Julian Delphiki's Books

A Modern Hero

Rethinking the role of heroism through films and video games

By: Julian Delphiki

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A Modern Hero

Rethinking the role of heroism through films and video games

By: Julian Delphiki

A Modern Hero: Rethinking the Role of Heroism through Films and Video Games" is a thought-provoking book that delves into the concept of heroism in the contemporary media landscape, particularly focusing on the influence of films and video games. This summary highlights the key themes explored in the book and discusses notable examples from popular culture, such as "The Lord of the Rings" film series and the "Metal Gear Solid" video game franchise. In this engaging work, the author challenges traditional notions of heroism and examines how modern media platforms have reshaped our understanding of heroic figures. The book argues that films and video games offer a fertile ground for reimagining heroism, presenting a more nuanced and complex portrayal of hero characters. Drawing upon the epic fantasy world of "The Lord of the Rings" films, the book analyzes the character of Frodo Baggins, who exemplifies a different kind of hero. Rather than relying solely on physical strength and bravery, Frodo embodies moral courage, resilience, and the ability to withstand immense challenges. By exploring Frodo's journey and the conflicts he faces, the author emphasizes the importance of internal struggles, personal growth, and sacrifice as essential components of heroism. Similarly, the book examines the acclaimed video game series "Metal Gear Solid," known for its intricate narratives and multifaceted characters. The protagonist, Solid Snake, represents a departure from traditional hero archetypes. He is burdened with moral ambiguity and confronted with complex choices that blur the line between right and wrong. The book explores how video games, as an interactive medium, allow players to experience the complexities of heroism firsthand, as they navigate moral dilemmas and grapple with the consequences of their actions. Throughout "A Modern Hero," the author challenges readers to reconsider their preconceived notions of heroism and to recognize the evolving nature of the concept in contemporary media. By analyzing films like "The Lord of the Rings" and video games like "Metal Gear Solid," the book demonstrates how these narratives prompt us to explore deeper layers of heroism beyond traditional tropes, inviting us to reflect on the complexities of morality, personal growth, and the power of human resilience. "A Modern Hero: Rethinking the Role of Heroism through Films and Video Games" provides an insightful exploration of how films and video games have redefined our understanding of heroism. By analyzing examples from popular culture, such as "The Lord of the Rings" films and the "Metal Gear Solid" games, the book encourages readers to contemplate the multifaceted nature of hero characters and to embrace a more nuanced and inclusive perspective on heroism in the modern age.

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140

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Julian Delphiki

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ISBN 13

9798843854874

Folkhorror Volume I

Chilling folklore tales. Real horror is History.

By: Julian Delphiki

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Folkhorror Volume I

Chilling folklore tales. Real horror is History.

By: Julian Delphiki

Folkhorror: Chilling Folklore Tales - Real Horror is History" is a captivating anthology that delves into the eerie, terrifying, and mysterious aspects of our past. This collection of eight stories takes readers on a chilling journey through time, unearthing the dark secrets, supernatural occurrences, and haunting folklore that have shaped human history. Each tale in this book offers a unique perspective on the hidden horrors lurking within our collective past. From ancient civilizations to modern times, the stories explore different cultures and historical periods, unveiling the chilling folklore that intertwines with real events. Drawing inspiration from legends, myths, and accounts passed down through generations, the narratives shed light on the disturbing and unexplained aspects of our world. From witch trials in colonial America to haunted battlefields, from ancient burial sites to cursed artifacts, "Folkhorror: Chilling Folklore Tales - Real Horror is History" weaves together captivating narratives that bridge the gap between fact and fiction. Through these stories, readers gain a deeper understanding of how history and the supernatural intersect, highlighting the indelible impact that legends and folklore have had on shaping our world. Drawing on meticulous research and a masterful blend of suspense and historical accuracy, this book explores the unexplored corners of our collective nightmares. It offers a chilling reminder that the true horrors that haunt us are often rooted in the tales and events that have shaped our past. "Folkhorror: Chilling Folklore Tales - Real Horror is History" is an invitation to delve into the unsettling shadows of our history and confront the terrifying truths that lie within. Folkhorror is a collection of eight stories narrating the real horror, fear and mysteries behind our History. Eight impactful, binge-reading tales to spark your curiosity... and fears. Each story is unique and will keep you awake just in time to begin your nightmare. You will find that the classic is true: reality is more horrifying that fiction.

