Julian Brands's Books

Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

A Structural Model of Leisure Visitors’ Destination Brand Associations

By: Julian Michael Hodson

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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

A Structural Model of Leisure Visitors’ Destination Brand Associations

By: Julian Michael Hodson

The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research design is established and data is collected from a sample of German leisure visitors to the Balearic Island of Mallorca, Spain. Structural equation modeling (SEM) provides empirical evidence of construct validity and reveals strong support for the validity of the proposed structural theory of leisure visitors’ destination brand associations. Results also demonstrate that the structural model possesses excellent levels of predictive power and validity. Importantly, the model performs very well in the overall prediction of consumers’ destination brand attitudes and loyalty.

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Page Count

376

Publisher

Springer Nature

Published Date

ISBN 10

3658330570

ISBN 13

9783658330576

Sony - a Japanese Company Going Global

By: Julian Flügge

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Sony - a Japanese Company Going Global

By: Julian Flügge

Seminar paper from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0 (A), Hamburg University of Applied Sciences, course: Int. Management/Culture- and Social Studies, 7 entries in the bibliography, language: English, abstract: "It's a Sony " - When looking around in your household you will probably see that this once used advertisement slogan in fact is true. No matter if television, radio, video recorder or Walkman - the name Sony is one of the most recognized brands on electronic entertainment devices. No surprise that the Sony corporation is one global player in electronic business. It is a leading manufacturer of audio, video, communications, and information technology for consumer and professional markets world-wide. The company, headquartered in Tokyo, in March 2002 employed 168,000 people all over the world. In 1946, when the two founders of Sony, the Japanese electrical engineers Masaru Ibuka and Akio Morita, decided to create their own company in Tokyo, they started with 20 employees. In the past there were a lot of companies who conjured their subsidiaries out of nothing, and this is where often they very soon returned to. In contrast, the Sony corporation gave an impression on what is possible with the proper strategy. This impressive story of global success was only possible through a unique vision that was influenced a lot by Japanese habits and culture, by the way of operating and doing things "the Japanese way". What is so special about the Japanese way? How did the Sony corporation and especially Akio Morita, who could undoubtedly be seen as the uncrowned head of the company, successfully manage to transfer it to subsidiaries world-wide? In my opinion, many aspects of the Sony strategy and philosophy could also be transferred to many Western companies today. To investigate all these aspects was the goal of this work.

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GRIN Verlag

Published Date

ISBN 10

3640134125

ISBN 13

9783640134120

The Informal Media Economy

By: Ramon Lobato,Julian Thomas

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The Informal Media Economy

By: Ramon Lobato,Julian Thomas

How are “grey market” imports changing media industries? What is the role of piracy in developing new markets for movies and TV shows? How do jailbroken iPhones drive innovation? The Informal Media Economy provides a vivid, original, and genuinely transnational account of contemporary media, by showing how the interactions between formal and informal media systems are a feature of all nations – rich and poor, large and small. Shifting the focus away from the formal businesses and public enterprises that have long occupied media researchers, this book charts a parallel world of cultural intermediaries driving global media production and circulation. It shows how unlicensed, untaxed, or unregulated networks, which operate across the boundaries of established media markets, have been a driving force of media industry transformation. The book opens up new insights on a range of topical issues in media studies, from the creative disruptions of digitisation to amateur production, piracy and cybercrime.

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224

Publisher

John Wiley & Sons

Published Date

ISBN 10

0745694853

ISBN 13

9780745694856

Social Media Business: Define your social strategy, start selling on social media and expand your business in China

A Social Media book about how to create your online and brand presence through social media, how to make money via social selling

By: Julian Delphiki

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Social Media Business: Define your social strategy, start selling on social media and expand your business in China

A Social Media book about how to create your online and brand presence through social media, how to make money via social selling

