Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
The government initiative, Investors in People, involves a third of all people at work. The first church to achieve the National Investors in People Standard was an urban priority area in Nottingham. The Standard aims to help identify: what is trying to be achieved; the contribution everyone can make; the support and training that is needed; and progress. The report shows how Investors can help the Church to: develop a corporate spirituality which fosters vision, learning and collaboration; translate its mission into achievable tasks; foster connections between the whole and the parts; enable people to identify gifts and skills, and to apply them; and develop a continuing cycle of reflection and learning from experience. The key features of this book include outlining the Investor Standard Theory, giving practical experiences of churches and offering a theological evaluation of the Investor Standard Theory.
The New York Times–bestselling author of How to Make a Spaceship presents the remarkable, uplifting story of a life-saving medical breakthrough. In 1951 in Sydney, Australia, a fourteen-year-old boy named James Harrison was near death when he received a transfusion of blood that saved his life. A few years later, and half a world away, a shy young doctor at Columbia University realized he was more comfortable in the lab than in the examination room. Neither could have imagined how their paths would cross, or how they would change the world. In Good Blood, Julian Guthrie tells the gripping tale of the race to cure Rh disease, a horrible blood disease that caused a mother’s immune system to attack her own unborn child. The story is anchored by two very di?erent men on two continents: Dr. John Gorman in New York, who would land on a brilliant yet contrarian idea, and an unassuming Australian whose almost magical blood—and his unyielding devotion to donating it—would save millions of lives. Good Blood takes us from research laboratories to hospitals, and even into Sing Sing prison, where experimental blood trials were held. It is a tale of discovery and invention, the progress and pitfalls of medicine, and the everyday heroics that fundamentally changed the health of women and babies.
The Science and Archaeology of Materials is set to become the definitive work in the archaeology of materials. Henderson's highly illustrated work is an accessible and fascinating textbook which will be essential reading for all practical archaeologists. With clear sections on a wide range of materials including ceramics, glass, metals and stone, this work examines the very foundations of archaeological study. Anyone interested in ancient technologies, especially those involving high temperatures, kilns and furnaces will be able to follow in each chapter how raw materials are refined, transformed and shaped into objects. This description is then followed by appropriate case studies which provide a new chronological and geographical example of how scientific and archaeological aspects can and do interact. They include: *Roman pale green and highly decorated glass *17th Century glass in Britain and Europe *the effect of the introduction of the wheel on pottery technology *the technology of Celadon ceramics *early copper metallurgy in the Middle East *chemical analysis and lead isotope analysis of British Bronzes *early copper alloy metallurgy in Thailand *the chemical analysis of obsidian and its distribution *the origins of the Stonehenge bluestones This book shows how archaeology and science intersect and fe ed off each other. Modern scientific techniques have provided data which, when set within a fully integrated archaeological context, have the potential of contributing to mainstream archaeology. This holistic approach generates a range of connections which benefits both areas and will enrich archaeological study in the future.
Which 'forms of feeling' are facilitated and which discouraged within the cultures and structures of modern state welfare? This book illuminates the social and psychic dynamics of these new public cultures of welfare, locating them in relation to our understanding of borderline states of mind in individuals, organizations and society. Drawing upon their idea of a psychoanalytic sensibility rooted in Wilfred Bion's notion of 'learning from experience', the authors aim to access the new structures of feeling now taking shape in marketized and commodified health and social care systems. Integrating their reflections on clinical work with patients, consultancy with public sector organizations, political analysis, and the tradition of Group Relations Training, they offer a wide-ranging perspective on how contemporary social anxieties are managed within modern public welfare. Our collective struggle with fears of dependency and loss, and the demands of living and working in an interdependent 'networked' world give rise to fresh challenges to our ability to maintain depth of emotional engagements in welfare settings. Part of the Tavistock Clinic Series.
Now in its second edition, Construction Law is the standard work of reference for busy construction law practitioners, and it will support lawyers in their contentious and non-contentious practices worldwide. Published in three volumes, it is the most comprehensive text on this subject, and provides a unique and invaluable comparative, multi-jurisdictional approach. This book has been described by Lord Justice Jackson as a "tour de force", and by His Honour Humphrey LLoyd QC as "seminal" and "definitive". This new edition builds on that strong foundation and has been fully updated to include extensive references to very latest case law, as well as changes to statutes and regulations. The laws of Hong Kong and Singapore are also now covered in detail, in addition to those of England and Australia. Practitioners, as well as interested academics and post-graduate students, will all find this book to be an invaluable guide to the many facets of construction law.
