How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation. Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate From America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.
Programming for the Newton: Software Development with NewtonScript focuses on the processes, approaches, operations, and principles involved in software development with NewtonScript. The publication first elaborates on Newton application design, views on the Newton, and protos. Discussions focus on system protos, creating and using user protos, linking and naming templates, creating the views of WaiterHelper, Newton application designs, and life cycle of an application. The text then elaborates on the fundamentals of NewtonScript, inheritance in NewtonScript, and view system and messages. Topics include InstallScript and RemoveScript, adding code to WaiterHelper, proto and parent inheritance, combining proto and parent inheritance, frames, arrays, and symbols and path expressions. The book ponders on debugging and Newton data storage, including description of methods and functions, handling soups in application, printing, tracking, and debugging functions. The publication is a vital reference for computer programmers and researchers interested in NewtonScript.
Explains how to evaluate digital cameras, compose and capture scenes, adjust color balance, crop out unwanted elements, sharpen focus, apply special effects, and prepare images for printing.
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]
The straightforward guide to the new Canon EOS Rebel T2i/550D Popular tech blog Gizmodo.com called the Canon EOS Rebel T2i/550D "an incredible camera – everything a first DSLR should be." With 1080p digital video capability and an 18 megapixel sensor that improves low-light shooting all for under $900, the accolades are well-earned. And for less than $30, you can learn how to maximize your digital photography experience! Packed with more than 300 color photos and 100 color screen captures throughout, this beginner book walks you through the camera’s controls, features, and shooting modes. If you're new to the Canon EOS Rebel T2i/550D, this fun and friendly guide shifts you out of automatic mode and helps you shoot memorable digital photos. Aimed at first-time dSLR users looking for a guide that clearly and patiently explains the features and controls of the Canon EOS Rebel T2i/550D Explores the on-board controls and situational shooting Addresses using live view and playback modes Explains dialing in exposure and lighting controls Details how to edit, print, post online, and other ways to share images Spells out how to manipulate focus and color controls Canon EOS Rebel T2i/550D For Dummies delivers a straightforward look through the lens of your dSLR!
Explore how students are disrupting education by using digital resources to support self-direct learning Free Agent Learning: Leveraging Students' Self-Directed Learning to Transform K-12 Education explores an emerging cohort of students that are self-directing their learning around interest-driven topics, the tools they're using to scaffold these experiences, and their motivations for these out-of-school learning behaviors. Readers will find new insights and frameworks for effectively leveraging the lived experiences of their students and transforming their schools' cultures, norms and practices. In this book, readers will learn how education leaders can translate a newly emerged understanding about students' self-directed learning into actionable knowledge to improve teaching and learning Free Agent Learners also offers: Info dispelling the myth that real learning only happens in a classroom Discussions of how modern students are using digital tools, content, and resources for purposeful learning outside of teacher direction or sponsorship Actionable tips and accessible strategies for the use of the Free Agent Learner Ecosystem to support school improvement Perfect for K-12 school and district administrators and decision-makers, Free Agent Learners is an eye-opening read for anyone involved in the education of primary and secondary school students.
Choose the settings that make your digital photos better Can't wait to see what you and your digital camera can do? Packed with examples of what you can accomplish, this book gives you the inside scoop on camera features, setting up shots, downloading your photos, and a whole lot more! Open the book and find: Basic camera settings and digital photo file formats When to use your camera's flash Tips for composing good pictures How to transfer photos from your camera to your computer How automatic scene modes simplify photo taking
“In the fifties, sleek Mixmasters were replacing rusty eggbeaters, and new pressure-cookers blew their tops in kitchens all over town. There were kids everywhere, and new ‘ranch-style’ houses filled vacant lots. . . . Turquoise Studebakers and dusty-rose Chevy BelAirs with flamboyant fins and lots of chrome replaced dark pre-war cars. Cameras took color snapshots instead of black-and-white. We wore red canvas tennis shoes and lemon yellow shorts, and bright blue popsicles melted down our chins.” —from the Introduction In Penny Loafers & Bobby Pins, the four Sanvidge sisters, whose birthdates span the Baby Boomer period, present a lively chronicle of growing up in the 1950s and 1960s in a small midwestern town. Each sister writes about the facets of her childhood she remembers best, and their lighthearted stories are illustrated with period photos. Sprinkled with mentions of pedal pushers, home permanents, and “two-tone” cars; early TV shows and the first rock and roll; hula hoops, Tiny Tears, and Mr. Potato Head (played with a real potato); and memories of their grandparents who lived nearby, Penny Loafers & Bobby Pins also features “how-tos” for re-creating the fads, foods, crafts, and games the Sanvidge sisters recall in their stories.