By: Julian Delphiki

Social Media Business: Define Your Social Strategy, Start Selling on Social Media, and Expand Your Business in China" is an informative and practical guidebook that equips entrepreneurs and business owners with the knowledge and strategies to leverage social media platforms for effective branding, sales, and expansion into the Chinese market. In an era where social media has become a dominant force in shaping consumer behavior and driving business growth, this book provides a comprehensive roadmap for developing a successful social media business. It begins by emphasizing the importance of defining a solid social strategy that aligns with the goals and values of the business. Readers are guided through the process of identifying their target audience, choosing the right social media platforms, and crafting a compelling brand story that resonates with potential customers. The book delves into the intricacies of leveraging social media platforms for selling products and services. It covers essential topics such as building an engaging social media presence, creating high-quality content, utilizing effective advertising and targeting techniques, and optimizing conversion rates. Through practical tips and real-world examples, readers learn how to navigate different social media platforms and leverage their unique features to maximize sales and grow their customer base. One of the standout features of this book is its focus on expanding businesses into the Chinese market. Recognizing the immense potential and challenges of entering the Chinese digital landscape, the authors provide valuable insights and strategies specifically tailored to this market. From understanding Chinese social media platforms such as WeChat and Weibo to navigating cultural nuances and consumer preferences, readers gain a deep understanding of the Chinese market and how to effectively position their business for success. "Social Media Business" also highlights the concept of social selling, which involves using social media platforms to directly sell products and engage with customers. The authors delve into the nuances of social selling, including building trust, establishing credibility, and fostering customer relationships through social media channels. They provide practical advice on leveraging influencer marketing, customer reviews, and user-generated content to boost sales and create a loyal customer base. By combining comprehensive guidance on social media strategy, effective social selling techniques, and insights into the Chinese market, "Social Media Business: Define Your Social Strategy, Start Selling on Social Media, and Expand Your Business in China" serves as a valuable resource for entrepreneurs and business owners seeking to establish a strong online brand, drive sales through social media platforms, and expand their business into one of the world's largest consumer market.

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Julian Delphiki

Published Date

ISBN 13

9798642843048

ChatGPT & Google Bard Prompts for Business

For maximum growth and success

By: Dave-Julian Brown

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ChatGPT & Google Bard Prompts for Business

For maximum growth and success

By: Dave-Julian Brown

Discover the secrets of effective business management with 'Ultimate Guide to Business Success', using ChatGPT and Google Bard. This book provides over 2000 field-tested templates in the form of prompts for areas such as 'Financial Management', 'Effective Leadership', 'Employee Development', 'Personal Growth' and 'Increasing Productivity'. Ideal for entrepreneurs, executives and anyone looking to improve their business and management skills. Gain valuable insights into 'Small Business Strategies', 'Time Management' and 'Self-Management Techniques'. An indispensable tool for your professional and personal success. In this book you will find: 1. Financial Management: over 100 practical templates for investment calculations, tax planning, budgeting and savings strategies. These templates facilitate financial planning and analysis to help you make informed decisions. 2. Personnel and Resources: A rich selection of templates for company branding, management, hybrid work and international recruitment tasks. These tools help to develop effective people strategies and manage the challenges of modern working environments. 3. Leadership: Detailed templates for general leadership tasks and building trust and respect. These sections are designed to help leaders develop their teams and strengthen organizational culture. 4. Personal Development: a wide range of templates on goal setting, happiness, lifelong learning and mindfulness exercises. These sections are designed for those interested in personal growth and self-improvement. 5. Productivity: innovative templates for goal setting, productivity challenges and time management. These resources are designed to increase efficiency in professional and personal contexts. 6. Small Business: Specialized templates for business administration, general small business management and market research. These sections provide valuable insights and tools for small business owners and start-ups. In this book, each prompt, aligned with AI, has been carefully designed to provide practical and applicable solutions to the complex challenges of modern business. Whether you are a seasoned entrepreneur or an emerging leader, this book is an indispensable tool for your success. Make the most of AI and exploit its full potential.

