Joseph F. Hair, Jr's Books

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joseph F. Hair, Jr.,G. Tomas M. Hult,Christian M. Ringle,Marko Sarstedt

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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joseph F. Hair, Jr.,G. Tomas M. Hult,Christian M. Ringle,Marko Sarstedt

The Third Edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.

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Page Count

385

Publisher

SAGE Publications

Published Date

ISBN 10

1544396333

ISBN 13

9781544396330

Advanced Issues in Partial Least Squares Structural Equation Modeling

By: Joseph F. Hair, Jr.,Marko Sarstedt,Christian M. Ringle,Siegfried P. Gudergan

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Advanced Issues in Partial Least Squares Structural Equation Modeling

By: Joseph F. Hair, Jr.,Marko Sarstedt,Christian M. Ringle,Siegfried P. Gudergan

The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of A Primer on Partial Least Squares Structural Equation Modeling, Third Edition. Even in this advanced guide, the authors have limited the emphasis on equations, formulas, and Greek symbols, and instead rely on detailed explanations of the fundamentals of PLS-SEM and provide general guidelines for understanding and evaluating the results of applying the method. A single study on corporate reputation features as an example throughout the book, along with a single software package (SmartPLS 4.0) to provide a seamless learning experience. The approach of this book is based on the authors’ many years of conducting research and teaching methodology courses, including developing the SmartPLS software. The preparation of the book, especially this new edition, is based on the authors’ desire to communicate the PLS-SEM method to a much broader audience from management and marketing to engineering, geography, medicine, political and environmental sciences, psychology, and beyond. The Second Edition includes a new chapter on the necessary condition analysis (NCA) and covers the most recent developments in PLS-SEM, with detailed guidelines for estimating and validating higher-order constructs and nonlinear effects as well as more insights on multigroup and latent class analyses using FIMIX-PLS and PLS-POS. The book is aimed at researchers and practitioners who seek to gain comprehensive knowledge of more advanced PLS-SEM methods.

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Page Count

185

Publisher

SAGE Publications

Published Date

ISBN 10

1071862510

ISBN 13

9781071862513

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Workbook

By: Joseph F. Hair Jr.,G. Tomas M. Hult,Christian M. Ringle,Marko Sarstedt,Nicholas P. Danks,Soumya Ray

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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Workbook

By: Joseph F. Hair Jr.,G. Tomas M. Hult,Christian M. Ringle,Marko Sarstedt,Nicholas P. Danks,Soumya Ray

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification. This practical open access guide provides a step-by-step treatment of the major choices in analyzing PLS path models using R, a free software environment for statistical computing, which runs on Windows, macOS, and UNIX computer platforms. Adopting the R software’s SEMinR package, which brings a friendly syntax to creating and estimating structural equation models, each chapter offers a concise overview of relevant topics and metrics, followed by an in-depth description of a case study. Simple instructions give readers the “how-tos” of using SEMinR to obtain solutions and document their results. Rules of thumb in every chapter provide guidance on best practices in the application and interpretation of PLS-SEM.

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Page Count

208

Publisher

Springer Nature

Published Date

ISBN 10

3030805190

ISBN 13

9783030805197

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joseph F. Hair, Jr.,G. Tomas M. Hult,Christian Ringle,Marko Sarstedt

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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joseph F. Hair, Jr.,G. Tomas M. Hult,Christian Ringle,Marko Sarstedt

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new examples using the SmartPLS software, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.

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Page Count

385

Publisher

SAGE Publications

Published Date

ISBN 10

1483377431

ISBN 13

9781483377438

Essentials of Business Research Methods

By: Joseph F. Hair, Jr,Mary Wolfinbarger,Arthur H Money,Phillip Samouel,Michael J Page

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Essentials of Business Research Methods

By: Joseph F. Hair, Jr,Mary Wolfinbarger,Arthur H Money,Phillip Samouel,Michael J Page

Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.

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Page Count

672

Publisher

Routledge

Published Date

ISBN 10

1317471229

ISBN 13

9781317471226

Sales Force Management

By: Joseph F. Hair, Jr.,Rolph Anderson,Rajiv Mehta,Barry Babin

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Sales Force Management

By: Joseph F. Hair, Jr.,Rolph Anderson,Rajiv Mehta,Barry Babin

The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while highlighting the importance of teamwork in any sales and marketing organization. The text presents core concepts using a comprehensive pedagogical framework—featuring real-world case studies, illustrative examples, and innovative exercises designed to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. Supported with a variety of essential ancillary resources for instructors and students, Sales Force Management, 2nd Edition includes digital multimedia PowerPoints for each chapter equipped with voice-over recordings ideal for both distance and in-person learning. Additional assets include the instructor's manual, computerized and printable test banks, and a student companion site filled with glossaries, flash cards, crossword puzzles for reviewing key terms, and more. Integrating theoretical, analytical, and pragmatic approaches to sales management, the text offers balanced coverage of a diverse range of sales concepts, issues, and activities. This fully-updated edition addresses the responsibilities central to managing sales people across multiple channels and through a variety of methods. Organized into four parts, the text provides an overview of personal selling and sales management, discusses planning, organizing, and developing the sales force, examines managing and directing sales force activities, and explains effective methods for controlling and evaluating sales force performance.