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106

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Julian Delphiki

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ISBN 13

9798838269638

Digital transformation in an ever-changing world

Digital transformation guidelines and how to create a digital marketing strategy

By: Julian Delphiki

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Digital transformation in an ever-changing world

Digital transformation guidelines and how to create a digital marketing strategy

By: Julian Delphiki

Digital Transformation in an Ever-Changing World: Digital Transformation Guidelines and How to Create a Digital Marketing Strategy" is a comprehensive book that explores the realm of digital transformation and provides practical guidance on developing an effective digital marketing strategy. In this rapidly evolving digital landscape, the book equips businesses and individuals with the knowledge and tools to navigate the challenges and harness the opportunities presented by digital transformation. The book begins by demystifying the concept of digital transformation, explaining its significance and impact on various industries. It delves into the fundamental principles of digital transformation, emphasizing the need for businesses to embrace technological advancements, adapt to changing consumer behaviors, and optimize their operations for the digital age. Drawing on real-world examples and case studies, the book offers practical guidelines for implementing digital transformation initiatives. It explores key areas such as organizational culture, leadership, and change management, providing insights into how to foster a digital-first mindset and drive innovation within the organization. Readers will learn how to assess their current digital maturity, identify gaps, and develop a roadmap for successful transformation. Furthermore, the book delves into the intricacies of creating a robust digital marketing strategy. It covers essential aspects such as target audience identification, market research, brand positioning, and messaging. Readers will gain insights into leveraging various digital channels, including social media, search engine optimization (SEO), content marketing, email marketing, and more. The authors emphasize the importance of integrating different marketing channels and leveraging data-driven insights to optimize campaign performance and achieve tangible business results. The book also highlights the role of technology in digital marketing and transformation. It explores emerging trends such as artificial intelligence (AI), machine learning (ML), automation, and data analytics, discussing how these technologies can enhance marketing efforts and drive better customer experiences. Readers will gain a comprehensive understanding of how to select and implement the right digital tools and platforms to support their digital marketing strategy. Throughout the book, the authors provide practical frameworks, checklists, and step-by-step guidance, enabling readers to apply the concepts and principles to their own digital transformation and marketing initiatives. They emphasize the need for agility, continuous learning, and adaptability in the face of an ever-changing digital landscape. "Digital Transformation in an Ever-Changing World: Digital Transformation Guidelines and How to Create a Digital Marketing Strategy" is an invaluable resource for business leaders, marketers, and individuals seeking to thrive in the digital era. By embracing the principles and strategies outlined in this book, readers will be equipped to navigate the complexities of digital transformation, create impactful digital marketing strategies, and drive sustainable growth in an ever-evolving digital world.

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ISBN 13

9798647451002

Web Analytics & Big Data: Improve your e-Commerce metrics, online insights to sell more and explore the Big Data world

Google Analytics explained and an introduction to the world of Big Data

By: Julian Delphiki

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Web Analytics & Big Data: Improve your e-Commerce metrics, online insights to sell more and explore the Big Data world

