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The Brand IDEA

Managing Nonprofit Brands with Integrity, Democracy, and Affinity

By: Nathalie Laidler-Kylander,Julia Shepard Stenzel

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The Brand IDEA

Managing Nonprofit Brands with Integrity, Democracy, and Affinity

By: Nathalie Laidler-Kylander,Julia Shepard Stenzel

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.

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Page Count

229

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118573404

ISBN 13

9781118573402

The Brand IDEA

Managing Nonprofit Brands with Integrity, Democracy, and Affinity

By: Nathalie Laidler-Kylander,Julia Shepard Stenzel

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Brand IDEA

Managing Nonprofit Brands with Integrity, Democracy, and Affinity

By: Nathalie Laidler-Kylander,Julia Shepard Stenzel

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Write a review

Solve jigsaw puzzle

Age

Page Count

229

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118573404

ISBN 13

9781118573402

Book's by Julia Shepard Stenzel

The Brand IDEA

The Brand IDEA

The Brand IDEA

The Brand IDEA

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