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Page Count

544

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119702836

ISBN 13

9781119702832

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joseph F. Hair

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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joseph F. Hair

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), by Hair, Hult, Ringle, and Sarstedt, provides a concise yet very practical guide to understanding and using PLS structural equation modeling (PLS-SEM). PLS-SEM is evolving as a statistical modeling technique and its use has increased exponentially in recent years within a variety of disciplines, due to the recognition that PLS-SEM's distinctive methodological features make it a viable alternative to the more popular covariance-based SEM approach. This text includes extensive examples on SmartPLS software, and is accompanied by multiple data sets that are available for download from the accompanying website (www.pls-sem.com). "--Publisher's website.

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Page Count

329

Publisher

SAGE

Published Date

ISBN 10

1452217440

ISBN 13

9781452217444

Essentials of Marketing

By: Charles W. Lamb,Joseph F. Hair,Carl McDaniel,Carl D. McDaniel

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Essentials of Marketing

By: Charles W. Lamb,Joseph F. Hair,Carl McDaniel,Carl D. McDaniel

This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.

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Page Count

612

Publisher

South Western Educational Publishing

Published Date

ISBN 10

0324043767

ISBN 13

9780324043761

eBook Marketing Research

By: Joseph F. Hair, Jr.,Bryan Lukas

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eBook Marketing Research

By: Joseph F. Hair, Jr.,Bryan Lukas

Marketing Research provides a contemporary and managerially relevant discussion of the key principles in the dynamic field of marketing research. The authors take an application-oriented approach, providing students with the tools and skills necessary to solve business challenges and exploit business opportunities. It strikes the right balance between quantitative and qualitative data discussions encouraging an understanding of best practice in data collection and analysis, supported by strong theoretical discussion and relevant case studies. The fourth edition has a new industry voice with insights from Ken Roberts, founder and president of Forethought Research. Ken's industry cases, Food for Thought, tie theory to real world business practice using experiences from clients in ANZ, Asia and the US. This fourth edition has been revised and updated with streamlined chapters, increased coverage of social media, and all new end of chapter material. Students and instructors have access to a thorough digital package offering quizzes, exercises, and SSPS data sets.

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Page Count

601

Publisher

McGraw-Hill Education Australia

Published Date

ISBN 10

1743073739

ISBN 13

9781743073735

MKTG4

By: Charles W. Lamb,Joseph F. Hair, Jr,Carl McDaniel, Jr.,Jane Summers,Michael Gardiner

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MKTG4

By: Charles W. Lamb,Joseph F. Hair, Jr,Carl McDaniel, Jr.,Jane Summers,Michael Gardiner

MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.

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Page Count

369

Publisher

Cengage AU

Published Date

ISBN 10

0170411761

ISBN 13

9780170411769

Advanced Issues in Partial Least Squares Structural Equation Modeling

By: Joseph F. Hair, Jr.,Marko Sarstedt,Christian M. Ringle,Siegfried P. Gudergan

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Advanced Issues in Partial Least Squares Structural Equation Modeling

By: Joseph F. Hair, Jr.,Marko Sarstedt,Christian M. Ringle,Siegfried P. Gudergan

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Page Count

185

Publisher

SAGE Publications

Published Date

ISBN 10

1071862510

ISBN 13

9781071862513

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joseph F. Hair, Jr.,G. Tomas M. Hult,Christian Ringle,Marko Sarstedt

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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joseph F. Hair, Jr.,G. Tomas M. Hult,Christian Ringle,Marko Sarstedt

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Page Count

385

Publisher

SAGE Publications

Published Date

ISBN 10

1483377431

ISBN 13

9781483377438

Book's by Joseph F. Hair, Jr

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Advanced Issues in Partial Least Squares Structural Equation Modeling

Advanced Issues in Partial Least Squares Structural Equation Modeling

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Essentials of Business Research Methods

Essentials of Business Research Methods

Sales Force Management

Sales Force Management

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Essentials of Marketing

Essentials of Marketing

eBook Marketing Research

eBook Marketing Research

MKTG4

MKTG4

Advanced Issues in Partial Least Squares Structural Equation Modeling

Advanced Issues in Partial Least Squares Structural Equation Modeling

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

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