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221

Publisher

via tolino media

Published Date

ISBN 10

3757985680

ISBN 13

9783757985684

The Value of Nothing

Mastering Business Valuations

By: Julian Roche

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The Value of Nothing

Mastering Business Valuations

By: Julian Roche

* Detailed, easy-to-understand explanations and evaluations of every method* Pulls no punches on strengths and weaknesses of each* Every method is related to the real world* Shows in detail how to use each method without shirking on the theoryManagers, consultants, and students will learn how to master advanced business valuation--understanding ......

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244

Publisher

Global Professional Publishi

Published Date

ISBN 10

0852976879

ISBN 13

9780852976876

Sales Promotion

How to Create, Implement and Integrate Campaigns that Really Work

By: Roddy Mullin,Julian Cummins

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Sales Promotion

How to Create, Implement and Integrate Campaigns that Really Work

By: Roddy Mullin,Julian Cummins

Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.

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320

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749450215

ISBN 13

9780749450212

Thinking Allowed

Eurisko

By: Julian Wiles

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Thinking Allowed

Eurisko

By: Julian Wiles

The past thirty years has seen major changes in both the optical retail and wholesale sector. Where privately owned businesses are working hard against the seemingly relentless tide of commercialism. What do we expect when professional buyers, marketers, trainers and advertising agencies come face to face with the clinician running their privately owned enterprise? The thing is the challenges are essentially the same for any business. To find people who want to buy what you have to offer and keep them coming back for more, which is all about information, communication and education. Commercial skills are not taught at the Universities and Colleges for Optometrists and Dispensing Opticians. But they can be learned, quickly. Here are the secrets you were never taught at University. Youll discover necessary mind set, the myriad choices and opportunities that are open to you today and tomorrow. Youll understand how everything is interlinked. Thinking Allowed is the book you read before you spend a single penny on marketing, advertising, websites or social media. Its the book you read if you have ever thought: my business is stuck or if you think: what do I do next?. Thinking Allowed offers a menu from which you can pick and choose whats right for you.

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179

Publisher

AuthorHouse

Published Date

ISBN 10

1524633097

ISBN 13

9781524633097

Sharing Cities

A Case for Truly Smart and Sustainable Cities

By: Duncan McLaren,Julian Agyeman

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Sharing Cities

A Case for Truly Smart and Sustainable Cities

By: Duncan McLaren,Julian Agyeman

The future of humanity is urban, and the nature of urban space enables, and necessitates, sharing -- of resources, goods and services, experiences. Yet traditional forms of sharing have been undermined in modern cities by social fragmentation and commercialization of the public realm. In Sharing Cities, Duncan McLaren and Julian Agyeman argue that the intersection of cities' highly networked physical space with new digital technologies and new mediated forms of sharing offers cities the opportunity to connect smart technology to justice, solidarity, and sustainability. McLaren and Agyeman explore the opportunities and risks for sustainability, solidarity, and justice in the changing nature of sharing. McLaren and Agyeman propose a new "sharing paradigm," which goes beyond the faddish "sharing economy" -- seen in such ventures as Uber and TaskRabbit -- to envision models of sharing that are not always commercial but also communal, encouraging trust and collaboration. Detailed case studies of San Francisco, Seoul, Copenhagen, Medellín, Amsterdam, and Bengaluru (formerly Bangalore) contextualize the authors' discussions of collaborative consumption and production; the shared public realm, both physical and virtual; the design of sharing to enhance equity and justice; and the prospects for scaling up the sharing paradigm though city governance. They show how sharing could shift values and norms, enable civic engagement and political activism, and rebuild a shared urban commons. Their case for sharing and solidarity offers a powerful alternative for urban futures to conventional "race-to-the-bottom" narratives of competition, enclosure, and division.

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461

Publisher

MIT Press

Published Date

ISBN 10

0262029723

ISBN 13

9780262029728

Marketing Expenditures and Word-of-mouth Communication

Complements Or Substitutes?

By: Guillermo Armelini,Julian Villanueva

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Marketing Expenditures and Word-of-mouth Communication

Complements Or Substitutes?

