Justin Gooderl Longenecker's Books

Small Business Management

Creating a Sustainable Competitive Advantage

By: Timothy S. Hatten

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Small Business Management

Creating a Sustainable Competitive Advantage

By: Timothy S. Hatten

Small Business Management, Eighth Edition equips students with the tools to navigate important financial, legal, marketing, and managerial decisions when creating and growing a sustainable small business. Author Timothy S. Hatten provides new cases, real-world examples, and illuminating features that spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

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Page Count

608

Publisher

SAGE Publications

Published Date

ISBN 10

1071848208

ISBN 13

9781071848203

Small Business Management

An Entrepreneurial Emphasis

By: Justin Gooderl Longenecker,Carlos W. Moore,J. William Petty

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Small Business Management

An Entrepreneurial Emphasis

By: Justin Gooderl Longenecker,Carlos W. Moore,J. William Petty

This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. The companion CD-ROM is entitled "Preparing the business plan : to accompany Small business management.

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Page Count

824

Publisher

South Western Educational Publishing

Published Date

ISBN 10

032406554X

ISBN 13

9780324065541

Small Business Management

An Entrepreneurial Emphasis

By: Justin Gooderl Longenecker,Carlos W. Moore,J. William Petty

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Small Business Management

An Entrepreneurial Emphasis

By: Justin Gooderl Longenecker,Carlos W. Moore,J. William Petty

The author's diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues.

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Page Count

746

Publisher

South Western Educational Publishing

Published Date

ISBN 10

0538890150

ISBN 13

9780538890151

Small Business Management

Launching and Growing New Ventures

By: Justin Gooderl Longenecker

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Small Business Management

Launching and Growing New Ventures

By: Justin Gooderl Longenecker

1 in 4 Canadians plans to be self-employed in the next 5 years. Longnecker, Small Business Management, Launching and Growing New Ventures, 4th Canadian edition is about turning this plan into realty.This comprehensive guide for future business-owners and entrepreneurs provides a perfect balance between the theoretical side of starting and managing a small business and the practical application of the tasks of running a business.

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Page Count

556

Publisher

Cengage Learning

Published Date

ISBN 10

0176500057

ISBN 13

9780176500054

Small Business Management

Launching & Growing Entrepreneurial Ventures

By: Justin Gooderl Longenecker,J. William Petty,Leslie E. Palich

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Small Business Management

Launching & Growing Entrepreneurial Ventures

By: Justin Gooderl Longenecker,J. William Petty,Leslie E. Palich

Provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for success now and throughout your management future. Solid coverage of the fundamentals of business management teaches not only how to start a business, but also how to manage, grow, and harvest a business.

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Page Count

744

Publisher

Cengage Learning

Published Date

ISBN 10

0324827849

ISBN 13

9780324827842

Book's by Justin Gooderl Longenecker

Small Business Management

Small Business Management

Small Business Management

Small Business Management

Small Business Management

Small Business Management

Small Business Management

Small Business Management

Small Business Management

Small Business Management

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