Joseph Zale's Books

The Strategy and Tactics of Pricing

New International Edition

By: Thomas T. Nagle,John Hogan,Joseph Zale

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The Strategy and Tactics of Pricing

New International Edition

By: Thomas T. Nagle,John Hogan,Joseph Zale

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. Features: NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative—Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: • iPhone pricing • New models for pricing music • Services pricing NEW! Present the latest information—Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

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Page Count

478

Publisher

Routledge

Published Date

ISBN 10

1351969501

ISBN 13

9781351969505

The Blue Mirage

By: Joseph D. McNamara

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The Blue Mirage

By: Joseph D. McNamara

Fraleigh is the new acting police chief of the turbulent Silicon City police force. His first SWAT strike is a disaster, a psycho sex killer named Zorro is on the loose, and Fraleighs hot affair with a lady politician threatens to become a media bonfire, with Fraleigh as the marshmallow. In short, Chief Fraleigh wouldnt mind becoming invisible. Instead, he ends up at the seedy Blue Mirage, where a routine collar explodes into a big-time sting tied up with millions, murder, and political mayhem. Its a case that propels Fraleigh to his hometown, the Big Apple, where he confronts his troubled cop brotherand an old NYPD scandal that wont die, but might just kill him. . . .

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Page Count

260

Publisher

Xlibris Corporation

Published Date

ISBN 10

1469176459

ISBN 13

9781469176451

Just Enough Liebling

Classic Work by the Legendary New Yorker Writer

By: Abbott Joseph Liebling

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Just Enough Liebling

Classic Work by the Legendary New Yorker Writer

By: Abbott Joseph Liebling

The restaurants of the Latin Quarter and the city rooms of midtown Manhattan; the beachhead of Normandy and the boxing gyms of Times Square; the trackside haunts of bookmakers and the shadowy redoubts of Southern politicians - these are the places that A.J. Liebling shows to us in his unforgettable New Yorker articles, brought together here so that a new generation of readers might discover Liebling as if for the first time.

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562

Publisher

Macmillan

Published Date

ISBN 10

0374104433

ISBN 13

9780374104436

The International Jewish Sports Hall of Fame

By: Joseph M. Siegman

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The International Jewish Sports Hall of Fame

By: Joseph M. Siegman

Here is the first full account of Jewish contributions to international sports. Rich in personal anecdotes, historical background (including explanation of the barriers excluding Jewish athletes from otherwise successful careers) and packed with 150 rare, historical, black-and-white photographs. Foreword by Mark Spitz.

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250

Publisher

SP Books

Published Date

ISBN 10

1561710288

ISBN 13

9781561710287

Masters of the Games

Essays and Stories on Sport

By: Joseph Epstein

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Masters of the Games

Essays and Stories on Sport

By: Joseph Epstein

In this collection, his twenty-fifth book, Joseph Epstein departs from writing about literature and culture to indulge his fondness for the world of sport in all its forms. In these essays and stories on such subjects as saving Joe DiMaggio’s reputation from the clutches of an iconoclastic biographer, marveling at the skills of Michael Jordan, shaking free of an addiction to radio sports talk shows, or contemplating the changing nature of the games he grew up with and played as a boy, Epstein turns writing about sports into an art at once penetrating and highly amusing.

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321

Publisher

Rowman & Littlefield

Published Date

ISBN 10

144223654X

ISBN 13

9781442236547

Jewish Sports Legends

The International Jewish Sports Hall of Fame

By: Joseph Siegman

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Jewish Sports Legends

The International Jewish Sports Hall of Fame

By: Joseph Siegman

Following the 1972 Olympics one sportswriter referred to Mark Spitz, winner of seven gold medals, as “the first great Jewish athlete.” He couldn’t have been more wrong. As Jewish Sports Legends shows, Jews have excelled at athletics for centuries. This engaging volume illuminates the lives and unforgettable accomplishments of Jews in virtually every major sport played worldwide. Baseball stars Sandy Koufax and Hank Greenberg, basketball’s Red Auerbach and Dolph Schayes, and football’s Sid Luckman and Marv Levy are only a few notable examples. With photographs accompanying almost every sports personality, this fifth edition introduces some famous and some not-so-famous Jewish sports greats throughout history. More than eighty new entries have been added to the International Jewish Sports Hall of Fame since 2005, among them Lyle Alzado, Max Baer, Ira Berkow, Kenny Bernstein, Sasha Cohen, Shawn Green, Donna Geils Orender, Aly Raisman, and Bud Selig. While most of those profiled are professional sport champions and Olympic gold medalists, the book also features great coaches, officials, journalists, and other significant contributors in every major sport.