Google Analytics explained and an introduction to the world of Big Data

By: Julian Delphiki

Web Analytics & Big Data: Improve Your e-Commerce Metrics, Online Insights to Sell More, and Explore the Big Data World" is a comprehensive guide that empowers e-commerce professionals and business owners to harness the power of web analytics and big data for success in the digital realm. The book offers a deep dive into the world of online data, providing insights on improving metrics, leveraging online insights, and utilizing tools such as Google Analytics. Additionally, it serves as an introduction to the vast potential of big data and its applications. The book equips readers with the knowledge and skills necessary to optimize their e-commerce performance by leveraging web analytics. It demystifies the intricacies of tracking online data, understanding user behavior, and analyzing website performance. By leveraging tools like Google Analytics, readers gain a comprehensive understanding of their online presence, enabling them to make informed decisions, enhance user experiences, and ultimately drive higher sales and conversions. Furthermore, the book explores the realm of big data and its significance in the digital age. It introduces readers to the potential of big data analytics in extracting meaningful insights from large volumes of information. By highlighting the importance of data-driven decision-making, the book encourages readers to explore the opportunities and challenges presented by big data and leverage it to gain a competitive edge. Through practical examples, case studies, and step-by-step instructions, "Web Analytics & Big Data" provides a roadmap for readers to improve their e-commerce metrics and tap into the vast potential of online data. It encourages them to adopt a data-driven mindset, enabling them to unlock new opportunities, enhance customer experiences, and drive business growth. Whether you are an e-commerce professional, business owner, or someone interested in the world of online data and big data analytics, this book equips you with the necessary tools and insights to succeed in the digital landscape. By leveraging web analytics and embracing the potential of big data, you can make informed decisions, optimize your online performance, and explore new avenues for growth and success.

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Julian Delphiki

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ISBN 13

9798642907672

Modern Philosophers I - Slavoj ŽIŽEK, Michael S. SANDEL, Nassim Nicholas TALEB

A summary of great modern philosphers/thinkers and their work

By: Julian Delphiki

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Modern Philosophers I - Slavoj ŽIŽEK, Michael S. SANDEL, Nassim Nicholas TALEB

A summary of great modern philosphers/thinkers and their work

By: Julian Delphiki

Modern Philosophers: Slavoj Žižek, Michael S. Sandel, Nassim Nicholas Taleb" is a captivating book that explores the intellectual contributions and thought-provoking ideas of three prominent thinkers of our time. This summary provides an overview of their influential works and the profound impact they have had on contemporary philosophy. Slavoj Žižek, a Slovenian philosopher and cultural critic, challenges conventional wisdom and delves into diverse fields such as politics, ideology, psychoanalysis, and pop culture. Known for his provocative and unconventional style, Žižek's work is characterized by a unique blend of Marxism, Lacanian psychoanalysis, and Hegelian dialectics. His analyses of ideology and cultural phenomena unravel the hidden layers of power, social relations, and desire that shape our societies. Through his incisive critiques, Žižek encourages readers to question prevailing assumptions and explore alternative ways of understanding the world. Michael S. Sandel, an American philosopher and political theorist, explores ethical and moral questions in his groundbreaking work. Sandel's ideas center around the importance of public discourse and civic engagement in addressing pressing moral dilemmas. He challenges the prevalent notion of an individualistic society and advocates for a more communitarian approach to public life. Sandel's work has revitalized the debate on justice, equality, and the role of moral reasoning in public policy. By examining real-world scenarios, he encourages readers to reflect on their values and engage in democratic deliberation. Nassim Nicholas Taleb, a Lebanese-American essayist, scholar, and statistician, introduces the concept of "black swan events" and explores the role of uncertainty and randomness in our lives. Taleb argues that our world is shaped by unpredictable and rare events that have a significant impact, yet are often ignored or underestimated. His work challenges the prevailing belief in traditional risk assessment models and emphasizes the need to embrace uncertainty and build robust systems. Taleb's insights into probability, decision-making, and the limitations of human knowledge provoke readers to reassess their understanding of risk and embrace a more resilient approach to life. "Modern Philosophers: Slavoj Žižek, Michael S. Sandel, Nassim Nicholas Taleb" provides a comprehensive overview of the influential works of these three thinkers, each offering unique perspectives and groundbreaking ideas. By exploring their contributions, readers are invited to contemplate important philosophical questions and gain valuable insights into the complexities of our modern world.