By: Guillermo Armelini,Julian Villanueva

Marketing Expenditures and Word-of-Mouth Communication reviews the existing literature on WOM and advertising to determine whether and how WOM provides a complement to or substitute of advertising spending within the firm's marketing strategy

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Now Publishers Inc

Published Date

ISBN 10

1601983808

ISBN 13

9781601983800

Web Survey Creator Reference Guide

By: Julian Cole

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Web Survey Creator Reference Guide

By: Julian Cole

Web Survey Creator is a hosted software tool for creating Web Surveys for any purpose - from simple student surveys up to complex market research surveys. This Reference Guide explains everything you need to know to create powerful surveys using the software.

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330

Publisher

Lulu.com

Published Date

ISBN 10

1291160612

ISBN 13

9781291160611

The Art of Empirical Investigation

By: Julian Lincoln Simon

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The Art of Empirical Investigation

By: Julian Lincoln Simon

Julian Simon was known for his methodical, and often controversial, writings challenging conventional beliefs about overpopulation, pollution, disappearing farmland, and the scarcity of energy sources and raw materials. But throughout his works is a common theme: that responsible, unbiased research and examination of the data is indispensable to formulating a well-informed and accurate opinion. "The Art of Empirical Investigation" teaches student, professor, researcher, and those interested in ascertaining the truth about social issues just how to proceed. "The Art of Empirical Investigation" is a textbook on the basics of social-scientific research. It discusses all the important empirical methods used in social science, and its examples, drawn from a wide variety of academic and applied fields, illustrate the use of each method in its most appropriate context. The actual decisions a researcher must make at every stage of a project are emphasized, as well as obstacles to knowledge--such as observer bias, deception, unreliability of data, and sampling costs--and how to overcome them. Presupposing nothing, the book introduces the reader to the foundations of empirical social-science research, regardless of a specific field. It also makes an important contribution to beginning researchers' understanding of an operational definition of causality, which cuts through philosophical obscurity and teaches the researcher how to decide whether or not a given relationship is causal. James E. Katz contributes an introduction written for this new edition, in which he explains why, after over three decades, this remains one of the best books on research methods around. Written in a clear, informal style, "The Art of Empirical Investigation" is a must for the student and teacher of the social sciences, researchers, and journalists. Julian L. Simon (1932-1998) was professor of business administration at the University of Maryland and Distinguished Senior Fellow of the Cato Institute. His books, as author or editor, include "Population Matters, Hoodwinking the Nation," and "The Economics of Population: Key Classic Writing," all available from Transaction. James E. Katz is professor of communication at the School of Communication, Information and Library Studies at Rutgers University. He is the author of "Machines That Become Us" and "Connections," both available from Transaction.

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586

Publisher

Transaction Publishers

Published Date

ISBN 10

0765805308

ISBN 13

9780765805300

Distribution Channels

Understanding and Managing Channels to Market

By: Julian Dent

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Distribution Channels

Understanding and Managing Channels to Market

By: Julian Dent

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. The book is also supported by online resources, including additional figures, bonus chapters, and lecture slides.

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416

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749462701

ISBN 13

9780749462703

Technology Distribution Channels

Understanding and Managing Channels to Market

By: Julian Dent

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Technology Distribution Channels

Understanding and Managing Channels to Market

By: Julian Dent

Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. As the only approved text book for the Global Technology Distribution Council's Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery.

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352

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749472189

ISBN 13

9780749472184

Sales and Marketing Channels

How to Build and Manage Distribution Strategy

By: Julian Dent,Michael White

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Sales and Marketing Channels

How to Build and Manage Distribution Strategy

By: Julian Dent,Michael White

Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Other updates include: -The impact of cloud technology -Advancing consumer channels -Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo

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385

Publisher

Kogan Page Publishers

Published Date

ISBN 10

074948215X

ISBN 13

9780749482152

Winning Not Fighting

Why you need to rethink success and how you achieve it with the Ancient Art of Wing Tsun

By: John Vincent,Julian Hitch

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Winning Not Fighting

Why you need to rethink success and how you achieve it with the Ancient Art of Wing Tsun

