Juliann Sivulka's Books

Following three key periods in the history of American advertising, which represent eras of major social change, this work describes how the recognition of women as primary consumers has resulted in the hiring of more women to promote products for this target audience.

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Book's by Juliann Sivulka

Ad Women

Ad Women

Ad Women

Ad Women

Soap, Sex, and Cigarettes: A Cultural History of American Advertising

Soap, Sex, and Cigarettes: A Cultural History of American Advertising

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