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104

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Julian Delphiki

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ISBN 13

9798794269499

Content marketing and online video marketing

Master your content strategy and develop your online video marketing

By: Julian Delphiki

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Content marketing and online video marketing

Master your content strategy and develop your online video marketing

By: Julian Delphiki

Content Marketing and Online Video Marketing: Master Your Content Strategy and Develop Your Online Video Marketing" is a comprehensive guide that explores the powerful combination of content marketing and online video marketing. In this book, readers are taken on a journey to understand the importance of creating engaging content and leveraging the immense potential of video in the digital landscape. The book begins by providing a solid foundation in content marketing, explaining its principles, and outlining effective strategies for developing valuable and relevant content. It delves into the process of identifying target audiences, conducting market research, and crafting compelling messages that resonate with viewers. Through practical examples and case studies, readers learn how to optimize their content for various platforms and distribution channels. Moving forward, the book shifts its focus to online video marketing, recognizing its growing significance in capturing audience attention and driving brand success. It covers the essentials of video production, including pre-production planning, scriptwriting, shooting techniques, and editing tips. The authors also emphasize the importance of storytelling and visual aesthetics to create memorable and impactful videos. The book not only highlights the creation process but also provides guidance on effectively distributing and promoting video content. It explores various platforms, such as YouTube, social media channels, and video-sharing websites, explaining how to optimize content for each platform and maximize visibility and engagement. Additionally, the book touches upon the power of analytics and measurement tools in evaluating the success of content marketing and video marketing efforts. It provides insights into tracking metrics, understanding audience behavior, and making data-driven decisions to continuously refine and improve content strategies. Throughout the book, the author share valuable advice and practical tips from their own experiences, as well as industry experts, offering readers actionable steps to implement in their own content and video marketing campaigns. By the end, readers will have a comprehensive understanding of how to develop a robust content strategy, harness the potential of online video marketing, and effectively engage and convert their target audience. "Content Marketing and Online Video Marketing: Master Your Content Strategy and Develop Your Online Video Marketing" is an indispensable resource for marketers, entrepreneurs, and anyone looking to enhance their digital presence and achieve meaningful results through the convergence of content and video marketing.

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Julian Delphiki

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9798647283269

Ad Tech & Programmatic: Master the online media tech and programmatic media explained

Online marketing platforms explained to understand the evolution of the online advertising ecosystem

By: Julian Delphiki

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Ad Tech & Programmatic: Master the online media tech and programmatic media explained

Online marketing platforms explained to understand the evolution of the online advertising ecosystem

