Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a competitive advantage to other firms.
Rethink the way you approach writing in this “honest, useful craft book that all fledgling writers need” (Kirkus Reviews, starred review) from fourteen diverse authors that demystifies craft and authorship based on their experiences as writers of color—perfect for fans of Fresh Ink and Our Stories, Our Voices. So, you’re thinking of writing a book. Or, maybe you’ve written one, and are wondering what to do with it. What does it take to publish a novel, or even a short story? If you’re a writer of color, these questions might multiply; after all, there’s a lot of writing advice out there, and it can be hard to know how much of it really applies to your own experiences. If any of this sounds like you, you’re in the right place: this collection of essays, written exclusively by authors of color, is here to encourage and empower writers of all ages and backgrounds to find their voice as they put pen to page. Perhaps you’re just getting started. Here you’ll find a whole toolkit of advice from bestselling and award-winning authors for focusing on an idea, landing on a point of view, and learning which rules were meant to be broken. Or perhaps you have questions about everything beyond the first draft: what is it really like being a published author? These writers demystify the process, sharing personal stories as they forged their own path to publication, and specifically from their perspectives as author of color. Every writer has a different journey. Maybe yours has already started. Or maybe it begins right here. Contributors include: Julie C. Dao, Chloe Gong, Joan He, Kosoko Jackson, Adiba Jaigirdar, Darcie Little Badger, Yamile Saied Méndez, Axie Oh, Laura Pohl, Cindy Pon, Karuna Riazi, Gail D. Villanueva, Julian Winters, and Kat Zhang.
Marketing Expenditures and Word-of-Mouth Communication reviews the existing literature on WOM and advertising to determine whether and how WOM provides a complement to or substitute of advertising spending within the firm's marketing strategy
The first study of contemporary quality TV drama in two countries – Spain and Mexico -- where television has displaced cinema as the creative medium that shapes the national narrative
Evaluating the major strategies used to prevent stroke recurrence, such as antiplatelet and anticoagulant therapies, this reference assesses the efficacy of pharmacological interventions, therapeutic regimens, and quality of care for stroke patients-detecting risk factors and potential mechanisms of stroke to prevent functional disability and increase quality of life, independence, and psychological well-being in post-stroke management programs. Considers the complex issue of cost vs. benefit in post-stroke rehabilitation. Addressing common dysfunctions that occur after stroke, including motor impairment, neurobehavioral changes, cognitive loss, emotional disorders, and dementia, Long-Term Effects of Stroke discusses the patterns and epidemiology of ischemic and hemorrhagic stroke the development of neurobiologically based therapeutic strategies the possible emergence of depression, anxiety, mania, and psychosis after stroke pharmacological and cell-based modalities to enhance stroke recovery Offering perspectives from leading international authorities in the field, Long-Term Effects of Stroke is a unique and valuable guide for clinical neurologists; cardiologists; cardiovascular specialists; cardiac, cardiovascular, and vascular surgeons; neurosurgeons; primary care, family practice, emergency room, and internal medicine physicians; physiologists; nurses, paramedical, and emergency medical personnel; and medical school students in these disciplines.
This book straddles two worlds and attempts to bring them together: that of Lefebvre's Marxism on the one hand, and that of real estate development on the other. Lefebvre has now become a household name amongst many contemporary Marxists, especially those with an interest in urban planning and certain quarters of the architectural profession, however his work is far less well known by real estate professionals, whether investors, developers, brokers, or, indeed, policymakers. Marxism and Real Estate: Taking Lefebvre Seriously has both a large scope and a very bold aim – to use an explication and analysis of the work of Henri Lefebvre not only to present a critique of development, but, also to draw these two worlds together. It therefore, first, aims to present the arguments of this increasingly well-known French Marxist philosopher, sociologist, and pioneer of urban studies; second, to situate contemporary real estate development in the light of Lefebvre's work; and third, to analyse the potential application of Lefebvre’s work to each of the major components of contemporary real estate, to use Lefebvre's work in order to recommend practical action for developers, working alongside planners and architects, to influence the future of global real estate. As well as its direction at developers themselves, this book should be of interest to economists, real estate researchers and professionals, planners, urban studies scholars and, of course, to those interested in the application of Lefebvre's work to real estate.
Multiplatform Media in Mexico is the first book to treat the exciting, interconnected fields of cinema, television, and internet in Mexico over the last decade, fields that combine to be called multiplatform media. Combining industrial analysis of a major audiovisual field at a time of growth and change with close readings of significant texts on all screens, acclaimed author Paul Julian Smith deftly details these new audiovisual trends. The book includes perspectives on local reporting on the ground, as covered in the chapter documenting media response to the 2017 earthquake. And, for the first time in this field, the book draws throughout on star studies, tracing the distinct profiles of actors who migrate from one medium to another. As a whole, Smith’s analyses illustrate the key movements in screen media in one of the world’s largest media and cultural producing nations. These perspectives connect to and enrich scholarship across Latin American, North American, and global cases.
