker. This is the story of an historic win that goes beyond the emotions of the day to explain how the many months of innovation, research, trials, and failures helped secure the Cup in the final race on September 25.
Focusing specifically on silicon devices, the Third Edition of Device Electronics for Integrated Circuits takes students in integrated-circuits courses from fundamental physics to detailed device operation. Because the book focuses primarily on silicon devices, each topic can include more depth, and extensive worked examples and practice problems ensure that students understand the details.
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Givers information on computer-based storage and retrieval systems. This title features expanded coverage of computer-based information, including a chapter on CD-ROM products and updated coverage of on-line information search services.
This is the program that got me the results I wanted - 30 pounds lighter and a stronger, more defined body - and I did it while I was an undergraduate student at Salisbury University. It included all my favorites (Outback Steak House visits, hot wings, beer, wine, liquor, etc.) - in moderation. You can be comfortable shirtless (guys) or in a bikini (gals) in just a few weeks - and you can still do the undergrad scene! As a pleasant side effect, you will have more energy and could be in the best "shape" of your life. One of the best things about this plan is that you can make it part of your lifestyle, both in and out of college. Got a 9 to 5 job? No biggy, this plan will work. Work nights? No problem, it works there too. Been out of college for 20 years? Not a problem, the basics of this program can work for you as well. HotBody.101 is an easy to understand and easy to do program that you can make your own. This program's all about making smart choices - the first one being choosing to do it!
The design and tactical battles that led to the most exciting America’s Cup in history are laid out in meticulous detail in Winging It: Oracle Team USA’s Incredible Comeback to Defend The America’s Cup. Written by three veteran sailing journalists, Winging It provides an insider’s look at the professional sailing business and the America’s Cup, from how the 72-foot cats became the boat of choice—one early requirement: They had to be able to be disassembled and transported in standard shipping containers—to the design modifications Oracle made in the later stages of the series to bounce back from an 8:1 deficit and retain the Cup (not much besides some minor tinkering with the rudder)." -Forbes "Whether you are a casual fan or a die-hard America's Cup follower, you're likely to enjoy Winging It. The three authors-all accredited journalists who spent many, many hours in the America's Cup Media Center-will take you from the origins of the America's Cup in 1851 all the way through Oracle Team USA's incredible comeback in San Francisco in September 2013." -CupExperience.com "Winging It holds a place on my bookshelf that is within easy reach. It has become the go-to book on the 34th America’s Cup as a means of quickly checking a fact, or time sequence or some aspect of the Cup that has become a little fuzzy even after this short passage of time. It should have a place in everyone's laptop kitbag, either as a quick read in a spare moment, or as a serious reference." -Sail-World.com A miracle on the water Millions of sailing enthusiasts and casual fans alike watched the America’s Cup in awe as the ORACLE TEAM USA trailing one point to New Zealand’s eight, was first to the finish line in eight consecutive races. This miracle triumph left many wondering "How did they do it?" The answers come together in Winging It, with insights from naval architects and builders on their radical boat designs, the consequences of racing these untested boats, and explanations of how the foils and wingsails—rarely seen on boats before—work. The book explores the impact of events that led up to the Cup, including how a sudden capsize threw the entire event into doubt before the 2013 America’s Cup ultimately delivered an epic finale. Top sailors share their stories, including the victorious Jimmy Spithill on USA 17 and the shockingly defeated ETNZ skipper Dean Barker. This is the story of an historic win that goes beyond the emotions of the day to explain how the many months of innovation, research, trials, and failures helped secure the Cup in the final race on September 25.
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