This volume represents a collection of selected papers from a symposium of the Division of Colloid and Surface Chemistry held in Chicago during the national meeting of the American Chemical Society, August, 1973. The response was remarkable to this "By Invitation" symposium on Ordered Fluids and Liquid Crystals. The size alone expresses the growth of the field. The number of contributions assembled here, for example, is approximately twice that at each of the two previous American Chemical Society symposia on this subject. Contributions from eleven countries were presented and this volume contains more than this number of papers from abroad. The increased attention to liquid crystals has brought some interesting trends in the kinds of systems, the experimental methods, and the nature of the lahoratories involved. There has, for example, been an impressive increase in the number of academic studies on liquid crystals. The works herewith published also represent an im pressive variety of traditional and novel eXperimental techniques for the study of liquid crystals. These include rheology, infrared spec troscopy, dielectrics, ultrasonics, pulsed NMR, the Kerr effect, plus thermal and electrical conductivity.
This book describes a way of sharing dreams in a group, called ‘social dreaming’. It explores how the sharing of real, night time dreams, in a group, can offer information on and insight into ourselves and the worlds we live in and share. It investigates how we can turn dream images, and ideas and feelings that arise from these images, into conscious thought, before describing the ways in which these can be used. Using a background of the psychosocial combined with a philosophical lens influenced by the work of Gilles Deleuze, Julian Manley shows how social dreaming can be understood as a Deleuzian ‘rhizome of affects’, a web or a root design where things interconnect in a random and spontaneous fashion rather than in a sequential or linear way. He illustrates how social dreaming can link dreams together into a collage of images, and compares this to the rhizome, where clusters of emotional intensity – which emerge from the dream images – weave and interconnect with other clusters, forming a web of interlinked dream images and emotions. From the basis of this rhizome emerges an interpretation of social dreaming as a ‘body without organs’ and the social dreaming matrix as a ‘smooth space’ where meanings emerge from the way these images form connections, and come and go according to our emotions at any particular moment.
Recent U.S. literature has both been informed by, and critically engaged with, materialist conceptions of selfhood. Over the past decades, disciplines like neuroscience and evolutionary biology have increasingly recast the human self as a malleable construct produced by physiological processes. In a parallel development, literary authors have created their own conceptions of somatic subjectivity in conjunction or contrast with scientific and medical discourses. Subjects of Substance examines the forms, functions, and effects of materialist models of mind in selected memoirs and novels. Authors discussed include Michael W. Clune, Don DeLillo, Kay Redfield Jamison, Siri Hustvedt, Richard Powers, Elyn R. Saks, and David Foster Wallace.
Curious about the game of cricket? Start here! Cricket For Dummies, Third Edition will help you understand the basics of cricket, the internationally popular sport that has leagues around the globe. With this guide, you can enjoy watching matches, and even set up a casual game with friends. The book includes clear explanations of the rules, step-by-step guides to strategy and tactics, and info on all the most popular tournaments around the globe. Learn about the cricket greats of today and yesterday, plus get updates on the latest developments, including Major League Cricket and the Cricket World Cup. This new edition of Cricket For Dummies is a fascinating and thorough introduction to the sport, in the classic, easy-to-understand Dummies style. Learn the laws of cricket so you can watch games and follow league play Set up a game of cricket and play with your friends Get the latest updates in the cricket world, including upcoming must-watch tournaments Figure out the strategies and techniques that make cricket so interesting Cricket For Dummies, Third Editionis a valuable resource for new fans who want to understand the game of cricket.
The beginning of the Neolithic in Britain marks the end of a hunter-gatherer way of life with the introduction of domesticated plants and animals, polished stone tools, and a range of new monuments. Julian Thomas offers a coherent argument to explain the process of transition between the Mesolithic and Neolithic periods.
Time, Culture and Identity questions the modern western distinctions between: * nature and culture * mind and body * object and subject. Drawing on the philosophy of Martin Heidegger, Julian Thomas develops a way of writing about the past in which time is seen as central to the emergence of the identities of people and objects.
When COVID-19 spread across the globe, people experienced protection measures such as social distancing, self-isolation, and self-quarantine as a kind of shutting down or putting on hold of life. Many referred to this experience as a pause. Calling attention to the long history of grappling with pausing in writing on plagues and pandemics, Julian Haladyn explores the pause in its social, political, and personal manifestations over the extended pandemic. The schism between the virus and its prohibitions on human engagement with the world produced a crisis, Haladyn argues, in which, for an extended time, it was impossible to imagine a future. The Pause is a cultural inquiry into a moment when human life around the globe seemed to halt, as well as the social symptoms that defined it. The Pause captures the experience of being inside the pandemic, even as that experience continues to unfold. It regards our current situation not for what it may become in the future, but rather as a moment of mass uncertainty and existential hesitation.