This comprehensive overview of research and clinical practice in PTSD includes new insights into assessment with regard to DSM-5 and ICD-11, discussion of ongoing controversies in the field as to what constitutes safe and effective care, and new research as to assessment, diagnosis, treatment, and prevention of PTSD. The second edition includes new coverage of the neurobiology of PTSD, PTSD in special populations, and forensic issues relating to PTSD. Synthesizes research and clinical developments on PTSD Highlights key controversies, issues, and developments in the field Provides case studies for better understanding of clinical care Encompasses DSM-5 and ICD-11 major revisions to PTSD symptoms Includes new coverage of neurobiology and genetics of PTSD Includes advances in prevention and treatment of PTSD Includes new coverage of forensic issues related to PTSD
The transformation of the Spanish wine industry over the last 20 years has been astonishing. From a state of very considerable decay it has re-invented itself with great vigour and style. Four decades ago such reputation as the wines of Spain had rested on the declining quality of Sherry and the occasional majestic Rioja towering above the surrounding sea of mediocre, oxidised table wines. "How things have changed!" exclaims Julian Jeffs in the introduction to his valuable The Wines of Spain, the latest addition to Faber and Faber's series of wine books. Over the course of two years Jeffs put in a great deal of intensive research in Spain, travelling the length and breadth of the country, visiting growers and tasting their wines. The effort has paid off in a wealth of engrossing detail. The volume is organised into sections dealing with the main provinces or geographical regions--Aragon, Catalunya, Andalucia and so on--then within those by the individual Denominacion de Origen (DO). Within each DO the leading or most interesting bodegas are profiled, allowing Jeffs to build up a cumulative portrait of the regional characters. Especially evocative are the portions of the book dealing with the ancient and distinguished Sherry houses in Andalucia, many of them of course founded in the 18th or 19th centuries by British or Irish merchants. The account of the great Bodegas Vega Sicilia in Castilla is emblematic of the progress of the entire Spanish wine industry: Producing some of the world's finest wine up to the 1920s, it fell into poor practices and the quality and reliability of the wine suffered badly. Under the modernising current owners the wine has regained its former reputation. According to Julian Jeffs, Vega Sicilia "is on a Wagnerian scale, with all that master's subtlety and complexity." --Robin Davidson --This text refers to an out of print or unavailable edition of this title.
Introduction: screenwriting off the page -- Millennial manic: crisis and change in the business of screenwriting -- Atop the tentpole: hollywood screenwriting today -- Running the room: screenwriting in expanded television -- New markets and microbudgets: "independent" storytellers -- Screenwriter 2.0: the legitimation of writing for video games -- Conclusion: scripting boundaries
During the 1970s and 1980s, national-security regimes in Argentina, Chile, and Uruguay declared war on suspected subversives, carrying out campaigns of mass human rights violations. The Historical Dictionary of the "Dirty Wars" describes the period, including the background and aftermath.
The image of King Arthur's Round Table is well-known. An archaeological find at Windsor Castle sheds new light on the idea of a round table as a gathering, in the shape of the 'House of the Round Table' which Edward III ordered to be constructed in 1344.
Die Zerkleinerung von Holzpellets und damit die Entstehung von Feinanteil während des pneumatischen Transports wird zusammen mit den auftretenden Druckverluste im Rahmen dieser Arbeit experimentell und numerisch untersucht. Zunächst erfolgt die Entwicklung eines empirischen Bruchmodells auf Basis von Einzelpartikelprallversuchen zur statistischen Beschreibung des Bruchverhaltens von Holzpellets in Abhängigkeit von Kenngrößen wie Partikellänge, Aufprallgeschwindigkeit und -Winkel. Die entwickelten Korrelationen werden in den hauseigenen DEM-Code des Lehrstuhls für Energieanlagen und Energieprozesstechnik der Ruhr-Universität Bochum implementiert. Gekoppelte DEM-CFD Simulationen geben detaillierte Einblicke in die Abhängigkeiten der Strömungsverhältnisse sowie des Bewegungsverhaltens und der mechanischen Belastungen der geförderten Partikel von Betriebsbedingungen und Leitungskomponenten. Die numerischen Ergebnisse stimmen qualitativ mit denen korrespondierender Experimente überein und zeigen die Erhöhung von Pelletbruch und Feinanteil durch zunehmende Förderluftströme bzw. abnehmende Pelletmassenströme und kleinere Krümmerradien. Das entwickelte Bruchmodel ermöglicht detaillierte Untersuchungen pneumatischer Fördervorgänge und die Auslegung schonender Betriebsbedingungen und Leitungskomponenten zur Reduzierung von Druckverlusten sowie Pelletbruch und Feinanteil. In the present thesis, the dependence of wood pellet degradation and fines formation during pneumatic conveying on operating conditions like air and product mass flow or shape of pipe components is investigated. Both the size reduction of the cylindrical pellets during pneumatic transport caused by mechanical impacts and the prevailing pressure losses are analysed experimentally and numerically. Single particle impact tests are performed for investigating the breakage behaviour of wood pellets including the effect of particle length, impact velocity and collision angle. Based on the empirical correlations derived, a numerical degradation model is developed and implemented into the in-house DEM code of the Department of Energy Plant and Technology of the Ruhr-University Bochum. Experimental and numerical investigations are conducted using coupled DEM-CFD simulations to obtain detailed insights into flow conditions, particle motion and the mechanical loads on the pellets during pneumatic conveying. Numerical results show good qualitative agreement with the experimentally determined degradation rates and prevailing pressure losses. The degradation model developed allows detailed investigation into wood pellet degradation and fines formation during pneumatic conveying and enables the design of pipe configurations and operating conditions to prevent particle size reduction and excessive pressure losses.
