Juliet B. Schor's Books

Born to Buy

The Commercialized Child and the New Consumer Cult

By: Juliet B. Schor

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Born to Buy

The Commercialized Child and the New Consumer Cult

By: Juliet B. Schor

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

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251

Publisher

Simon and Schuster

Published Date

ISBN 10

1439130906

ISBN 13

9781439130902

True Wealth

How and Why Millions of Americans Are Creating a Time-Rich, Ecologically Light, Small-Scale, High-Satisfaction Economy

By: Juliet B. Schor

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True Wealth

How and Why Millions of Americans Are Creating a Time-Rich, Ecologically Light, Small-Scale, High-Satisfaction Economy

By: Juliet B. Schor

A groundbreaking statement about ecological decline, suggesting a radical change in how we think about consumer goods, value, and ways to live. In True Wealth , economist Juliet B. Schor rejects the sacrifice message, with the insight that social innovations and new technology can simultaneously enhance our lives and protect the planet. Schor shares examples of urban farmers, DIY renovators, and others working outside the conventional market to illuminate the path away from the work-and-spend cycle and toward a new world rich in time, creativity, information, and community.

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Page Count

314

Publisher

Penguin

Published Date

ISBN 10

1101543566

ISBN 13

9781101543566

The Overworked American

The Unexpected Decline Of Leisure

By: Juliet Schor

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The Overworked American

The Unexpected Decline Of Leisure

By: Juliet Schor

This pathbreaking book explains why, contrary to all expectations, Americans are working harder than ever. Juliet Schor presents the astonishing news that over the past twenty years our working hours have increased by the equivalent of one month per year--a dramatic spurt that has hit everybody: men and women, professionals as well as low-paid workers. Why are we--unlike every other industrialized Western nation--repeatedly ”choosing” money over time? And what can we do to get off the treadmill?

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272

Published Date

ISBN 10

0786725257

ISBN 13

9780786725250

After the Gig

How the Sharing Economy Got Hijacked and How to Win It Back

By: Juliet Schor

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After the Gig

How the Sharing Economy Got Hijacked and How to Win It Back

By: Juliet Schor

Management & Workplace Culture Book of the Year, 2020 Porchlight Business Book Awards A Publishers Weekly Fall 2020 Big Indie Book The dark side of the gig economy (Uber, Airbnb, etc.) and how to make it equitable for the users and workers most exploited. When the “sharing economy” launched a decade ago, proponents claimed that it would transform the experience of work—giving earners flexibility, autonomy, and a decent income. It was touted as a cure for social isolation and rampant ecological degradation. But this novel form of work soon sprouted a dark side: exploited Uber drivers, neighborhoods ruined by Airbnb, racial discrimination, and rising carbon emissions. Several of the most prominent platforms are now faced with existential crises as they prioritize growth over fairness and long-term viability. Nevertheless, the basic model—a peer-to-peer structure augmented by digital tech—holds the potential to meet its original promises. Based on nearly a decade of pioneering research, After the Gig dives into what went wrong with this contemporary reimagining of labor. The book examines multiple types of data from thirteen cases to identify the unique features and potential of sharing platforms that prior research has failed to pinpoint. Juliet B. Schor presents a compelling argument that we can engineer a reboot: through regulatory reforms and cooperative platforms owned and controlled by users, an equitable and truly shared economy is still possible.

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Page Count

279

Publisher

Univ of California Press

Published Date

ISBN 10

0520385675

ISBN 13

9780520385672

The Overspent American

Upscaling, Downshifting, And The New Consumer

By: Juliet B. Schor

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The Overspent American

Upscaling, Downshifting, And The New Consumer

By: Juliet B. Schor

An in-depth look at the corruption of the “American Dream,” the follow-up to the the Overworked American examines the consumer lives of Americans and the pitfalls of “keeping up with the Joneses.” Schor explains how and why the purchases of others in our social and professional communities can put pressure on us to spend more than we can afford to, how television viewing can undermine our ability to save, and why even households with good incomes have taken on so much debt for so many products they don't need and often don't even want.

