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The Functional Foods Revolution

Healthy People, Healthy Profits

By: Julian Mellentin,Michael Heasman

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The Functional Foods Revolution

Healthy People, Healthy Profits

By: Julian Mellentin,Michael Heasman

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.

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Page Count

336

Publisher

Routledge

Published Date

ISBN 10

1136534040

ISBN 13

9781136534041

The Functional Foods Revolution

Healthy People, Healthy Profits

By: Julian Mellentin,Michael Heasman

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Functional Foods Revolution

Healthy People, Healthy Profits

By: Julian Mellentin,Michael Heasman

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

337

Publisher

Routledge

Published Date

ISBN 10

1136534032

ISBN 13

9781136534034