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352

Publisher

University of Nebraska Press

Published Date

ISBN 10

1496201884

ISBN 13

9781496201881

Trifles Make Perfection

The Selected Essays of Joseph Wechsberg

By: Joseph Wechsberg

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Trifles Make Perfection

The Selected Essays of Joseph Wechsberg

By: Joseph Wechsberg

Wechsberg was a connoisseur in the old Continental sense of the word, a man who valued perfection for its own sake, seeing its quest as worthy and its attainment as eminently possible. Born in 1907 into a wealthy, assimilated Jewish family, he saw his comfortable life threatened by World War I and then extinguished by Hitler's annexation of his native Czechoslovakia. He came to America with only a basic command of English but an impressive understanding of what was happening in Europe. His most powerful essays, describing the tragic political fragmentation of Europe at the end of World War II, are never strident or bitter; his appreciations of Europe's finer offering are a sheer delight."--BOOK JACKET.

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Page Count

306

Publisher

David R. Godine Publisher

Published Date

ISBN 10

1567920926

ISBN 13

9781567920925

Velocity Management in Logistics and Distribution

Lessons from the Military to Secure the Speed of Business

By: Joseph L Walden

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Velocity Management in Logistics and Distribution

Lessons from the Military to Secure the Speed of Business

By: Joseph L Walden

Conducting "business as usual" is out of step with today's rapid-fire, global economy. Velocity Management in Logistics and Distribution: Lessons from the Military to Secure the Speed of Business alerts commerce to the new reality that it must be more flexible and responsive in managing the unpredictability of its environment, particularly when it

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354

Publisher

CRC Press

Published Date

ISBN 10

1420031279

ISBN 13

9781420031270

Musings

By: Joseph Fecher

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Musings

By: Joseph Fecher

Musings is a treasure for the senses. You will find death and despair, love and renewal – everything that makes up a life. Nature poems that you will want to quote at your next "garden club" meeting. And sonnets, not from the Portuguese, but from our daily life. Humor, there is a plenty, but limericks, really?

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525

Publisher

Page Publishing Inc

Published Date

ISBN 10

1644243601

ISBN 13

9781644243602

Snobbery

The American Version

By: Joseph Epstein

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Snobbery

The American Version

By: Joseph Epstein

Observations on the many ways we manage to look down on others, from “a writer who can make you laugh out loud on every third page” (The New York Times Book Review). Snobs are everywhere. At the gym, at work, at school, and sometimes even lurking in your own home. But how did we, as a culture, get this way? With dishy detail, Joseph Epstein skewers all manner of elitism as he examines how snobbery works, where it thrives, and the pitfalls and perils in thinking you’re better than anyone else. Offering arch observations on the new footholds of snobbery, including food, fashion, high-achieving children, schools, politics, being with-it—whatever “it” is—name-dropping, and much more, Epstein explores the shallows and depths of a concept that has become part of our everyday lives . . . for better or worse. “Smart, witty, perceptive . . . and almost always—in the best sense of the word—entertaining,” Snobbery provides the ultimate social commentary on arrogance in America (TheWashington Post Book World). It’s a book you shouldn’t be caught dead without.