By: Julian Delphiki

A guide that covers all the technologies involved in the non-stopping online media ecosystem. From DMP (Data Management Platforms) to Ad Exchanges, the book describes the role of each advertising technology and their importance. Regardless that you are investing a small amount in online media or you are working a related department this guide will help you to open a little black box in advertising: the ad tech. Without overwhelming tech language, the Ad Tech & Programmatic book, explains plain and simple some concepts that are understandably-hard for a regular non-tech manager. The book will also provide an explanation on how the programmatic media channel works. Display advertising changed dramatically in the last years involving new tech, metrics and also more fraud in the environment. The guide covers all these issues directly and gives the whole picture in programmatic media and the role in the online marketing strategy. "Ad Tech & Programmatic: Mastering the Online Media Tech and Programmatic Media Explained" is a comprehensive guide that delves into the intricacies of the online advertising ecosystem and its evolution. In this insightful summary, we explore the key concepts and technologies behind ad tech, programmatic media, and online marketing platforms. The world of digital advertising has witnessed a paradigm shift in recent years, transitioning from traditional ad buying methods to programmatic advertising. To navigate this rapidly evolving landscape, it is essential to understand the fundamental principles and technologies that underpin online media tech and programmatic advertising. The book begins by demystifying ad tech, shedding light on the tools and systems that enable the delivery of targeted ads to specific audiences. It explores the role of ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) in facilitating the buying and selling of online advertising inventory. The core focus then shifts to programmatic media, which represents the automated buying and selling of digital advertising in real-time auctions. The book offers a comprehensive explanation of the programmatic ecosystem, discussing ad exchanges, real-time bidding (RTB), and the use of algorithms and artificial intelligence (AI) to optimize ad placements. Moreover, the book emphasizes the importance of data in programmatic advertising. It explains how audience data, such as demographics, browsing behavior, and contextual information, is leveraged to deliver highly targeted and personalized ads. The integration of data management platforms (DMPs) and customer relationship management (CRM) systems is explored as a means to enhance audience segmentation and campaign effectiveness. Furthermore, the book provides insights into online marketing platforms, which play a crucial role in the online advertising ecosystem. It examines the various platforms, including social media advertising, search engine marketing, display advertising, and video advertising. Each platform is dissected, highlighting its unique features, targeting options, and measurement metrics. Throughout the book, the reader gains a deep understanding of the evolution of online advertising and the emergence of programmatic media. The narrative emphasizes the importance of staying abreast of industry trends, technological advancements, and best practices to succeed in the digital marketing landscape. "Ad Tech & Programmatic: Mastering the Online Media Tech and Programmatic Media Explained" is an invaluable resource for marketers, advertisers, and anyone interested in comprehending the complexities of online advertising. It equips readers with the knowledge and insights needed to navigate the dynamic world of ad tech, programmatic media, and online marketing platforms, empowering them to make informed decisions and drive successful online advertising campaigns.

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Julian Delphiki

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ISBN 13

9798643286912

Tales of Horror and History

Dark stories of crimes, legends and creatures that lures in the dark based on real-life histories

By: Julian Delphiki

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Tales of Horror and History

Dark stories of crimes, legends and creatures that lures in the dark based on real-life histories

By: Julian Delphiki

Tales of Horror and History: Dark Stories of Crimes, Legends, and Creatures That Lurk in the Dark Based on Real-Life Histories" is a mesmerizing compilation of chilling narratives that intertwine the realms of history, crime, folklore, and the supernatural. This captivating book presents a collection of stories that delve into the shadowy depths of human existence, exploring the terrifying events, legends, and creatures that haunt our past. Within these pages, readers will encounter a tapestry of tales, each drawing inspiration from real historical events and combining them with elements of horror and the paranormal. From ancient civilizations to recent times, the stories traverse different eras and regions, shedding light on the dark underbelly of humanity's past. From haunted castles to deranged serial killers, from mythical monsters to occult rituals, "Tales of Horror and History" offers an enticing blend of dark legends and documented accounts. It delves into the twisted minds of notorious criminals and examines the cultural significance of legends passed down through generations. The stories blur the boundaries between history and myth, offering a fresh perspective on the terrifying forces that have shaped our collective consciousness. With meticulous research and a knack for storytelling, "Tales of Horror and History" captivates readers with its spine-tingling narratives. It serves as a haunting reminder that the darkest corners of human history often hide tales of crime, mystery, and the supernatural. This book is an invitation to explore the shadows of our past, unearthing the macabre secrets that continue to lurk in the dark recesses of our shared history. Whether you are a fan of history, folklore, or the horror genre, "Tales of Horror and History: Dark Stories of Crimes, Legends, and Creatures That Lurk in the Dark Based on Real-Life Histories" will both thrill and intrigue, leaving readers with a lingering sense of unease and a newfound appreciation for the hidden depths of our collective human experience.

