This chapter describes the development of crystallographic texture and its effects on mechanical properties in aluminum-lithium alloys. Crystallographic texture evolves during the forming of wrought products from cast ingots of Al-Li alloys and consequently affects the mechanical properties. Practical approaches to control the texture have been developed and have been successfully used in the products obtained from industrial-scale ingots. This texture tailoring has significantly reduced the yield strength anisotropy. In addition, theoretical approaches have been used to model the yield strength anisotropy of aluminum alloys in the presence of complex precipitates.
The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.
The Hindu Dharma (known as Hindu religion by the west) has been the subject of many a debate over the ages. Some scholars do not agree with the interpretation of others. In such an environment, Vishwanathan ignites the curiosity of the common man about Hinduism and shares information on how the caste and class need to be understood through the Upanishads resulting in a true understanding of the Manusmriti. Vishwanathan clears the air about all misinterpretations that are commonly available to us, by referring to the ancient texts, explaining and analysing it for us. A very interesting read, to say the least.
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