By: John Vincent,Julian Hitch

Winning Not Fighting draws on the philosophy of Wing Tsun, an ancient Chinese martial art, to offer a profound and practical guide to achieving success at work, life and business. By explaining what these teachings reveal about decision-making, professional relationships, personal targets and positivity, it challenges some of our deepest-held assumptions and forces us to unlearn many ideas that inform our current ideas on professional success. Why, for example, do we refer to business through a lens of conflict? Why does winning always require confrontation, competition and a loser? John Vincent and Julian Hitch challenge our ingrained assumptions about success and achievement to to guide us through a path of self-cultivation using the eight wisdoms of Wing Tsun. John Vincent, the co-founder of LEON, has applied these mantras to his healthy fast- food empire with enormous success. In Winning Not Fighting, he collaborates with Wing Tsun master, Sifu Julian Hitch to sculpt this timeless wisdom into a practical and accessible guide to achieving success for your business.

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258

Publisher

Penguin UK

Published Date

ISBN 10

0241318386

ISBN 13

9780241318386

Transport Policy: Learning Lessons from History

By: Colin Divall,Julian Hine

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Transport Policy: Learning Lessons from History

By: Colin Divall,Julian Hine

The key aim of this volume is to demonstrate ways in which an understanding of history can be used to inform present-day transport and mobility policies. This is not to say that history repeats itself, or that every contemporary transport dilemma has an historical counterpart: rather, the contributors to this book argue that in many contexts of transport planning a better understanding of the context and consequences of past decisions and processes could lead to more effective policy decisions. Collectively the authors explore the ways in which the methods and approaches of historical research may be applied to contemporary transport and policy issues across a wide range of transport modes and contexts. By linking two bodies of academic research that for the most part remain separate this volume helps to inform current transport and mobility policies and to stimulate innovative new research that links studies of both past and present mobilities.

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221

Publisher

Taylor & Francis

Published Date

ISBN 10

1134808526

ISBN 13

9781134808526

The Functional Foods Revolution

Healthy People, Healthy Profits

By: Julian Mellentin,Michael Heasman

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The Functional Foods Revolution

Healthy People, Healthy Profits

By: Julian Mellentin,Michael Heasman

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.

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336

Publisher

Earthscan

Published Date

ISBN 10

1849776164

ISBN 13

9781849776165

Bloomberg's New York

Class and Governance in the Luxury City

By: Julian Brash

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Bloomberg's New York

Class and Governance in the Luxury City

By: Julian Brash

New York mayor Michael Bloomberg claims to run the city like a business. In Bloomberg’s New York, Julian Brash applies methods from anthropology, geography, and other social science disciplines to examine what that means. He describes the mayor’s attitude toward governance as the Bloomberg Way—a philosophy that holds up the mayor as CEO, government as a private corporation, desirable residents and businesses as customers and clients, and the city itself as a product to be branded and marketed as a luxury good. Commonly represented as pragmatic and nonideological, the Bloomberg Way, Brash argues, is in fact an ambitious reformulation of neoliberal governance that advances specific class interests. He considers the implications of this in a blow-by-blow account of the debate over the Hudson Yards plan, which aimed to transform Manhattan’s far west side into the city’s next great high-end district. Bringing this plan to fruition proved surprisingly difficult as activists and entrenched interests pushed back against the Bloomberg administration, suggesting that despite Bloomberg’s success in redrawing the rules of urban governance, older political arrangements—and opportunities for social justice—remain.

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362

Publisher

University of Georgia Press

Published Date

ISBN 10

0820336815

ISBN 13

9780820336817

The 100 Greatest Advertisements 1852-1958

Who Wrote Them and What They Did

By: Julian Watkins

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The 100 Greatest Advertisements 1852-1958

Who Wrote Them and What They Did

By: Julian Watkins

The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.