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293

Publisher

HMH

Published Date

ISBN 10

0547561644

ISBN 13

9780547561646

Never Say You've Had a Lucky Life

Especially If You've Had a Lucky Life

By: Joseph Epstein

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Never Say You've Had a Lucky Life

Especially If You've Had a Lucky Life

By: Joseph Epstein

A rich and comic portrait of the radical changes in American life and the literary world over the last eighty years. An autobiography usually requires a justification. The great autobiographies—those by Benvenuto Cellini, Jean-Jacques Rousseau, Benjamin Franklin, and Henry Brooks Adams—were justified by their authors living in interesting times, harboring radically new ideas, or participating in great events. Joseph Epstein qualifies on none of these counts. His life has been quiet, lucky in numerous ways, and far from dramatic. But it has also been emblematic of the great changes in our country since World War II. He grew up in a petit-bourgeois, Midwestern milieu, and the city of Chicago looms large in his life. He drew a lucky ticket in the parent lottery and his was a happy boyhood spent on playgrounds and hanging around drug stores. At high school dances, he was the rhumba king and at drive-in movies he was never allowed to go as far with girls as he so ardently desired. At twenty-six, after two years in the army, he found himself married, the father or stepfather of four children, and living in New York on the meager salary of a magazine subeditor. He was ablaze with ambition and fettered by frustration. He broke out by moving to Little Rock, Arkansas, to direct the city’s anti-poverty program at the height of the Civil Rights movement. His writing career blossomed, he began teaching at Northwestern University, and, for twenty-five years, edited one of great intellectual magazines. Never Say You’ve Had a Lucky Life is an intimate look at one life steeped in radical change: from a traditionally moral culture to a therapeutic one, from an era when the extended family was strong to its current diminished status, from print to digital life featuring the war of pixel on print, and on. But for all the seriousness of Epstein’s themes, this book is memorable for its comic point of view and the constant reminder of how unpredictable, various, and wondrously rich life can be.

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304

Publisher

Simon and Schuster

Published Date

ISBN 10

1668009676

ISBN 13

9781668009673

Property Law

Rules, Policies, and Practices [Connected eBook with Study Center]

By: Joseph William Singer,Bethany R. Berger,Nestor M. Davidson,Eduardo Moises Penalver

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Property Law

Rules, Policies, and Practices [Connected eBook with Study Center]

By: Joseph William Singer,Bethany R. Berger,Nestor M. Davidson,Eduardo Moises Penalver

Buy a new version of this textbook and receive access to the Connected eBook with Study Center on CasebookConnect, including: lifetime access to the online ebook with highlight, annotation, and search capabilities; practice questions from your favorite study aids; an outline tool and other helpful resources. Connected eBooks provide what you need most to be successful in your law school classes. Learn more about Connected eBooks This hugely successful cases-and-problems book is acclaimed for its textual clarity, evenhanded perspective, and contemporary, up-to-date character. Easily distinguished from other property casebooks for its clear descriptions of legal doctrine and its variations; its explanations of the social ramifications of property law; its emphasis on both statutory and regulatory interpretation; its comprehensive treatment of public accommodations and fair housing law, current tribal property issues, and property in human bodies; and its use of the problem method to teach legal reasoning andlawyeringskills. Thoroughly updated to reflect significant changes in the law of property, the Seventh Edition incorporates multiple new Supreme Court cases, including:Texas Department of Housing & Community Affairs v. Inclusive Communities Project, Inc.,Obergefellv. Hodges, andReed v. Town of Gilbert, and 3 decided or pending cases with implications for regulatory takings,Horne v.Dep’tof Agriculture,Marvin M. Brandt Revocable Trust v. United States, andMurrv. State. Key Features: Updated to reflect significant changes in the law of property to help professors keep current and be aware of emerging disputes. These include multiple new Supreme Court cases: Texas Department of Housing & Community Affairs v. Inclusive Communities Project, Inc., 135 S. Ct. 2507 (2015), upholding disparate impact claims under the Fair Housing Act; Obergefellv. Hodges, 123 S. Ct. 2584 (2015), finding a constitutional right to same-sex marriage; Reed v. Town of Gilbert,135 S. Ct. 2218 (2015), broadly applying the First Amendment’s free speech clause to sign regulations; and three decided or pending cases with implications for regulatory takings,Horne v.Dep’tof Agriculture, 135 S. Ct. 2419 (2015),Marvin M. Brandt Revocable Trust v. United States, 134 S. Ct. 1257 (2014), andMurrv. State, 359Wis.2d675 (Wis. Ct. App. 2014), cert. granted sub nom.Murrv. Wisconsin, 136 S.Ct. 890 (2016). New materials and problems have been included in several areas: Collisions between the sharing economy and servitude, zoning, and landlord-tenant law; Questions of the inheritance rights of children born through assisted reproductive technology; Continuing litigation over the Rails-to-Trails Act conversion of abandoned railroad tracks into recreational trails Invalidation of the copyright on the Happy Birthday song; Commonwealth v.Magadini, 52 N.E.3d 1041 (Mass. 2016), upholding a necessity defense to a trespass charge against a homeless man; and The Revised Uniform Residential Landlord and Tenant Act, adopted in 2015.

