Market Research just got easier Every day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results. Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have. Each of the seven chapters in Market Research In A Week covers a different aspect: - Sunday: Market research and project design - Monday: The research brief and research proposal - Tuesday: Qualitative market research - Wednesday: Quantitative market research - Thursday: Questionnaire and topic guide design - Friday: Research analysis - Saturday: Report writing and presentation skills
This book uses the very latest coaching exercises to help you tackle areas where you lack confidence, while showing you how to communicate with your child, supporting them in difficult situations and helping them grow into a healthy, well-rounded adult.
Neuro Linguistic Programming has long been a popular management training tool used in companies all over the world for; Sales, Leadership, Managing people, Managing change, Motivation, Goal setting. NLP For Work gives you access to the latest NLP tools and techniques to help you; Feel confident in the workplace, Access your core skills, Drive your career forward, Learn new skills, Communicate effectively, Give impressive presentations, Write clearly and concisely, Manage reviews and feedback, Network with excellence, Get a win win in negotiations.
This book fits neatly between NLP for Children and NLP for Teens, covering as it does that Tween 10-15yr age group which sees children develop into young adulthood. Children become independent, responsible and resourceful because they spend most of their time away from home and the family. They need to be equipped with confidence, motivation and good communication skills. This book will teach them NLP tools and techniques to manage: transition into secondary school; onset of puberty; growth of personal responsibility; relationships with boys/girls; schoolwork and exams; peer group pressure; weight issues; bullying.
How to develop your child's self-esteem. Strategies to build confidence and self-belief, access their skills and lead by example.Judy Bartkowiak is an NLP Trainer and Children's Therapist, author of 'Be a happier parent with NLP' and the 'Engaging NLP' series of workbooks.
What is parenting positively? You'll learn how to praise your children effectively so that your feedback makes a difference.You'll learn how to separate yourself from the emotions of conflict in the family and make reasoned decisions. You'll also learn how to get them to do what you ask without shouting or repeating yourself. Positive Parenting will give you choices and the space to make them by introducing you to the concept of managing your own emotions so you can consider your next step. Instead of just responding quickly with your first reaction you will learn how different words get a different and better response. If you want your kids to do what you asked - the first time - then read this book and learn how. Judy Bartkowiak is an NLP Trainer, Kids Coach and Author of 'Be a happier parent with NLP', 'Confidence for Kids' and the 'Engaging NLP' series of workbooks.
Teach Yourself about Neuro-Lingustic Programming and how it can help you get ahead. Do you want to use the power of NLP to supercharge every aspect of your life? Do you want to understand how to create instant rapport with anyone? Do you want to be able to effectively emulate the skills of the people you respect the most? This Teach Yourself Workbook doesn't just tell you how to use NLP. It accompanies you every step of the way, with diagnostic tools, goal-setting charts, practical exercises, and many more features ideal for people who want a more active style of learning. The book starts by helping you identify your own preferred styles of learning and communication. It then helps you set specific goals to improve on; as you progress through the book, you will be able to keep checking your progress against these goals. Specially created exercises, using the tools and techniques of NLP, will help you boost your skills and communication so that you can reach your potential in any situation.
Following the success of NLP for Children and NLP for Teens, Judy Bartkowiak brings out a new Engaging NLP workbook for Tweens cover the key issues for the pre-teen years. As with all the Engaging NLP titles, Judy brings practical tools from NLP to apply them to the specific challenges facing 8-12 year olds.
Would you like to; be confident; be able to say 'no' and feel OK about it; be aware of the choices available; be solution focussed, calm and controlled; And learn some great skills to pass on to your kids? If so, this book is definitely for YOU.
The 11+ process is lengthy and tortuous for the children taking the exam and you their parents and teachers. How can we ease the pressure on everyone involved and give our children the very best chance of success? Neuro Linguistic Programming offers strategies for; building self esteem; goal setting; focus and concentration; understanding how they learn best; coping with stress and anxiety; building the skills needed to pass.
Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important. Secrets of $uccess in Brand Licensing is written by Brand Licensing Industry experts, Andrew Levy and Judy Bartkowiak who share their years of practical experience and contacts worldwide to bring you the inside story on todays successful brand licensing campaigns. What is Brand Licensing?; What makes a successful Brand License?; The process of Brand Licensing; The role of key players in Brand Licensing; Promoting your Brand License; Maximising Retail Impact; Keeping up with information and news on Brand Licensing. There is a plethora of successful globally Licensed Brands all competing for a share of retail space. This book is the key to unlocking the inside track on Brand Licensing.