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Julian Delphiki

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9798587130456

Optimizing SEO and paid search fundamentals

Create your search strategy, optimize SEO and launch your paid campaigns

By: Julian Delphiki

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Optimizing SEO and paid search fundamentals

Create your search strategy, optimize SEO and launch your paid campaigns

By: Julian Delphiki

Optimizing SEO and Paid Search Fundamentals: Create Your Search Strategy, Optimize SEO, and Launch Your Paid Campaigns" is a comprehensive guide that delves into the world of search engine optimization (SEO) and paid search. This book offers valuable insights and practical strategies to help businesses and marketers improve their online visibility, drive targeted traffic, and maximize their return on investment (ROI). The book begins by providing a clear understanding of SEO fundamentals, explaining how search engines work, and the importance of optimizing websites to rank higher in search results. It covers essential aspects such as keyword research, on-page optimization, website structure, and technical SEO. Readers will learn how to develop a comprehensive SEO strategy that aligns with their business goals and effectively improves their website's visibility and organic traffic. Moving forward, the book dives into the realm of paid search, often referred to as search engine marketing (SEM) or pay-per-click (PPC) advertising. It walks readers through the process of setting up paid campaigns on popular advertising platforms like Google Ads, Bing Ads, and social media platforms. Readers will gain insights into keyword selection, ad copy creation, bid management, and campaign optimization techniques. The book emphasizes the importance of aligning SEO and paid search strategies to create a cohesive and impactful online presence. It explores how to leverage SEO data and insights to inform paid search campaigns, ensuring the targeting of relevant keywords and optimization of ad performance. By integrating these two disciplines, readers will learn how to maximize their visibility in search engine results pages (SERPs) and effectively reach their target audience. Furthermore, the book covers the importance of analytics and tracking in measuring the success of SEO and paid search efforts. It explains how to set up and interpret data from tools like Google Analytics, Google Search Console, and ad platform analytics. Readers will discover how to extract valuable insights to optimize their strategies, make data-driven decisions, and continuously refine their campaigns for better results. Throughout the book, the authors provide practical examples, case studies, and actionable tips, offering readers a step-by-step approach to implementing successful SEO and paid search strategies. Whether beginners or experienced marketers, readers will gain the knowledge and skills needed to develop a robust search strategy, improve their organic rankings, drive targeted traffic, and achieve their business objectives. "Optimizing SEO and Paid Search Fundamentals: Create Your Search Strategy, Optimize SEO, and Launch Your Paid Campaigns" is an essential resource for marketers, entrepreneurs, and anyone looking to enhance their digital marketing efforts. By mastering the principles and techniques outlined in this book, readers will be equipped with the tools to effectively navigate the complex world of SEO and paid search and achieve sustainable online success.

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128

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Julian Delphiki

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ISBN 13

9798647414281

eCommerce 360: Start your Online Business, Create your eCommerce and Sell on Marketplaces

e-Commerce book about how to make money selling online and the essentials selling in China

By: Julian Delphiki

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eCommerce 360: Start your Online Business, Create your eCommerce and Sell on Marketplaces

e-Commerce book about how to make money selling online and the essentials selling in China

