Juan Faura, the author of PMP's bestselling The Whole Enchilada: Hispanic Marketing 101, presents a message that will be a wake-up call to all Hispanic-focused marketing and advertising agencies. Based on insights gathered from interviews with Hispanics from many different walks of life, in cities large and small, Hispanic Marketing Grows Up:-Explores 30 perceptions and realities that affect how you market to Hispanics.-Explains when and when not to use Spanglish in advertising.-Identifies 10 future trends that will affect the Hispanic consumer market.Faura's conversational style makes this a quick read--one loaded with insights, taken straight from Hispanic consumers' mouths to you.
The Whole Enchilda,: Hispanic Marketing 101 is a practical guide to selling to Hispanics in the U.S. Using his many years in research and advertising, Juan Faura talks straight about your Hispanic customers, from a Hispanic point of view.
The story of Dan Fadrique Lopez de Mendoza, a man of seafaring adventures and a deist in the mould of the eighteenth-century philosophes, and Dona Blanca Roldan de Solis, a woman of unbounded pride and a Catholic driven by religious fanaticism, neither of which traits prevented her from having had an adulterous affair as a young woman in Lima, Peru, with Don Fadrique."--Back cover.
The Whole Enchilda,: Hispanic Marketing 101 is a practical guide to selling to Hispanics in the U.S. Using his many years in research and advertising, Juan Faura talks straight about your Hispanic customers, from a Hispanic point of view.
Juan Faura, the author of PMP's bestselling The Whole Enchilada: Hispanic Marketing 101, presents a message that will be a wake-up call to all Hispanic-focused marketing and advertising agencies. Based on insights gathered from interviews with Hispanics from many different walks of life, in cities large and small, Hispanic Marketing Grows Up:-Explores 30 perceptions and realities that affect how you market to Hispanics.-Explains when and when not to use Spanglish in advertising.-Identifies 10 future trends that will affect the Hispanic consumer market.Faura's conversational style makes this a quick read--one loaded with insights, taken straight from Hispanic consumers' mouths to you.
It would have been an ardent debate: Hugo Chávez, outspoken emblem of Latin American socialism, on one side and Mario Vargas Llosa, Peruvian novelist, polemical champion of the free market, and eventual winner of a Nobel Prize for literature, on the other. Unfortunately, it was not to be. For author Juan E. De Castro, what was most remarkable about the proposed debate was not only that it was going to happen in the first place but that Chávez called it off, a move that many chalked up to trepidation on the Venezuelan president’s part. Whatever the motivation, the cancellation served to affirm Vargas Llosa’s already substantial intellectual and political stature. The idea of a sitting president debating a novelist may seem surprising to readers unfamiliar with Latin American politics, but Vargas Llosa has enjoyed considerable influence in the political arena, thanks in no small part to his run for the Peruvian presidency in 1990. Though he was awarded the Nobel Prize in 2010 for his literary achievements, he is as well known in the Spanish-speaking world for his political columns as he is for his novels. In his widely syndicated political pieces, Vargas Llosa asserts a position he calls “liberal” in the classical sense of affirming the importance of a free market and individual rights, though as De Castro argues, he has often aligned himself with groups that emphasize the former at the expense of the latter. What makes Vargas Llosa’s rise to political prominence compelling is “not only that he is still a vibrantly active writer, but that he was at the time of the beginning of his rise to literary fame, and throughout the 1960s, a staunch defender of the Cuban Revolution.” While his early literary output seemed to proclaim an allegiance with the Left, Vargas Llosa was soon to take a right turn that De Castro argues was anticipatory and representative of the Latin American embrace of the free market in the 1990s. Understanding Vargas Llosa’s political thought is thus of more than biographical interest. It is a key to understanding the social and cultural shifts that have taken place not only in Peru but throughout Latin America.
When we cease to breathe and when our heart stops beating, we are to all appearances dead. Almost everyone would judge that we are dead. But has the soul really left the body? Fr. Ferreres draws on medical testimony to show that there is a substantial interval between apparent death and real death. He offers the most convincing of all proofs: countless examples of persons "dead" for some hours, so far as science could ascertain, who later "came back to life". This truth gives rise to grave questions: how long is the usual interval between apparent and real death? How may we be certain when death has occurred? Can the apparently dead patient still hear and understand? What measures can be used to restore life to an apparently dead patient? What can the priest do for the soul if he arrives after the cessation of the vital functions? How long should burial be delayed? Fr. Ferreres's work will rivet every reader's attention and will reward him with information of the greatest usefulness.
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