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274

Publisher

Basic Books

Published Date

ISBN 10

0465060560

ISBN 13

9780465060566

After the Gig

How the Sharing Economy Got Hijacked and How to Win It Back

By: Juliet Schor

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After the Gig

How the Sharing Economy Got Hijacked and How to Win It Back

By: Juliet Schor

When the “sharing economy” launched a decade ago, proponents claimed that it would transform the experience of work—giving earners flexibility, autonomy, and a decent income. It was touted as a cure for social isolation and rampant ecological degradation. But this novel form of gig work soon sprouted a dark side: exploited Uber drivers, neighborhoods ruined by Airbnb, racial discrimination, and rising carbon emissions. Several of the most prominent platforms are now faced with existential crises as they prioritize growth over fairness and long-term viability. Nevertheless, the basic model—a peer-to-peer structure augmented by digital tech—holds the potential to meet its original promises. Based on nearly a decade of pioneering research, After the Gig dives into what went wrong along the way to this contemporary reimagining of labor. The book examines multiple types of data from thirteen cases to identify the unique features and potential of sharing platforms that prior research has failed to identify. Juliet B. Schor presents a compelling case that we can engineer a reboot: through regulatory reforms and cooperative platforms owned and controlled by users, an equitable and actual sharing economy is still possible.

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Page Count

279

Publisher

University of California Press

Published Date

ISBN 10

0520325052

ISBN 13

9780520325050

The Overspent American

Why We Want What We Don't Need

By: Juliet B. Schor

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The Overspent American

Why We Want What We Don't Need

By: Juliet B. Schor

The Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and yet walk around with ever-present mental "wish lists" of things to buy or get, and why Americans save less than virtually anyone in the world. Unlike many experts, Harvard economist Juliet B. Schor does not blame consumers' lack of self-discipline. Nor does she blame advertisers. Instead she analyzes the crisis of the American consumer in a culture where spending has become the ultimate social art.

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274

Publisher

Harper Collins

Published Date

ISBN 10

0060977582

ISBN 13

9780060977580

Born to Buy

The Commercialized Child and the New Consumer Cult

By: Juliet B. Schor

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Born to Buy

The Commercialized Child and the New Consumer Cult

By: Juliet B. Schor

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251

Publisher

Simon and Schuster

Published Date

ISBN 10

1439130906

ISBN 13

9781439130902

Do Americans Shop Too Much?

By: Juliet Schor

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Do Americans Shop Too Much?

By: Juliet Schor

Juliet Schor breaks a taboo by exposing Americans' shopping habits to moral society. Schor disapproves of unfettered private consumption, not only because we already use up so much, but also because overspending to bolster a sense of self does not lead to happiness. Along with her critique, Schor suggests intriguing ideas for making 'status' goods accessible for all--for example, imposing high taxes on expensive items to subsidize lines of affordable 'luxury' goods. A firestorm of responses follow from economist Robert Frank and others. The New Democracy Forum is a series of short paperback originals exploring creative solutions to our most urgent national concerns. "A civic treasure. . . . A truly good idea, carried out with intelligence and panache." --Robert Pinsky

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Page Count

124

Publisher

Beacon Press

Published Date

ISBN 10

080700443X

ISBN 13

9780807004432

True Wealth

How and Why Millions of Americans Are Creating a Time-Rich, Ecologically Light, Small-Scale, High-Satisfaction Economy

By: Juliet B. Schor

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True Wealth

How and Why Millions of Americans Are Creating a Time-Rich, Ecologically Light, Small-Scale, High-Satisfaction Economy

By: Juliet B. Schor

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Solve jigsaw puzzle

Age

Page Count

314

Publisher

Penguin

Published Date

ISBN 10

1101543566

ISBN 13

9781101543566

Book's by Juliet B. Schor

Born to Buy

Born to Buy

True Wealth

True Wealth

The Overworked American

The Overworked American

After the Gig

After the Gig

The Overspent American

The Overspent American

After the Gig

After the Gig

The Overspent American

The Overspent American

Born to Buy

Born to Buy

Do Americans Shop Too Much?

Do Americans Shop Too Much?

True Wealth

True Wealth

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