Food Emulsions: Principles, Practice, and Techniques, Second Edition introduces the fundamentals of emulsion science and demonstrates how this knowledge can be applied to better understand and control the appearance, stability, and texture of many common and important emulsion-based foods. Revised and expanded to reflect recent developments, this s
Self-Study and Diversity II is a book about the self-study of teacher education practices in a diverse world. In this volume, the authors examine the preparation of teachers through a shared orientation to diversity grounded in a commitment to addressing issues of identity, equity, diversity, social justice, inclusion, and access in their professional practice. The first chapters are autobiographical studies in which teacher educators reflect on how their personal identities as minorities within a historically oppressive culture inform their professional practice. These powerful narratives are followed by accounts of teacher educators addressing diversity issues in the United Arab Emirates, India, South Africa, and Thailand. The closing chapters attend to the challenges of preparing teacher candidates to become inclusive educators in a diverse world. Even though each chapter focusses on a particular dimension of equity and social justice or dilemma of practice, the insights in these self-studies are relevant to all teacher educators interested in improving teacher education by respecting diversity and becoming more inclusive. Particular strengths are the diversity of authors and international scope of the book.
Deep learning is a committed approach to learning. It is a process of constructing and interpreting new knowledge in light of prior cognitive structures and experiences, which can be applied in new, unfamiliar contexts. Deep learning produces learning that lasts a lifetime; and it results in better quality learning and profound understanding. In contrast, surface learning involves a dispassionate approach to learning. The surface learner is not concerned with understanding. Information acquired is usually lost after examinations; and there is no profound understanding or knowledge construction. Research studies show that most university and college students today take a surface approach to learning. The purpose of this book is to show readers how to create a learning environment that promotes deep learning in their classes. The book will do so by providing readers with the theoretical and pedagogical tools needed to: • Understand the notion of deep learning • Design and implement courses that encourage students to take a deep approach to learning • Design engaging and innovative teaching and learning activities that encourage students to use higher-order cognitive skills to construct knowledge and negotiate meaning • Implement assessment tools aimed at facilitating the deep learning process • Support international and other nontraditional students to construct learning deeply. The book begins with an examination of the big picture: the institutional constraints that hinder a culture of deep learning. From there, it deconstructs the concept of deep learning, and it examines every element of the deep learning process. It also discusses the factors that contribute to produce a deep learning environment. The rest of the chapters are about how to facilitate deep learning. The book examines every component of the teaching and learning system: goals, performances, and evaluation. It discusses strategies and methods that teachers can adopt to help students learn how to read and write in their disciplines in a deep way. The book also discusses the notion of inclusive deep learning environments which focus on engaging nontraditional students.
Widely regarded as the leading authority on voyage charters, this book is the most comprehensive and intellectually-rigorous analysis of the area, is regularly cited in court and by arbitrators, and is the go-to guide for drafting and disputing charterparty contracts. Voyage Charters provides the reader with a clause-by-clause analysis of the two major charterparty forms: the Gencon standard charterparty contract and the Asbatankvoy form. It also delivers thorough treatment of COGSA and the Hague and Hague-Visby Rules, a comparative analysis of English and United States law, and a detailed section on arbitration awards. Key features of the fourth edition: The only textbook to deal specifically with this key area of maritime law Written by an impressive team of highly-regarded maritime authorities from both sides of the Atlantic Contains a wealth of updated English and American case law and arbitrations, as well as addressing broader issues such as Rome II Regulation Convention regarding the conflict of laws Practical user-friendly guide, which is accessible not only to lawyers but also shipping professionals A new, detailed United States law section on COGSA This book is an indispensable, practical guide for both contentious and non-contentious shipping law practitioners, and postgraduate students studying this area of law.
Australian Sociology 4e provides a concise and current introduction to the field of Sociology, through an analysis of Australian society. In doing so, it draws on a diverse range of perspectives as well as a myriad of topics that go to issues at the core of Australian social life. Our ever-changing society presents continuing challenges to sociological analysis. This new edition of Australian Sociology sets out to document these many changes, while retaining an organised analysis required of an introductory overview of Australian society.
