Joseph B. Pine's Books

Do You Want to Keep Your Customers Forever?

By: Joseph B. Pine,Don Peppers,Martha Rogers

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Do You Want to Keep Your Customers Forever?

By: Joseph B. Pine,Don Peppers,Martha Rogers

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

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Harvard Business Review Press

Published Date

ISBN 10

163369142X

ISBN 13

9781633691421

Biology

Discovering Life

By: Joseph S. Levine,Kenneth R. Miller

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Biology

Discovering Life

By: Joseph S. Levine,Kenneth R. Miller

The diversity of life.

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100

Published Date

ISBN 10

066928842X

ISBN 13

9780669288421

How the Earth Turned Green

A Brief 3.8-Billion-Year History of Plants

By: Joseph E. Armstrong

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How the Earth Turned Green

A Brief 3.8-Billion-Year History of Plants

By: Joseph E. Armstrong

This “amazing and wonderful book” explores the evolutionary history of photosynthesis in a grand story of how the world became the verdant place we know (Choice). On this blue planet, long before dinosaurs reigned, tiny green organisms populated the ancient oceans. Fossil and phylogenetic evidence suggests that chlorophyll, the green pigment responsible for coloring these organisms, has been in existence for some 85% of Earth’s long history—that is, for roughly 3.5 billion years. In How the Earth Turned Green, Joseph E. Armstrong traces the history of these verdant organisms, which many would call plants, from their ancient beginnings to the diversity of green life that inhabits the Earth today. Using an evolutionary framework, How the Earth Turned Green addresses questions such as: Should all green organisms be considered plants? Why do these organisms look the way they do? How are they related to one another and to other chlorophyll-free organisms? How do they reproduce? How have they changed and diversified over time? And how has the presence of green organisms changed the Earth’s ecosystems? With engaging prose and astonishing breadth, as well as informative diagrams and illustrations, How the Earth Turned Green demonstrates “how the Earth blossomed into such an incredible world that most of us simply take for granted” (San Francisco Book Review).

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Page Count

578

Publisher

University of Chicago Press

Published Date

ISBN 10

022606980X

ISBN 13

9780226069807

Living with the Coast of Maine

By: Joseph T. Kelley,Alice R. Kelley,Orrin H. Pilkey

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Living with the Coast of Maine

By: Joseph T. Kelley,Alice R. Kelley,Orrin H. Pilkey

Maine is known for its rockbound coast and pristine shoreline. Yet there is more to this shore than rocky cliffs. This book describes the origin of the more common "soft coast" of eroding bluffs, sand beaches, and salt marshes. A central theme is the formation of the present shoreline during the current ongoing rise in sea level and the ways in which coastal residents can best cope with the changes to come. Although it is not widely known, Maine is experiencing a rapid, uneven drowning of its shore at the same time that coastal development is at an all-time high. The authors explain how the shoreline is changing and provide a series of highly detailed maps that show the relative safety of particular locations on the coast. Specific guidelines for recognizing various safe and unsafe coastal settings are presented, as are recommendations for sound construction techniques in hazardous coastal areas. Photographs and drawings illustrate the danger of living too near the shoreline, and an up-to-date review of Maine's regulations governing coastal construction is simply and readably described. A bibliography of important coastal literature is also included, as well as a guide to federal, state, and local sources of information.

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Page Count

196

Publisher

Duke University Press

Published Date

ISBN 10

0822308649

ISBN 13

9780822308645

Book's by Joseph B. Pine

Do You Want to Keep Your Customers Forever?

Do You Want to Keep Your Customers Forever?

Biology

Biology

How the Earth Turned Green

How the Earth Turned Green

Living with the Coast of Maine

Living with the Coast of Maine

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