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Page Count

1887

Publisher

Aspen Publishing

Published Date

ISBN 10

1454888148

ISBN 13

9781454888147

Basque-English, English-Basque

dictionary and phrasebook

By: Joseph F. Conroy

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Basque-English, English-Basque

dictionary and phrasebook

By: Joseph F. Conroy

Basque is an ancient language still spoken in regions of northern Spain and southwestern France--in and around the Pyrenees Mountains. This book provides the reader with essential vocabulary and everyday sentences for us in communicating in Basque. This dictionary includes an introduction to the Basque alphabet and pronunciation, an overview of Basque grammar, a 2-way dictionary and a phrasebook.

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Page Count

212

Publisher

Hippocrene Books

Published Date

ISBN 10

0781806224

ISBN 13

9780781806220

Narcissus Leaves the Pool

By: Joseph Epstein

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Narcissus Leaves the Pool

By: Joseph Epstein

Epstein's sixth collection of personal pieces winningly and brilliantly rounds off his 23-year tenure as editor of "The American Scholar". Among the topics covered are naps, Gershwin aging, name-dropping, long books, pet peeves, talent vs. genius, Anglophilia, and surgery--the head and the heart. Excerpted in "The New Yorker".

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Page Count

340

Publisher

Houghton Mifflin Harcourt

Published Date

ISBN 10

0618872167

ISBN 13

9780618872169

Christianizing Kinship

Ritual Sponsorship in Anglo-Saxon England

By: Joseph H. Lynch

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Christianizing Kinship

Ritual Sponsorship in Anglo-Saxon England

By: Joseph H. Lynch

When Christianity spread from its Mediterranean base into the Germanic and Celtic north, it initiated profound changes, particularly in kinship relations and sexual mores. Joseph H. Lynch traces the introduction and assimilation of the concept of spiritual kinship into Anglo-Saxon England. Covering the years 597 to 1066, he shows how this notion unsettled and in time altered the structures of the society.In early Germanic societies, kinship was a major organizing principle. Spiritual kinship of various kinds began to take hold among the Anglo-Saxons with the arrival of Christian missionaries from Rome in the seventh century. Lynch discusses in detail sponsorship at baptism, confirmation, and other rituals in which an individual other than a biological parent presented someone, often an infant, for initiation into Christianity. After the ceremony, the sponsor was regarded as the child's spiritual parent or godparent, whose role complemented that of the natural mother and father, with whom the sponsor had become a "coparent." He describes the difficulties posed by the incest taboo, which included a ban on marriage between spiritual kin. Lynch's work reveals how Anglo-Saxons, though never accepting the sexual taboos that were so prominent in the Frankish, Roman, and Byzantine churches, did create new forms of spiritual kinship. Unusual in its focus and scope, this book illuminates an integral element in the religious, social, and diplomatic life of Anglo-Saxon England. It also contributes to our understanding of the ways in which Christianization reshaped societal relations and moral attitudes.

