It’s not necessary to travel far from home for a great hike. With these information-packed guides in hand, readers have everything they need for the adventure they seek, from an easy nature walk to a multiday backpacking trip. Each hike includes: location, length, hiking time, level of difficulty, and if dogs can come along. Other features include: Trail finder chart that categorizes each hike (e.g. for particular attractions such as scenic views and if it’s suitable for families with kids) Full-color photos throughout Information on the area’s history, geology, flora, and fauna Full-color maps of each trail
Lauded by some, despised by others, Mike Roselle is one of the most controversial figures in the crusade to protect the environment. Mike has succeeded in stopping a lumber project by spiking trees, struggled with death threats and the car bombing of fellow activist Judi Bari, endured countless days in jail, infiltrated the Nevada Test Site to delay nuclear bomb detonation, helped put a gas mask on Mount Rushmore's George Washington, and aided actor Woody Harelson in draping a banner up on the Golden Gate Bridge. He has spent over thirty years fighting back against big business, negligent management and the lawless actions of the government itself for the safety and preservation of our great earth. Tree Spiker: From Earth First! to Lowbagging: My Struggles in Radical Environmental Action is a fascinating autobiography from the front lines of a radical movement.
Despite uncertain beginnings, public broadcasting emerged as a noncommercial media industry that transformed American culture. Josh Shepperd looks at the people, institutions, and influences behind the media reform movement and clearinghouse the National Association of Educational Broadcasters (NAEB) in the drive to create what became the Public Broadcasting Service and National Public Radio. Founded in 1934, the NAEB began as a disorganized collection of undersupported university broadcasters. Shepperd traces the setbacks, small victories, and trial and error experiments that took place as thousands of advocates built a media coalition premised on the belief that technology could ease social inequality through equal access to education and information. The bottom-up, decentralized network they created implemented a different economy of scale and a vision of a mass media divorced from commercial concerns. At the same time, they transformed advice, criticism, and methods adopted from other sectors into an infrastructure that supported public broadcasting in the 1960s and beyond.
Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.
The sequel to the video game SCRIBBLENAUTS UNMASKED arrives in this title collecting SCRIBBLENAUTS UNMASKED: A CRISIS OF IMAGINATION chapters #1-9, plus a digital short never before available in print! Following the events of Scribblenauts Unmasked, Madame Xanadu and Phantom Stranger enlist the help of Maxwell and Lily to save the DC Universe as we know it.
Lauded by some, despised by others, Mike Roselle is one of the most controversial figures in the crusade to protect the environment. Mike has succeeded in stopping a lumber project by spiking trees, struggled with death threats and the car bombing of fellow activist Judi Bari, endured countless days in jail, infiltrated the Nevada Test Site to delay nuclear bomb detonation, helped put a gas mask on Mount Rushmore's George Washington, and aided actor Woody Harelson in draping a banner up on the Golden Gate Bridge. He has spent over thirty years fighting back against big business, negligent management and the lawless actions of the government itself for the safety and preservation of our great earth. Tree Spiker: From Earth First! to Lowbagging: My Struggles in Radical Environmental Action is a fascinating autobiography from the front lines of a radical movement.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.