Justin G. Longenecker's Books

Small Business Management

Launching and Growing New Ventures

By: Justin Gooderl Longenecker

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Small Business Management

Launching and Growing New Ventures

By: Justin Gooderl Longenecker

1 in 4 Canadians plans to be self-employed in the next 5 years. Longnecker, Small Business Management, Launching and Growing New Ventures, 4th Canadian edition is about turning this plan into realty.This comprehensive guide for future business-owners and entrepreneurs provides a perfect balance between the theoretical side of starting and managing a small business and the practical application of the tasks of running a business.

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Page Count

556

Publisher

Cengage Learning

Published Date

ISBN 10

0176500057

ISBN 13

9780176500054

Small Business Management

An Entrepreneurial Emphasis

By: Justin Gooderl Longenecker,Carlos W. Moore,J. William Petty

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Small Business Management

An Entrepreneurial Emphasis

By: Justin Gooderl Longenecker,Carlos W. Moore,J. William Petty

The author's diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues.

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Page Count

746

Publisher

South Western Educational Publishing

Published Date

ISBN 10

0538890150

ISBN 13

9780538890151

Small Business Management

An Entrepreneurial Emphasis

By: Justin Gooderl Longenecker,Carlos W. Moore,J. William Petty

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Small Business Management

An Entrepreneurial Emphasis

By: Justin Gooderl Longenecker,Carlos W. Moore,J. William Petty

The author's diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues.

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Page Count

746

Publisher

South Western Educational Publishing

Published Date

ISBN 10

0538890150

ISBN 13

9780538890151

Small Business Management: Launching and Growing Entrepreneurial Ventures

By: Justin Longenecker,Carlos W. Moore,J. Petty,Leslie Palich

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Small Business Management: Launching and Growing Entrepreneurial Ventures

By: Justin Longenecker,Carlos W. Moore,J. Petty,Leslie Palich

Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as Small Business School video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that SBM is the book that students retain long after the course is over. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Page Count

768

Publisher

Cengage Learning

Published Date

ISBN 10

0324569726

ISBN 13

9780324569728

Small Business Management: Launching and Growing Entrepreneurial Ventures

By: Justin G. Longenecker,J. William Petty,Leslie E. Palich,Frank Hoy

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Small Business Management: Launching and Growing Entrepreneurial Ventures

By: Justin G. Longenecker,J. William Petty,Leslie E. Palich,Frank Hoy

Help your students realize their dreams of small business success with Longenecker’s market-leading text SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 16e. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. SMALL BUSINESS MANAGEMENT, 16E delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one--the full business cycle. The book’s thorough emphasis on building the business plan offers a full complement of chapters plus a full business plan that gives you flexibility in assignment options. All-new cases, proven exercises, and online activities place students in the role of decision makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments. This edition captures the excitement of small business with multimedia resources; from popular video cases and Small Business and Entrepreneurship Resource Center’s robust collection of business-related articles and resources to SMALL BUSINESS MANAGEMENT ONLINE student learning tools. SMALL BUSINESS MANAGEMENT, 16E provides the valuable resources your students will reference and rely upon throughout their entire business careers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Age

Page Count

848

Publisher

Cengage Learning

Published Date

ISBN 10

1111532877

ISBN 13

9781111532871

Book's by Justin G. Longenecker

Small Business Management

Small Business Management

Small Business Management

Small Business Management

Small Business Management

Small Business Management

Small Business Management: Launching and Growing Entrepreneurial Ventures

Small Business Management: Launching and Growing Entrepreneurial Ventures

Small Business Management: Launching and Growing Entrepreneurial Ventures

Small Business Management: Launching and Growing Entrepreneurial Ventures

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