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Page Count

290

Publisher

Cornell University Press

Published Date

ISBN 10

1501728326

ISBN 13

9781501728327

Shoulder Arthroplasty

By: Joseph D. Zuckerman

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Shoulder Arthroplasty

By: Joseph D. Zuckerman

Covering every aspect of shoulder arthroplasty from initial assessment to comprehensive postoperative rehabilitation, Shoulder Arthroplasty: Principles and Practice, provides highly illustrated, authoritative guidance on the fastest growing arthroplasty procedure. Dr. Joseph Zuckerman, former president of the American Shoulder and Elbow Surgeons and the American Academy of Orthopaedic Surgeons, has assembled a team of world-renowned contributing authors who clearly explain and demonstrate—in print and in video—the techniques they utilize to achieve successful outcomes. This one-stop reference is an ideal resource for surgeons at all levels of experience who wish to further enhance their ability to perform shoulder replacement.

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1729

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975157699

ISBN 13

9781975157692

In His Own Right

The Political Odyssey of Senator Robert F. Kennedy

By: Joseph A. Palermo

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In His Own Right

The Political Odyssey of Senator Robert F. Kennedy

By: Joseph A. Palermo

Robert Kennedy's role in American politics during the 1960s was pivotal yet has defied attempts to define it. He was a junior senator from New York, but he was also much more. The public perceived him as possessing the intangible qualities of his brother, the slain president. From 1965 to 1968 Kennedy struggled to find his own voice in national affairs. In His Own Right examines this crucial period of Robert Kennedy's political career, combining the best of political biography with a gripping social history of the social movements of the 1960s. How did Kennedy make the transformation from cold warrior to grassroots activist, from being a political operator known for ruthlessness toward his opponents to becoming, by 1968, a "tribune of the underclass"? Based on never before seen documents, this intimate portrait of one of the most respected politicians never elected president describes Robert Kennedy's relationship with such well-known activists and political players as Benjamin Spock, Eugene McCarthy, Allard Lowenstein, Martin Luther King, Jr., and Cesar Chavez, as well as the ordinary men and women who influenced Kennedy's views as he came to stand in the public arena and in the national consciousness as a man and a leader in his own right.

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Page Count

386

Publisher

Columbia University Press

Published Date

ISBN 10

0231120699

ISBN 13

9780231120692

Public Relations Worktext

Strategic Message Development

By: Joseph M. Zappala,Ann R. Carden

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Public Relations Worktext

Strategic Message Development

By: Joseph M. Zappala,Ann R. Carden

Public Relations Worktext is a writing and planning resource for public relations students and practitioners.

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Page Count

442

Publisher

Routledge

Published Date

ISBN 10

1135633231

ISBN 13

9781135633233

Sports in the Western World

By: William Joseph Baker

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Sports in the Western World

By: William Joseph Baker

Since the earliest days of the silent era, American filmmakers have been drawn to the visual spectacle of sports and their compelling narratives of conflict, triumph, and individual achievement. In Contesting Identities Aaron Baker examines how these cinematic representations of sports and athletes have evolved over time--from The Pinch Hitter and Buster Keaton's College to White Men Can't Jump, Jerry Maguire, and Girlfight. He focuses on how identities have been constructed and transcended in American society since the early twentieth century. Whether depicting team or individual sports, these films return to that most American of themes, the master narrative of self-reliance. Baker shows that even as sports films tackle socially constructed identities like class, race, ethnicity, sexuality, and gender, they ultimately underscore transcendence of these identities through self-reliance. Looking at films from almost every sporting genre--with a particular focus on movies about boxing, baseball, basketball, and football--Contesting Identities maps the complex cultural landscape depicted in American sports films and the ways in which stories about "subaltern" groups winning acceptance by the mainstream majority can serve to reinforce the values of that majority. In addition to discussing the genre's recurring dramatic tropes, from the populist prizefighter to the hot-headed rebel to the "manly" female athlete, Baker also looks at the social and cinematic impacts of real-life sports figures from Jackie Robinson and Babe Didrikson Zaharias to Muhammad Ali and Michael Jordan.

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Page Count

372

Publisher

University of Illinois Press

Published Date

ISBN 10

0252060423

ISBN 13

9780252060427

Book's by Joseph Zale

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