The Individualized Music Therapy Assessment Profile (IMTAP) is an in-depth assessment protocol developed by a team of six experienced music therapists. Designed for use in pediatric and adolescent settings, it provides a clear profile of each client over time. The accompanying CD-ROM allows the therapist to store client details, and to create charts showing progress and areas to work on. The book includes sample assessment sessions and examples of activities and interventions. The IMTAP may be used on a variety of levels: * as a treatment plan for music therapy work * as a tool to develop goals and objectives * as a means to address and assess targeted skill sets * as an indicator of overall functioning to provide a baseline for treatment * as a research method * as a communication tool for parents and healthcare professionals. The IMTAP is simple to use and yields detailed information on client abilities and functioning from intake through treatment planning. It identifies effective strategies for each client, making it an essential tool for students and professionals in the field of music therapy.
The perfect guide to get you up and running with your new Canon dSLR camera The Canon EOS Rebel T3/1100D is a popular dSLR camera for those moving up from point-and-shoot for the first time. This full-color guide explains all the buttons, dials, and menus, helping you understand your camera and start using all its features. Plenty of colorful photos from the author's portfolio illustrate what you can achieve. The book covers shooting in auto mode, using the onboard controls, working with Live View, and managing exposure, focus, color, and lighting. It also addresses specific shooting situations, how to get your images from the camera to the computer, and tips on editing and sharing your photos. Canon's Rebel T3/1100D is a popular starter camera for those moving from point-and-shoot to SLR; this book helps dSLR newcomers understand and use all the controls Covers using all the dials, menus, and modes; working with Live View and playback; dialing in exposure and managing lighting; and shooting in auto mode Explains how to get the best images in various situations Addresses how to get images from the camera to the computer, editing techniques, and how to print photos or post them online Full-color photos from the author's collection show what you can achieve Anyone moving up to dSLR photography with the Canon T3/1100D will gain skill and confidence from this easy-to-follow guide.
With more than 16 million PDAs shipped to date, Palm has defined the market for handhelds, having dominated this class of computing devices ever since it began to outpace competitors six years ago. The company's strength is the Palm OS, and developers loyal to this powerful and versatile operating system have created more than 10,000 applications for it. Devices from Handspring, Sony, Symbol, HandEra, Kyocera, and Samsung now use Palm OS, and the number of registered Palm Developers has jumped to 130,000. If you know C or C++, and want to join those who are satisfying the demand for wireless applications, then Palm OS Programming: The Developer's Guide, Second Edition is the book for you. With expanded coverage of the Palm OS--up to and including the latest version, 4.0--this new edition shows intermediate to experienced C programmers how to build a Palm application from the ground up. There is even useful information for beginners. Everything you need to write a Palm OS application is here, from user interface design, to coding a handheld application, to writing an associated desktop conduit. All the major development environments are discussed, including commercial products such as Metroworks CodeWarrior, Java-based environments such as Sun KVM and IBM VisualAge Micro Edition, and the Free Software Foundation's PRC-Tools or GCC. The focus, however, is C programming with CodeWarrior and PRC-Tools. New additions to the second edition include: A tutorial that takes a C programmer through the installation of necessary tools and the creation of a small handheld application. A new chapter on memory, with a comprehensive discussion of the Memory Manager APIs. Greatly expanded discussions of forms, forms objects, and new APIs for the Palm OS. Updated chapters on conduits that reflect the newer Conduit Development Kit. The best-selling first edition of this book is still considered the definitive guide for serious Palm programmers; it's used as the basis of Palm's own developer training materials. Our expanded second edition promises to set the standard for the next generation of Palm developers.