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266

Publisher

Courier Corporation

Published Date

ISBN 10

0486144089

ISBN 13

9780486144085

The Future of Shopping

Traditional Patterns and Net Effects

By: Julian E. Markham

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The Future of Shopping

Traditional Patterns and Net Effects

By: Julian E. Markham

In many countries shopping has been transformed from High Street stores to large out-of-town Retail Parks and Shopping Centres. Technology now provides the opportunity for many products and services to be promoted and purchased electronically, particularly via the Internet. This will progress differently for different products, regions, consumer groups, etc. This book presents future scenarios for the retail industry in the light of Internet shopping. Through its unique perspective, it examines developments so far, and through the insight of the author who is one of the leading professionals in shopping centre developments, takes an inspired look at the future of retailing in the next century.

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246

Publisher

Springer

Published Date

ISBN 10

1349147974

ISBN 13

9781349147977

Automotive Development Processes

Processes for Successful Customer Oriented Vehicle Development

By: Julian Weber

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Automotive Development Processes

Processes for Successful Customer Oriented Vehicle Development

By: Julian Weber

The global crisis the automotive industry has slipped into over the second half of 2008 has set a fierce spotlight not only on which cars are the right ones to bring to the market but also on how these cars are developed. Be it OEMs developing new models, suppliers integerating themselves deeper into the development processes of different OEMs, analysts estimating economical risks and opportunities of automotive investments, or even governments creating and evaluating scenarios for financial aid for suffering automotive companies: At the end of the day, it is absolutely indispensable to comprehensively understand the processes of auto- tive development – the core subject of this book. Let’s face it: More than a century after Carl Benz, Wilhelm Maybach and Gottlieb Daimler developed and produced their first motor vehicles, the overall concept of passenger cars has not changed much. Even though components have been considerably optimized since then, motor cars in the 21st century are still driven by combustion engines that transmit their propulsive power to the road s- face via gearboxes, transmission shafts and wheels, which together with spri- damper units allow driving stability and ride comfort. Vehicles are still navigated by means of a steering wheel that turns the front wheels, and the required control elements are still located on a dashboard in front of the driver who operates the car sitting in a seat.

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321

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642012531

ISBN 13

9783642012532

Sales Promotion

How to Create, Implement and Integrate Campaigns that Really Work

By: Julian Cummins,Roddy Mullin

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Sales Promotion

How to Create, Implement and Integrate Campaigns that Really Work

By: Julian Cummins,Roddy Mullin

Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.

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280

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749460059

ISBN 13

9780749460051

Talent Without Borders

Global Talent Acquisition for Competitive Advantage

By: Robert E. Ployhart,Jeff A. Weekley,Julian Dalzell

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Talent Without Borders

Global Talent Acquisition for Competitive Advantage

By: Robert E. Ployhart,Jeff A. Weekley,Julian Dalzell

Talent is one of the most important strategic resources in the modern economy: it is the resource that creates economic growth through exceptional innovation, service, and performance. But talent is scarce, and finding the right talent, in the right place, and at the right time, is challenging. Talent is not distributed evenly within and across borders. Hence, generating a competitive advantage in the modern economy is dependent on identifying, attracting, hiring, and retaining the talent needed to implement a firm's strategy. Talent Without Borders shows how to generate a competitive advantage through the effective use of global recruitment and staffing. Based on a century of science, Talent Without Borders offers a practical approach to help managers think about acquiring talent globally. With explicit consideration of real-world issues that influence the implementation of global staffing solutions, the book shows managers how to use analytics and data to enable evidence-based decisions. Emphasizing national culture, strategy, and competitive advantage, it considers the entire talent life cycle, from attraction through retention. Together, the three authors represent a unique blend of expertise in HR executive leadership and consulting with deep technical expertise in the science of recruitment, selection, and assessment. Their collective experience yields numerous practical insights woven throughout the book. Ultimately, they skillfully link staffing to organizational strategy, financial performance, and competitive advantage.