By: Julian Delphiki

eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" is a comprehensive guidebook that equips aspiring entrepreneurs and business owners with the essential knowledge and strategies to establish a successful online business, create their own eCommerce platform, and effectively sell products on various marketplaces. The book also provides valuable insights into the Chinese market and the key considerations for selling in China. The book begins by emphasizing the fundamental steps required to start an online business. Readers are introduced to the various aspects of eCommerce, including choosing the right products, conducting market research, building a solid brand identity, and understanding the target audience. Through practical advice and examples, readers gain a clear understanding of the essentials necessary to lay a strong foundation for their online business. The authors then delve into the intricacies of creating an eCommerce platform. From setting up a user-friendly website to optimizing the customer experience and implementing secure payment gateways, the book guides readers through the technical and operational aspects of establishing an effective online store. Emphasis is placed on creating an intuitive navigation structure, optimizing product listings, and utilizing persuasive copywriting to maximize sales. Furthermore, the book explores the potential of selling products on various marketplaces. It provides a comprehensive overview of popular online marketplaces such as Amazon, eBay, and Alibaba, detailing the benefits and challenges associated with each platform. Readers learn how to navigate the marketplace landscape, optimize product listings, and leverage the unique features of each platform to expand their reach and drive sales. A significant aspect of this book is its focus on selling in the Chinese market. Recognizing the enormous potential of the Chinese eCommerce landscape, the authors provide valuable insights and strategies specifically tailored to this market. Readers gain an understanding of the major Chinese marketplaces, such as Tmall and JD.com, and learn how to navigate the complexities of cross-border eCommerce, including regulatory requirements, logistics, and cultural considerations. The book offers practical guidance on adapting marketing strategies, tailoring products to the Chinese market, and effectively reaching Chinese consumers. Throughout "eCommerce 360," the authors emphasize the importance of effective marketing and sales strategies. From leveraging search engine optimization (SEO) and social media marketing to utilizing influencer collaborations and customer reviews, readers gain insights into the various channels and tactics available to drive traffic and boost sales for their online business. "eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" serves as a comprehensive guide for individuals seeking to venture into the world of eCommerce. By combining practical advice on starting an online business, creating an eCommerce platform, and selling on marketplaces with insights into the Chinese market, this book equips entrepreneurs with the knowledge and strategies necessary to establish a thriving online business, reach a global audience, and capitalize on the opportunities of the ever-expanding eCommerce industry.

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9798638134556

Social Media Business: Define your social strategy, start selling on social media and expand your business in China

A Social Media book about how to create your online and brand presence through social media, how to make money via social selling

By: Julian Delphiki

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Social Media Business: Define your social strategy, start selling on social media and expand your business in China

A Social Media book about how to create your online and brand presence through social media, how to make money via social selling

By: Julian Delphiki

Social Media Business: Define Your Social Strategy, Start Selling on Social Media, and Expand Your Business in China" is an informative and practical guidebook that equips entrepreneurs and business owners with the knowledge and strategies to leverage social media platforms for effective branding, sales, and expansion into the Chinese market. In an era where social media has become a dominant force in shaping consumer behavior and driving business growth, this book provides a comprehensive roadmap for developing a successful social media business. It begins by emphasizing the importance of defining a solid social strategy that aligns with the goals and values of the business. Readers are guided through the process of identifying their target audience, choosing the right social media platforms, and crafting a compelling brand story that resonates with potential customers. The book delves into the intricacies of leveraging social media platforms for selling products and services. It covers essential topics such as building an engaging social media presence, creating high-quality content, utilizing effective advertising and targeting techniques, and optimizing conversion rates. Through practical tips and real-world examples, readers learn how to navigate different social media platforms and leverage their unique features to maximize sales and grow their customer base. One of the standout features of this book is its focus on expanding businesses into the Chinese market. Recognizing the immense potential and challenges of entering the Chinese digital landscape, the authors provide valuable insights and strategies specifically tailored to this market. From understanding Chinese social media platforms such as WeChat and Weibo to navigating cultural nuances and consumer preferences, readers gain a deep understanding of the Chinese market and how to effectively position their business for success. "Social Media Business" also highlights the concept of social selling, which involves using social media platforms to directly sell products and engage with customers. The authors delve into the nuances of social selling, including building trust, establishing credibility, and fostering customer relationships through social media channels. They provide practical advice on leveraging influencer marketing, customer reviews, and user-generated content to boost sales and create a loyal customer base. By combining comprehensive guidance on social media strategy, effective social selling techniques, and insights into the Chinese market, "Social Media Business: Define Your Social Strategy, Start Selling on Social Media, and Expand Your Business in China" serves as a valuable resource for entrepreneurs and business owners seeking to establish a strong online brand, drive sales through social media platforms, and expand their business into one of the world's largest consumer market.

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