Two complete e-books on creating great photos with your Nikon D3200 and Photoshop Elements, for one low price! This unique value-priced e-book set brings together two bestselling For Dummies books in a single e-book file. Including a comprehensive table of contents and the full text of each book, complete with cover, this e-book set helps you learn to capture awesome photos with your Nikon D3200 and then bring out the best in your images with Photoshop Elements. Best of all, you'll pay less than the cost of each book purchased separately. You'll get the complete text of: Nikon D3200 For Dummies, which helps you to Learn the D3200's controls and shoot still photos and movies Set the right exposure, lighting, focus, and color for your desired image Adjust manual settings for professional results Download, edit, and share your photos Photoshop Elements 11 For Dummies, which walks you through the steps to Master Photoshop Elements' tools, menus, and options Fix the most common digital photo problems Edit and crop images, enhance color, and sharpen photos Share your photos with family and friends on Facebook and Flickr About the Authors Julie Adair King has been writing about digital cameras and photography since 1997. Her current bestsellers include guides on various Nikon and Canon cameras as well as seven editions of Digital Photography For Dummies. When not writing, Julie teaches master workshops and image editing at such locations as the Palm Beach Photographic Centre. Barbara Obermeier is principal of Obermeier Design, a graphic design studio in California. She is currently a faculty member in the School of Graphic Design at Brooks Institute. Ted Padova is an internationally recognized authority on Adobe Acrobat, PDF, and digital imaging.
Teach Yourself HTML, CSS, and JavaScript All in One combines these three fundamental web development technologies into one clearly written, carefully organized, step-by-step tutorial that expertly guides the beginner through these three interconnected technologies. In just a short time, you can learn how to use HTML, Cascading Style Sheets (CSS), and JavaScript together to design, create, and maintain world-class websites. Each lesson in this book builds on the previous ones, enabling you to learn the essentials from the ground up. Clear instructions and practical, hands-on examples show you how to use HTML to create the framework of your website, design your site’s layout and typography with CSS, and then add interactivity with JavaScript and jQuery. Step-by-step instructions carefully walk you through the most common web development tasks. Practical, hands-on examples show you how to apply what you learn. Quizzes and exercises help you test your knowledge and stretch your skills. Learn how to... Build your own web page and get it online in an instant Format text for maximum clarity and readability Create links to other pages and to other sites Add graphics, color, and visual pizzazz to your web pages Work with transparent images and background graphics Design your site’s layout and typography using CSS Make elements move on your page with CSS transformations and transitions Animate with CSS and the HTML5 Canvas element Write HTML that’s responsive web design-ready Design a site for mobile devices Use CSS media queries and breakpoints Get user input with web-based forms Use JavaScript to build dynamic, interactive web pages Add AJAX effects to your web pages Leverage JavaScript libraries such as jQuery Make your site easy to maintain and update as it grows
How one company created the dominant aesthetic of digital realism. Just about every major film now comes to us with an assist from digital effects. The results are obvious in superhero fantasies, yet dramas like Roma also rely on computer-generated imagery to enhance the verisimilitude of scenes. But the realism of digital effects is not actually true to life. It is a realism invented by Hollywood—by one company specifically: Industrial Light & Magic. The Empire of Effects shows how the effects company known for the puppets and space battles of the original Star Wars went on to develop the dominant aesthetic of digital realism. Julie A. Turnock finds that ILM borrowed its technique from the New Hollywood of the 1970s, incorporating lens flares, wobbly camerawork, haphazard framing, and other cinematography that called attention to the person behind the camera. In the context of digital imagery, however, these aesthetic strategies had the opposite effect, heightening the sense of realism by calling on tropes suggesting the authenticity to which viewers were accustomed. ILM’s style, on display in the most successful films of the 1980s and beyond, was so convincing that other studios were forced to follow suit, and today, ILM is a victim of its own success, having fostered a cinematic monoculture in which it is but one player among many.