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Page Count

401

Publisher

Oxford University Press

Published Date

ISBN 10

0190844973

ISBN 13

9780190844974

Behavioural Research for Marketing

A Practitioner's Handbook

By: Julian Adams

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Behavioural Research for Marketing

A Practitioner's Handbook

By: Julian Adams

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics. It has practical examples throughout to help illustrate how to operationalise theory in market research and to underpin the way we understand how people think, behave, decide and make choices. Each theory is explained in accessible terms to ensure that the content is relevant and useful to commercial market researchers. By considering different theoretical models of human behaviour from the outset, this book will open new avenues of investigation, help researchers to develop more dynamic and challenging hypotheses to test during the research process, and ultimately result in more insightful outcomes. The book brings together theories that look at how society is shaped and formed, and how this impacts on the individual, along with theories that focus on the mind and behaviour of the individual; these perspectives are equally important in market research but not usually considered within the same text. This book is not limited to theory alone; in each chapter, illustrative examples are used to help demonstrate how theory can be applied to real-world market research projects. Additionally, throughout there are helpful suggestions in terms of question content to help operationalise theory. This book will appeal to those that have recently entered the field of market research and are interested in the theoretical underpinnings of human behaviour, undergraduates and post-graduates that are studying marketing, business studies or social science, where a core component of the course requirement is market research, and finally those that are users of market research data and want a working knowledge of key theories of human behaviour.

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198

Publisher

Routledge

Published Date

ISBN 10

1000609189

ISBN 13

9781000609189

Wealth Wisdom

How Ordinary Australians Can Create Extraordinary Wealth

By: Julian Dawson

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Wealth Wisdom

How Ordinary Australians Can Create Extraordinary Wealth

By: Julian Dawson

In Wealth Wisdom, Julian Dawson will show you step by step how you too can invest your way to financial freedom, no matter what you earn. Inside you'll discover: the 6 steps to financial independence inspiring tips to help you on your journey to extraordinary wealth a killer wealth-creation strategy that combines share and property investing how to enjoy your investment riches and live the life you dream of

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280

Publisher

John Wiley & Sons

Published Date

ISBN 10

1742468128

ISBN 13

9781742468129

Agribusiness

An International Perspective

By: Julian Roche

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Agribusiness

An International Perspective

By: Julian Roche

Agribusiness offers a unique introduction to the business of agriculture: what agribusiness is, why it matters, what the role of technology is, how trade fits into the picture, what its key risks are, who is lending and investing and why, and what returns they are getting. It is both practical in orientation – focusing on the role of managers in the industry as well as that of lenders and investors – and international in scope – drawing on case studies and interviews with key figures all over the world. The text ranges across various agricultural commodities to stress that there is no ‘one size fits all’ solution and successful management, lending or investment in agribusiness requires understanding specifics. Readers are introduced to the economics of the supply and demand of food, the role of agricultural trade, agricultural marketing and farm management along with key business aspects including: Main drivers of agribusiness value; Principal risks of agribusinesses; Agribusiness as an investment class; and Agribusiness lending: why, who and how. This engaging textbook offers a complete guide to the international business of agriculture which is ideal for all students, scholars and practitioners. A selection of eResources is also available to supplement this text, and instructors will find PowerPoint slides, discussion questions, case studies and further teaching materials available to them.

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Page Count

340

Publisher

Routledge

Published Date

ISBN 10

1351039725

ISBN 13

9781351039727

The International Wool Trade

By: Julian Roche

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The International Wool Trade

By: Julian Roche

This is a comprehensive guide the wool industry and the trading mechanisms involved in this vital business. The supply chain is examined, from sheep farming through to final garment manufacture and supply. The patterns of trade are explored, together with the various international arrangements that are associated that are associated with the wool trade. The book goes on to explain the theory and practice of trading in the futures markets and the associated regulation, and looks at the players, both wool companies and other institutions. The final chapter covers competitors to wool, such as man-made fibres and cotton, providing an analysis of current international trading patterns and looking to the future for this essential commodity.

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Page Count

244

Publisher

Woodhead Publishing

Published Date

ISBN 10

1855731916

ISBN 13

9781855731912

Book's by Julian Brands

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