This is a groundbreaking book which explains the important clinical and surgical aspects of the diagnosis and treatment of heart disease in women, and seeks to improve the understanding of the difference gender makes to both the presentation of heart disease and the disease itself.
This book offers a radically new account of the rich and varied culture of contemporary Spain. It focuses on three intellectuals who chronicle contemporary life (including journalist Francisco Umbral); three filmmakers who engage with the many nationalisms of the Spanish state (Victor Erice,Bigas Luna, and Julio Medem); and three crucial topics that are expressed in many media (the replaying of history, the rise and fall of the city, and the practice of everyday life). Ranging from the ethnographic photography of Cristina Garcia Rodero to the high tech architecture of SantiagoCalatrava and from the hyperrealist painting of Antonio Lopez to the neo-flamenco dance of Joaquin Cortes, this book is also the first to draw on theorists of the intellectual field, the production of space, and the arts of bricolage (Pierre Bourdieu, Henri Lefebvre, and Michel de Certeau). Refutingthe charge that contemporary Spanish culture is trivial or superficial, this book argues that it is fully engaged in the aesthetic and historical project of modernity.
Certain combinations of sounds or signs on paper are meaningful. What makes it the case that, unlike most combinations of sounds or signs, they have meaning? What is this meaning that they have? And what is it to understand this meaning? The traditional answers to these questions are based on the idea that words stand for something, but it is difficult to say what words such as good, if, or probable stand for. This book advances novel answers based on the idea that words get their meaning from the way they are used to express states of mind and what follows from them. It articulates a precise version of this idea, at a time when the shortcomings of the traditional answers are hotly discussed.
Are the three Baltic countries, Latvia, Estonia, and Lithuania, ready for accession to the European Union? Have their economies overcome the problems of transition? The answers to these questions and their implications for policy are provided in this collection of analyses. Rather than a country-by-country description, the volume provides a cross-country perspective of developments from 1994 through mid-1997. The seven sections of this paper discuss recent macroeconomic and structural policies, exchange rate regimes, fiscal issues, financial systems, private sector development, and accession to the European Union.
Rethink the way you approach writing in this “honest, useful craft book that all fledgling writers need” (Kirkus Reviews, starred review) from fourteen diverse authors that demystifies craft and authorship based on their experiences as writers of color—perfect for fans of Fresh Ink and Our Stories, Our Voices. So, you’re thinking of writing a book. Or, maybe you’ve written one, and are wondering what to do with it. What does it take to publish a novel, or even a short story? If you’re a writer of color, these questions might multiply; after all, there’s a lot of writing advice out there, and it can be hard to know how much of it really applies to your own experiences. If any of this sounds like you, you’re in the right place: this collection of essays, written exclusively by authors of color, is here to encourage and empower writers of all ages and backgrounds to find their voice as they put pen to page. Perhaps you’re just getting started. Here you’ll find a whole toolkit of advice from bestselling and award-winning authors for focusing on an idea, landing on a point of view, and learning which rules were meant to be broken. Or perhaps you have questions about everything beyond the first draft: what is it really like being a published author? These writers demystify the process, sharing personal stories as they forged their own path to publication, and specifically from their perspectives as author of color. Every writer has a different journey. Maybe yours has already started. Or maybe it begins right here. Contributors include: Julie C. Dao, Chloe Gong, Joan He, Kosoko Jackson, Adiba Jaigirdar, Darcie Little Badger, Yamile Saied Méndez, Axie Oh, Laura Pohl, Cindy Pon, Karuna Riazi, Gail D. Villanueva, Julian Winters, and Kat Zhang.
Marketing Expenditures and Word-of-Mouth Communication reviews the existing literature on WOM and advertising to determine whether and how WOM provides a complement to or substitute of advertising spending within the firm's marketing strategy
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.