A full-color guide to Canon's exciting new dSLR camera Whether it's your first dSLR, your first Canon camera, or simply a new tool for your photography, your Canon Rebel T3i/600D has countless capabilities and you'll want to understand them all. This book covers all the dials, menus, and controls, showing you how to use each one. It explains how to change and use various lenses and offers advice on exposure, focus, printing, using flash, sharing photos online, and much more, all with plenty of full-color examples to show what you can achieve. Canon's popular T3i/600D offers a vast array of options for the new dSLR photographer; this book guides you through all the settings, dials, and menus Explains how to use Live View mode and record, edit, and play back video Provides tips and advice on working with exposure, manipulating focus and color, switching from auto to manual controls, and using lighting creatively Shows how to get photos from the camera to the computer, then edit and manage them using different software packages Illustrated with full-color photos from the author, showing what you can achieve This fun and friendly book helps you to quickly and confidently take advantage of the many creative possibilities offered by your new Canon camera.
Written for the one- to three-term introductory programming course, the fifth edition of Java Illuminated provides learners with an interactive, user-friendly approach to learning the Java programming language. Comprehensive but accessible, the text takes a progressive approach to object-oriented programming, allowing students to build on established skills to develop new and increasingly complex classes. Java Illuminated follows an activity-based active learning approach that ensures student engagement and interest.
Programming for the Newton: Software Development with NewtonScript focuses on the processes, approaches, operations, and principles involved in software development with NewtonScript. The publication first elaborates on Newton application design, views on the Newton, and protos. Discussions focus on system protos, creating and using user protos, linking and naming templates, creating the views of WaiterHelper, Newton application designs, and life cycle of an application. The text then elaborates on the fundamentals of NewtonScript, inheritance in NewtonScript, and view system and messages. Topics include InstallScript and RemoveScript, adding code to WaiterHelper, proto and parent inheritance, combining proto and parent inheritance, frames, arrays, and symbols and path expressions. The book ponders on debugging and Newton data storage, including description of methods and functions, handling soups in application, printing, tracking, and debugging functions. The publication is a vital reference for computer programmers and researchers interested in NewtonScript.
Building PowerPointTemplates Supercharge your PowerPoint® presentations with custom templates and themes! Want to create presentations that are more consistent and cost-effective? Presentations that fully reflect your branding? Then don’t settle for Microsoft’s “out-of-the-box” templates and themes: create your own! In this easy, hands-on guide, two PowerPoint MVPs teach you every skill and technique you’ll need to build the perfect template–from planning and design, through theme building, custom layouts, colors, and deployment. Echo Swinford and Julie Terberg have distilled their immense PowerPoint knowledge into simple, step-by-step techniques you can use right now, whether you’re using PowerPoint 2010 or 2007 for Windows, or PowerPoint 2011 for Mac. Well-built templates are the backbone of great presentations—whether building them for your own use or designing for thousands of users, this book will guide you through the process of creating the most effective templates. Important Note: Upgrading from older versions of PowerPoint, such as PowerPoint 2003? Your old templates may no longer work. This book will help you make the transition painlessly! • Plan new templates and themes to maximize their business value for years to come • Understand the differences between templates and themes, and how they work together • Make better choices about color, fonts, and slide layouts • Create efficient templates for individual users, teams, and large organizations • Incorporate Notes and Handout Masters into your presentation templates • Provide example slides and default settings that lead to better presentations • Use Microsoft’s little-known Theme Builder to create effects and background styles • Work around hidden quirks in PowerPoint’s advanced template and theme features Echo Swinford, a Microsoft PowerPoint MVP since 2000, has been a featured speaker at the Presentatio Summit (formerly PowerPoint Live) since its inception. She is the expert voice and instructor behind PowerPoint 2010 LiveLessons (Video Training), the author of Fixing PowerPoint Annoyances and co-author of The PowerPoint 2007 Complete Makeover Kit. Julie Terberg is a Microsoft PowerPoint MVP and featured speaker at the Presentation Summit. She is the owner of Terberg Design and has been designing presentations since the mid-1980s. She is co-author of Perfect Medical Presentations. As contributing author for Presentations Magazine, she won awards for her Creative Techniques columns.
