In seventeenth-century Valladolid, Spain’s new capital, Miguel Cervantes is busy writing his comic masterpiece, Don Quixote, which is being issued in installments. It is quickly making him the most popular author in the country, when three potential disasters strike: Cervantes discovers that there is a real Don Quixote, just like the character he thought he’d invented; a jealous poet concocts a scheme involving one of the novel’s other characters to make Cervantes a laughingstock; and Cervantes falls in love with a beautiful, widowed, but un-available duchess. Many duels, misunderstandings, politicking, and betrayals later, Don Quixote himself comes to Cervantes’ rescue. This sparkling tale of crazed knights, thwarted love, and literary rivalry is set against the back-ground of a mighty empire suffering from a century of reckless wars and a ruling hierarchy stultified by patronage and ritual. Peopled with an engagingly idiosyncratic cast that ranges from a Machiavellian duke to a misanthropic poacher, this charming story is imbued with the spirit, verve, and humor of the great novel to which it pays playful tribute. Tilting at Windmills is a dazzling evocation of Cervantes’ life and times, and a brilliant weave of fact, fiction, and farce.
There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including: Who, or what, is the media? What are the key terms and concepts used in analysing media? Where have been the impacts of the globalization of media? How, and by whom, is media made in the 21st century? Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today.
In this innovative book, Julian Hanich explores the subjectively lived experience of watching films together, to discover a fuller understanding of cinema as an art form and a social institution that matters to millions of people worldwide.
This provocative text considers the state of media and cultural studies today after the demolition of the traditional media paradigm, and engages with the new, active consumer culture. Media Studies, particularly within schools, has until recently been concerned with mass media and the effects of ‘the media’ in society and on people. As new media technology has blurred the boundaries between the audience and the media, the status of this area of education is threatened. Whilst some have called for a drastic re-think (Media Studies 2.0), others have called for caution, arguing that the power dynamics of ownership and gatekeeping are left intact. This book uses cultural and technological change as a context for a more forensic exploration of the traditional dependence on the idea of ‘the media’ as one homogenous unit. It suggests that it would be liberating for students, teachers and academics to depart from such a model and shift the focus to people and how they create culture in this contemporary ‘mediascape’.
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Novel - A 1960's oil rig disaster resulting from the negligent manufacture of the main structure, leads two old friends, a happy-go-lucky fallen public schoolboy and a grieving lawyer, into the rough and tumble chaos of a 1970's Aberdeen oil boom. Meanwhile, the sudden deaths of those responsible for the rig's collapse, cast a suspicious and dangerous shadow over love and friendship alike. The love affairs between the main players and their girlfriends, one a tough female investigative journalist and the other a brilliant artist, brings further drama and tension as all those involved try to discover who and what they really are.
In seventeenth-century Valladolid, Spain’s new capital, Miguel Cervantes is busy writing his comic masterpiece, Don Quixote, which is being issued in installments. It is quickly making him the most popular author in the country, when three potential disasters strike: Cervantes discovers that there is a real Don Quixote, just like the character he thought he’d invented; a jealous poet concocts a scheme involving one of the novel’s other characters to make Cervantes a laughingstock; and Cervantes falls in love with a beautiful, widowed, but un-available duchess. Many duels, misunderstandings, politicking, and betrayals later, Don Quixote himself comes to Cervantes’ rescue. This sparkling tale of crazed knights, thwarted love, and literary rivalry is set against the back-ground of a mighty empire suffering from a century of reckless wars and a ruling hierarchy stultified by patronage and ritual. Peopled with an engagingly idiosyncratic cast that ranges from a Machiavellian duke to a misanthropic poacher, this charming story is imbued with the spirit, verve, and humor of the great novel to which it pays playful tribute. Tilting at Windmills is a dazzling evocation of Cervantes’ life and times, and a brilliant weave of fact, fiction, and farce.
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