You will find NLP exercises, tips and techniques for dealing with these important life changes. There are chapters on: using the power of your mind to help you get pregnant; anchoring a calm, confident and resourceful state; understanding the new 'you' and adjusting to the life changes; building rapport and self esteem; coping with the emotional highs and lows; dealing with sibling rivalry.
Neuro Linguistic Programming has long been a popular management training tool used in companies all over the world for; Sales, Leadership, Managing people, Managing change, Motivation, Goal setting. NLP For Work gives you access to the latest NLP tools and techniques to help you; Feel confident in the workplace, Access your core skills, Drive your career forward, Learn new skills, Communicate effectively, Give impressive presentations, Write clearly and concisely, Manage reviews and feedback, Network with excellence, Get a win win in negotiations.
Teach Yourself about Neuro-Lingustic Programming and how it can help you get ahead. Do you want to use the power of NLP to supercharge every aspect of your life? Do you want to understand how to create instant rapport with anyone? Do you want to be able to effectively emulate the skills of the people you respect the most? This Teach Yourself Workbook doesn't just tell you how to use NLP. It accompanies you every step of the way, with diagnostic tools, goal-setting charts, practical exercises, and many more features ideal for people who want a more active style of learning. The book starts by helping you identify your own preferred styles of learning and communication. It then helps you set specific goals to improve on; as you progress through the book, you will be able to keep checking your progress against these goals. Specially created exercises, using the tools and techniques of NLP, will help you boost your skills and communication so that you can reach your potential in any situation.
Market Research just got easier Every day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results. Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have. Each of the seven chapters in Market Research In A Week covers a different aspect: - Sunday: Market research and project design - Monday: The research brief and research proposal - Tuesday: Qualitative market research - Wednesday: Quantitative market research - Thursday: Questionnaire and topic guide design - Friday: Research analysis - Saturday: Report writing and presentation skills
This book fits neatly between NLP for Children and NLP for Teens, covering as it does that Tween 10-15yr age group which sees children develop into young adulthood. Children become independent, responsible and resourceful because they spend most of their time away from home and the family. They need to be equipped with confidence, motivation and good communication skills. This book will teach them NLP tools and techniques to manage: transition into secondary school; onset of puberty; growth of personal responsibility; relationships with boys/girls; schoolwork and exams; peer group pressure; weight issues; bullying.
Learn by doing, not just by reading. People of all ages and all walks of life suffer to a greater or lesser extent from low self esteem, even those who appear to radiate confidence. This book will enable you to understand why you have low self-esteem and will address the issues around it by getting to the roots of your self-esteem, setting the goals you want to achieve through enhanced self-esteem and taking practical steps to improve. You will learn how to turn criticism into positive feedback, how to improve your relationships at home and work, how to stay positive and how to communicate clearly and with confidence. ABOUT THE SERIES People have been learning with Teach Yourself since 1938. With a vast range of practical how-to guides covering language learning, lifestyle, hobbies, business, psychology, and self-help, there's a Teach Yourself book for everything you want to do. Join more than 60 million people who have reached their goals with Teach Yourself, and never stop learning.
Be A Happier Parent with NLP will give you exactly the skills you need to raise a confident, secure child in a confident and secure manner. It uses the tried, trusted and proven techniques of neuro-linguistic programming to help tackle areas in which you feel you lack confidence as a parent, while at the same time giving you the skills to help your child be happy, fulfilled and confident themselves. You will find yourself feeling less guilty, more in control, and communicating better with your child - at the same time you will be able to support your child in difficult situations and help them grow into a well-rounded adult.
Entre l age de 13 ans et 19 ans, nous devenons des adultes et nous passons d une base relativement protegee d une maison et d une famille a un monde a l exterieur avec nos amis. Le long du chemin, nous passons des examens, nous prenons des decisions enormement importantes sur notre scolarite, notre travail et nos relations, et nous faisons des erreurs. Ces erreurs peuvent nous aider a nous developper en tant qu adultes murs ou elles peuvent nous bloquer et nous laisser en manque de confiance et incapables de realiser notre vrai potentiel. Ce livre vous presente des astuces et des informations utiles sur les possibilites d exploiter vos points forts, de maniere que vous puissiez gerer vos points faibles et les ameliorer. Inclus dans livre: Confiance: comment l obtenir et la maintenir; Communication non-verbale, ex. Apparence; Communication verbale et comment obtenir ce que vous voulez; Gestion du stress des examens; Trouver un travail; Les relations et le sexe.
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