Digital Photo Projects For Dummies presents a unique twist on understanding the basics of digital photography. This full-color book walks you through the most common projects and tasks you’ll encounter in your digital photography activities. The book demonstrates the basics of setting your camera for the best shot before diving into how to improve your photos. Projects include brightening a dark photo, improving focus, getting rid of red-eye, touching up blemishes, creating a collage, adding a photo to a business card, rescuing old or damaged photos, and turning a photo into a piece of artwork ready for framing. This book includes a DVD that contains "screencast" lessons created by the author that let you watch the specific steps of selected projects on your screen while you do them yourself. The DVD also includes trial versions of photo software as well as sample images from the book.
We all have a lot going on, inside and out. We want a high level of reward in every area of life, and we expect to figure out how to get it. The challenge is that in our search for answers we often spend time asking too many of the wrong questions. "The Six Questions" simplifies the complex life of the everyday person by providing the right questions to ask, in the right order, to find the answers that matter.
There are many strategy books available in the marketplace for today’s student or business professional; most of them view strategy from the 10,000 foot level, while Strategic Thinking looks at this important business topic through a different lens. Written from the perspective of a manager, this book builds on theories of managerial and organizational cognition that have had a powerful influence on many business fields over the last two decades. As other books on business policy and strategy cover a broad range of topics, models, frameworks, and theories, the unique feature of this book is that it covers all this, but also focuses on how managers of business firms understand their business environments, assess and marshal their firms’ resources, and strive for advantage in the competitive marketplace. It examines the economic, structural, and managerial explanations for firm performance. Offering professors and business people who are intrigued by the ideas introduced in Peter Senge’s books ways to apply those ideas and principles in the classroom and in the companies in which they work, the book puts managers front and center.
The new Canon EOS Rebel XS is designed to capture the perfect photos. But if you’re new to SLRs, digital photography can be a bit intimidating. Canon EOS Rebel XS/1000D For Dummies shows you how to get the most out of this digital camera, taking advantage of its 10.1 megapixel CMOS sensor with DIGIC III image processor. This book offers explanations of all the controls and menus, suggestions to make using lenses a breeze, and picture-taking advice to give you the confidence to start shooting fantastic photos. You’ll learn to manage aperture, shutter speed, and ISO, and work with the Auto Lighting Optimizer to enhance your creativity. You’ll also discover how to: Handle and manipulate lenses Get creative with exposure, lighting, and color balance Download, organize, print, and share your photos See how to use the Live View mode, adjust settings, and get great shots in automatic or manual mode Use Autofocus with Live View, set white balance, and choose a color space Work with Canon’s downloading tools, prepare images for print, and create Web-friendly files Get great photos in automatic modes Follow ten speedy editing tricks Avoid motion blur and noise Check focus by magnifying the view Capture action, scenic vistas, and close-ups Print from rhe ZoomBrowser EX/ImageBrowser You’ve invested in the Canon EOS Rebel XS, so it makes sense to learn the best techniques for using this camera. Canon EOS Rebel XS/1000D For Dummies gives you the knowledge to become a pro.
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