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Aspects and implementation of effective quality management systems

By: Juliane Kuballa

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Aspects and implementation of effective quality management systems

By: Juliane Kuballa

Seminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 68, Northumbria University, course: Management of International Operations, language: English, abstract: Today due to the increasing global competition the relevance of quality has become as important as never before. Companies have realized that the satisfaction of customers’ needs must be placed in the centre of their efforts. In this context the development and manufacturing of high quality products and services at lower costs as well as the establishment of quality control systems are mainly responsible for gaining and sustaining competitive advantage. This article aims to demonstrate how quality systems must be implemented and developed to guarantee a satisfactory output. A short summary of historical events is provided to state the origin of quality systems. Further keynotes of pioneering quality gurus are presented to provide an understanding for the basic ideas behind quality management. Moreover key factors of TQM are defined and discussed to demonstrate in which way quality systems must be implemented to affect the creation of real quality outputs. In this context it is primarily highlighted why the principles of TQM are widely incompatible with traditional top-down management approaches. Moreover the need for local adaptation of TQM practices of global companies due to cultural differences is pointed out. In this context the different approaches to quality management in Eastern and Western countries are stated.

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GRIN Verlag

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ISBN 10

3638592995

ISBN 13

9783638592994

Relationship Marketing - The Case of MINI

By: Juliane Kuballa

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Relationship Marketing - The Case of MINI

By: Juliane Kuballa

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 75 %, Northumbria University, 24 entries in the bibliography, language: English, abstract: This academic paper critically analyses the relationship marketing orientation of MINI, a cult car of the car manufacturer BMW. A brief historical review serves to demonstrate MINI's specific position in the BMW brand portfolio. Further, the need to build a close relationship especially with retailers and end-consumers is demonstrated. In this context the expanded marketing mix framework is applied to state the relationship marketing activities MINI currently adopts. Further suggestions for improvement are provided accordingly. Finally shortcomings of relationship marketing knowledge as well as appropriate recommendations are provided.

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GRIN Verlag

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ISBN 10

3638826988

ISBN 13

9783638826983

Key Factors of Successful E-commerce - what HP Can Learn from Dell

By: Juliane Kuballa

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Key Factors of Successful E-commerce - what HP Can Learn from Dell

By: Juliane Kuballa

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 58, Northumbria University, 22 entries in the bibliography, language: English, abstract: Today Dell is a market leader that constantly gains competitive advantage with its effective e-commerce strategies. The following report was prepared for the Chief Executive Officer of HP in order to demonstrate the opportunities his company could realize by changing its traditional distribution system and starting to make use of e-commerce as a main distribution channel and to efficiently manage the supply chain through the internet. Advanced e-commerce strategies hold many benefits. Dell was able to benefit from opportunities as they consequently considered some key factors of successful e-commerce: - A continuous information flow enabled them to improve the relationship between all participants of the supply chain. As a result the company could reduce its inventory costs and deliver customers products and services they require. - Dell further recognized the importance of a premium customer service as a key element for success. The selling of products directly through the internet without an intermediate is including cost saving potential but also risks due to the missing face-to-face contact between buyers and sellers. - Further to that Dell aims to meet exactly the needs of its customers by offering mass customized products. A company like HP should first start to establish e-commerce initiatives as an additional distribution channel as the electronic sale platform is getting a key role in the business life of today. For a short-term step-by-step introduction of e-business the following recommendations could serve as a guideline: 1. integration of the internal databases in order to provide comprehensive information 2. create an e-business platform and make product range offered through catalogues available through an

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GRIN Verlag

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3638826961

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9783638826969

Corporate social responibility within an international business context - The case of DaimlerChrysler

By: Juliane Kuballa

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Corporate social responibility within an international business context - The case of DaimlerChrysler

By: Juliane Kuballa

Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 60%, Northumbria University, Sprache: Deutsch, Abstract: In the first section of this academic assignment different aspects that must be considered for the creation of reports that force multinational businesses for real accountability are identified. Moreover the importance of the development of common reporting standards is pointed out. In this context especially the most important principles of the reporting guidelines published by the GRI are highlighted. The GRI guidelines were chosen as DaimlerChrysler, the multinational company which is considered in the second section of this assignment, gears its reporting issues related to sustainability to them. Moreover benefits and limitations of social and environmental auditing a multinational company will recognise are stated. Finally this assignment examines what kind of ethical, social and environmental information DaimlerChrysler discloses in its various reports and which facts are silenced or euphemised to provide a better picture to the public.

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GRIN Verlag

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3638593045

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9783638593045

Employee satisfaction - A precondition for economical success of service companies?

By: Juliane Kuballa

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Employee satisfaction - A precondition for economical success of service companies?

By: Juliane Kuballa

Seminar paper from the year 2006 in the subject Leadership and Human Resources - Miscellaneous, grade: 74%, Northumbria University, language: English, abstract: Today increased globalisation and declined market conditions like decreasing brand loyalty, high levels of information transparency and fast shifting technological developments complicate the road to success for many companies. Particularly for service organisations, and the sales departments of manufacturing companies, front-line employees play a key role in securing and boosting profits under difficult market conditions as they directly interact with customers. The interaction between employees and customers is very critical as employees are mainly responsible for creating an excellent public image of the company. For that reason new management practices were developed in order to enhance customer focus as well as employee satisfaction. Many scholars argue that what happens to employees inside a company considerably affects what happens to customers outside the company. They establish a direct context between employee satisfaction, customer satisfaction and – as a pre-eminent consequence – the company’s performance. This academic assignment demonstrates the impact of employee satisfaction on organisational performance and profitability especially in regard to companies in the service sector. The service profit chain of Hesskett et al. (1994) suggests that employee satisfaction and loyalty are the key drivers of service value, customer satisfaction, customer loyalty and profitability. Based on this model the general linkages are critically analysed in order to prove whether a positive relationship does really exist. In this context the intent is not to provide an analysis of the factors that cause employee satisfaction but the resulting effects that can be realized regarding the following components of the chain.

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3638593053

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9783638593052

Book's by Juliane Kuballa

Aspects and implementation of effective quality management systems

Aspects and implementation of effective quality management systems

Relationship Marketing - The Case of MINI

Relationship Marketing - The Case of MINI

Key Factors of Successful E-commerce - what HP Can Learn from Dell

Key Factors of Successful E-commerce - what HP Can Learn from Dell

Corporate social responibility within an international business context - The case of DaimlerChrysler

Corporate social responibility within an international business context - The case of DaimlerChrysler

Employee satisfaction - A precondition for economical success of service companies?

Employee satisfaction - A precondition for economical success of service companies?

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