In this book Julian Edge explores the construct of reflexivity in teacher education, differentiating it from, while locating it in, reflective practice. Reflexivity is the key concept underpinning a view of teacher education that binds together the orientations of action research and personal development in a way that establishes common ground, common purpose, and common experience between teachers and teacher educators. Augmenting the field in important ways, The Reflexive Teacher Educator in TESOL: develops the concept of praxis as it resolves the usual theory/practice dichotomy of teacher education introduces a framework (Copying, Applying, Theorising, Reflecting, Acting) that allows present and prospective teacher educators to become reflexive individuals uses a narrative, autobiographical voice that explicates the concepts involved, while also offering practical methodological procedures for teacher education. Written with clarity and style, scholarly yet personal, dealing with reflexivity in an accessible yet non-trivial way, this book – a first in the field, distinctive in terms of what the story is and how it is told – is a gift to the profession of TESOL teacher education.
The book provides for the first time an overview of the latest scientific studies conducted on micro and nano plastic pollution in the Mediterranean Sea both from the biological and environmental point of view as well as from the chemical point of view in order to have a more real idea of the current situation.
A linguistic analysis supporting a new model of the colonization of the Antilles before 1492 This work formulates a testable hypothesis of the origins and migration patterns of the aboriginal peoples of the Greater Antilles (Cuba, Jamaica, Hispaniola, and Puerto Rico), the Lucayan Islands (the Commonwealth of the Bahamas and the Crown Colony of the Turks and Caicos), the Virgin Islands, and the northernmost of the Leeward Islands, prior to European contact. Using archaeological data as corroboration, the authors synthesize evidence that has been available in scattered locales for more than 500 years but which has never before been correlated and critically examined. Within any well-defined geographical area (such as these islands), the linguistic expectation and norm is that people speaking the same or closely related language will intermarry, and, by participating in a common gene pool, will show similar socioeconomic and cultural traits, as well as common artifact preferences. From an archaeological perspective, the converse is deducible: artifact inventories of a well-defined sociogeographical area are likely to have been created by speakers of the same or closely related language or languages. Languages of the Pre-Columbian Antilles presents information based on these assumptions. The data is scant—scattered words and phrases in Spanish explorers' journals, local place names written on maps or in missionary records—but the collaboration of the authors, one a linguist and the other an archaeologist, has tied the linguistics to the ground wherever possible and allowed the construction of a framework with which to understand the relationships, movements, and settlement patterns of Caribbean peoples before Columbus arrived.
The French revolts of May 1968, the largest general strike in twentieth-century Europe, were among the most famous and colourful episodes of the twentieth century. Julian Bourg argues that during the subsequent decade the revolts led to a remarkable paradigm shift in French thought - the concern for revolution in the 1960s was transformed into a fascination with ethics. Challenging the prevalent view that the 1960s did not have any lasting effect, From Revolution to Ethics demonstrates that intellectuals and activists turned to ethics as the touchstone for understanding interpersonal, institutional, and political dilemmas. In absorbing and scrupulously researched detail Bourg explores the developing ethical fascination as it emerged among student Maoists courting terrorism, anti-psychiatric celebrations of madness, feminists mobilizing against rape, and pundits and philosophers championing human rights. Based on newly accessible archival sources and over fifty interviews with men and women who participated in the events of the era, From Revolution to Ethics provides a compelling picture of how May 1968 helped make ethics a compass for navigating contemporary global experience.
Rory Gallagher is revered as one of the world's greatest guitarists. He bounded across the stage with the swagger of a rock star, but offstage he was a shy, unassuming man. There were no wild parties, no marriages and divorces. His short life shifted between the bright lights of his success and the darkness of personal struggle. Gallagher was a multi-instrumentalist, songwriter, singer and champion of blues music. His career began in an Irish showband, followed by four years as the central talent of Taste, one of the great Irish bands. He went on to even greater fame as a solo artist in the 1970s. Gallagher was dedicated to a steadfast musical vision, one that continues to burn brilliantly in rock history. Drawing on extensive interviews, Julian Vignoles casts new light on the familial, musical and other influences that inspired Gallagher, and on the complex personality that drove his career. He reassesses Gallagher's songwriting, often overlooked because of his dexterity as a guitarist. Crucially, Vignoles shows how many songs speak eloquently – and poignantly – about the person who penned them. Meticulously researched, this portrait is the insightful biography that Rory Gallagher deserves, as revelatory for his legions of loyal fans as for curious rock and blues enthusiasts.
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